Digital Marketer – E-Commerce Marketing Master 2022

Digital Marketer – E-Commerce Marketing Master 2022 (18.4 GB)

Last Updated Date: 06-30-2022

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Digital Marketer – E-Commerce Marketing Master 2022

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01-Introduction

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02-Core Concepts

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03-Avatar or Offer

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04-Online Store

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05-Advertising

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06-Building a Social Store

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07-How To Create a Foolproof Giveaway Promotion In 10 Days or Less

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08-Build Your Winning eCommerce Product Page

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09-The 5-Part Refund Reducer Email Series Playbook

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10-The Email Promo Jumpstart Pack

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Digital Marketer – E-Commerce Marketing Master 2022

01-Introduction

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Resources

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01-Meet Your Instructor Scott Cunningham.mp4

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7.4 MB

02-Who is this Program for.mp4

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240.4 MB

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Digital Marketer – E-Commerce Marketing Master 2022

01-Introduction

Resources

11-Point Product Page Audit Worksheet (Ecommerce Certification).docx

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359.4 KB

Create Your Hooks Worksheet (Ecommerce Certification).docx

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1 MB

Customer Avatar Canvas.pdf

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94 KB

Customer Value Journey Worksheet.pdf

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1 MB

DM eCommerce Growth Scorecard [TEMPLATE].xlsx

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24 KB

Ecommerce Tree of Life.pdf

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415.5 KB

Email Checklist Worksheet (Ecommerce Certification).docx

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360.4 KB

Facebook Ad Worksheet (Ecommerce Certification).docx

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360.4 KB

Full Offer Stack Worksheet (Ecommerce Certification).docx

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362.9 KB

Linear Post-Purchase Flow.pdf

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71.6 KB

Offer Attributes Worksheet (Ecommerce Certification).docx

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359.7 KB

The Ultimate 2022 Shops Checklist 4-Hour Cheatsheet.pdf

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8 MB

Validating Product Market Fit Slides.pdf

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436.6 KB

Validating Proof of Product Concept Slides.pdf

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369 KB

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Digital Marketer – E-Commerce Marketing Master 2022

02-Core Concepts

01-Slides.pdf

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369 KB

01-Validating Proof of Product Concept.mp4

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117.5 MB

02-Slides.pdf

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435.9 KB

02-Validating Product Market Fit.mp4

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123.7 MB

03-Slides.pdf

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415.4 KB

03-eCommerce Tree of Life.mp4

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137.1 MB

04-The Core Pillars of eCommerce.mp4

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104.3 MB

05-Why eCommerce Needs Strategy.mp4

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76.9 MB

06-The Customer Value Jouney for eCommerce.mp4

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470.9 MB

07-Customer Value Journey Worksheet.mp4

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20.5 MB

07-Customer Value Journey Worksheet.pdf

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1 MB

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Digital Marketer – E-Commerce Marketing Master 2022

03-Avatar or Offer

01-Customer Avatar Canvas.pdf

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94.8 KB

01-How to Create Your Customer Avatar.mp4

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751.7 MB

02-Customer Avatar Canvas Worksheet.mp4

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24.2 MB

02-Customer Avatar Canvas Worksheet.pdf

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94 KB

03-Offer Attributes Worksheet.docx

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10.4 KB

03-The 4 Key eCommerce Attributes.mp4

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653.5 MB

04-26 Examples of Transactional eCommerce Offers.mp4

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737.9 MB

05-Creating Your Offer Stack.mp4

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463.2 MB

05-Full Offer Stack Worksheet.docx

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4.1 MB

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04-Online Store

01-Optimizing Your Online Store.mp4

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485.5 MB

02-How to Create the Ideal Homepage Hierarchy.mp4

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197.9 MB

03-How to Organize Collections - Content Hierarchy.mp4

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537.5 MB

04-Setting Up Your Menu.mp4

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389.8 MB

05-11-Point Product Page Audit.pdf

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104.5 KB

05-Creating Perfect Product Pages.mp4

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252.1 MB

06-Product Photography.mp4

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157.8 MB

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Digital Marketer – E-Commerce Marketing Master 2022

05-Advertising

01-Intro to Sales Channels.mp4

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381.4 MB

02-Email Marketing - Welcome Email Flows.mp4

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191.2 MB

03-Email Marketing - Abandon Cart Email Flows.mp4

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156.5 MB

04-Email Marketing - Post-Purchase Email Flows.mp4

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149 MB

04-Post-Purchase Email Flow.pdf

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71.2 KB

05-Email Checklist.pdf

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108 KB

05-Email Marketing - Campaign Emails.mp4

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394.9 MB

06-Intro to Paid Advertising for eCommerce.mp4

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428 MB

07-Paid Advertising - Anataomy of an Ad on Meta.mp4

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139 MB

08-Facebook Ads Worksheet.docx

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08-Paid Advertising - Copywriting & Creative on Meta.mp4

