Surfer – SEO Writing Masterclass

Curriculum (Google Drive Proof)

Surfer - SEO Writing Masterclass

Folders

Course Introduction

Module 1 Content strategy and keyword research

Module 2 Four phases of SEO writing

Module 3 Selling

QA

Course Introduction

Files

Introduction - SEO Writing Masterclass.mp4

Module 1 Content strategy and keyword research

Files

0. Why do you need Module 1- - SEO Writing Masterclass.ts

1 content strategy.rtf

1. Content strategy- Content for different stages of awareness - SEO Writing Masterclass.ts

1. The Five Stages of Awareness.xlsx

2 keyword research.rtf

2. Content strategy- Keyword research and prioritization - SEO Writing Masterclass.ts

3 PLANNING .rtf

3. Content strategy- Planning topic clusters for your website - SEO Writing Masterclass.mp4

3. Content strategy- Planning topic clusters for your website - SEO Writing Masterclass.ts

Module 2 Four phases of SEO writing

Files

1 intro.rtf

2 conversion - gated content.rtf

2 conversion - offer.rtf

2 optimization - Google Search Console .rtf

2 optimization - seo optimization process.rtf

2 optimize - run seo audit.rtf

2 planning - find content.rtf

2 planning - on serp.rtf

2 planning - search intent.rtf

2 planning guidelines.rtf

2 planning intro.rtf

2 writing - images.rtf

2 writing - internal linking.rtf

2 writing - plan cta.rtf

2 writing - title tags.rtf

2 writing.rtf

2 writing EAT.rtf

2 writing meta descriptions.rtf

Video 1- Introduction + 4 phases of content creation - SEO Writing Masterclass.mp4

Video 2- Discovery phase- Digging into search intent - SEO Writing Masterclass.mp4

Video 3- Discovery phase- Analyzing on-SERP features – how to take over more real estate in search results (schema.org) - SEO Writing Masterclass.mp4

Video 4- Discovery phase- Find the best content that ranks for your keyword - SEO Writing Masterclass.mp4

Video 5- Discovery phase- Create an outline based on top pages in search results - SEO Writing Masterclass.mp4

Video 6- Discovery phase- Create guidelines for words, phrases, and content structure - SEO Writing Masterclass.mp4

Video 7- Writing phase- Rules of thumb - SEO Writing Masterclass.mp4

Video 8- Writing phase- Title tag - SEO Writing Masterclass.mp4

Video 9- Writing phase- Meta description - SEO Writing Masterclass.mp4

Video 10- Writing phase- Enrich your content with data, big names, or a different twist - SEO Writing Masterclass.mp4

Video 11- Writing phase- Images and alternative texts - SEO Writing Masterclass.mp4

Video 12- Writing phase- Internal linking - SEO Writing Masterclass.mp4

Video 13- Conversion strategy- Make an irresistible offer - SEO Writing Masterclass.mp4

Video 14- Conversion strategy- The good, bad, and ugly of gated content and lead generation - SEO Writing Masterclass.mp4

Video 15- Conversion strategy- Plan call-to-actions across your content - SEO Writing Masterclass.mp4

Video 16- Optimization phase- Check your rankings with Google Search Console - SEO Writing Masterclass.mp4

Video 17- Optimization phase- Run SEO audit for your article - SEO Writing Masterclass.mp4

Video 18- Optimizatioin phase- Organize your SEO optimization process - SEO Writing Masterclass.mp4

Module 3 Selling

Files

1 intro - Copy (2) - Copy - Copy.rtf

1 intro.rtf

2 sell process.rtf

3 sell content strategy.rtf

4 use content score to charge more.rtf

5 outsource to VA.rtf

Video 1- Introduction + why you should probably charge more - SEO Writing Masterclass.mp4

Video 2- Sell the process, not just your content piece - SEO Writing Masterclass.mp4

Video 3- Sell the content strategy, not just an article - SEO Writing Masterclass.mp4

Video 4- Use Content Score to charge more for your services - SEO Writing Masterclass.mp4

Video 5- Things you can outsource to your virtual assistant - SEO Writing Masterclass.ts

QA

Files

Advanced tricks & tips for Surfer users - SEO Writing Masterclass.mp4

How to use Surfer- Weekly Walkthrough with Michal Suski..mp4

Internal linking – fundamentals & tips - SEO Writing Masterclass.mp4

Introduction and warm-up questions about future of SEO content creation - SEO Writing Masterclass.mp4

Part 1- Content Editor - SEO Writing Masterclass.mp4

Part 2- Content Planner - SEO Writing Masterclass.mp4

Q&A session - SEO Writing Masterclass.mp4

Surfer – SEO Writing Masterclass

The market is crowded for average content writers. Don’t be one of them.
Average content writers write. And they have nothing else to offer but a nice Google Doc based on guidelines from a client.

Those copywriters get lost in the sea of underpaid freelancers on Upwork, and they struggle to make ends meet.

Great copywriters know how to tie their writing to results.

And the best way to get results is to dive into Search Engine Optimization.

‍And while the market is full of self-advertised “SEO copywriters”, many of them rely on obsolete tactics that no longer work.

Most of these “common truths” aren’t an aid,but a hindrance to SEO success.

They’re not enough for competitive keywords that generate something more important than organic traffic – money.

If you’re reading this, you’re probably looking for tactics and skills that will take your career to a whole new level. This drive alone gives you a massive advantage over average copywriters.

By getting deeper into SEO, you will build bulletproof content that will keep bringing thousands of potential buyers to your blog posts and landing pages. For years to come.

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