André Chaperon – Modern Marketing
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Last Updated Date: 05-25-2024
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Course Size: 20.4 GB
Curriculum (Google Drive Proof)
My Drive DataAndré Chaperon – Modern Marketing
My Drive DataAndré Chaperon – Modern Marketing01-Getting Started Masterclass
My Drive DataAndré Chaperon – Modern Marketing02-Systems Theory 101
We discover ourselves at a threshold — a altering of the guard — as a result of the ‘Sport of Marketing’ is about to vary…
Modern Marketing Manifesto (M³)
We are going to make three guarantees to you.
First, we’ll let you know the truths that nobody else is speaking about, so you recognize the written — and unwritten — guidelines of the fashionable advertising and marketing sport.
Not partial truths which might be simply sufficient to get you in bother (after which suppose it’s your fault for doing one thing mistaken when one thing goes sideways).
The entire reality.
Our second promise is all concerning the expertise it is advisable be an efficient fashionable marketer.
Everybody constructing a contented customer-producing enterprise must grasp 4 non-negotiable expertise. We’ll unpack every one and clarify how they work collectively to (dramatically) enhance your outcomes.
Third, we’ll reveal the ‘secret sauce’ that makes our advertising and marketing so participating and efficient.
These guarantees are delivered within the following four-part collection:
(Half 1/4) Modern Marketing Manifesto (M³)
(Half 2/4) Modern Marketing Manifesto (M³)
(Half 3/4) Modern Marketing Manifesto (M³)
(Half 4/4) Modern Marketing Manifesto (M³)
On January third, 2022 we eliminated all our particular person programs from the market. We did this as a result of we discovered that lots of our college students entered our world by way of one in all these programs — which represents solely part of a higher entire — and subsequently had an incomplete image of their position as a marketer, creator, or inventive skilled with experience to share.
Over time a few of our college students bought further programs from us — one other “cog” within the system — revealing extra of the metaphorical elephant. A wider perspective of the “system of enterprise,” however nonetheless an incomplete image.
The perception we noticed from our pool of hundreds of shoppers was that our most profitable college students owned our 4 core programs. And as such, had a whole perspective and will subsequently make strategic selections on what components to prioritize for his or her wants because it associated to the system as an entire.
Put one other approach, as a result of they may see the entire image — the whole lot of the system because it pertains to getting consideration, sustaining consideration, and monetizing consideration — they may execute with extra precision, and see higher outcomes sooner.
The Modern Marketing System (MMS) embodies all our skilled work inside a single systematic umbrella.
While you enroll in MMS, you get entry to:
Artwork of E-mail (AoE)
Sphere of Affect (SOI)
The Visitors Engine (TTE)
and The Sturdy Enterprise (TDB)
Collectively, these components educate three critically vital non-linear expertise:
Getting consideration,
Sustaining consideration,
and monetizing consideration
… which all — systematically — contribute to the efficiency of a enterprise. Getting, sustaining, and monetizing consideration all have to “row in the identical route.” They will’t be optimized individually. Every should hook up with the others like puzzle items that match collectively completely.
There’s no template — every MMS pupil will create their very own distinctive puzzle items because it pertains to their distinctive enterprise. However all of them HAVE to suit collectively systemically to get outcomes.
‘The System’ Is For Individuals:
Who’ve experience to share, who create worth for others from their very own expertise.
Individuals who need to revenue from the worth they should share with an viewers who values that work sufficient to pay for it (and love sufficient to inform others about).
Prepared to do the work to attain their objectives and goals.
Individuals who care about fixing actual issues in distinctive and attention-grabbing methods.
Individuals who have a serve-first customer-centric mentality. Who acknowledge that once they serve first, they receives a commission (properly) and earn monetary freedom on account of that service.
Individuals Who Need:
Management over their lives. (Understanding that tomorrow can be higher than at this time, subsequent month higher than final month.)
Delight of their outcomes. For themselves, and for the folks they care about serving.
Way of life that displays their values. (Dan Sullivan’s 4 Freedoms: time, cash, relationships, and function.)
Be ok with how they’re exhibiting up on the earth.
‘The System’ Is NOT For Individuals:
‘The System’ just isn’t for the ‘get wealthy fast’ crowd in search of hacks, secrets and techniques, and loopholes to make a fast buck. (Learn the 4 P.S. sections in our Modern Marketing Manifesto collection.)
Unwilling to do the work.
Perpetually in search of the brand new shiny factor slightly than doing the issues that work.
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