Nicole Crowell – Creative Strategy Master

Nicole Crowell – Creative Strategy Master
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  • lastupdatedate-icon Last Updated Date: 03-08-2024
  • size-icon Course Size: 8.1 GB
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Nicole Crowell – Creative Strategy Master

Nicole Crowell – Creative Strategy Master (8.1 GB)

Last Updated Date: 03-08-2024

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Nicole Crowell – Creative Strategy Master
Name
Owner
Last modified
File size
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1 Introduction To The Course
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2 Creative Strategy 101
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3 About Your Instructor & Nicole's Background
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4 Foundational Learning
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5 Pillar 1 Alignment
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6 Pillar 2 Research
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7 Pillar 3 Avatars & Ideal Buyer Persona's
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8 Pillar 4 Ideation
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9 Pillar 5 Briefs, Scripts & Strategy
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10 Pillar 6 Content Production
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11 Pillar 7 Launch & Creative Testing
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12 Pillar 8 Creative Reporting & Analysis & Iterations
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13 Pillar 9 Systems & Processes
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14 The END
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screenshot.pdf
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787.6 KB
My Drive
Data
Nicole Crowell – Creative Strategy Master
1 Introduction To The Course
1 Creative Strategy Master Course.mp4
1 Creative Strategy Master Course.mp4
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6.3 MB
2 UPDATED__ Creative Strategy Master Course Overview.mp4
2 UPDATED__ Creative Strategy Master Course Overview.mp4
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88.4 MB
My Drive
Data
Nicole Crowell – Creative Strategy Master
2 Creative Strategy 101
1 Why You Should Care About Creative Strategy.webm
1 Why You Should Care About Creative Strategy.webm
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42.1 MB
2 What Is Creative Strategy & Why Now.webm
2 What Is Creative Strategy & Why Now.webm
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53.6 MB
3 9 Pillars of Creative Strategy.webm
3 9 Pillars of Creative Strategy.webm
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35.9 MB
4 Skills of A Creative Strategist.webm
4 Skills of A Creative Strategist.webm
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88.4 MB
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5 Creative Strategist Job Description.pdf
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549.1 KB
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6 Master Creative Strategy Book List.pdf
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349.2 KB
7 Understanding the Creative Workflow.webm
7 Understanding the Creative Workflow.webm
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45.4 MB
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8 The Ad Creative Workflow SOP.pdf
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610.6 KB
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9 Creative Strategist Master Tool Kit.pdf
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550.7 KB
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10 Creative Strategy Terms Guide.pdf
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664 KB
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11 Client Creative Command Center.pdf
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211.6 KB
My Drive
Data
Nicole Crowell – Creative Strategy Master
3 About Your Instructor & Nicole's Background
1 Who is Nicole Crowell.webm
1 Who is Nicole Crowell.webm
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22.9 MB
2 Past Brands + Credibility.webm
2 Past Brands + Credibility.webm
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32.7 MB
3 BONUS Vulnerability Time.webm
3 BONUS Vulnerability Time.webm
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46.1 MB
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Nicole Crowell – Creative Strategy Master
4 Foundational Learning
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1 Color Psychology 101.pdf
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1.5 MB
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2 34 Cognitive Principles That Affect Your Marketing.pdf
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452.1 KB
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3 23 Consumer Psychology Laws.pdf
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1.1 MB
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4 Marketing To MindStates.pdf
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2.4 MB
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5 Finding Your Brand.pdf
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531.8 KB
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6 Emotional Tones 101.pdf
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414.3 KB
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7 Maslow's Hierarchy of Needs.pdf
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0.9 MB
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8 Master List Of Human Desires.pdf
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775.5 KB
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9 LF8 Core Desires.pdf
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257.5 KB
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10 The Hero’s Journey.pdf
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0.9 MB
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11 5 Levels Of Market Sophistication.pdf
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668.7 KB
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12 5 Levels of Consumer Awareness.pdf
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603.6 KB
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13 Choosing the Mass Desire.pdf
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477.6 KB
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Nicole Crowell – Creative Strategy Master
5 Pillar 1 Alignment
1 Intro To Alignment.webm
1 Intro To Alignment.webm
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30.9 MB
2 Discovery Questions.webm
2 Discovery Questions.webm
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54.4 MB
3 BONUS Discovery Questionnaire Deep Dive.webm
3 BONUS Discovery Questionnaire Deep Dive.webm
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105.6 MB
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4 Discovery Questions (Onboarding).pdf
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368.5 KB
5 Brand vs Performance.webm
5 Brand vs Performance.webm
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73.7 MB
6 How to Conduct an Internal Creative Audit (Creative Evaluation).webm
6 How to Conduct an Internal Creative Audit (Creative Evaluation).webm
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146.8 MB
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7 Internal Account Creative Audit.pdf
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328.9 KB
