My Drive DataAndré Chaperon – Modern Marketing
Name
Owner
Last modified
File size
01-Getting Started Masterclass
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Sep 27, 2022 me
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02-Systems Theory 101
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03-Audience & Offer Masterclass
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04-[CORE] Art of Email
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05-[CORE] Sphere of Influence
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06-[CORE] The Traffic Engine
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Sep 27, 2022 me
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07-[CORE] The Durable Business
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Sep 27, 2022 me
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08-Art of Email (Live Workshop)
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Sep 27, 2022 me
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09-Momentum Builder Workshop (Lean Edition)
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Sep 27, 2022 me
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My Drive DataAndré Chaperon – Modern Marketing01-Getting Started Masterclass
01-Getting Started Masterclass.mp4
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1.1 GB
01-Resources.pdf
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53.8 KB
01-Visuals 1.png
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62.6 KB
01-Visuals 2.png
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258.8 KB
02-Getting Started Masterclass Q&A.mp4
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418.4 MB
02-Transcript.txt
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187.4 KB
My Drive DataAndré Chaperon – Modern Marketing02-Systems Theory 101
01-Systems Theory 101.pdf
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Sep 27, 2022 me
329.8 KB
02-Art of Email Introduction.pdf
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143.4 KB
03-Strategic Upstream Decisions - Emphasize Relationships Before Transactions.pdf
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Sep 27, 2022 me
1.6 MB
04-Strategic Upstream Decisions - Customers are Created Before They Buy Anything.pdf
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Sep 27, 2022 me
729.7 KB
05-Strategic Upstream Decisions - World Building.pdf
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4.8 MB
06-Strategic Upstream Decisions - Permission Before Promotion.pdf
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282.9 KB
07-Where to Start - A 10,000′ Roadmap for The System.pdf
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Sep 27, 2022 me
82.9 KB
My Drive DataAndré Chaperon – Modern Marketing03-Audience & Offer Masterclass
00-Audience & Offer Masterclass Intro.pdf
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Sep 27, 2022 me
299.4 KB
01-Audience & Offer Masterclass (Part I).pdf
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Sep 27, 2022 me
120.9 KB
02a-Audience & Offer Masterclass (Part II).pdf
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548.5 KB
02b-Customer Gains Trigger Questions (PDF).pdf
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59.4 KB
02b-Customer Jobs Trigger Questions (PDF).pdf
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61.7 KB
02b-Customer Pains Trigger Questions (PDF).pdf
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59.5 KB
02b-Gain Creators Trigger Questions (PDF).pdf
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62.5 KB
02b-Pain Relievers Trigger Questions (PDF).pdf
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61.1 KB
02b-The Value Proposition Canvas (PDF).pdf
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48.6 KB
02b-Value Proposition Design Overview (TTE).mp4
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Sep 27, 2022 me
14.3 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email
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01-Module 1 - The Foundations of AoE
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02-Module 2
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03-Module 3
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04-Module 4
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05-Module 5
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06-Module 6
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07-Module 7
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08-Module 8
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09-Module 9
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10-Module 10
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11-Module 11
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00a-The Art of Email Intro.pdf
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540.7 KB
00b-Foreword.pdf
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1.1 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email01-Module 1 - The Foundations of AoE
01-Introduction.pdf
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143.4 KB
02-Strategic Upstream Decisions - Emphasize Relationships Before Transactions.pdf
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Sep 27, 2022 me
1.6 MB
03-Strategic Upstream Decisions - Customers are Created Before They Buy Anything.pdf
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Sep 27, 2022 me
728 KB
04-Strategic Upstream Decisions - World Building.pdf
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Sep 27, 2022 me
4.8 MB
05-Strategic Upstream Decisions - Permission Before Promotion.pdf
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282.9 KB
06-Strategy + 10,000′ View.pdf
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10.5 MB
07-How to Think About Writing.pdf
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149.3 KB
08-The Nine-Dot Puzzle.pdf
