Digital Marketer – Paid Traffic Mastery 2022

Curriculum (Google Drive Proof)

Digital Marketer – Paid Traffic Mastery 2022

Folders

01-Core Concepts of Paid Traffic

02-Your Tech Stack

03-Crafting Your Campaign Assets

04-Google Ads

05-YouTube Ads

06-Facebook Ad Network

07-Scaling Your Ads

01-Core Concepts of Paid Traffic

Files

00-Customer Avatar Canvas Worksheet.pdf

00-Customer Value Journey Worksheet.pdf

00-Paid Traffic Mastery - Certification Study Guide.pdf

00-Paid Traffic Mastery - Pacing Calendar.pdf

00-Paid Traffic Mastery - Workbook.pdf

01-The Goal.mp4

02-The What & Why.mp4

03-The Benefits of Paid Traffic.mp4

04-The Disadvantages of Paid Traffic.mp4

05-The Core Concepts of Paid Traffic.mp4

06-The Jargon Script.mp4

07-Paid Traffic vs Organic Traffic.mp4

08-Before You Run Traffic.mp4

09-Machine Learning.mp4

02-Your Tech Stack

Files

01-Your Tech Stack.mp4

02-Your Website.mp4

03-Conversion Actions.mp4

04-Customer Relationship Management (CRM).mp4

05-Tracking and Analytics.mp4

06-The Traffic Store.mp4

07-Google Ads.mp4

08-Facebook Ads.mp4

09-Other Channels.mp4

10-Call to Action.mp4

03-Crafting Your Campaign Assets

Files

01-The Goal.mp4

02-Ads Along the Customer Value Journey.mp4

03-Customer Avatar Canvas.mp4

04-Offer Attributes.mp4

05-High Converting Ad Copy.mp4

06-Ad Creatives.mp4

07-Testing.mp4

08-Call to Action.mp4

04-Google Ads

Files

01-Getting Started With Google Ads.mp4

02-Google Setup.mp4

03-Conversion Tracking in Ads.mp4

04-Conversion Tracking in Tag Manager.mp4

05-Google Ads Structure.mp4

06-Keyword Strategy.mp4

07-Keyword Match Type.mp4

08-Google Ads Campaign Setup.mp4

09-Creative.mp4

10-Remarketing.mp4

11-Bid Strategy.mp4

12-Management & Optimization.mp4

13-Call to Action.mp4

05-YouTube Ads

Files

01-The Goal.mp4

02-Why YouTube Works.mp4

03-Getting Started With YouTube Ads.mp4

04-Funnels & Websites.mp4

05-Metrics & Conversion.mp4

06-Creatives & Audiences.mp4

07-Bid Strategy.mp4

08-Optimizations & Management.mp4

09-Call to Action.mp4

06-Facebook Ad Network

Files

01-The Goal.mp4

02-Your Business on Facebook.mp4

03-Getting Started with Facebook Ads.mp4

04-Understanding Facebook Compliance.mp4

05-Campaign Structure.mp4

06-Creating an Ad Campaign.mp4

07-Choosing Your Budget.mp4

08-Creating an Ad Set.mp4

09-Creating Ads.mp4

10-The Facebook Pixel.mp4

11-Tracking with New Privacy Changes.mp4

12-KPIs.mp4

13-Daily Optimization.mp4

14-Scaling Your Ads.mp4

15-Call to Action.mp4

07-Scaling Your Ads

Files

01-Understanding Your Numbers.mp4

02-Measurement.mp4

03-Tracking.mp4

04-Data Analysis.mp4

05-Expansion.mp4

06-Attribution.mp4

07-Risk.mp4

08-Wrap-Up.mp4

7 Core Modules
72 Video Classes
Paid Traffic Mastery Workbook that features notes, instruments, templates, and worksheets.
Traffic System Planning Canvas to plan campaigns for each “temperature” of lead
A Tech Stack guidelines
Buyer Avatar Worksheet to ideate your splendid clients
Buyer Worth Journey Worksheet for designing a advertising and marketing plan that turns chilly site visitors into clients & model advocates
Paid Traffic Mastery Pacing Calendar for bite-sized lesson planning that matches into your busy schedule
Paid Traffic Mastery Research Information to make sure you go the course with flying colours
Modules:
Module 1 – Core Ideas of Paid Traffic
Module 2 – Your Tech Stack
Module 3 – Crafting Your Marketing campaign Belongings
Module 4 – Google Adverts
Module 5 – YouTube Adverts
Module 6 – Fb Advert Community
Module 7 – Scaling Your Adverts