Zinkevich & Blagojevic – B2B Marketing Strategy Playbook

Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
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  • lastupdatedate-icon Last Updated Date: 10-13-2022
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook

Zinkevich & Blagojevic – B2B Marketing Strategy Playbook (4.5 GB)

Last Updated Date: 10-13-2022

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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
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01 Full Funnel Strategy
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02 Market Segmentation
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03 Ideal Customer Profile
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4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
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05 THE BUYER’S JOURNEY
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6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
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07 MARKETING PLANNING
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08 B2B MARKETING REPORT AND DASHBOARD
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09 MARKETING STRATEGY PRESENTATION
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10 NEXT STEPS & FULL-FUNNEL ACADEMY
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Bonus
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
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Define a clear goal
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GTM Strategy Toolkit
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ROI Taxes
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The Boiler Room Strategy
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The Full-Funnel Marketing Strategy
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
Define a clear goal
Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
me
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57.6 MB
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Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
GTM Strategy Toolkit
GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
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33.2 MB
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Make a copy (google sheet).txt
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Marketing channels and tools.xlsx
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Marketing plan for B2B service-based company.pdf
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Marketing plan template.xlsx
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Market segmentation - overview of the process and preparation.pdf
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257.2 KB
xls icon
SaaS marketing plan.xlsx
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72.7 KB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
ROI Taxes
ROI taxes - Full-Funnel B2B Marketing Academy.mp4
ROI taxes - Full-Funnel B2B Marketing Academy.mp4
me
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57.9 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Boiler Room Strategy
The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
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44.7 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Full-Funnel Marketing Strategy
The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
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511.8 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
02 Market Segmentation
Adding non-standard criteria for more efficient market segmentation(1).mp4
Adding non-standard criteria for more efficient market segmentation(1).mp4
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Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
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33.7 MB
How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
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159.5 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
03 Ideal Customer Profile
How to create a B2B ideal customer profile - part 2.mp4
How to create a B2B ideal customer profile - part 2.mp4
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177.2 MB
How to create a B2B ideal customer profile.mp4
How to create a B2B ideal customer profile.mp4
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311 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
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1. Standing out
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2. Positioning strategies
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3. Other differentiation approaches
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4. Analyzing competitors messaging & positioning
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5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
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6. How to validate your UVP
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7. Implementing your positioning and UVP
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
1. Standing out
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How To Differentiate Your Brand in The Sea of Sameness.txt
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Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4
Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4
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Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.mp4
Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.mp4
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108.1 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
2. Positioning strategies
Positioning strategies - Full-Funnel B2B Marketing.mp4
Positioning strategies - Full-Funnel B2B Marketing.mp4
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163.6 MB
Tthe Misunderstood Foundation of Great Marketing.mp4
Tthe Misunderstood Foundation of Great Marketing.mp4
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267.3 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
3. Other differentiation approaches
Full-Funnel B2B Marketing Academy.mp4
Full-Funnel B2B Marketing Academy.mp4
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75.6 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
4. Analyzing competitors messaging & positioning
Analyzing competitors messaging & positioning.mp4
Analyzing competitors messaging & positioning.mp4
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123.9 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
Develop the UVP.mp4
Develop the UVP.mp4
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142 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
6. How to validate your UVP
How to validate your UVP - Full.mp4
How to validate your UVP - Full.mp4
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55.8 MB
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
7. Implementing your positioning and UVP
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About Us Template.pdf
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Home page (B2B service-based) Ex. 1.pdf
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Implementing your positioning and UVP - Full.mp4
Implementing your positioning and UVP - Full.mp4
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85.9 MB
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SaaS Landing Page Cheatsheet.pdf
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
05 THE BUYER’S JOURNEY
How to identify channels for marketing and prospecting - Full-Funnel.mp4
How to identify channels for marketing and prospecting - Full-Funnel.mp4
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110.8 MB
How to map out the buying process - Full.mp4
How to map out the buying process - Full.mp4
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The harsh truth about the B2B buying process - Full.mp4
The harsh truth about the B2B buying process - Full.mp4
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
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1. Developing a map of informational needs
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2. The content audit
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3. Develop a marketing and sales process based on the buyer journey
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
1. Developing a map of informational needs
Full-Funnel.mp4
Full-Funnel.mp4
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
2. The content audit
The content audit - Full-Funnel.mp4
The content audit - Full-Funnel.mp4
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
3. Develop a marketing and sales process based on the buyer journey
Develop a marketing.mp4
Develop a marketing.mp4
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
07 MARKETING PLANNING
Define the growth areas with the sales pipeline velocity calculator.mp4
Define the growth areas with the sales pipeline velocity calculator.mp4
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How to create a great marketing plan - Full-Funnel.mp4
How to create a great marketing plan - Full-Funnel.mp4
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How to launch new programs and complex campaigns - Full-Funnel.mp4
How to launch new programs and complex campaigns - Full-Funnel.mp4
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
08 B2B MARKETING REPORT AND DASHBOARD
Core marketing report and dashboard - Full-Funnel.mp4
Core marketing report and dashboard - Full-Funnel.mp4
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
09 MARKETING STRATEGY PRESENTATION
Marketing strategy presentation and template - Full-Funnel.mp4
Marketing strategy presentation and template - Full-Funnel.mp4
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
10 NEXT STEPS & FULL-FUNNEL ACADEMY
What€™s next- - Full-Funnel.mp4
What€™s next- - Full-Funnel.mp4
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
Bonus
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A skillset of modern B2B marketer
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Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
Bonus
A skillset of modern B2B marketer
A skillset of modern B2B marketer - Full-Funnel.mp4
A skillset of modern B2B marketer - Full-Funnel.mp4
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Oct 13, 2022 me
87.3 MB

