Dara Denney – Performance Creative Master

Dara Denney – Performance Creative Master (4.1 GB)

Last Updated Date: 09-24-2023

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01-Introduction- Welcome

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02-Creative Strategy Research

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03-Creative Formats That Convert

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04-Consumer Psychology and Messaging That Converts

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05- The Creative Strategist Toolkit

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06-How to Build an In-House UGC Team

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07-The Creative Project Workflow

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08-How to Test Your Creatives

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09-How to Analyze Creatives (Advanced)

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10-What's next

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Dara Denney – Performance Creative Master

01-Introduction- Welcome

01-A personal note from Dara.mp4

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18.1 MB

01-A personal note from Dara.png

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560 KB

01-A personal note from Dara.rtf

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46.4 KB

02-How to get the most out of this course.mp4

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31.8 MB

02-How to get the most out of this course.png

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572.5 KB

02-How to get the most out of this course.rtf

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41.8 KB

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Dara Denney – Performance Creative Master

02-Creative Strategy Research

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Resources

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01-Why is creative strategy research SO important_.mp4

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25.3 MB

02-How to Conduct a Reputation Analysis.mp4

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130.4 MB

03-How to Mine Customer Testimonials.mp4

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81 MB

04-Golden Nugget Reviews-The Secret Sauce to Creative.mp4

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73.6 MB

05-How to Analyze Your Competitors' Creative THE RIGHT WAY.mp4

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142.8 MB

06-How to Quickly Analyze Past Performance.mp4

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118.4 MB

07-How to Present Your Creative Strategy Research to Your Team.mp4

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50.2 MB

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Dara Denney – Performance Creative Master

02-Creative Strategy Research

Resources

01-Why is creative strategy research SO important.png

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453.4 KB

02-How to Conduct a Reputation Analysis.png

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466 KB

02-How to Conduct a Reputation Analysis.rtf

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17.8 MB

03-Example of Customer Review Mining.xlsx

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20.4 KB

03-How to Mine Customer Testimonials.png

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528.5 KB

03-How to Mine Customer Testimonials.rtf

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43.1 KB

04-Golden Nugget Reviews-The Secret Sauce to Creative.png

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534.2 KB

04-Golden Nugget Reviews-The Secret Sauce to Creative.rtf

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48.5 KB

05-Competitor Analysis.docx

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6.8 KB

05-How to Analyze Your Competitors' Creative THE RIGHT WAY.png

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531.8 KB

05-How to Analyze Your Competitors' Creative THE RIGHT WAY.rtf

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42.7 KB

06-How to Quickly Analyze Past Performance.png

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568.7 KB

06-How to Quickly Analyze Past Performance.rtf

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59.5 KB

07-How to Present Your Creative Strategy Research to Your Team.png

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230.2 KB

07-How to Present Your Creative Strategy Research to Your Team.rtf

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41.9 KB

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Dara Denney – Performance Creative Master

03-Creative Formats That Convert

01-How to Use This Section + Notion Guide.mp4

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23.7 MB

01-How to Use This Section + Notion Guide.png

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212 KB

01-How to Use This Section + Notion Guide.rtf

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43 KB

02-The 10 Creative Formats to Test First.mp4

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210.8 MB

02-The 10 Creative Formats to Test First.png

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316.7 KB

02-The 10 Creative Formats to Test First.rtf

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47.2 KB

03-10 UGC Strategies That Convert.mp4

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460.4 MB

03-10 UGC Strategies That Convert.png

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562.5 KB

03-10 UGC Strategies That Convert.rtf

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86.3 KB

03-UGC Scripts.xlsx

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55.3 KB

04-15 Creatives for Service Businesses, B2B, and Info Products.mp4

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165.8 MB

04-15 Creatives for Service Businesses, B2B, and Info Products.png

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512.9 KB

04-15 Creatives for Service Businesses, B2B, and Info Products.rtf

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47.3 KB

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Dara Denney – Performance Creative Master

04-Consumer Psychology and Messaging That Converts

01-Overview.mp4

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10 MB

01-Overview.png

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490.4 KB

01-Overview.rtf

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41.8 KB

02-The 16 Human Desires.mp4

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252.3 MB

02-The 16 Human Desires.png

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02-The 16 Human Desires.rtf

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03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).mp4

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252.8 MB

03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).png

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480.4 KB

03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).rtf

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44.7 KB

04-Copywriting That Converts- Primary Text.mp4

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68.7 MB

04-Copywriting That Converts- Primary Text.png

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485.3 KB

04-Copywriting That Converts- Primary Text.rtf

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58.3 KB

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Dara Denney – Performance Creative Master

05- The Creative Strategist Toolkit

The Creative Process.png

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255.8 KB

The Tools I Use Everyday as a Creative Strategist.mp4

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89.8 MB

The Tools I Use Everyday as a Creative Strategist.png

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412.2 KB

The Tools I Use Everyday as a Creative Strategist.rtf

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10.1 MB

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Dara Denney – Performance Creative Master

