My Drive DataNicole Crowell – Creative Strategy Master
Name
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1 Introduction To The Course
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2 Creative Strategy 101
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3 About Your Instructor & Nicole's Background
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4 Foundational Learning
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5 Pillar 1 Alignment
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6 Pillar 2 Research
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7 Pillar 3 Avatars & Ideal Buyer Persona's
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8 Pillar 4 Ideation
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9 Pillar 5 Briefs, Scripts & Strategy
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10 Pillar 6 Content Production
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11 Pillar 7 Launch & Creative Testing
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12 Pillar 8 Creative Reporting & Analysis & Iterations
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13 Pillar 9 Systems & Processes
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14 The END
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screenshot.pdf
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787.6 KB
My Drive DataNicole Crowell – Creative Strategy Master1 Introduction To The Course
1 Creative Strategy Master Course.mp4
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6.3 MB
2 UPDATED__ Creative Strategy Master Course Overview.mp4
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88.4 MB
My Drive DataNicole Crowell – Creative Strategy Master2 Creative Strategy 101
1 Why You Should Care About Creative Strategy.webm
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42.1 MB
2 What Is Creative Strategy & Why Now.webm
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53.6 MB
3 9 Pillars of Creative Strategy.webm
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35.9 MB
4 Skills of A Creative Strategist.webm
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88.4 MB
5 Creative Strategist Job Description.pdf
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549.1 KB
6 Master Creative Strategy Book List.pdf
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349.2 KB
7 Understanding the Creative Workflow.webm
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45.4 MB
8 The Ad Creative Workflow SOP.pdf
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610.6 KB
9 Creative Strategist Master Tool Kit.pdf
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550.7 KB
10 Creative Strategy Terms Guide.pdf
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664 KB
11 Client Creative Command Center.pdf
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211.6 KB
My Drive DataNicole Crowell – Creative Strategy Master3 About Your Instructor & Nicole's Background
1 Who is Nicole Crowell.webm
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22.9 MB
2 Past Brands + Credibility.webm
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32.7 MB
3 BONUS Vulnerability Time.webm
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46.1 MB
My Drive DataNicole Crowell – Creative Strategy Master4 Foundational Learning
1 Color Psychology 101.pdf
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1.5 MB
2 34 Cognitive Principles That Affect Your Marketing.pdf
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452.1 KB
3 23 Consumer Psychology Laws.pdf
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1.1 MB
4 Marketing To MindStates.pdf
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2.4 MB
5 Finding Your Brand.pdf
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531.8 KB
6 Emotional Tones 101.pdf
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414.3 KB
7 Maslow's Hierarchy of Needs.pdf
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0.9 MB
8 Master List Of Human Desires.pdf
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775.5 KB
9 LF8 Core Desires.pdf
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257.5 KB
10 The Hero’s Journey.pdf
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0.9 MB
11 5 Levels Of Market Sophistication.pdf
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668.7 KB
12 5 Levels of Consumer Awareness.pdf
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603.6 KB
13 Choosing the Mass Desire.pdf
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477.6 KB
My Drive DataNicole Crowell – Creative Strategy Master5 Pillar 1 Alignment
1 Intro To Alignment.webm
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30.9 MB
2 Discovery Questions.webm
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54.4 MB
3 BONUS Discovery Questionnaire Deep Dive.webm
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105.6 MB
4 Discovery Questions (Onboarding).pdf
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368.5 KB
5 Brand vs Performance.webm
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73.7 MB
6 How to Conduct an Internal Creative Audit (Creative Evaluation).webm
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146.8 MB
7 Internal Account Creative Audit.pdf
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328.9 KB
8 Live Audit Example & Client Response.webm
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50.6 MB
8.1 Full Awesome Maps Audit.webm
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184 MB
9 Alignment Recap & Homework.pdf
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236.9 KB
10 MATRIX TABLE.mp4
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33.7 MB
10 MATRIX TABLE.pdf
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545.5 KB
My Drive DataNicole Crowell – Creative Strategy Master6 Pillar 2 Research
1 Intro To Research.ts
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25.7 MB
2 Internal Research List (High Level).webm
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123.2 MB
3 External Research List (High Level).webm
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26.8 MB
4 Internal & External Research 101 List.pdf
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312.8 KB
5 Research 4 Types of Data.mp4
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4.9 MB
6 NLP Analysis - Example Google Sheets Manual Version.webm
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159.9 MB
7 How To Present NLP Findings (Example).webm
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78.8 MB
8 XXX _ NLP Analysis.xlsx
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7.6 MB
9 EXAMPLE NLP Report.pdf
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3.1 MB
10 Internal Research Method S.W.O.T Audit.webm
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20.2 MB
11 3 Ad Spying Tips You Probably Aren't Aware Of.webm
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62.1 MB