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255 MB

09-Paid Advertising - Testing Copy, Creativ, & Audience on Meta.mp4

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189.2 MB

10-Growth Score Card Template.mp4

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113.5 MB

10-Growth Score Card Template.xlsx

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24 KB

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06-Building a Social Store

01-Intro to Expanding Your eCommerce to Social Media.mp4

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52.8 MB

01-The Ultimate 2022 Shops Checklist 4-Hour Cheatsheet.pdf

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8 MB

02-Meet Your Instructor Lauren Petrullo.mp4

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14.3 MB

03-Why Use Meta & Social Shops.mp4

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257.4 MB

04-Facebook vs Instagram Shops.mp4

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70.3 MB

05-What Platforms Have Shops.mp4

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34.4 MB

06-Intro to Prerequisites for Setting Up Social Shops.mp4

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22 MB

07-Prerequisites for Setting Up Social Shops.mp4

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52.6 MB

08-How to Apply Offer Creation.mp4

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55.2 MB

09-Key Social Selling KPIs.mp4

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52.7 MB

10-Where are Social Shops, UGC, & Affiliate Systems Headed.mp4

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138.7 MB

11-Who Should be Managing your Social Store.mp4

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80 MB

12-Using Social Feed to Tag Social Shops.mp4

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22.1 MB

13-Storefronts in the Metaverse.mp4

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41.7 MB

14-Addressing Objections.mp4

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164.6 MB

15-Case Study - ClearStem.mp4

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95.9 MB

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07-How To Create a Foolproof Giveaway Promotion In 10 Days or Less

01-Campaign Checklist.pdf

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64.7 KB

01-Kickoff Training.mp4

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433.1 MB

02-Crafting Your Promotion.mp4

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1.1 GB

02-Slides.pdf

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161.7 KB

03-Coordinating Your Troops.mp4

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1.3 GB

03-Slides.pdf

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214.3 KB

04-Creating Cohesiveness.mp4

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04-Slides.pdf

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387.9 KB

05-Content & Calendar Alignment.mp4

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05-Slides.pdf

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08-Build Your Winning eCommerce Product Page

01-Part 1& 2 - Your Winning eCommerce Product Page.mp4

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02-Part 3 - Your Winning eCommerce Product Page.mp4

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1 GB

03-Part 4 - Your Winning eCommerce Product Page.mp4

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451.1 MB

04-12-Point Product Page Audit.pdf

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1.6 MB

05-Product Page Builder Worksheet.pdf

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209.6 KB

06-Slides.pdf

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104.6 MB

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Digital Marketer – E-Commerce Marketing Master 2022

09-The 5-Part Refund Reducer Email Series Playbook

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01-Start Here

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02-Two Part Customer Communication

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03-Measuring Refund Saves

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04-Conclusion

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Digital Marketer – E-Commerce Marketing Master 2022

09-The 5-Part Refund Reducer Email Series Playbook

01-Start Here

01-Save the Sale or the Customer.png

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02-Eligible for Refund Email Swipe File.docx

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02-Not Eligible for Refund Email Swipe File.docx

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Digital Marketer – E-Commerce Marketing Master 2022

09-The 5-Part Refund Reducer Email Series Playbook

02-Two Part Customer Communication

01-How To Use This Section.png

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02-Fix the Customer.png

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03-Communication #1 - Eligible for Refund.png

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03-Eligible for Refund Email Swipe File.docx

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04-Communication #2 - Not Eligible for Refund.png

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04-Not Eligible for Refund Email Swipe File.docx

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Digital Marketer – E-Commerce Marketing Master 2022

09-The 5-Part Refund Reducer Email Series Playbook

03-Measuring Refund Saves

01-How To Use This Section.png

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02-Create a Refund Save Spreadsheet.png

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Digital Marketer – E-Commerce Marketing Master 2022

09-The 5-Part Refund Reducer Email Series Playbook

04-Conclusion

01-Takeaways.png

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Digital Marketer – E-Commerce Marketing Master 2022

10-The Email Promo Jumpstart Pack

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01-Core Concepts of Email Marketing

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02-Foundations of Email Promotion

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03-Creating a Promotion

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04-Promotional Calendars

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05-Copywriting and Emails

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06-Bonus Module!!! - Email Campaigns to Boost Conversions

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Digital Marketer – E-Commerce Marketing Master 2022

10-The Email Promo Jumpstart Pack

01-Core Concepts of Email Marketing

01-Email Promo Toolbox.pdf

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2.5 MB

01-What is Email Marketing.pdf

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02-Why Email Marketing.pdf

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151 KB

03-The Rules of Email Marketing.pdf

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266.6 KB

04-Setting Up Your Strategy.pdf

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295.9 KB

05-5 Types of Email Marketing Campaigns.pdf

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06-Leveraging Email in the Customer Journey.mp4

