Tommie Powers – How To Master YouTube Ads

Curriculum (Google Drive Proof)

Tommie Powers - How To Master YouTube Ads

Folders

01-MODULE 1-YouTube Fundamentals

02-MODULE 2- Media Planning & Market Research

03- MODULE 3- CREATIVES – Making Killer Video Ads 10 Lessons

04-MODULE 4- CAMPAIGNS – Setting Up Your Campaigns

05-MODULE 5- CONVERSION – Where to Put Your Conversion Actions in the YouTube Funnel

06-MODULE 6- METRICS That Matter – Making Decisions Based on Your Data

07-Bonuses

01-MODULE 1-YouTube Fundamentals

Files

01-M1L1 - Welcome - The YouTube Ads C3 Formula.mp4

01-M1L1+-+Welcome+-+The+YouTube+Ads+C3+Formula+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

01- Welcome to the Course – The YouTube Ads C3 Formula.pdf

01-ouTube-Ads-Course_Foundr-WORKBOOK_full.pdf

02-M1L2 - Success Metrics.mp4

02-M1L2+-+Success+Metrics+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

02- Success Metrics – Foundr .pdf

02-YTADS - Success Metrics Cheat Sheet Foundr.xlsx

03 - Playing the Long Game – The LTV Model .pdf

03-M1L3 - Playing the Long Game- The LTV Model for Scaling.mp4

03-M1L3+-+Playing+the+Long+Game+The+LTV+Model+for+Scaling+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

04-M1L4 - The 12 Common Myths About YouTube Ads (Busted).mp4

04-M1L4+-+The+12+Common+Myths+About+YouTube+Ads+(Busted)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

04- The 12 Common Myths About YouTube Ads (Busted.pdf

04-YTADS-Mythbusting.pdf

05 - YouTube Ads vs. Facebook Ads Showdown.pdf

05-M1L5 - YouTube Ads vs. Facebook Ads Showdown.mp4

05-M1L5+-+YouTube+Ads+vs.+Facebook+Ads+Showdown+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

06-M1L6 - Setting Up Your Google Ads Account.mp4

06-M1L6+-+Setting+Up+Your+Google+Ads+Account+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

07-M1L7 - Setting Up Your YouTube Channel + Connecting Them Together.mp4

07-M1L7+-+Setting+Up+Your+YouTube+Channel+++Connecting+Them+Together+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

07- Setting Up Your YouTube Channel + Connecting Them Together .pdf

08 - Lay of the Land – Navigating YouTube & Google Ads Manager .pdf

08-M1L8 - Lay of the Land - Navigating YouTube & Google Ads Manager.mp4

08-M1L8+-+Lay+of+the+Land+-+Navigating+YouTube+_+Google+Ads+Manager+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

09-All Courses Welcome Video - V4 (Nathan - Foundr Brand).mp4

02-MODULE 2- Media Planning & Market Research

Files

01-M2L1 - Module Intro- Market Research & Media Planning.mp4

01-M2L1+-+Module+Intro+Market+Research+_+Media+Planning+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

01- Module Intro_ Market Research & Media Planning .pdf

01-[TEMPLATE - filled out] YouTube Advertising Media Plan - Foundr.xlsx

01-[TEMPLATE - leave blank] YouTube Advertising Media Plan - Foundr.xlsx

02 - Keyword Research Strategy .pdf

02-M2L2 - Keyword Research.mp4

02-M2L2+-+Keyword+Research+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

02-[TEMPLATE - filled out] YouTube Advertising Media Plan - Foundr(1).xlsx

02-[TEMPLATE - leave blank] YouTube Advertising Media Plan - Foundr.xlsx

03- Competitive Research .pdf

03-M2L3 - Competitive Research.mp4

03-M2L3+-+Competitive+Research+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

