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01-Introduction

02-Core Concepts

03-Avatar or Offer

04-Online Store

05-Advertising

06-Building a Social Store

07-How To Create a Foolproof Giveaway Promotion In 10 Days or Less

08-Build Your Winning eCommerce Product Page

09-The 5-Part Refund Reducer Email Series Playbook

10-The Email Promo Jumpstart Pack

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Resources

01-Meet Your Instructor Scott Cunningham.mp4

02-Who is this Program for.mp4

11-Point Product Page Audit Worksheet (Ecommerce Certification).docx

Create Your Hooks Worksheet (Ecommerce Certification).docx

Customer Avatar Canvas.pdf

Customer Value Journey Worksheet.pdf

DM eCommerce Growth Scorecard [TEMPLATE].xlsx

Ecommerce Tree of Life.pdf

Email Checklist Worksheet (Ecommerce Certification).docx

Facebook Ad Worksheet (Ecommerce Certification).docx

Full Offer Stack Worksheet (Ecommerce Certification).docx

Linear Post-Purchase Flow.pdf

Offer Attributes Worksheet (Ecommerce Certification).docx

The Ultimate 2022 Shops Checklist 4-Hour Cheatsheet.pdf

Validating Product Market Fit Slides.pdf

Validating Proof of Product Concept Slides.pdf

01-Slides.pdf

01-Validating Proof of Product Concept.mp4

02-Slides.pdf

02-Validating Product Market Fit.mp4

03-Slides.pdf

03-eCommerce Tree of Life.mp4

04-The Core Pillars of eCommerce.mp4

05-Why eCommerce Needs Strategy.mp4

06-The Customer Value Jouney for eCommerce.mp4

07-Customer Value Journey Worksheet.mp4

07-Customer Value Journey Worksheet.pdf

01-Customer Avatar Canvas.pdf

01-How to Create Your Customer Avatar.mp4

02-Customer Avatar Canvas Worksheet.mp4

02-Customer Avatar Canvas Worksheet.pdf

03-Offer Attributes Worksheet.docx

03-The 4 Key eCommerce Attributes.mp4

04-26 Examples of Transactional eCommerce Offers.mp4

05-Creating Your Offer Stack.mp4

05-Full Offer Stack Worksheet.docx

01-Optimizing Your Online Store.mp4

02-How to Create the Ideal Homepage Hierarchy.mp4

03-How to Organize Collections - Content Hierarchy.mp4

04-Setting Up Your Menu.mp4

05-11-Point Product Page Audit.pdf

05-Creating Perfect Product Pages.mp4

06-Product Photography.mp4

01-Intro to Sales Channels.mp4

02-Email Marketing - Welcome Email Flows.mp4

03-Email Marketing - Abandon Cart Email Flows.mp4

04-Email Marketing - Post-Purchase Email Flows.mp4

04-Post-Purchase Email Flow.pdf

05-Email Checklist.pdf

05-Email Marketing - Campaign Emails.mp4

06-Intro to Paid Advertising for eCommerce.mp4

07-Paid Advertising - Anataomy of an Ad on Meta.mp4

08-Facebook Ads Worksheet.docx

08-Paid Advertising - Copywriting & Creative on Meta.mp4

09-Paid Advertising - Testing Copy, Creativ, & Audience on Meta.mp4

10-Growth Score Card Template.mp4

10-Growth Score Card Template.xlsx

01-Intro to Expanding Your eCommerce to Social Media.mp4

01-The Ultimate 2022 Shops Checklist 4-Hour Cheatsheet.pdf

02-Meet Your Instructor Lauren Petrullo.mp4

03-Why Use Meta & Social Shops.mp4

04-Facebook vs Instagram Shops.mp4

05-What Platforms Have Shops.mp4

06-Intro to Prerequisites for Setting Up Social Shops.mp4

07-Prerequisites for Setting Up Social Shops.mp4

08-How to Apply Offer Creation.mp4

09-Key Social Selling KPIs.mp4

10-Where are Social Shops, UGC, & Affiliate Systems Headed.mp4

11-Who Should be Managing your Social Store.mp4

12-Using Social Feed to Tag Social Shops.mp4

13-Storefronts in the Metaverse.mp4

14-Addressing Objections.mp4

15-Case Study - ClearStem.mp4

01-Campaign Checklist.pdf

01-Kickoff Training.mp4

02-Crafting Your Promotion.mp4

02-Slides.pdf

03-Coordinating Your Troops.mp4

03-Slides.pdf

04-Creating Cohesiveness.mp4

04-Slides.pdf

05-Content & Calendar Alignment.mp4

05-Slides.pdf

01-Part 1& 2 - Your Winning eCommerce Product Page.mp4

02-Part 3 - Your Winning eCommerce Product Page.mp4

03-Part 4 - Your Winning eCommerce Product Page.mp4

04-12-Point Product Page Audit.pdf

05-Product Page Builder Worksheet.pdf

06-Slides.pdf

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01-Start Here

02-Two Part Customer Communication

03-Measuring Refund Saves

04-Conclusion

01-Save the Sale or the Customer.png

02-Eligible for Refund Email Swipe File.docx

02-Not Eligible for Refund Email Swipe File.docx

01-How To Use This Section.png

02-Fix the Customer.png

03-Communication #1 - Eligible for Refund.png

03-Eligible for Refund Email Swipe File.docx

04-Communication #2 - Not Eligible for Refund.png

04-Not Eligible for Refund Email Swipe File.docx

01-How To Use This Section.png

02-Create a Refund Save Spreadsheet.png

01-Takeaways.png

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01-Core Concepts of Email Marketing

02-Foundations of Email Promotion

03-Creating a Promotion

04-Promotional Calendars

05-Copywriting and Emails

06-Bonus Module!!! - Email Campaigns to Boost Conversions

01-Email Promo Toolbox.pdf

01-What is Email Marketing.pdf

02-Why Email Marketing.pdf

03-The Rules of Email Marketing.pdf

04-Setting Up Your Strategy.pdf

05-5 Types of Email Marketing Campaigns.pdf

06-Leveraging Email in the Customer Journey.mp4

06-Leveraging Email in the Customer Journey.pdf

07-Leveraging Email Automation.pdf

08-How to Track Your Email Marketing Success.pdf

09-Does Email Marketing Work.pdf

01-Understand the Objective.pdf

02-What is a Promotion.pdf

03-What Kinds of Promotions are There.pdf

04-Promotions Versus Evergreen Funnels.pdf

01-What You Have To Offer.pdf

02-Building Your Promotion.pdf

01-Why You Need One.pdf

02-Creating Your Calendar.pdf

03-Choosing Which Promotion to Schedule When.pdf

04-Crafting a 30-Day Calendar.mp4

04-Crafting a 30-Day Calendar.pdf

05-A 1 Month DigitalMarketer Promotion Calendar, Explained.pdf

06-Advanced - A Quarter of DigitalMarketer Promotions.pdf

07-Identifying Your Goals.mp4

07-Identifying Your Goals.pdf

08-Calendar Planning Tips.pdf

01-Foundations of Email Writing.mp4

01-Foundations of Email Writing.pdf

02-Elements of Email Copy.mp4

02-Elements of Email Copy.pdf

01-4 Email Campaigns to Boost Conversions.mp4