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1.3 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email02-Module 2
01-Principles of Serialized Narratives.pdf
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0.9 MB
02-Andrew Stanton - The clues to a great story.mkv
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68.3 MB
02-How to truly MOVE your audience - Lisa Nichols.mkv
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477.4 MB
02-Kevin Costner's Kindness Was Repaid - The Graham Norton Show.mp4
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51.3 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email03-Module 3
01-Soap Opera Series (SOS) Overview.mp4
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231.5 MB
01-Soap Opera Series.pdf
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2.5 MB
02-Mark Levy's Freewriting Tips for Innovators.mp4
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459.5 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email04-Module 4
01-Overview - Relationship Building Series (RBS).mp4
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303.5 MB
01-Relationship Building Series (RBS).pdf
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660.8 KB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email05-Module 5
01-Overview - Value Newsletter (VNL).mp4
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208.6 MB
01-Value Newsletter (VNL).pdf
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436 KB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email06-Module 6
01-Bridge Emails.pdf
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871 KB
01-Overview - Bridge Emails.mp4
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152 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email07-Module 7
01-Overview - SPP.mp4
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270.1 MB
01-Story-Powered Promotions (SPPs) — Part 1.pdf
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2 MB
02a-Story-Powered Promotions (SPPs) — Part 2.pdf
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6.4 MB
02b-AoE - SPP Basic.mp4
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16 MB
02c-AoE - SPP Stack + VIP.mp4
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11.6 MB
03-Story-Powered Promotions (SPPs) — Part 3.pdf
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548.4 KB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email08-Module 8
01-Overview - Product Launch Series (PLS).mp4
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290.5 MB
01-Product Launch Series (PLS).pdf
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4.2 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email09-Module 9
01-Customer Onboarding Series (COS).pdf
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171.7 KB
01-Overview - Customer Onboarding Series (COS).mp4
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126.5 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email10-Module 10
01-Putting it All Together.pdf
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1 MB
My Drive DataAndré Chaperon – Modern Marketing04-[CORE] Art of Email11-Module 11
01-Subscribing to the VNL (after an RBS or COS).pdf
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1 MB
02-How To 'Mute' VNLs (when in SOSs or SSPs or PLSs).pdf
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264.8 KB
03-Re-Engagement Series.pdf
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450.4 KB
04-How To Use The 'VIP' Idea In Other Creative Ways.pdf
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124 KB
My Drive DataAndré Chaperon – Modern Marketing05-[CORE] Sphere of Influence
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01-SOI Core Training
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02-Bonus Module - Paid Traffic
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03-Bonus Module - Organic Traffic
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00a-Sphere of Influence (SOI).png
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1.7 MB
00b-Prelude.pdf
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1.4 MB
00c-SOI Prelude Feedback.mp4
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89.6 MB
00d-The pyramid of belief.mkv
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37.9 MB
My Drive DataAndré Chaperon – Modern Marketing05-[CORE] Sphere of Influence01-SOI Core Training
01-Frank & Matt.pdf
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4.3 MB
02-Chain of Beliefs Backstory.pdf
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1.5 MB
03a-SOI Summary by Nathan Dye.pdf
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0.9 MB
03b-Joe Sugarman - Genius Network Interviews.mp4
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0.9 GB
03b-Summary of Chains Of Belief by Nathan Dye.mp4
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201.5 MB
04-Defining Your Chain of Beliefs.pdf
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1.3 MB
05a-Instilling Your Chain of Beliefs.pdf
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6.6 MB
05b-Liminal thinking - The pyramid of belief.mkv
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37.9 MB
05c-#9 Session - The Secret of Copy-Boarding (Part 1).mp4
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Sep 27, 2022 me
372.4 MB
05d-#9 Session - The Secret of Copy-Boarding (Part 2).mp4
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373.4 MB
06-The Logic Chain (Todd Brown).mp4
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724.6 MB
06-The Logic Chain (Todd Brown).pdf
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830.2 KB
07-Channeling Desire Through Beliefs (Rich Schefren).mp4
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526.3 MB
07-Channeling Desire Through Beliefs (Rich Schefren).pdf
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522 KB
08-The Art of Preselling.pdf