8 Live Audit Example & Client Response.webm
8 Live Audit Example & Client Response.webm
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50.6 MB
8.1 Full Awesome Maps Audit.webm
8.1 Full Awesome Maps Audit.webm
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184 MB
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9 Alignment Recap & Homework.pdf
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236.9 KB
10 MATRIX TABLE.mp4
10 MATRIX TABLE.mp4
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33.7 MB
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10 MATRIX TABLE.pdf
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545.5 KB
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Nicole Crowell – Creative Strategy Master
6 Pillar 2 Research
1 Intro To Research.ts
1 Intro To Research.ts
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25.7 MB
2 Internal Research List (High Level).webm
2 Internal Research List (High Level).webm
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123.2 MB
3 External Research List (High Level).webm
3 External Research List (High Level).webm
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26.8 MB
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4 Internal & External Research 101 List.pdf
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312.8 KB
5 Research 4 Types of Data.mp4
5 Research 4 Types of Data.mp4
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4.9 MB
6 NLP Analysis - Example Google Sheets Manual Version.webm
6 NLP Analysis - Example Google Sheets Manual Version.webm
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159.9 MB
7 How To Present NLP Findings (Example).webm
7 How To Present NLP Findings (Example).webm
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78.8 MB
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8 XXX _ NLP Analysis.xlsx
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7.6 MB
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9 EXAMPLE NLP Report.pdf
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3.1 MB
10 Internal Research Method S.W.O.T Audit.webm
10 Internal Research Method S.W.O.T Audit.webm
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20.2 MB
11 3 Ad Spying Tips You Probably Aren
11 3 Ad Spying Tips You Probably Aren't Aware Of.webm
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62.1 MB
12 Research How To Use The Product 1-Sheeter.webm
12 Research How To Use The Product 1-Sheeter.webm
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38.8 MB
13 How To Use The Product 1-Sheeter.webm
13 How To Use The Product 1-Sheeter.webm
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35.8 MB
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14 XX Product 1-Sheeter.pdf
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635.9 KB
15 Competitive Analysis 101 + Cheat Sheet Review.webm
15 Competitive Analysis 101 + Cheat Sheet Review.webm
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51.5 MB
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16 Competitive Analysis 101.pdf
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284.5 KB
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17 Competitive Analysis Cheatsheet.pdf
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302.6 KB
18 Swipe Files Organization for Ad Inspo + Research.ts
18 Swipe Files Organization for Ad Inspo + Research.ts
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78.4 MB
19 Example Of Competitive Spying & Analysis (Live).ts
19 Example Of Competitive Spying & Analysis (Live).ts
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176.9 MB
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20 Competitive Analysis.pdf
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1 MB
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21 Finding Statistics For Your Ad Copy.pdf
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1.2 MB
22 Nicole’s AI PROMPTS (Version 1) on Competitive Research.mp4
22 Nicole’s AI PROMPTS (Version 1) on Competitive Research.mp4
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67.9 MB
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22 Nicole’s AI PROMPTS (Version 1) on Competitive Research.pdf
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456.4 KB
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Data
Nicole Crowell – Creative Strategy Master
7 Pillar 3 Avatars & Ideal Buyer Persona's
1 Intro to Avatars.webm
1 Intro to Avatars.webm
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44.5 MB
2 What You Need To Know.webm
2 What You Need To Know.webm
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7.3 MB
3 Favorite Audience Research Tools.webm
3 Favorite Audience Research Tools.webm
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17.1 MB
4 BONUS Crystal Knows Live Example.webm
4 BONUS Crystal Knows Live Example.webm
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15 MB
5 Using AI to Support Avatar Building.webm
5 Using AI to Support Avatar Building.webm
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50.5 MB
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6 Core Avatar.pdf
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529.8 KB
7 Avatar Research & Building With AI.mkv
7 Avatar Research & Building With AI.mkv
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412.7 KB
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7 Avatar Research & Building With AI.pdf
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1.2 MB
8 Building a Customer Avatar with ChatGPT.webm
8 Building a Customer Avatar with ChatGPT.webm
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63 MB
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9 Steps For Adding More Context To Your Avatars.pdf
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332.2 KB
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10 Building An Ideal Buyer Persona.pdf
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477.7 KB
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Nicole Crowell – Creative Strategy Master
8 Pillar 4 Ideation
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8 The 9 Ideation Frameworks Overview
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1 Intro To Ideation.webm
1 Intro To Ideation.webm
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32.1 MB
2 What You Need To Know.webm
2 What You Need To Know.webm
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7.9 MB
4 4 Key Steps To Any Ideation Process.ts
4 4 Key Steps To Any Ideation Process.ts
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4.6 MB
4 Gather Your People.ts
4 Gather Your People.ts
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6.5 MB
5 How To Align & Define.ts
5 How To Align & Define.ts
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15.9 MB
6 Bonus Questions To Ask Prior To A Session.ts
6 Bonus Questions To Ask Prior To A Session.ts
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11.6 MB
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7 10 Ideation Techniques Quick Guide.pdf
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327.7 KB
8 The 9 Ideation Frameworks Overview.ts
8 The 9 Ideation Frameworks Overview.ts
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4.9 MB
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9 Alignment Exercise & Homework.docx
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8.1 KB
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10 Pre-Ideation Session Questions.pdf
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267.5 KB
