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01-Mastering Business Testing

02-Mastering Business Models

03-Mastering Value Propositions

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01-Intro to Testing

02-Hypotheses

03-Experiments

04-Learning

05-Take Action

06-Manage

07-Present

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01-Intro

02-Testing Components

01-Explore & Exploit.mp4

02-Types of Innovation.mp4

03-Why Business Models Fail.mp4

04-Reduce Risk & Uncertainty.mp4

01-The Big Pic.mp4

02-Hypotheses.mp4

03-Experiments.mp4

03-Test Card.pdf

04-Evidence.mp4

05-Insights.mp4

05-Learning Card.pdf

06-Taking Action.mp4

01-Case Study - Lifetree Bank.mp4

02-Extract Hypotheses.mp4

03-Prioritize Hypotheses.mp4

04-Refine Hypotheses.mp4

05-Practice - Refine Hypotheses.pdf

06-Debrief - Refine Hypotheses.pdf

07a-Owlet Case Study.pdf

07b-The Owlet Baby Monitor - Introduction Video.mp4

08a-Practice - Extract Hypotheses.pdf

08b-Business Model Canvas.pdf

08b-Owlet Exercise Part 1.mp4

08b-Value Proposition Canvas.pdf

09-Debrief - Extract Hypotheses.mp4

10-Your Turn - Extract, Prioritize & Refine Hypotheses.pdf

01-Test Card.mp4

01-Test Card.pdf

02-Choose Experiments.mp4

03-Strength of Evidence.mp4

04a-Types of Experiments.pdf

04b-Experiments Library.pdf

04b-Ground Rules For Interviewing.pdf

04b-Interview Questions Cheat Sheet.pdf

05-Design Good Experiments.mp4

06-Choose the Right Metrics.mp4

07-Set Success Criteria.mp4

08-Mix of Experiments.mp4

09a-Practice - Desirability Experiments.pdf

09b-Owlet Part2 Experiments.mp4

09b-Value Proposition Canvas.pdf

10a-Owlet Part2 Experiments Debrief.mp4

10b-Debrief - Desirability Experiments.mp4

11a-Practice - Viability Experiments.pdf

11b-Owlet Part3 Experiments Viability.mp4

12a-Owlet Part3 Experiments Viability Debrief.mp4

12b-Debrief - Viability Experiments.mp4

13-Your Turn - Choose and Design an Experiment.pdf

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01-Evidence

02-Insights

01-Learn from Experiments.mp4

01-Learning Card.pdf

02-Collect Evidence.mp4

02-Interview Notes Template.pdf

03-Synthesize Evidence.mp4

04-Practice - Write an Observation.pdf

05-Debrief - Write an Observation.pdf

06-Your Turn - Run Experiments and Collect Evidence.pdf

01-Generate Insights.mp4

02-Practice - Learn from Evidence.pdf

03-Debrief - Learn from Evidence.pdf

04-Your Turn - Generate Insights.pdf

01-Four Types of Actions.mp4

02-Take Action for Evidence That Supports Hypothesis.mp4

03-Take Action for Evidence That Doesn't Support Hypothesis.mp4

04-Take Action for Unclear Insights.mp4

05-Take Action for New Insights.mp4

06a-Practice - Pivot.pdf

06b-Practice - Pivot.mp4

07a-Owlet Pivot Debrief Case.mp4

07b-Debrief - Pivot.mp4

08-Your Turn - Take Action.pdf

01-Measure Progress.mp4

02-Progress Board.mp4

02-Progress Board.pdf

03-The Innovation Project Scorecard.mp4

03-The Innovation Project Scorecard.pdf

04-Progress In Practice.mp4

05a-Practice - Innovation Scorecard.pdf

05b-Owlet Part6 Make Progress.mp4

06-Debrief - Innovation Scorecard.mp4

07-Your Turn - Manage Experiments & Track Progress.pdf

01-Presentation Components.mp4

02-Presentation Best Practices.mp4

03-Presentation Template.key

03-Presentation Template.mp4

03-Presentation Template.pptx

04-Owlet's Presentation.mp4

05-Your Turn - Build a Presentation.pdf

06-Toolkit.zip

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01-Intro to the Business Model Canvas