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466.3 KB
09-Framework of a Presell.pdf
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505.4 KB
10-Big Idea Template Example.docx
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16.7 KB
10-NOT a Big Idea!.docx
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1.2 MB
10-Ryan’s Big Idea Template.docx
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10.1 KB
10-Secret To Unlocking Creativity.pdf
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538.6 KB
10-The Big Idea (PDF).pdf
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2.6 MB
10-What Makes a Big Idea (Appeal-O-Meter).docx
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211.3 KB
10a-The Big Marketing Idea (The Hook).pdf
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3.6 MB
10b-Session #2 - The Big Idea Template — Part 1.mp4
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722.5 MB
10c-Session #2 - The Big Idea Template — Part 2.mp4
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406.5 MB
10d-Session #4 - Technique For Producing Ideas — Part 1.mp4
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639.7 MB
10e-Session #4 - Technique For Producing Ideas — Part 2.mp4
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549.9 MB
11-Authority.pdf
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1 MB
12a-Advanced Strategy of Preeminence.pdf
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745.6 KB
12b-Advanced Preeminence.mp3
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28.5 MB
12b-Advanced Preeminence.pdf
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71.7 KB
13a-Context & Cognitive Reframing.pdf
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1.9 MB
13b-Cognitive Reframing.mkv
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6 MB
14-Commitment & Consistency.pdf
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815.2 KB
15-Educational Content.pdf
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1.6 MB
16-Primary Purpose of Presell Sites & Worlds.pdf
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761.9 KB
17-The Flow of a Presell Site.pdf
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1.4 MB
18-Presell World Structure (Part 1).pdf
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2.7 MB
19-Presell World Structure (Part 2).pdf
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1.5 MB
20-Experiences (Character Arcs).pdf
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0.9 MB
21-Side Project Marketing.pdf
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275.5 KB
22-Building Your Presell Site.pdf
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2 MB
23a-Funnel Visualization & Tracking.pdf
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2.4 MB
23b-How I Track My Whole Funnel With MixPanel.mkv
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18.8 MB
23c-How to Install Mixpanel with Google Tag Manager.mkv
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82.5 MB
23d-Quick Look at Using Funnels.mkv
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3.5 MB
My Drive DataAndré Chaperon – Modern Marketing05-[CORE] Sphere of Influence02-Bonus Module - Paid Traffic
01-Foreword by André - Introducing Shawn Twing.pdf
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398.5 KB
02-The Big Picture.pdf
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702.4 KB
03a-Fish Where the Fish Are.pdf
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521.6 KB
03b-The paradox of choice - Barry Schwartz.mkv
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31.2 MB
04-Give ‘Em What They Want (And Get What You Want).pdf
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426.4 KB
05-The Problem-Solution Mindset (Advertising on Google Ads).pdf
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447.1 KB
06-The Info-Tainment Mindset (Advertising on Facebook).pdf
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556.1 KB
07-The Secret Sauce - Behaviorally-Based Retargeting.pdf
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366 KB
08-Measuring Results.pdf
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815 KB
09-Optimizing and Scaling.pdf
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725.7 KB
10-Paid Traffic Q&A Call.mp4
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1.3 GB
10-Paid Traffic Q&A Call Audio.mp3
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147.4 MB
My Drive DataAndré Chaperon – Modern Marketing05-[CORE] Sphere of Influence03-Bonus Module - Organic Traffic
01-Organic Traffic for SOI.pdf
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Sep 27, 2022 me
3 MB
02-Tactical Thinker vs Strategic Thinker.mp3
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2.4 MB
My Drive DataAndré Chaperon – Modern Marketing06-[CORE] The Traffic Engine
00-TTE Road Map.pdf
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98.3 KB
01-Module 0 — The 30,000′ View.pdf
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114.5 KB
02-Module 1 — Understanding Current Reality (Part 1).pdf
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191 KB
03-Module 1 — Understanding Current Reality (Part 2).pdf
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158.1 KB
04-Module 2 — Paid Traffic Principles.pdf
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209.4 KB
05-Audience and Offer Masterclass (Part I).pdf
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124.4 KB
06-Full Transcript.txt
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170.2 KB
06-Q&A Call 1 (Modules 0-2).webm
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101.3 MB
06-Questions & Answers.txt
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15.8 KB
07a-Module 3 — Getting Started with Google Ads (Search) — Creating a Campaign.pdf
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523.6 KB
07b-AdWords Auction - How Keyword Bidding Works.mkv