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366 MB

06-Leveraging Email in the Customer Journey.pdf

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07-Leveraging Email Automation.pdf

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08-How to Track Your Email Marketing Success.pdf

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09-Does Email Marketing Work.pdf

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10-The Email Promo Jumpstart Pack

02-Foundations of Email Promotion

01-Understand the Objective.pdf

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02-What is a Promotion.pdf

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03-What Kinds of Promotions are There.pdf

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04-Promotions Versus Evergreen Funnels.pdf

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Digital Marketer – E-Commerce Marketing Master 2022

10-The Email Promo Jumpstart Pack

03-Creating a Promotion

01-What You Have To Offer.pdf

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412.7 KB

02-Building Your Promotion.pdf

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Digital Marketer – E-Commerce Marketing Master 2022

10-The Email Promo Jumpstart Pack

04-Promotional Calendars

01-Why You Need One.pdf

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144.2 KB

02-Creating Your Calendar.pdf

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03-Choosing Which Promotion to Schedule When.pdf

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04-Crafting a 30-Day Calendar.mp4

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04-Crafting a 30-Day Calendar.pdf

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05-A 1 Month DigitalMarketer Promotion Calendar, Explained.pdf

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06-Advanced - A Quarter of DigitalMarketer Promotions.pdf

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07-Identifying Your Goals.mp4

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07-Identifying Your Goals.pdf

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151.7 KB

08-Calendar Planning Tips.pdf

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Digital Marketer – E-Commerce Marketing Master 2022

10-The Email Promo Jumpstart Pack

05-Copywriting and Emails

01-Foundations of Email Writing.mp4

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01-Foundations of Email Writing.pdf

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02-Elements of Email Copy.mp4

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02-Elements of Email Copy.pdf

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Digital Marketer – E-Commerce Marketing Master 2022

10-The Email Promo Jumpstart Pack

06-Bonus Module!!! - Email Campaigns to Boost Conversions

01-4 Email Campaigns to Boost Conversions.mp4

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Module 1 Overview
Core Ideas
Validating Proof of Idea with the Ecommerce Tree of Life
Evaluating Product Market Match
The Core Pillars of Ecommerce
Why Ecommerce Wants Technique
The Buyer Worth Journey for Ecommerce
Module 2 Overview
Avatar/Supply
How one can Create Your Buyer Avatar
The 4 Key Ecommerce Attributes
26 Examples of Transactional Ecommerce Affords
Creating Your Supply Stack
Module 3 Overview
On-line Retailer
Optimizing Your On-line Retailer
How one can Create the Very best Homepage Hierarchy
How one can Arrange Collections – Content material Hierarchy
Setting Up Your Menu
Creating Good Product Pages
Product Pictures
Module 4 Overview
Gross sales Channels: E mail Marketing & Paid Promoting
Introduction to Gross sales Channels
E mail Marketing: Welcome E mail Flows
E mail Marketing: Abandon Cart E mail Flows
E mail Marketing: Submit-Buy E mail Flows
E mail Marketing: Marketing campaign Emails
Introduction to Paid Promoting for Ecommerce
Paid Promoting: Anatomy of an Advert on Meta
Paid Promoting: Copywriting and Artistic on Meta
Paid Promoting: Testing Copy, Artistic & Viewers on Meta
Module 5 Overview
Constructing a Social Retailer
Introduction to Increasing Your Ecommerce onto Social Media
Meet Your Teacher Lauren Petrullo
Why Use Meta & Social Outlets?
Fb vs Instagram Outlets
What Platforms Have Outlets? Why Are We Speaking About Meta?
Stipulations for Setting Up Social Outlets
How one can Apply Supply Creation
Key Social Promoting KPI’s
The place are Social Outlets, UGC, and Affiliate Techniques Headed?
Who Ought to be Managing your Social Retailer?
What are Commonplace SOPs for Social Outlets?
Utilizing Social Feed to Tag Social Outlets
Storefronts within the Metaverse
Addressing Objections
Case Examine: ClearStem
Bonuses:
Construct A Successful E-Commerce Product Web page Workshop with Ezra Firestone
Design and construct a successful ecommerce product web page that may really convert guests into patrons… with an ecommerce professional that has generated $50 million from one retailer in simply 36 months.

How To Create a Foolproof Product Promotion Giveaway In 10 Days or Much less Course with Lauren Petrullo
On this workshop, discover ways to get your promotions in entrance of your audiences wherever they’re. You’ll be creating and executing an omni-channel promotion in 10 days or much less.

The E mail Promo Jumpstart Pack
A curated assortment of DigitalMarketer’s finest blueprints & methods to ignite your gives and make your emails (& your promotions) stand out.