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01-Level 100- Intro to Advertising State of the Industry

02-Level 200- Platform-Specific Advertising

03-Level 300- Research Insights

04-Level 400- Creative Strategy Ideation

05-Level 500- Content Creation Production Generative AI

06-Level 600- Creative Testing

07-Level 700- Performance Analysis Iteration

08-Level 800- AI-Powered Creative Strategy

09-Level 900- Certification

00-Welcome to Ad Creative Academy Mitchell Wheeler.mp4

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01-Course Outline

02-Course 101- Create Ads that Build Tribes

03-Course 102- State of Paid Social Advertising

04-Course 103- Creative Fundamentals

05-Course 104- How to Make Great Ads

06-Course 105- The AI-Powered Creative Strategist

01-Course Outline.mp4

01-Welcome to Ad Creative Academy.mp4

01-Module 1- Earning Attention Trust.mp4

02-Module 2- Brand advertising vs Direct Response Advertising.mp4

03-Module 3- Creating Culture and Stories Worth Sharing.mp4

04-Module 4- The Smallest Viable Audience.mp4

05-Module 5- Building an Authentic Voice.mp4

06-Module 6- Ad Positioning.mp4

01-Module 1- The New Paid Social Reality.mp4

02-Module 2- Data-Driven Creative Strategy.mp4

03-2-AI Prompts for Creative Strategists.pdf

04-Creative Strategists Consumer Psychology Worksheet.pdf

01-Module 1- The Performance Framework.mp4

02-04 - Ad Building Blocks Analysis.pdf

03-05 - AI Prompt for Ad Building Blocks Analysis.pdf

04-03 - AI Prompts for Creative Analysis _ Development.pdf

05-1-The 10 Types of Angles Worksheet.pdf

06-04 - Ad Building Blocks Analysis.pdf

06-Ceative Fundamentals-Building Blocks Analysis Assignments.docx

07-101 Consumer Psyhology Creative.pdf

01-Module 1- Talk to Real People Not Customers.mp4

02-Module 2- Track Emotion Through Facial Reactions.mp4

03-Module 3- Design Ads for Sharing.mp4

04-Module 4- Obsess Over Unit Economics.mp4

01-Conversation with Motions CEO Reza Khadjavi.mp4

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01-Course 201- Metal Blueprint- Mastering the Essentails

02-Course 210- Platform-Specific Advertising -Tiktok

03-Course 230- Cross Channel Strategies

01-Module 1- The Meta Ads Algorithm.mp4

02-Module 2- Setting Up a Meta Ad Campaign.mp4

03-Module 3- Choosing the Right Meta Ads to Make.mp4

04-Module 4- Ad Creative Best Practices.mp4

05-Module 5- Testing Learning.mp4

06-Module 6- Measurement Attribution.mp4

07-Module 7- Meta Watchouts.mp4

01-Module 1- Campaign Objectives Creative Analysis.mp4

01-Module 1- Cross-Channel Cross-Funnel Strategies.mp4

02-Module 2- Funnel Mapping Full-Funnel Creative Strategies.mp4

03-Module 3- AI-Powered Cross-Channel Strategies.mp4

04-AI Prompt Cross-Vertical Creative Inspiration Finder.pdf

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01-Course 301- Research for Creative Strategy

01-Module 1- Research for Creative Strategy.mp4

02-Module 2- Audience Research Identifying Personas.mp4

03-Module 3- Competitor Landscape Analysis.mp4

04-Module 4- Trends Research- The Strategic Advantage.mp4

05-07 - Quick Performance Analysis Worksheet.pdf

06-08 - In-Depth Creative Audit Worksheet.pdf

07-09 - AI Prompts for Creative Audit Assistance.pdf

08-10 - Audience Research and Persona Development Worksheet.pdf

09-11 - Audience Person Slide Template.pdf

10-12 - AI Prompts and Tools for Automating Audience Research.pdf

11-Competitor Creative Analysis Worksheet.pdf

12-Competitor Research Presentation Template.pdf

13-16 - Trends Research Worksheet.pdf

14-AI Prompts _ Workflows For Trends Research.pdf

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01-Course 401- Creative Ideation Concept Development