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12.7 MB
07c-Google Ads Keyword List Tutorial.mp4
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304.2 MB
08a-Audience and Offer Masterclass (Part II).pdf
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520.8 KB
08b-Value Proposition Design Overview.mp4
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14.3 MB
09a-Module 4 — Google Ads (Search) - Metrics and Performance.pdf
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163.8 KB
09b-Module 4 with Shawn Twing.mp4
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73.4 MB
10-Q&A Call 2 (Modules 3-4).webm
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70.4 MB
10-Questions & Answers.txt
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11.7 KB
10-Transcript.txt
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134.3 KB
11-Module 5 — Getting Started With FB - Creating a Campaign (Part I).pdf
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445.8 KB
12-Module 5 — Getting Started With FB - Creating a Campaign (Part II).pdf
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249.7 KB
13-Q&A Call 3 (Module 5).webm
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74.8 MB
13-Questions & Answers.txt
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12.4 KB
13-Transcript.txt
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149 KB
14-Module 6 — Facebook - Metrics and Performance.pdf
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565.8 KB
15-Module 6.5 — Facebook Offer & Messaging Testing Framework.pdf
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294.5 KB
16-Module 7 - Retargeting — Google Display Network + FB (Part I).pdf
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215.7 KB
17-Q&A Call 4.webm
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75.5 MB
17-Questions & Answers.txt
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11.5 KB
17-Transcript.txt
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145.1 KB
18-Module 7 - Retargeting — Google Display Network + FB (Part II).pdf
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11.7 MB
19-Q&A Call 5.webm
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202.9 MB
19-Questions & Answers.txt
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8.6 KB
19-Transcript.txt
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171.9 KB
20-Module 8 — Ongoing Optimization & Scale.mp4
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457.1 MB
21-Q&A Call 1 (Cohort 2).mp3
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86.9 MB
21-Transcript.txt
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100.2 KB
22-Missing Chapter - Optimize for Buying, Not Tracking.pdf
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2.2 MB
23-Interview with Loren (Dec 10, 2020).mp3
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51 MB
24a-Client-Services Module 1 - Strategies for Finding & Working with Paid Traffic Clients.pdf
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239.8 KB
24b-Simplify Your Time, Effort, And Teamwork.mkv
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25 MB
24c-Dan Sullivan Unique Ability - Genius Network Interviews.mkv
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125.7 MB
25-Client-Services Module 2 - Common Problems & Solutions.pdf
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230.9 KB
26-Q&A Call 1 (Modules 1-2).webm
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76.4 MB
26-Questions & Answers.txt
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9.1 KB
26-Transcript.txt
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148.1 KB
27-Client-Services Module 3 - Getting Results for Clients Using The Traffic Engine.pdf
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205.7 KB
28-Q&A Call 2.webm
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73.4 MB
28-Questions & Answers.txt
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6.5 KB
28-Transcript.txt
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149.1 KB
My Drive DataAndré Chaperon – Modern Marketing07-[CORE] The Durable Business
00-The Durable Business.pdf
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525.6 KB
01-TDB - Introduction.mp3
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8.2 MB
01-TDB - Introduction.pdf
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1 MB
02-Discover, Part I - Experience, Expertise, and Audience.mp3
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9.1 MB
02-Discover, Part I - Experience, Expertise, and Audience.pdf
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8.2 MB
03-Discover, Part II - Research and Immersion.mp3
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5.3 MB
03-Discover, Part II - Research and Immersion.pdf
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11.1 MB
04a-Discover, Part III - Questions Framework.pdf
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735.2 KB
04b-Want Your Startup to Succeed - 'Get Out of the Building'.mkv
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30.3 MB
05-Project X - Part I.mp3
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2.5 MB
05-Project X - Part I.pdf
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685.9 KB
06-Validate, Part I.mp3
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3.8 MB
06-Validate, Part I.pdf
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365.7 KB
07-Validate Part II (Messaging & Writing Framework).mp3
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5.9 MB
07-Validate Part II (Messaging & Writing Framework).pdf
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3.3 MB
08-Validate, Part III (Build Experiment).mp3
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3.7 MB
08-Validate, Part III (Build Experiment).pdf
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405.3 KB
09-Build, Part I (Minimum Viable Infrastructure).mp3