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11 Creating ANGLES.pdf
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460.6 KB
12 New Hook Ideas Using Tiktok Organic.webm
12 New Hook Ideas Using Tiktok Organic.webm
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12.1 MB
13 Creating a Magical Idea Box.webm
13 Creating a Magical Idea Box.webm
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33 MB
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14 Idea Box.pdf
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156.8 KB
15 Using the Idea Box for Client-Facing Projects.webm
15 Using the Idea Box for Client-Facing Projects.webm
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10.9 MB
16 Ad Breakdown → Framework Example.mp4
16 Ad Breakdown → Framework Example.mp4
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11.9 MB
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16 Ad Breakdown → Framework Example.pdf
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765.4 KB
17 BONUS Live Talk At The Performers Community On Ideation.ts
17 BONUS Live Talk At The Performers Community On Ideation.ts
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1.7 GB
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Nicole Crowell – Creative Strategy Master
8 Pillar 4 Ideation
8 The 9 Ideation Frameworks Overview
1 Brainstorming & Brainwriting.ts
1 Brainstorming & Brainwriting.ts
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14.3 MB
2 Reverse Brainstorming & Brainwriting.ts
2 Reverse Brainstorming & Brainwriting.ts
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26.8 MB
3 The 6 Thinking Hats Technique.ts
3 The 6 Thinking Hats Technique.ts
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12.4 MB
4 Mind Mapping Framework.ts
4 Mind Mapping Framework.ts
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8.2 MB
5 3 Horizons Framework.ts
5 3 Horizons Framework.ts
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10 MB
6 Starbursting Technique.ts
6 Starbursting Technique.ts
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15.7 MB
7 Ideation 5 Why
7 Ideation 5 Why's Example.ts
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7.3 MB
8 The 5 Why
8 The 5 Why's Framework.ts
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13.8 MB
9 The SCAMPER Method.ts
9 The SCAMPER Method.ts
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11 MB
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Nicole Crowell – Creative Strategy Master
9 Pillar 5 Briefs, Scripts & Strategy
1 Intro To Briefing.ts
1 Intro To Briefing.ts
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18.2 MB
2 6 Elements To A Creative Brief & Live Example.webm
2 6 Elements To A Creative Brief & Live Example.webm
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90.8 MB
3 Modular Content 101 + Deep Dive Into Ad Blocks.webm
3 Modular Content 101 + Deep Dive Into Ad Blocks.webm
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75.5 MB
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4 Modular Content 101.pdf
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542.6 KB
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5 Deeper - Block Type Examples.pdf
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2.2 MB
6 UGC Brief Example.webm
6 UGC Brief Example.webm
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32.2 MB
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7 GET WHO TO BY Stakeholder Brief.pdf
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435.8 KB
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8 Generating Creative Insights.pdf
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391.7 KB
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9 DETAILED SCRIPT TEMPLATE.pdf
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209.1 KB
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10 How Does Consumer Awareness.pdf
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904.8 KB
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11 GENERIC UGC BRIEF TEMPLATE.pdf
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147.4 KB
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12 BILLO BRIEF TEMPLATE.pdf
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156.6 KB
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13 Iterations & Edits Template.pdf
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51.9 KB
14 Quarterly Planning Content Strategy.ts
14 Quarterly Planning Content Strategy.ts
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75.8 MB
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15 Quarterly Creative Strategy Planning.pdf
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512.5 KB
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16 AI Prompting For Creative Strategy.pdf
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380.7 KB
16 AI Prompting For Creative Strategy.webm
16 AI Prompting For Creative Strategy.webm
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791.9 MB
17 Social Review Graphics Brief Guideline.webm
17 Social Review Graphics Brief Guideline.webm
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45 MB
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18 Crafting a Compelling 20-Second Ad.pdf
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1.1 MB
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19 Paid Media Concept General Strategy Checklist.pdf
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1.2 MB
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Nicole Crowell – Creative Strategy Master
10 Pillar 6 Content Production
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1 1 Master Content Checklist.pdf
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2.1 MB
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2 Creative Workflow KanBan.pdf
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109.5 KB
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3 Whitelisting & Dark Posting On Facebook 101 Guide.pdf
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504.5 KB
4 Intro to Creative Production.webm
4 Intro to Creative Production.webm
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63.5 MB
5 Understanding the Role of a Creative Strategist in Content Production.webm
5 Understanding the Role of a Creative Strategist in Content Production.webm
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18.9 MB
6 Maximizing Your Content
6 Maximizing Your Content's Potential.webm
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43.5 MB
7 Understanding Brand vs Performance Orientation In Content.webm
7 Understanding Brand vs Performance Orientation In Content.webm
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37.4 MB
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8 Ultimate Guide To UGC Sourcing.pdf
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862.9 KB
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9 Quick UGC Score Card.pdf
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207.6 KB
10 My Experience Working with Content Creators and Production Agencies.webm
10 My Experience Working with Content Creators and Production Agencies.webm
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8.8 MB
11 Understanding Pricing Strategies in the Service Space.webm
11 Understanding Pricing Strategies in the Service Space.webm
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7.5 MB
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13 Creative Workflow KanBan.pdf