12 Research How To Use The Product 1-Sheeter.webm
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38.8 MB
13 How To Use The Product 1-Sheeter.webm
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35.8 MB
14 XX Product 1-Sheeter.pdf
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635.9 KB
15 Competitive Analysis 101 + Cheat Sheet Review.webm
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51.5 MB
16 Competitive Analysis 101.pdf
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284.5 KB
17 Competitive Analysis Cheatsheet.pdf
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302.6 KB
18 Swipe Files Organization for Ad Inspo + Research.ts
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78.4 MB
19 Example Of Competitive Spying & Analysis (Live).ts
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176.9 MB
20 Competitive Analysis.pdf
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1 MB
21 Finding Statistics For Your Ad Copy.pdf
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1.2 MB
22 Nicole’s AI PROMPTS (Version 1) on Competitive Research.mp4
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67.9 MB
22 Nicole’s AI PROMPTS (Version 1) on Competitive Research.pdf
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456.4 KB
My Drive DataNicole Crowell – Creative Strategy Master7 Pillar 3 Avatars & Ideal Buyer Persona's
1 Intro to Avatars.webm
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44.5 MB
2 What You Need To Know.webm
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7.3 MB
3 Favorite Audience Research Tools.webm
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17.1 MB
4 BONUS Crystal Knows Live Example.webm
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15 MB
5 Using AI to Support Avatar Building.webm
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50.5 MB
6 Core Avatar.pdf
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529.8 KB
7 Avatar Research & Building With AI.mkv
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412.7 KB
7 Avatar Research & Building With AI.pdf
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1.2 MB
8 Building a Customer Avatar with ChatGPT.webm
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63 MB
9 Steps For Adding More Context To Your Avatars.pdf
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332.2 KB
10 Building An Ideal Buyer Persona.pdf
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477.7 KB
My Drive DataNicole Crowell – Creative Strategy Master8 Pillar 4 Ideation
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8 The 9 Ideation Frameworks Overview
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1 Intro To Ideation.webm
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32.1 MB
2 What You Need To Know.webm
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7.9 MB
4 4 Key Steps To Any Ideation Process.ts
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4.6 MB
4 Gather Your People.ts
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6.5 MB
5 How To Align & Define.ts
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15.9 MB
6 Bonus Questions To Ask Prior To A Session.ts
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11.6 MB
7 10 Ideation Techniques Quick Guide.pdf
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327.7 KB
8 The 9 Ideation Frameworks Overview.ts
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4.9 MB
9 Alignment Exercise & Homework.docx
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8.1 KB
10 Pre-Ideation Session Questions.pdf
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267.5 KB
11 Creating ANGLES.pdf
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460.6 KB
12 New Hook Ideas Using Tiktok Organic.webm
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12.1 MB
13 Creating a Magical Idea Box.webm
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33 MB
14 Idea Box.pdf
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156.8 KB
15 Using the Idea Box for Client-Facing Projects.webm
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10.9 MB
16 Ad Breakdown → Framework Example.mp4
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11.9 MB
16 Ad Breakdown → Framework Example.pdf
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765.4 KB
17 BONUS Live Talk At The Performers Community On Ideation.ts
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1.7 GB
My Drive DataNicole Crowell – Creative Strategy Master8 Pillar 4 Ideation8 The 9 Ideation Frameworks Overview
1 Brainstorming & Brainwriting.ts
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14.3 MB
2 Reverse Brainstorming & Brainwriting.ts
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26.8 MB
3 The 6 Thinking Hats Technique.ts
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12.4 MB
4 Mind Mapping Framework.ts
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8.2 MB
5 3 Horizons Framework.ts
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10 MB
6 Starbursting Technique.ts
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15.7 MB
7 Ideation 5 Why's Example.ts
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7.3 MB
8 The 5 Why's Framework.ts
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13.8 MB
9 The SCAMPER Method.ts
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11 MB
My Drive DataNicole Crowell – Creative Strategy Master9 Pillar 5 Briefs, Scripts & Strategy
1 Intro To Briefing.ts
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18.2 MB
2 6 Elements To A Creative Brief & Live Example.webm
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90.8 MB
3 Modular Content 101 + Deep Dive Into Ad Blocks.webm
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75.5 MB
4 Modular Content 101.pdf
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542.6 KB
5 Deeper - Block Type Examples.pdf
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2.2 MB
6 UGC Brief Example.webm
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32.2 MB
7 GET WHO TO BY Stakeholder Brief.pdf
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435.8 KB
8 Generating Creative Insights.pdf
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391.7 KB
9 DETAILED SCRIPT TEMPLATE.pdf
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209.1 KB
10 How Does Consumer Awareness.pdf
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904.8 KB
11 GENERIC UGC BRIEF TEMPLATE.pdf
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147.4 KB
12 BILLO BRIEF TEMPLATE.pdf
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156.6 KB
13 Iterations & Edits Template.pdf
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51.9 KB
14 Quarterly Planning Content Strategy.ts
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75.8 MB
15 Quarterly Creative Strategy Planning.pdf
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512.5 KB
16 AI Prompting For Creative Strategy.pdf
