Name

01-Introduction- Welcome

02-Creative Strategy Research

03-Creative Formats That Convert

04-Consumer Psychology and Messaging That Converts

05- The Creative Strategist Toolkit

06-How to Build an In-House UGC Team

07-The Creative Project Workflow

08-How to Test Your Creatives

09-How to Analyze Creatives (Advanced)

10-What's next

01-A personal note from Dara.mp4

01-A personal note from Dara.png

01-A personal note from Dara.rtf

02-How to get the most out of this course.mp4

02-How to get the most out of this course.png

02-How to get the most out of this course.rtf

Name

Resources

01-Why is creative strategy research SO important_.mp4

02-How to Conduct a Reputation Analysis.mp4

03-How to Mine Customer Testimonials.mp4

04-Golden Nugget Reviews-The Secret Sauce to Creative.mp4

05-How to Analyze Your Competitors' Creative THE RIGHT WAY.mp4

06-How to Quickly Analyze Past Performance.mp4

07-How to Present Your Creative Strategy Research to Your Team.mp4

01-Why is creative strategy research SO important.png

02-How to Conduct a Reputation Analysis.png

02-How to Conduct a Reputation Analysis.rtf

03-Example of Customer Review Mining.xlsx

03-How to Mine Customer Testimonials.png

03-How to Mine Customer Testimonials.rtf

04-Golden Nugget Reviews-The Secret Sauce to Creative.png

04-Golden Nugget Reviews-The Secret Sauce to Creative.rtf

05-Competitor Analysis.docx

05-How to Analyze Your Competitors' Creative THE RIGHT WAY.png

05-How to Analyze Your Competitors' Creative THE RIGHT WAY.rtf

06-How to Quickly Analyze Past Performance.png

06-How to Quickly Analyze Past Performance.rtf

07-How to Present Your Creative Strategy Research to Your Team.png

07-How to Present Your Creative Strategy Research to Your Team.rtf

01-How to Use This Section + Notion Guide.mp4

01-How to Use This Section + Notion Guide.png

01-How to Use This Section + Notion Guide.rtf

02-The 10 Creative Formats to Test First.mp4

02-The 10 Creative Formats to Test First.png

02-The 10 Creative Formats to Test First.rtf

03-10 UGC Strategies That Convert.mp4

03-10 UGC Strategies That Convert.png

03-10 UGC Strategies That Convert.rtf

03-UGC Scripts.xlsx

04-15 Creatives for Service Businesses, B2B, and Info Products.mp4

04-15 Creatives for Service Businesses, B2B, and Info Products.png

04-15 Creatives for Service Businesses, B2B, and Info Products.rtf

01-Overview.mp4

01-Overview.png

01-Overview.rtf

02-The 16 Human Desires.mp4

02-The 16 Human Desires.png

02-The 16 Human Desires.rtf

03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).mp4

03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).png

03-Advertising Strategies That Scale (How to Take Big Swings with Your Creatives).rtf

04-Copywriting That Converts- Primary Text.mp4

04-Copywriting That Converts- Primary Text.png

04-Copywriting That Converts- Primary Text.rtf

The Creative Process.png

The Tools I Use Everyday as a Creative Strategist.mp4

The Tools I Use Everyday as a Creative Strategist.png

The Tools I Use Everyday as a Creative Strategist.rtf

01-Overview.mp4

01-Overview.png

01-The Creative Process Overview.png

01-The UGC Process.png

02-Copy of TEMPLATE_ UGC Brief.docx

02-How to Write a UGC Brief that Results in Winning Creative.mp4

02-How to Write a UGC Brief that Results in Winning Creative.png

02-How to Write a UGC Brief that Results in Winning Creative.rtf

03-How to Source UGC Creators.mp4

03-How to Source UGC Creators.mp4.png

03-How to Source UGC Creators.mp4.rtf

04-How to Build an In-House UGC Team.mp4

04-How to Build an In-House UGC Team.png

04-How to Build an In-House UGC Team.rtf

01-An Overview of The Creative Process.mp4

01-An Overview of The Creative Process.png

01-The Creative Process.png

02-How I Use Trello as My Project Management Tool.mp4

02-How I Use Trello as My Project Management Tool.png

02-How I Use Trello as My Project Management Tool.rtf

03-Creative Testing Roadmap Template.xlsx

03-The Creative Roadmap- How to Track Your Creative Pipeline.mp4

03-The Creative Roadmap- How to Track Your Creative Pipeline.png

04-How to QA Your Creatives.mp4

04-How to QA Your Creatives.png

04-How to QA Your Creatives.rtf

01-Naming Conventions (Surprisingly important!).mp4

01-Naming Conventions (Surprisingly important!).png

01-Naming Conventions (Surprisingly important!).rtf

02-How to Make a Creative Testing Framework.mp4

02-How to Make a Creative Testing Framework.png

02-How to Make a Creative Testing Framework.rtf

03-How to Test Creatives (TWO DIFFERENT METHODS!!).mp4

03-How to Test Creatives (TWO DIFFERENT METHODS!!).png

03-How to Test Creatives (TWO DIFFERENT METHODS!!).rtf

01-Copy of Creative Reporting Workflow.docx

01-Overview- My Creative Analytics Cheatsheet.mp4

01-Overview- My Creative Analytics Cheatsheet.png

01-Overview- My Creative Analytics Cheatsheet.rtf

02-The Key Metrics You Need to Track (and my take on attribution softwares).mp4

02-The Key Metrics You Need to Track (and my take on attribution softwares).png

02-The Key Metrics You Need to Track (and my take on attribution softwares).rtf

03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.mp4

03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.png

03-The Reports You Need to Be Running Weekly, Monthly, Quarterly.rtf

04-How to Lead a Creative Retro with Your Team (Slide deck!).mp4

04-How to Lead a Creative Retro with Your Team (Slide deck!).png

04-Reporting Template.pptx

01-Iterations to Make When You Find Winners and Losers.mp4

01-Iterations to Make When You Find Winners and Losers.png

01-Iterations to Make When You Find Winners and Losers.rtf

02-COMING SOON- Continuing Your Performance Creative Education.png