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195 KB
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14 Whitelisting & Dark Posting On Facebook 101 Guide.pdf
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723.3 KB
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15 How Do You Know A Creative Is Good.pdf
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397.9 KB
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16 Master Copy Writing Frameworks.pdf
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654.7 KB
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17 Static Design 101.pdf
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1.9 MB
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18 How Does Marketing To Mindstates Translate To Your Ads.pdf
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802.8 KB
19 What To Do When Your UGC Content Misses The Mark.webm
19 What To Do When Your UGC Content Misses The Mark.webm
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181.3 MB
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Nicole Crowell – Creative Strategy Master
11 Pillar 7 Launch & Creative Testing
1 Intro to Launch Strategy & Creative Testing.webm
1 Intro to Launch Strategy & Creative Testing.webm
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51.1 MB
2 Launch 5 Factors to Consider When Setting Up Creative Tests.webm
2 Launch 5 Factors to Consider When Setting Up Creative Tests.webm
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29.4 MB
3 Questions to Consider for Creative Launch Strategy.webm
3 Questions to Consider for Creative Launch Strategy.webm
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12.5 MB
4 Budget-Pacing Formula for Ad Campaigns.webm
4 Budget-Pacing Formula for Ad Campaigns.webm
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22.1 MB
5 Launch What % of Adspend Is Going to Completely New Ideas.ts
5 Launch What % of Adspend Is Going to Completely New Ideas.ts
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22.5 MB
6 What to do with Ads that are Doing Well in Creative Testing Campaign.webm
6 What to do with Ads that are Doing Well in Creative Testing Campaign.webm
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11.6 MB
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7 Ads Command Center.pdf
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236.6 KB
8. The Body as Healer Working from the Bottom Up.ts
8. The Body as Healer Working from the Bottom Up.ts
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1.6 GB
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Nicole Crowell – Creative Strategy Master
12 Pillar 8 Creative Reporting & Analysis & Iterations
1 Intro To Creative Reporting and Analysis.webm
1 Intro To Creative Reporting and Analysis.webm
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25.9 MB
2 Metrics for Measuring Ad Success.webm
2 Metrics for Measuring Ad Success.webm
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67.3 MB
3 Favorite Tools for Measuring Creative Success.webm
3 Favorite Tools for Measuring Creative Success.webm
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17.4 MB
4 Using Motion App for Creative Strategy.webm
4 Using Motion App for Creative Strategy.webm
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38.3 MB
5 How I Present Monthly Reports to Clients.webm
5 How I Present Monthly Reports to Clients.webm
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59.4 MB
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6 Testing & Optimizing.pdf
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403 KB
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7 Ideas For Each Testing Type.pdf
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303.6 KB
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8 5 Types of Ad Iterations.pdf
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311.8 KB
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9 Iterations & Edits Template.pdf
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50.7 KB
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10 Media Buying Metrics That Matter For Creative Strategy.pdf
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2.8 MB
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Nicole Crowell – Creative Strategy Master
13 Pillar 9 Systems & Processes
1 BONUS Intro to Systems & Processes.webm
1 BONUS Intro to Systems & Processes.webm
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26.6 MB
2 BONUS AD Content Production Organization.webm
2 BONUS AD Content Production Organization.webm
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6.3 MB
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3 The Ad Creative Workflow SOP.pdf
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603.7 KB
4 Onboarding Process for Creative Strategists.webm
4 Onboarding Process for Creative Strategists.webm
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43.5 MB
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5 Performance Purple Team Onboarding TEMPLATE.pdf
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2.9 MB
6 Mock Sprint Testing Calendar Overview.webm
6 Mock Sprint Testing Calendar Overview.webm
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30 MB
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7 MOCK UP Testing Calendar.xlsx
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34.9 KB
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8 Creative Sprints Workflow.pdf
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65.4 KB
9 Connecting Your Sprint + Production Workflows + Live Example.webm
9 Connecting Your Sprint + Production Workflows + Live Example.webm
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211.3 MB
10 Social Review Graphics Brief Guideline.webm
10 Social Review Graphics Brief Guideline.webm
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45 MB
11 How To Integrate Chat GPT Into Google Sheets.mkv
11 How To Integrate Chat GPT Into Google Sheets.mkv
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377.2 KB
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11 How To Integrate Chat GPT Into Google Sheets.pdf
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297.5 KB
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12 Client Creative Command Center.pdf
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207.7 KB
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13 The Future of Performance Creative Strategy.pdf
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251.3 KB
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14 Building Your Top Ads Monthly Board.pdf
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450.6 KB
15 Using AI to Create Visual Diagrams.webm
15 Using AI to Create Visual Diagrams.webm
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132.8 MB
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Nicole Crowell – Creative Strategy Master
14 The END
1 Understanding Pricing Strategies in the Service Space.webm
1 Understanding Pricing Strategies in the Service Space.webm
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7.5 MB
2 Thank YOU End Of Course Wrap Up.webm
2 Thank YOU End Of Course Wrap Up.webm
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11.5 MB
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3 Creative Strategy FAQ’s.pdf
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481.5 KB
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4 BONUS Q&A From Course Takers.pdf
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468.3 KB