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3.7 MB
09-Build, Part I (Minimum Viable Infrastructure).pdf
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192.1 KB
10-Validate, Part IV (FB Testing Traffic Framework).mp3
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4.9 MB
10-Validate, Part IV (FB Testing Traffic Framework).pdf
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522 KB
My Drive DataAndré Chaperon – Modern Marketing08-Art of Email (Live Workshop)
01-Week 1.mp4
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322.8 MB
01-Week 1.png
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77.7 KB
02-Q&A Call 1.mp4
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360.9 MB
02-Transcript.txt
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167.8 KB
03-Transcript.txt
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56.4 KB
03-Week 2.mp3
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58.2 MB
04-Q&A Call 2.mp4
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361.8 MB
04-Transcript.txt
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180.8 KB
05-Week 3.mp3
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68.8 MB
06-RBS Review (Robin Harford).docx
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71.7 KB
06-Review of student RBS.mp4
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1 GB
06-Transcript.txt
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60.2 KB
07-Q&A Call 3.mp4
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370.4 MB
07-Transcript.txt
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202 KB
07-Workshop Questions - Week 3.docx
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743.7 KB
08-Transcript.txt
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42.1 KB
08-Week 4.mp3
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48.9 MB
09-Review of student SOS.mp4
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750.9 MB
09-SOS Review (Julie Angel).docx
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33 KB
09-Transcript.txt
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59.6 KB
10-Q&A Call 4.mp4
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288.3 MB
10-Transcript.txt
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129.2 KB
10-Workshop Questions - Week 4.docx
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0.9 MB
11-Transcript.txt
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64.6 KB
11-Week 5.mp3
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66.4 MB
12-November Masterclass - Dating (Khara for Anna) .docx
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30.4 MB
12-Review of student Bridge Email series.mp4
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877.1 MB
12-Transcript.txt
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60.9 KB
My Drive DataAndré Chaperon – Modern Marketing09-Momentum Builder Workshop (Lean Edition)
00-Momentum Builder Workshop (Lean Edition).pdf
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1.2 MB
01-Pre-Work - Thematic Arcs (Themes).mp3
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826.1 KB
01-Pre-Work - Thematic Arcs (Themes).pdf
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116.1 KB
02a-Overview, Strategy, Themes.pdf
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462.7 KB
02b-Overview, Strategy, Themes.mp3
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02c-Overview, Strategy, Themes.mp4
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538.8 MB
03-Facebook Ad.mp3
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2.6 MB
03a-Facebook Ad.pdf
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173.9 KB
03b-Facebook Ad.mp4
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550.9 MB
03c-Review of the work.mp3
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120.8 MB
04a-Landing Page.mp3
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5.3 MB
04a-Landing Page.pdf
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3.8 MB
04b-Unscripted Audio Narration.mp3
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35.6 MB
04c-Lesson 4 Feedback.mp3
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55.8 MB
05a-Relationship-Building Emails.mp3
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4.8 MB
05a-Relationship-Building Emails.mp4
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743.7 MB
05a-Relationship-Building Emails.pdf
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3.9 MB
05b-The Transformative Power of Classical Music.mp4
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81.1 MB
05c-Unscripted Audio Narration.mp3
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40.4 MB
05d-Lesson 5 Feedback.mp3
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63.7 MB
05e-Coen van Broekhoven.docx
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20.1 MB
06a-Promotional Emails.mp3
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7.6 MB
06a-Promotional Emails.pdf
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528.1 KB
06b-Unscripted Audio Narration.mp3
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41.9 MB
06c-Brian Shelton (Lesson 6).docx
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1.9 MB
06c-Lesson 6 Feedback.mp3
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57 MB
07-Q&A Call Recording.mp3
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147.9 MB
07-Transcript.txt
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152 KB
08a-Bonus Chapter - The Secret Sauce.mp3
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2.9 MB
08a-Bonus Chapter - The Secret Sauce.pdf
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1.4 MB
08b-The Architect & The Gardener.mkv
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95.4 MB
09-Bonus - Q&A Call Recording #2.mp3
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105.8 MB
09-Transcript.txt
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103.4 KB