Perry Marshall – Definitive Selling Proposition
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Last Updated: 07-03-2021
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INTRODUCING: Definitive Sales Proposition (DSP)
The USP for the Age of Lethal Offers
What’s a DSP?
A DSP is a multi-dimensional USP.
A DSP is a USP uncovered using a 9-layered matrix.
A DSP is USP with a “magic ingredient” that adds a defensibility component to your USP that cannot be constructed using fill-in-the-blank USP templates.
A DSP is USP revealed through turning over every stone in your business to find competitive advantages that you didn’t know you had…or could have…before.
A DSP is a thorough, systematic expansion of your USP, with tentacles that grow into deep roots…it requires work, but it’s the most vital work you’ll do this year…probably even this decade.
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