Are you in any method concerned with media shopping for or advertising? Then the Nicole Crowell- Creative Strategy Master course is only for you! Being a artistic strategist in 2024 requires a lot extra than simply hacking campaigns- it is about mastering the whole thing of the artistic course of. That is precisely what this course will make it easier to to attain, and at an reasonably priced discounted worth of $49.

The course begins with a heat welcome and introduction earlier than delving into Creative Strategy 101. Right here, you will get to know the vitality of getting higher advert creatives. How this straightforward but profound aspect captures 56% of all public sale outcomes in keeping with Meta’s current convention, and the way it enhances your focusing on, yields higher return on advert spend, amplifies income, and gratifies each you and your clients.

Nicole Crowell- Creative Strategy Master is exclusive as a result of it goals at establishing an emotional connection along with your viewers. It isn’t about constructing want; somewhat, it leans on the prevailing needs of your viewers via interesting advert creatives.

That includes Nicole, an skilled teacher who will share her huge data and background with you, this course is structured in several modules which might be all important in enhancing your understanding of the Creative Strategy idea.

From Pillar 1, which is about alignment, to Pillar 8, which focuses on artistic reporting, evaluation, and iterations, each facet of the course is tailor-made to impart a deep understanding of essential sections. These embrace avatar improvement, ideation, briefs, script writing, technique, content material manufacturing, launch and artistic testing (media shopping for), and so on.

Including extra worth to your studying, the Nicole Crowell- Creative Strategy Master course additionally consists of bonuses. The primary bonus function consists of Chat GPT prompts for every of the 9 Pillars together with grading UGC creators, conducting a artistic analysis, and extra. The second bonus even offers you the chance to have a complimentary Q&A mode 30-minute name with Nicole herself!

By the tip of this course, your competency in sensible artistic operations and group is assured. It units out to take you from A to Z in all steps of the artistic technique. So, whether or not you are a part of a crew tasked with producing new modern advert creatives, otherwise you’re trying to scale your advert accounts and attain your target market, this course is all you want. Let’s go!

Please notice, nevertheless, that this course doesn’t embrace the design of advertisements in photoshop/Canva or go in depth on media shopping for account buildings. It’s geared toward making advert creatives extra enticing and environment friendly in reaching out to the viewers.

Enroll within the Nicole Crowell- Creative Strategy Master course right now and begin your journey to turning into a grasp in artistic technique. The journey guarantees to be an exhilarating and insightful one.

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