Since 2013, we (Andrei Zinkevich & Vladimir Blagojevic) have labored with 100+ B2B tech and service-based firms from america and Europe which have excessive ACV (common contract worth) and lengthy gross sales cycles.

We developed a go-to-market technique framework that was efficiently carried out in manufacturing automation, fintech, software program growth, {hardware}, cybersecurity, healthcare consulting, and plenty of different verticals.

We documented the framework and created an all-action course for B2B entrepreneurs and startup founders that incorporates every part you have to develop an efficient advertising and marketing technique to predictably develop your corporation.

You’ll get a distilled data and a playbook that we’d use if you happen to had employed us.

Right here is how your advertising and marketing will appear like after implementing only a fraction of what you’ll get from the playbook.

YOU WILL:
Cease counting on solely your intestine feeling or copying others when making strategic choices, launching new advertising and marketing packages, or penetrating new markets, and making the best choices that may assist to develop a enterprise
Simply establish and concentrate on probably the most worthwhile segments, channels, and campaigns, and eradicate what’s pointless
Get executives and gross sales buy-in, then gaining the advertising and marketing, gross sales, and growth assets to decide to a selected launch time
Choose & double down on the best channels for sustainable progress as an alternative of attempting to be all over the place and losing money and time
Align execs and gross sales on what success appears like
Develop a advertising and marketing dashboard with main indicators to arrange the best expectations for advertising and marketing and keep away from rash choices about what works and what doesn’t
Develop a singular worth proposition and choose the best positioning technique to face out from the competitors and resonate with prospects
Develop a client-centric advertising and marketing plan to create consciousness, generate & seize the demand, educate and nurture patrons to fill within the pipeline with sales-qualified alternatives
Produce an correct estimate of finances, crew, instruments to attain income targets
Guarantee a strong ROI of selling packages on a tighter finances with out experimentation and guesswork
HERE IS WHAT’S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK

Brief, actionable coaching movies with out principle and fluff
Movies embrace a step-by-step course of from market segmentation and superb buyer profiling to advertising and marketing plan growth.

ROI taxes your organization is paying proper now
Full-Funnel Marketing Strategy Framework
Outline a transparent aim
The best way to section your market and establish probably the most profitable market segments
The best way to develop an Best Buyer Profile
The best way to conduct buyer interviews
Develop the shopping for committee
Account segmentation
Differentiation and positioning methods
The best way to develop and validate a singular worth proposition
Develop a advertising and marketing and gross sales course of primarily based on the client journey
B2B advertising and marketing dashboard
The best way to establish channels for advertising and marketing and prospecting
The best way to outline the expansion areas and advertising and marketing focus
The best way to launch new packages with progress sprints
The best way to develop a full-funnel advertising and marketing plan
The B2B advertising and marketing technique toolkit
Get entry to all of the paperwork, templates, and swipe supplies you have to develop an efficient B2B advertising and marketing technique.
Market segmentation template
Best Buyer Profile template
Account segmentation template
Buyer interview questionnaire
Shopping for journey template
Consumer-centric advertising and marketing & gross sales course of template
Marketing plan template
Distinctive worth proposition formulation and validation questionnaire

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