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380.7 KB
16 AI Prompting For Creative Strategy.webm
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791.9 MB
17 Social Review Graphics Brief Guideline.webm
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45 MB
18 Crafting a Compelling 20-Second Ad.pdf
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1.1 MB
19 Paid Media Concept General Strategy Checklist.pdf
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1.2 MB
My Drive DataNicole Crowell – Creative Strategy Master10 Pillar 6 Content Production
1 1 Master Content Checklist.pdf
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2.1 MB
2 Creative Workflow KanBan.pdf
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109.5 KB
3 Whitelisting & Dark Posting On Facebook 101 Guide.pdf
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504.5 KB
4 Intro to Creative Production.webm
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63.5 MB
5 Understanding the Role of a Creative Strategist in Content Production.webm
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18.9 MB
6 Maximizing Your Content's Potential.webm
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43.5 MB
7 Understanding Brand vs Performance Orientation In Content.webm
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37.4 MB
8 Ultimate Guide To UGC Sourcing.pdf
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862.9 KB
9 Quick UGC Score Card.pdf
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207.6 KB
10 My Experience Working with Content Creators and Production Agencies.webm
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8.8 MB
11 Understanding Pricing Strategies in the Service Space.webm
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7.5 MB
13 Creative Workflow KanBan.pdf
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195 KB
14 Whitelisting & Dark Posting On Facebook 101 Guide.pdf
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723.3 KB
15 How Do You Know A Creative Is Good.pdf
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397.9 KB
16 Master Copy Writing Frameworks.pdf
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654.7 KB
17 Static Design 101.pdf
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1.9 MB
18 How Does Marketing To Mindstates Translate To Your Ads.pdf
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802.8 KB
19 What To Do When Your UGC Content Misses The Mark.webm
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181.3 MB
My Drive DataNicole Crowell – Creative Strategy Master11 Pillar 7 Launch & Creative Testing
1 Intro to Launch Strategy & Creative Testing.webm
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51.1 MB
2 Launch 5 Factors to Consider When Setting Up Creative Tests.webm
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29.4 MB
3 Questions to Consider for Creative Launch Strategy.webm
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12.5 MB
4 Budget-Pacing Formula for Ad Campaigns.webm
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22.1 MB
5 Launch What % of Adspend Is Going to Completely New Ideas.ts
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22.5 MB
6 What to do with Ads that are Doing Well in Creative Testing Campaign.webm
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11.6 MB
7 Ads Command Center.pdf
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236.6 KB
8. The Body as Healer Working from the Bottom Up.ts
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1.6 GB
My Drive DataNicole Crowell – Creative Strategy Master12 Pillar 8 Creative Reporting & Analysis & Iterations
1 Intro To Creative Reporting and Analysis.webm
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25.9 MB
2 Metrics for Measuring Ad Success.webm
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67.3 MB
3 Favorite Tools for Measuring Creative Success.webm
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17.4 MB
4 Using Motion App for Creative Strategy.webm
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38.3 MB
5 How I Present Monthly Reports to Clients.webm
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59.4 MB
6 Testing & Optimizing.pdf
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403 KB
7 Ideas For Each Testing Type.pdf
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303.6 KB
8 5 Types of Ad Iterations.pdf
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311.8 KB
9 Iterations & Edits Template.pdf
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50.7 KB
10 Media Buying Metrics That Matter For Creative Strategy.pdf
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2.8 MB
My Drive DataNicole Crowell – Creative Strategy Master13 Pillar 9 Systems & Processes
1 BONUS Intro to Systems & Processes.webm
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26.6 MB
2 BONUS AD Content Production Organization.webm
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6.3 MB
3 The Ad Creative Workflow SOP.pdf
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603.7 KB
4 Onboarding Process for Creative Strategists.webm
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43.5 MB
5 Performance Purple Team Onboarding TEMPLATE.pdf
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2.9 MB
6 Mock Sprint Testing Calendar Overview.webm
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30 MB
7 MOCK UP Testing Calendar.xlsx
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34.9 KB
8 Creative Sprints Workflow.pdf
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65.4 KB
9 Connecting Your Sprint + Production Workflows + Live Example.webm
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211.3 MB
10 Social Review Graphics Brief Guideline.webm
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45 MB
11 How To Integrate Chat GPT Into Google Sheets.mkv
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377.2 KB
11 How To Integrate Chat GPT Into Google Sheets.pdf
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297.5 KB
12 Client Creative Command Center.pdf
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207.7 KB
13 The Future of Performance Creative Strategy.pdf
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251.3 KB
14 Building Your Top Ads Monthly Board.pdf
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450.6 KB
15 Using AI to Create Visual Diagrams.webm
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132.8 MB
My Drive DataNicole Crowell – Creative Strategy Master14 The END
1 Understanding Pricing Strategies in the Service Space.webm
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7.5 MB
2 Thank YOU End Of Course Wrap Up.webm
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11.5 MB
3 Creative Strategy FAQ’s.pdf
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481.5 KB
4 BONUS Q&A From Course Takers.pdf
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468.3 KB