03-[TEMPLATE - filled out] YouTube Advertising Media Plan - Foundr.xlsx

03-[TEMPLATE - leave blank] YouTube Advertising Media Plan - Foundr.xlsx

04 - Burning Questions .pdf

04-M2L4 - Burning Questions.mp4

04-[TEMPLATE - filled out] YouTube Advertising Media Plan - Foundr.xlsx

04-[TEMPLATE - leave blank] YouTube Advertising Media Plan - Foundr.xlsx

05-M2L5 - Buyer Personas.mp4

05-M2L5+-+Buyer+Personas+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

05-YT ADS - M2L5 - Buyer Personas - AVATAR WORKSHEET Foundr.docx

06-2L6 - Target Audiences (Primer).mp4

06-M2L6+-+Target+Audiences+(Primer)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

07-M2L7 - Improving Your Landing Page (Before Going Live with Your Campaigns).mp4

07-M2L7+-+Improving+Your+Landing+Page+(Before+Going+Live+with+Your+Campaigns)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

03- MODULE 3- CREATIVES – Making Killer Video Ads 10 Lessons

Files

01-M3L1 - Module Intro- Creatives.mp4

01-M3L1+-+Module+Intro+Creatives+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

02-1.+Video+Development+Process+-+Foundr.pdf

02-M3L2 - Our Agency Creative Process.mp4

02-M3L2+-+Our+Agency+Creative+Process+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

02- Our Agency Creative Process .pdf

03-2.+Brainstorming+Creative+Concepts+-+Foundr+(1).pdf

03-M3L3A+-+Brainstorming+Creative+Concepts+for+Your+Ads+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

03-M3L3A - Brainstorming Creative Concepts for Your Ads.mp4

04-.+Video+Scripting+Brief+-+Foundr.pdf

04-2d_animated_story.mp4

04-3.+Video+Scripting+Framework+-+Foundr.pdf

04-M3L4 - High Converting Video Ad Framework.mp4

04-M3L4+-+High+Converting+Video+Ad+Framework+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

05-M3L5 - Remarketing Creative Tactics to Inspire Your Ads.mp4

05-M3L5+-+Remarketing+Creative+Tactics+to+Inspire+Your+Ads+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

05- Remarketing Creative Tactics to Inspire Your Ads .pdf

06-1_Basic-YouTube-Video-Ad-Script+-+Foundr.pdf

06-M3L6 - YouTube Creative Starter Kit - Basic Video Ad Script.mp4

06-M3L6+-+YouTube+Creative+Starter+Kit+-+Basic+Video+Ad+Script+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

07-2_Outcome-Statement-YouTube-Video-Ad-Script+-+Foundr.pdf

07-M3L7 - Intermediate Script- The “Outcome Statement”.mp4

07-M3L7+-+Intermediate+Script+The+_Outcome+Statement_+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

08-M3L8 - Intermediate Script- Storytelling Based YouTube Ad.mp4

08-M3L8+-+Intermediate+Script+Storytelling+Based+YouTube+Ad+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

08-Story-Based-YouTube-Video-Ad-Script+-+Foundr.pdf

09 - How to Model Your Creative After Proven Ads .pdf

09-M3L9 - How to Model Your Creative After Proven Ads.mp4

09-M3L9+-+How+to+Model+Your+Creative+After+Proven+Ads+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

09-YT ADS - M3L9 - Ad Modeling Cheat Sheet Foundr.docx

09-YT AD SWIPE FILE (Bonus #3) - Tommie Powers x Foundr.docx

10-021_Basic-YouTube-Video-Ad-Script+-+Foundr.pdf

10-5.+Audio+Production+Process+-+Foundr.pdf

10-6.+Video+Production+Process+-+Foundr.pdf

10-7.+YouTube+Video+Ad+Prep+-+Foundr.pdf

10-M3L3b+-+Production+Styles+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

10-Production Styles.mp4

04-MODULE 4- CAMPAIGNS – Setting Up Your Campaigns

Files

01-M4L1+-+Module+Intro+-+Setting+Up+Your+Campaigns+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

