Zinkevich & Blagojevic – B2B Marketing Strategy Playbook

Premium
  • Learn online (no require download), easy download (Google Drive)
  • Ensure to get all files in the file list
  • Get free update course through your email
  • If you find a website cheaper than us, send it to us and we'll offer a cheaper price.
  • Last Updated Date: 10-13-2022
$999- 95%

Zinkevich & Blagojevic – B2B Marketing Strategy Playbook (4.5 GB)

Last Updated Date: 10-13-2022

Google Drive Proof

My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
Name
Owner
Last modified
File size
01 Full Funnel Strategy
me
Oct 13, 2022 me
02 Market Segmentation
me
Oct 13, 2022 me
03 Ideal Customer Profile
me
Oct 13, 2022 me
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
me
Oct 13, 2022 me
05 THE BUYER’S JOURNEY
me
Oct 13, 2022 me
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
me
Oct 13, 2022 me
07 MARKETING PLANNING
me
Oct 13, 2022 me
08 B2B MARKETING REPORT AND DASHBOARD
me
Oct 13, 2022 me
09 MARKETING STRATEGY PRESENTATION
me
Oct 13, 2022 me
10 NEXT STEPS & FULL-FUNNEL ACADEMY
me
Oct 13, 2022 me
Bonus
me
Oct 13, 2022 me
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
Name
Owner
Last modified
File size
Define a clear goal
me
Oct 13, 2022 me
GTM Strategy Toolkit
me
Oct 13, 2022 me
ROI Taxes
me
Oct 13, 2022 me
The Boiler Room Strategy
me
Oct 13, 2022 me
The Full-Funnel Marketing Strategy
me
Oct 13, 2022 me
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
Define a clear goal
Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
me
Oct 13, 2022 me
57.6 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
GTM Strategy Toolkit
GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
me
Oct 13, 2022 me
33.2 MB
Make a copy (google sheet).txt
me
Oct 13, 2022 me
138 B
Marketing channels and tools.xlsx
me
Oct 13, 2022 me
37 KB
Marketing plan for B2B service-based company.pdf
me
Oct 13, 2022 me
0 B
Marketing plan template.xlsx
me
Oct 13, 2022 me
6.1 KB
Market segmentation - overview of the process and preparation.pdf
me
Oct 13, 2022 me
257.2 KB
SaaS marketing plan.xlsx
me
Oct 13, 2022 me
72.7 KB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
ROI Taxes
ROI taxes - Full-Funnel B2B Marketing Academy.mp4
me
Oct 13, 2022 me
57.9 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Boiler Room Strategy
The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
me
Oct 13, 2022 me
44.7 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Full-Funnel Marketing Strategy
The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
me
Oct 13, 2022 me
511.8 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
02 Market Segmentation
Adding non-standard criteria for more efficient market segmentation(1).mp4
me
Oct 13, 2022 me
92.7 MB
Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
me
Oct 13, 2022 me
33.7 MB
How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
me
Oct 13, 2022 me
159.5 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
03 Ideal Customer Profile
How to create a B2B ideal customer profile - part 2.mp4
me
Oct 13, 2022 me
177.2 MB
How to create a B2B ideal customer profile.mp4
me
Oct 13, 2022 me
311 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
Name
Owner
Last modified
File size
1. Standing out
me
Oct 13, 2022 me
2. Positioning strategies
me
Oct 13, 2022 me
3. Other differentiation approaches
me
Oct 13, 2022 me
4. Analyzing competitors messaging & positioning
me
Oct 13, 2022 me
5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
me
Oct 13, 2022 me
6. How to validate your UVP
me
Oct 13, 2022 me
7. Implementing your positioning and UVP
me
Oct 13, 2022 me
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
1. Standing out
How To Differentiate Your Brand in The Sea of Sameness.txt
me
Oct 13, 2022 me
111 B
Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4
me
Oct 13, 2022 me
803.3 MB
Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.mp4
me
Oct 13, 2022 me
108.1 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
2. Positioning strategies
Positioning strategies - Full-Funnel B2B Marketing.mp4
me
Oct 13, 2022 me
163.6 MB
Tthe Misunderstood Foundation of Great Marketing.mp4
me
Oct 13, 2022 me
267.3 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
3. Other differentiation approaches
Full-Funnel B2B Marketing Academy.mp4
me
Oct 13, 2022 me
75.6 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
4. Analyzing competitors messaging & positioning
Analyzing competitors messaging & positioning.mp4
me
Oct 13, 2022 me
123.9 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
Develop the UVP.mp4
me
Oct 13, 2022 me
142 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
6. How to validate your UVP
How to validate your UVP - Full.mp4
me
Oct 13, 2022 me
55.8 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
7. Implementing your positioning and UVP
About Us Template.pdf
me
Oct 13, 2022 me
286.2 KB
Home page (B2B service-based) Ex. 1.pdf
me
Oct 13, 2022 me
50.3 KB
Implementing your positioning and UVP - Full.mp4
me
Oct 13, 2022 me
85.9 MB
SaaS Landing Page Cheatsheet.pdf
me
Oct 13, 2022 me
107.3 KB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
05 THE BUYER’S JOURNEY
How to identify channels for marketing and prospecting - Full-Funnel.mp4
me
Oct 13, 2022 me
110.8 MB
How to map out the buying process - Full.mp4
me
Oct 13, 2022 me
228.5 MB
The harsh truth about the B2B buying process - Full.mp4
me
Oct 13, 2022 me
100.7 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
Name
Owner
Last modified
File size
1. Developing a map of informational needs
me
Oct 13, 2022 me
2. The content audit
me
Oct 13, 2022 me
3. Develop a marketing and sales process based on the buyer journey
me
Oct 13, 2022 me
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
1. Developing a map of informational needs
Full-Funnel.mp4
me
Oct 13, 2022 me
63.9 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
2. The content audit
The content audit - Full-Funnel.mp4
me
Oct 13, 2022 me
33.6 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
3. Develop a marketing and sales process based on the buyer journey
Develop a marketing.mp4
me
Oct 13, 2022 me
63.9 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
07 MARKETING PLANNING
Define the growth areas with the sales pipeline velocity calculator.mp4
me
Oct 13, 2022 me
80.3 MB
How to create a great marketing plan - Full-Funnel.mp4
me
Oct 13, 2022 me
141.7 MB
How to launch new programs and complex campaigns - Full-Funnel.mp4
me
Oct 13, 2022 me
152.1 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
08 B2B MARKETING REPORT AND DASHBOARD
Core marketing report and dashboard - Full-Funnel.mp4
me
Oct 13, 2022 me
80.3 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
09 MARKETING STRATEGY PRESENTATION
Marketing strategy presentation and template - Full-Funnel.mp4
me
Oct 13, 2022 me
105.5 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
10 NEXT STEPS & FULL-FUNNEL ACADEMY
What€™s next- - Full-Funnel.mp4
me
Oct 13, 2022 me
35.2 MB
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
Bonus
Name
Owner
Last modified
File size
A skillset of modern B2B marketer
me
Oct 13, 2022 me
My Drive
Data
Zinkevich & Blagojevic – B2B Marketing Strategy Playbook
Bonus
A skillset of modern B2B marketer
A skillset of modern B2B marketer - Full-Funnel.mp4
me
Oct 13, 2022 me
87.3 MB

