Ryan Deiss – Craft A High-Converting Homepage v2
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- Last Updated: 04-08-2021
- Course Size: 3.26 GB
Curriculum (Google Drive Proof)
Ryan Deiss - Craft A High-Converting Homepage v2
1. Core Concepts of High-Converting Homepages
2. Craft Your Core Message & Call-To-Action
3. Outline & Wireframe Your Homepage
4. Optimize & Audit Your Homepage
Resources
1. Core Concepts of High-Converting Homepages
- 01- Introduction.mp4
- 02- Why You Need A HCH.mp4
- 03- Types And Role Of Homepages.mp4
- 04- The 7 Second Test.mp4
- 05- 7 Second Test Results.mp4
2. Craft Your Core Message & Call-To-Action
- 01- What Is The Core Message.mp4
- 02- Step 1 Using The Customer Avatar.mp4
- 03- Step 2 Audience Awareness.mp4
- 04- Step 3 Primary Call To Action.mp4
- 05- Step 4 Draft Your Headline.mp4
3. Outline & Wireframe Your Homepage
- 01- HCH Template.mp4
- 02- HE Menu Headline.mp4
- 03- HE Hero Shot.mp4
- 04- HE CTA How It Works Who Its For.mp4
- 05- HE Trust Builder Footers.mp4
- 06- Choosing Design.mp4
4. Optimize & Audit Your Homepage
- 01- HCH Template Demo.mp4
- 02- Q&A.mp4
- 03- Auditing Your Page.mp4
Resources
- 7-Point-Homepage-Audit_Redesign2.pdf
- Customer-Avatar-Canvas-Editable.pdf
- Homepage-Swipe-File.pdf
- Homepage-Upgrade-Worksheet-DM.pdf
- The High Converting Home Page Template Instructions.pdf
Ryan Deiss – Craft A High-Converting Homepage v2
Build a High-Converting Homepage from Scratch
Featuring DigitalMarketer Co-Founder & CEO, Ryan Deiss
Letβs create a βstickyβ and successful homepage that turns passive lurkers into engaged prospects and buyers.
Your homepage (probably) sucks.
Career-defining question for every entrepreneur, business owner, and the talented marketers that work for themβ¦
β¦If there was a proven method for cutting your bounce rate in HALF without the crippling βwhat the heck do I do next?β syndrome while also converting brand new visitors to your site into raving fans of your brandβ¦
Would you finally feel confident enough to make creating a high-converting homepage your businessβ #1 priority?
If your answer is βYES!β hereβs what you need to know:
Your homepage (probably) sucks.
And itβs losing you a TON of sales.
A couple of years back, Google released a case study called βThe Zero Moment of Truth.β The data shed light on an interesting phenomenon:
Consumers are landing on your sales pages, expressing interest and desire for your productβ¦ β¦but right BEFORE they buy, theyβre clicking the βHOMEβ button and taking a look at your homepage.
Why?
Because they want to know what the company theyβre about to give their hard-earned money to is all about. They want to know what your company represents.
And if your homepage is hot garbage, those leads are bouncing from your page faster than you can say βbaby, come back!β
The fact of the matter is, while your homepage might not be closing sales for you at the rate your sales pages are, it is definitely losing you sales.
But guess whatβ¦Youβre not alone. For a long time, DigitalMarketerβs homepage went neglected. And it cost us a ton of sales.
So we did something about it.
And now DigitalMarketer CEO Ryan Deiss is going to show you EXACTLY what we did to cut our bounce rate⦠all while generating more sales directly from our new and improved homepage.
Hereβs What Weβll Create Together
In this brand-new workshop, youβll leverage DigitalMarketer Co-Founder & CEO Ryan Deissβ secret, step-by-step formula to construct a homepage that sets the stage for any and all traffic driven to your websiteβ¦and positions your brand as the answer to all of your customersβ problems.
Youβll alsoβ¦
Learn the 5 life cycles of a homepage (and which stage YOUR business is in so you can build your ideal homepage)
Discover where your CTAs actually belong and how each location corresponds to a different stage along the Customer Value Journey
Follow Ryanβs proven, step-by-step process for βmining conversionsβ on your homepage while establishing your brand as an authority in your industry
Optimize every aspect of your homepage (including the ones 99% of people donβt think of) in order to amplify your businessβ reach and attract more customers.
Learn the 12 elements that must be included on EVERY homepage and how each can positively impact your business
Examine the core concepts of high-converting homepages (and why you probably shouldnβt model your favorite brandβs page)
Leverage our tested and proven βHigh-Converting Homepage Templateβ to architect design-ready homepages in minutesβ¦not days.