01-Module Intro- Campaign Setup.mp4

01-[TEMPLATE - filled out] YouTube Advertising Media Plan - Foundr.xlsx

01-[TEMPLATE - leave blank] YouTube Advertising Media Plan - Foundr.xlsx

02-1722054.html

02-6095821.htm

02-Conversion Action Tag Setup.mp4

02-M4L2+-+Conversion+Action+Setup+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

02-implement-google-ads-conversion-tracking-on-squarespace.html

02-tracking-adwords-conversions.htm

03-7538811.htm

03-Creating Your Audiences – Remarketing (YouTube).mp4

03-M4L3A+-+Creating+Your+Audiences+-+Remarketing+(YouTube)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

04-3-youtube-targeting-options-you-need-to-try.html

04-Creating Custom Audiences.mp4

04-M4L4+-+Creating+Custom+Audiences+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

05-M4L5+-+Walking+Through+Campaign+Setup+++Types+of+Campaigns+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

05-Walking Through Campaign Setup + Types of Campaigns.mp4

06-M4L6+-+Setting+Up+Your+Campaigns+-+Skippable+Instream+Ads+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

06-Setting Up Your Campaigns – Skippable Instream Ads.mp4

07-2375464.htm

07-M4L7+-+Setting+Up+Your+Campaigns+-+Video+Discovery+Ads+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

07-Setting Up Your Campaigns – Video Discovery Ads.mp4

08-Creating Your Audiences – Remarketing (Website).mp4

08-M4L3B+-+Creating+Your+Audiences+-+Remarketing+(Website)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

05-MODULE 5- CONVERSION – Where to Put Your Conversion Actions in the YouTube Funnel

Files

01-M5L1+-+Module+Intro+Conversions+-+Transcript.pdf

01-Module Intro- Conversions.mp4

02-Ecommerce Funnels (Conversion Action).mp4

02-M5L2+-+Ecommerce+Funnels+(Conversion+Action)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

02-funnel-map-ytads1_ecommerce.png

03-Digital Products Courses Membership Site Funnels (Conversion Action).mp4

03-M5L3+-+Digital+Products++Membership+Funnels+(Conversion+Action)+-+Transcript.pdf

03-funnel-map-ytads5_digital-products-membership.png

04-Lead Gen Services Agency Funnels (Conversion Action).mp4

04-M5L4+-+Lead+Gen+Funnels+(Conversion+Action)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

04-funnel-map-ytads3_leadgen.png

05-M5L5+-+Webinar+Funnels+(Conversion+Action)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

05-Webinar Funnels (Conversion Action).mp4

05-funnel-map-ytads2_webinar.png

06-Free + Shipping Funnels (Conversion Acti.mp4

06-M5L6+-+Free+++Shipping+Funnels+(Conversion+Action)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

06-funnel-map-ytads4_free-plus-shipping.png

07-M5L7+-+SaaS++Software+Funnels+(Conversion+Action)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

07-SaaS Software Funnels (Conversion Act.mp4

07-funnel-map-ytads6_saas-software.png

08-M5L8+-+Why+Won_t+My+Ads+Work+6+Common+Roadblocks+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

08-Why Won’t My Ads Work- 6 Common Road.mp4

08-YTADS-Foundr_Common-Roadblocks-Cheat-Sheet.pdf

09-Google+&+YouTube+Ads+-+Website+Compliance+Checklist+_+Tommie+Powers+x+Foundr.pdf

09-Google Compliance Checklist for your Website.mp4

09-M5L9+-+Google+Compliance+Checklist+for+your+Website+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

06-MODULE 6- METRICS That Matter – Making Decisions Based on Your Data

Files

01-M6L1+-+Module+Intro+Metrics+_+Optimization+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

01-Module Intro- Metrics & Optimization.mp4

02-1009612.htm

02-M6L2+-+Revenue+Based+Tracking+(Money+In,+Money+Out)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