06-How to Build an In-House UGC Team

01-Overview.mp4

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36.7 MB

01-Overview.png

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500.2 KB

01-The Creative Process Overview.png

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190.9 KB

01-The UGC Process.png

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105.8 KB

02-Copy of TEMPLATE_ UGC Brief.docx

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2.9 MB

02-How to Write a UGC Brief that Results in Winning Creative.mp4

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61.6 MB

02-How to Write a UGC Brief that Results in Winning Creative.png

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319.6 KB

02-How to Write a UGC Brief that Results in Winning Creative.rtf

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41.9 KB

03-How to Source UGC Creators.mp4

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130.2 MB

03-How to Source UGC Creators.mp4.png

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444.3 KB

03-How to Source UGC Creators.mp4.rtf

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44.7 KB

04-How to Build an In-House UGC Team.mp4

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205.1 MB

04-How to Build an In-House UGC Team.png

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504.3 KB

04-How to Build an In-House UGC Team.rtf

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3.2 MB

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Dara Denney – Performance Creative Master

07-The Creative Project Workflow

01-An Overview of The Creative Process.mp4

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18.1 MB

01-An Overview of The Creative Process.png

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328.2 KB

01-The Creative Process.png

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255.8 KB

02-How I Use Trello as My Project Management Tool.mp4

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41.9 MB

02-How I Use Trello as My Project Management Tool.png

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396 KB

02-How I Use Trello as My Project Management Tool.rtf

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03-Creative Testing Roadmap Template.xlsx

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41.6 KB

03-The Creative Roadmap- How to Track Your Creative Pipeline.mp4

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53.6 MB

03-The Creative Roadmap- How to Track Your Creative Pipeline.png

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04-How to QA Your Creatives.mp4

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114.6 MB

04-How to QA Your Creatives.png

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460.8 KB

04-How to QA Your Creatives.rtf

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45.4 KB

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Dara Denney – Performance Creative Master

08-How to Test Your Creatives

01-Naming Conventions (Surprisingly important!).mp4

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72.3 MB

01-Naming Conventions (Surprisingly important!).png

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358.1 KB

01-Naming Conventions (Surprisingly important!).rtf

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43.1 KB

02-How to Make a Creative Testing Framework.mp4

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190.2 MB

02-How to Make a Creative Testing Framework.png

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564.5 KB

02-How to Make a Creative Testing Framework.rtf

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03-How to Test Creatives (TWO DIFFERENT METHODS!!).mp4

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181.5 MB

03-How to Test Creatives (TWO DIFFERENT METHODS!!).png

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03-How to Test Creatives (TWO DIFFERENT METHODS!!).rtf

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100.5 KB

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Dara Denney – Performance Creative Master

09-How to Analyze Creatives (Advanced)

01-Copy of Creative Reporting Workflow.docx

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01-Overview- My Creative Analytics Cheatsheet.mp4

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33.9 MB

01-Overview- My Creative Analytics Cheatsheet.png

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01-Overview- My Creative Analytics Cheatsheet.rtf

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02-The Key Metrics You Need to Track (and my take on attribution softwares).mp4

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435.3 MB

02-The Key Metrics You Need to Track (and my take on attribution softwares).png

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02-The Key Metrics You Need to Track (and my take on attribution softwares).rtf

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54.6 KB

03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.mp4

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104 MB

03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.png

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03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.rtf

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04-How to Lead a Creative Retro with Your Team (Slide deck!).mp4

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54.7 MB

04-How to Lead a Creative Retro with Your Team (Slide deck!).png

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04-Reporting Template.pptx

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Dara Denney – Performance Creative Master

10-What's next

01-Iterations to Make When You Find Winners and Losers.mp4

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167.6 MB

01-Iterations to Make When You Find Winners and Losers.png

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01-Iterations to Make When You Find Winners and Losers.rtf

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02-COMING SOON- Continuing Your Performance Creative Education.png

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Dara Denney – Performance Creative Master Course Download A private notice from Dara Easy methods to get essentially the most out of this course… Why is inventive technique analysis SO necessary? Easy methods to Conduct a Repute Evaluation Easy methods to Mine Buyer Testimonials Golden Nugget Critiques: The Secret Sauce to Creative Easy methods to Analyze Your Opponents’ Creative THE RIGHT WAY Easy methods to Shortly Analyze Previous Performance Easy methods to Current Your Creative Technique Analysis to Your Workforce Easy methods to Use This Part + Notion Information The ten Creative Codecs to Take a look at First 10 UGC Methods That Convert 15 Creatives for Service Companies, B2B, and Data Merchandise Overview The 16 Human Needs Promoting Methods That Scale (Easy methods to Take Massive Swings with Your Creatives) Copywriting That Converts: Main Textual content The Instruments I Use On a regular basis as a Creative Strategist Overview Easy methods to Write a UGC Transient that Leads to Profitable Creative Easy methods to Supply UGC Creators Easy methods to Construct an In-Home UGC Workforce An Overview of The Creative Course of How I Use Trello as My Challenge Administration Software The Creative Roadmap: Easy methods to Observe Your Creative Pipeline Easy methods to QA Your Creatives Naming Conventions (Surprisingly necessary!) Easy methods to Make a Creative Testing Framework Easy methods to Take a look at Creatives (TWO DIFFERENT METHODS!!) Overview: My Creative Analytics Cheatsheet The Key Metrics You Must Observe (and my tackle attribution softwares) The Reviews You Must Be Operating Weekly, Month-to-month, Quarterly Easy methods to Lead a Creative Retro with Your Workforce (Slide deck!) Iterations to Make When You Discover Winners and Losers