Craft compelling βCore Messagesβ and copy chunks from scratch (even if youβve never written a word of sales copy in your life)
Itβs 2021. Simply slapping a header, menu, and logo on your site isnβt enoughβ¦ by the time weβre finished, youβll have a fully customized homepage that builds trust with brand-new, ice-cold leads and converts them into committed buyers of your product or service.
Snag this workshop today, and letβs start building YOUR high-converting homepageβ¦
Build a High-Converting Homepage from Scratch
WORKSHOP
What Youβll Learn & Leverage
Ryan Deissβ Tested & Proven Homepage Blueprint
Weβve seen the good, the bad, and the just plain ugly when it comes to homepagesβ¦. And, quite frankly, weβre tired of looking at them. Luckily, Ryan Deiss has spent almost two decades studying the evolution of the homepage and applying what heβs learned to countless brandsβ¦ so heβs schooled in what works and (more importantly) what doesnβt.
Now youβre going to leverage all of his insider knowledge to craft a page that actively works to drive leads & sales rather than just waves at traffic as it passes by.
Fill-in-the-Blank Templates for Creating a Homepage That Flat-Out Converts
You will NOT leave this workshop empty-handed. Not only will Ryan take you, step-by-step through the process of outlining, creating, and optimizing your homepage, heβll provide you with 3 fill-in-the-blank templates that make crafting your homepage effortless.
In fact, Ryan actually created a brand new, never-before-seen template specifically for this training. Itβs called the βCore Message Canvasβ and with this fill-in-the-blank worksheet, your homepage copy will literally write itself (you probably wonβt even need his help after using this valuable resource ;)).
Make an Impactful First Impression⦠in 5 Seconds
The first 5 seconds of any homepage visit is the golden window for your site to answer a critical question in the back of every single one of your visitorsβ minds:
βWhat can your product or service do for me?β
And the fact is, if that question isnβt answered in the first 5 seconds, it is more likely than not that your potential customer bouncesβ¦ right into the waiting arms of your competitors.
On this LIVE training, youβll follow a proven formula for hooking your visitors in the first 5 seconds, setting realistic expectations, and delivering a promise that creates a bond with your new customers.
Build a High-Converting Homepage from Scratch
WORKSHOP
Workshop Agenda
Session 1
Core Concepts of High-Converting Homepages
Session 2
Crafting Your βCore Messageβ + BIG Ideas (What to Say and How to Say it)
Session 3
Wireframing & Outlining Your Homepage
Session 4
Optimizing & Auditing Your New Homepage for Conversions
Session 5
Workshop Closing & Final Thoughts
Breakdown
PART 1:
Core Concepts of High-Converting Homepages
Learn the core concepts of homepages by looking at prime examples of what a homepage SHOULD look like, the elements that transform a passive βlurkerβ into a buyer, and the 5 life cycles of a homepage (and which stage YOUR business is in so you can build your ideal homepage).
PART 2:
Crafting Your βCore Messageβ + BIG Ideas (What to Say and How to Say it)
Ryan will walk you through the process of crafting compelling βCore Messagesβ that align your brand with your new leads, make a strong first impression, and convert these new leads to buyers of your products or services. Youβll also work with Ryan to write copy chunks from scratch (even if youβve never written a word of sales copy in your life).
PART 3:
Wireframing & Outlining Your Homepage
How do you take a boring old homepage and turn it into a conversion machine? Itβs all about how you present the message to your audience.This is where youβll architect your homepage. Following Ryanβs lead, youβll take the ideas and copy that you created in Part 2 and piece them together for maximum effect. In this section of the training, youβll leverage Ryan Deissβ proprietary resource, The High-Converting Homepage Template, to organize your message and ensure that you are hooking your visitors in the first 5 seconds.
PART 4:
Optimizing & Auditing Your New Homepage for Conversions
Ryan takes you, step-by-step, through the entire process of optimizing your newly created homepage. Youβll start by completing Ryanβs β7 Second Homepageβ test to determine if your new page is accomplishing what needs toβ¦ in 7 seconds or less. Youβll then work with Ryan to ensure that your new homepage is firing on all cylinders and truly ready to be unleashed upon your audience.
Your Instructor
Ryan Deiss is an entrepreneur, best-selling author, and one of the most sought-after and dynamic speakers on marketing in the world today. Ryan is the founder and CEO of The Scalable Company, a scaleup accelerator based out of Austin, TX. Ryan is also the founder and CEO of DigitalMarketer.com, the founder of Recess.io, and is also the host and founder of Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.
Ryan Deiss
Co-Founder & CEO, DigitalMarketer
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