02-Revenue Based Tracking (Money In, Money Out).mp4

02-hyros_default.html

03-Analyzing Your Primary Success Metrics.mp4

03-M6L3+-+Analyzing+Your+Primary+Success+Metrics+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

04-M6L4a+-+Secondary+Metrics+to+Make+Creative+Decisions+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

04-Secondary Metrics to Make Creative Decisions.mp4

04-YTADS+flowcharts+-+creative+decisions+and+optimization.jpg

04-YTADS flowcharts, Online Whiteboard for Visual Collaboration.mp3

05-Conversion Windows.mp4

05-M6L5+-+Conversion+Windows+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

06-M6L6+-+Where+to+From+Here+(Wrap-Up)+-+Transcript+-+How+to+Master+YouTube+Ads+by+Foundr.pdf

06-howtorunytadsbyfoundr.htm

07-Bonuses

Files

YT AD SWIPE FILE (Bonus #3) - Tommie Powers x Foundr.docx

[TEMPLATE - filled out] YouTube Advertising Media Plan - Foundr.xlsx

[TEMPLATE - leave blank] YouTube Advertising Media Plan - Foundr.xlsx

MORE RESULTS?
TOMMIE HAS GOT THE RECEIPTS… CHECK THIS OUT!
Tommie has spent over 30 million on YouTube Ads and been responsible for over half a billion dollars in revenue from sales for him and his clients. But don’t take our word for it, Tommie has the screenshots and receipts to prove it. Here are just a few
recent highlights.

Tommie’s Google Ads dashboard showing over
673 MILLION conversion actions on his ads.

Tommie was a featured speaker at the 2020 Social Media Summit.

One of Tommie’s students hits their first
$10,000 day of ecommerce sales using
YouTube Ads

Tommie and Gary Vee at a conference

YT Legend and Hyros founder Alex Becker
thanking Tommie for his help in scaling ads
to $20K per day.

Kevin Kurgansky, aka The Breakup Doctor was able to go from generating $5k a
month to over 7-figures annually thanks to Tommie’s training.

Tommie helping his client achieve a 500% ROI for ad spend

Tommie has been a featured guest at countless
social media and digital marketing events. Here
he is talking at Clickbank
WHY MANY OF TODAY’S SMARTEST MARKETERS ARE
CONVINCED YOUTUBE ADS ARE THE FUTURE…

“If a business owner can crack YouTube ads right now, I believe it’s the opportunity of a lifetime…
It’s the chance to absolutely own their market, the same way those lucky people did when Google first launched Adwords way back in 2000. That’s where we are today.
Will it be that way 2-3 years from now when more people jump on? Honestly it’s hard to say. But right now, it’s insane what just one good YouTube ad can do to quickly grow any business.”
Tommie Powers, $100M+ In Ad Spend
MARKETERS, BUSINESS OWNERS,
AND MEDIA BUYERS…
One year from now, your competition will have wished they got started with YouTube ads a year earlier.
Just like people did who were late with Google ads, Facebook ads, and even the internet itself.

And who knows, since you’re reading this right now…
They might even be huddled around a screen with their team watching one of your ads saying “See! I wish that was us… We need to be doing it just like they are! They’ve blown up!”
Because after working with the “best of the best” of marketers, media buyers, and business owners across the world through our Foundr brand…
…we’ve discovered that the businesses who’ve already “cracked” YouTube ads right now…
…many who are using ads so simple you could record them just using your iPhone…
Are outpacing their competition by scaling faster (and more profitably) without the normal “I can’t spend my budget” bottlenecks…
Are bringing in a steady flow of new leads and sales with a reliable (and predictable) customer acquisition channel that isn’t riddled with constantly changing compliance chaos…
And they feel confident to have “business insurance” meaning they’re no longer
overly reliant on the success of their ads on a single ad platform!
Plus we’re seeing it working across all kinds of industries and niches.