Digital Marketer – E-Commerce Marketing Master 2022

Curriculum (Google Drive Proof)

Module 1 Overview
Core Ideas
Validating Proof of Idea with the Ecommerce Tree of Life
Evaluating Product Market Match
The Core Pillars of Ecommerce
Why Ecommerce Wants Technique
The Buyer Worth Journey for Ecommerce
Module 2 Overview
Avatar/Supply
How one can Create Your Buyer Avatar
The 4 Key Ecommerce Attributes
26 Examples of Transactional Ecommerce Affords
Creating Your Supply Stack
Module 3 Overview
On-line Retailer
Optimizing Your On-line Retailer
How one can Create the Very best Homepage Hierarchy
How one can Arrange Collections – Content material Hierarchy
Setting Up Your Menu
Creating Good Product Pages
Product Pictures
Module 4 Overview
Gross sales Channels: E mail Marketing & Paid Promoting
Introduction to Gross sales Channels
E mail Marketing: Welcome E mail Flows
E mail Marketing: Abandon Cart E mail Flows
E mail Marketing: Submit-Buy E mail Flows
E mail Marketing: Marketing campaign Emails
Introduction to Paid Promoting for Ecommerce
Paid Promoting: Anatomy of an Advert on Meta
Paid Promoting: Copywriting and Artistic on Meta
Paid Promoting: Testing Copy, Artistic & Viewers on Meta
Module 5 Overview
Constructing a Social Retailer
Introduction to Increasing Your Ecommerce onto Social Media
Meet Your Teacher Lauren Petrullo
Why Use Meta & Social Outlets?
Fb vs Instagram Outlets
What Platforms Have Outlets? Why Are We Speaking About Meta?
Stipulations for Setting Up Social Outlets
How one can Apply Supply Creation
Key Social Promoting KPI’s
The place are Social Outlets, UGC, and Affiliate Techniques Headed?
Who Ought to be Managing your Social Retailer?
What are Commonplace SOPs for Social Outlets?
Utilizing Social Feed to Tag Social Outlets
Storefronts within the Metaverse
Addressing Objections
Case Examine: ClearStem
Bonuses:
Construct A Successful E-Commerce Product Web page Workshop with Ezra Firestone
Design and construct a successful ecommerce product web page that may really convert guests into patrons… with an ecommerce professional that has generated $50 million from one retailer in simply 36 months.

How To Create a Foolproof Product Promotion Giveaway In 10 Days or Much less Course with Lauren Petrullo
On this workshop, discover ways to get your promotions in entrance of your audiences wherever they’re. You’ll be creating and executing an omni-channel promotion in 10 days or much less.

The E mail Promo Jumpstart Pack
A curated assortment of DigitalMarketer’s finest blueprints & methods to ignite your gives and make your emails (& your promotions) stand out.