Since 2013, we (Andrei Zinkevich & Vladimir Blagojevic) have labored with 100+ B2B tech and service-based firms from america and Europe which have excessive ACV (common contract worth) and lengthy gross sales cycles.

We developed a go-to-market technique framework that was efficiently carried out in manufacturing automation, fintech, software program growth, {hardware}, cybersecurity, healthcare consulting, and plenty of different verticals.

We documented the framework and created an all-action course for B2B entrepreneurs and startup founders that incorporates every part you have to develop an efficient advertising and marketing technique to predictably develop your corporation.

You’ll get a distilled data and a playbook that we’d use if you happen to had employed us.

Right here is how your advertising and marketing will appear like after implementing only a fraction of what you’ll get from the playbook.

YOU WILL:
Cease counting on solely your intestine feeling or copying others when making strategic choices, launching new advertising and marketing packages, or penetrating new markets, and making the best choices that may assist to develop a enterprise
Simply establish and concentrate on probably the most worthwhile segments, channels, and campaigns, and eradicate what’s pointless
Get executives and gross sales buy-in, then gaining the advertising and marketing, gross sales, and growth assets to decide to a selected launch time
Choose & double down on the best channels for sustainable progress as an alternative of attempting to be all over the place and losing money and time
Align execs and gross sales on what success appears like
Develop a advertising and marketing dashboard with main indicators to arrange the best expectations for advertising and marketing and keep away from rash choices about what works and what doesn’t
Develop a singular worth proposition and choose the best positioning technique to face out from the competitors and resonate with prospects
Develop a client-centric advertising and marketing plan to create consciousness, generate & seize the demand, educate and nurture patrons to fill within the pipeline with sales-qualified alternatives
Produce an correct estimate of finances, crew, instruments to attain income targets
Guarantee a strong ROI of selling packages on a tighter finances with out experimentation and guesswork
HERE IS WHAT’S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK

Brief, actionable coaching movies with out principle and fluff
Movies embrace a step-by-step course of from market segmentation and superb buyer profiling to advertising and marketing plan growth.

ROI taxes your organization is paying proper now
Full-Funnel Marketing Strategy Framework
Outline a transparent aim
The best way to section your market and establish probably the most profitable market segments
The best way to develop an Best Buyer Profile
The best way to conduct buyer interviews
Develop the shopping for committee
Account segmentation
Differentiation and positioning methods
The best way to develop and validate a singular worth proposition
Develop a advertising and marketing and gross sales course of primarily based on the client journey
B2B advertising and marketing dashboard
The best way to establish channels for advertising and marketing and prospecting
The best way to outline the expansion areas and advertising and marketing focus
The best way to launch new packages with progress sprints
The best way to develop a full-funnel advertising and marketing plan
The B2B advertising and marketing technique toolkit
Get entry to all of the paperwork, templates, and swipe supplies you have to develop an efficient B2B advertising and marketing technique.
Market segmentation template
Best Buyer Profile template
Account segmentation template
Buyer interview questionnaire
Shopping for journey template
Consumer-centric advertising and marketing & gross sales course of template
Marketing plan template
Distinctive worth proposition formulation and validation questionnaire

More courses you might like

- 96%

Dapp University – The Blockchain Bootcamp 2.0

​The Blockchain Bootcamp 2.0 Continuously Requested Questions When does the course begin and end? The...

$999
- 94%

Hidden Course

Hidden course, you can view it, please visit Courses List in menu.

$999
- 96%

Analytics Mania – Google Tag Manager Course

​GTM Course for Rookies will educate you: How to economize and time, be answerable for...

$999
- 96%

Jon Penberthy – Course Launch Bootcamp

​Jon Penberthy - Course Launch Bootcamp The ‘3-Step Blueprint’ For Creating Your Own Digital Course...

$999