02-402- Key Metrics Thumbstop CTR Tactics

03-403- Scriptwriting Storyboarding

01-Module 1- Creative Ideation Concept Development.mp4

02-Module 2- Turning Concepts Into Ads- From Strategy to Execution.mp4

03-Module 3- Mastering Hooks- The Critical First Seconds.mp4

04-Module 4- Mastering Sound-First Ads.mp4

05-ACA Creative Strategy Presentation Template.pptx

06 -The 10 Types of Angles Worksheet.pdf

07-Hook Development Worksheet.pdf

08-AI Prompts for Sound-First Creative Development.pdf

09-AI Tools for Sound-First Creative Development.pdf

10-Creative Diversification Guide.pdf

11-Creative Hook Framework Database.pdf

12-Comprehensive Hook Database for Paid Social Ads.pdf

01-Module 1- Thumbstop Hook Frameworks.mp4

02-Module 2- High-CTR Copy Visual Tactics.mp4

03-Module 3- Motion Design Tricks That Grab.mp4

01-Module 1- Bringing Concepts To Life.mp4

02-Ad Creative Academy Storyboard Template.xlsx

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01-501- Content Creation Production

02-502- How to Cast and Direct UGC Talent Effectively

03-503- Crafting AI-Generated Image Video Ads

04-504- The Creative Automation Workshop- How To Build

01-Module 1- Bringing Concepts To Life.mp4

02-Creative QA Checklist.pdf

03-Content Creator Brief Template.docx

01-Module 1- What Is UGC When To Use It.mp4

02-Module 2- How To Find UGC Talent Creating Your Casting Brief.mp4

03-Module 3- How To Review Talent Make Smart Casting Decisions.mp4

04-Module 4- How To Brief Talent For Self-Directed Shoots.mp4

05-Module 5- How To Direct Talent In Live Shoots.mp4

06-Module 6- What Makes Or Breaks A UGC Deliverable.mp4

07-Content Creator Brief Template.pdf

08-Example Content Creator Brief.pdf

01-Module 1. The Current State of AI.mp4

02-Module 2- Image Gen Basics- Intro to Midjourney.mp4

03-Module 3- Mastering the Prompt.mp4

04-Module 4- Asset Cloning for Static Ads.mp4

05-Module 5- Creating Custom AI Image Models Part I.mp4

06-Module 6- Creating Custom AI Image Models Part II.mp4

07-Module 7- Current State of AI Video.mp4

08-Module 8- Text-to-Video.mp4

09-Module 9- Image-to-Video.mp4

10-Midjourney Prompt Worksheet.pdf

01-Module 1- Introduction to AI Design Workflows.mp4

02-Module 2- Building Your First Workflow Part 1.mp4

03-Module 3- Building Your First Workflow Part 2.mp4

04-Module 4- System Prompting.mp4

05-Module 5- Batch Processing.mp4

06-Module 6- Iteration Generator.mp4

07-1-ACA Weavy Workflow Template.pdf

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01-601- Launching Ad Campaigns

02-602- Creative Testing Best Practices

01-Module 1- Ad Launch Best Practices.mp4

02-Ad Naming Convention Sheet.docx

03-ACA Creative Testing Tracker Template.xlsx

01-Module 1- Creative Testing Best Practices.mp4

02-Module 2- How to Test Iterate Win With Creative.mp4

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01-701- Performance Analysis Optimization

02-702- Building a Growth Creative Machine

03-703- Sprint Planning Creative Volume

01-Motion Masterclass- Creative Analysis Optimization.mp4

01-Building a Growth Creative Machine.mp4

01-Module 1- What Is UGC When To Use It.mp4

02-Module 2- How To find UGC Talent Creating Your Casting Brief.mp4

03-Module 3- How To Review Talent Make Smart Casting Decisions.mp4

04-Sprint Planning Operation System Worksheet.pdf

05-Creative Sprint Planning Template.docx

01-Module 1- The Evolution of AI in Marketing.mp4

02-Module 2- AI in the Creative Process.mp4

03-Module 3- AI for Research.mp4

04-Module 4- AI for Planning.mp4

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01-Intoduction

02-Final Exam

01-Before You Begin_ How the Final Steps Work.docx

01-Before You Begin_ How the Final Steps Work.pdf

01-Exam Introduction.docx

01-Exam Introduction.pdf

02-Section 1_ Knowledge Foundation.docx

02-Section 1_ Knowledge Foundation.pdf