Erin Balsa – The Research Report Playbook

Curriculum (Google Drive Proof)

Hello! I’m Erin Balsa, and I’m a former content material advertising and marketing chief with greater than 8 years of expertise constructing and main high-performing content material groups — at two Inc. 5,000 B2B SaaS startups and at an company.

I’ve written for many B2B SaaS manufacturers you’ve most likely heard of: HubSpot, Drift, G2, monday.com, and so on.

I’ve suggested and constructed content material methods for a bunch of MarTech, gross sales tech, and edtech firms like Showpad, Individuals.ai, Uniphore, Accord, and Intellum.

Over the previous 4.5 years, I’ve helped varied B2B SaaS firms generate MILLIONS of {dollars} in income by creating analysis experiences individuals truly need to learn and share—like my notorious Distant Work Report, which drove $680k in income final time I checked.

I’ve packed EVERYTHING it is advisable learn about analysis report creation and distribution into this course, which incorporates my plug-and-play TEMPLATE.

On this course, I reply all of your burning questions:

How do I provide you with a compelling storyline?

How do I get legitimate information?

What if the information doesn’t assist the story I need to inform?

Am I purported to gate the report for lead gen?

How do I undertaking handle all of the transferring elements?

Why is my butt itchy? (Nicely on second thought, not ALL your burning questions.)

If you already know me from my LinkedIn posts, you already know my content material has an edge to it. So anticipate some sarcasm, and perhaps a swear or two. And anticipate to stroll away with the data and confidence it is advisable begin creating your personal analysis experiences.

Lesson 1: Course Intro

Welcome + targets

Lesson 2: Planning + Mission Administration

Organizing all of the transferring items + setting clear expectations

Lesson 3: Knowledge Assortment + Evaluation

Securing an viewers, writing questions + analyzing uncooked information

Lesson 4: Report Writing + Design

Turning an overview into a refined report

Lesson 5: WebDev + Monitoring

Organising marketing campaign monitoring + QA

Lesson 6: Natural Promotion + PR

Producing consideration + leads

Lesson 7: Paid Promotion

Planning adverts + writing advert copy

Lesson 8: Gross sales Enablement

Serving to gross sales have extra productive conversations

Lesson 9: Put up-launch

Analyzing outcomes + making course of enhancements

Lesson 10: Monetization

Learn how to promote analysis experiences to shoppers

Lesson 11: My Writing Course of Deep Dive (Bonus)

How I do information storytelling, step-by-step