02-The 9 Building Blocks of the Business Model Canvas

03-Getting Started with Your own Canvas

04-Business Model & Value Proposition Canvas Fit

05-Business Model Environment

06-Blue Ocean Strategies & Doing More with Less

07-Differentiation & Competition

08-7 Questions to Assess Your Business Model Design

09-Playing with Numbers

10-The Business Model Design & Innovation Process

11-Prototyping Business Models

12-Why Business Models Fail & How to Avoid It

13-Putting it All Together

00-70+ pages of Business Model Generation.pdf

01-Introduction to the Business Model Canvas.mp4

02-A First Illustration - How Nespresso Changed the Business Model for Coffee.mp4

03-Why We Need a Shared Language for Business Models.mp4

04-Business Model Canvas Ground Rules.mp4

05a-Exercise - Sketch out Google’s Business Model.pdf

05b-Business Model Canvas.pdf

06-Google's Business Model Sketched Out.mp4

01-Customer Segments.mp4

02-Value Propositions.mp4

03-Channels.mp4

04-Customer Relationships.mp4

05-Revenue Streams.mp4

06-Key Resources.mp4

07-Key Activities.mp4

08-Key Partnerships.mp4

09-Cost Structure.mp4

01-Clearer Business Models With Best Practices.mp4

02-The Business Model Canvas as a Theater.mp4

03-Exercise - Sketch a Business Model.pdf

03-The Business Model Canvas.pdf

01-Introduction to the Value Proposition Canvas.mp4

01-Value Proposition Canvas.pdf

02-Create Value for Your Customer and Your Business.mp4

03-Back and Forth between Business Model and Value Proposition.mp4

04-Multiple Fits.mp4

01-The Business Model Environment.mp4

02-Business Model Canvas.pdf

02-Business Model Design Space Card Deck.pdf

02-Exercise - Scanning your Environment with the Space Cards.pdf

03-Where To Start.pdf

01-Let's Disrupt Sony's Business Model for Playstation 2.mp4

02-Discover the Four Actions Framework.mp4

03-Exercise - Apply the Four Actions Framework to .pdf

04a-How the Nintendo Wii Disrupted the Game Console Industry.mp4

04b-How the Nintendo Wii Disrupted the Game Console Industry.mp4

05-How CitizenM Created a Superior Hotel Experience with Less Resources.mp4

01-Technology and Product Innovation Matters But it's Not Enough Anymore.mp4

02-The Four Levels of Competing on Business Models.mp4

03-Exercise - Assess the Competition Level of Different Companies.pdf

04-Exercise Debrief.pdf

00-7 Questions to Assess Your Business Model D.pdf

01-Does Your Business Model Have Switching Costs.mp4

02-Do You Have Recurring Revenues.mp4

03-Do You Earn Before You Spend.mp4

04-Is Your Cost Structure Conventional or Disruptive.mp4

05-Do You Get Others to Work for You for Free.mp4

06-How Scalable is Your Business Model.mp4

07-Does Your Business Model Protect You from Competition.mp4

08-Exercise - Find Examples to Illustrate each.pdf

01-How to Prototype Business Models with Numbers.mp4

02-How Nike Substantially Improved the Numbers of their Running Shoe Business.mp4

01-Introduction to Design and Prototyping.mp4

02-Learn from the Marshmallow Challenge.mp4

03-Prototype Three Business Models in Six Minute.pdf

04-Debrief - What the Bicycle Exercise Teaches Us.mp4

01-From Idea to Implementation.mp4

02-Why Improving and Inventing Business Models aren't the same thing.mp4

03-Use Trigger Questions to Generate Ideas for Alternative Business Models.mp4

04-Quickly Make Ideas Tangible with Napkin Sketches.mp4

05-Use Prototyping Constraints to Explore New Business Models.mp4

06-Constraint Card 1 - Nespresso's Recurring Revenues.pdf

06-Constraint Card 2 - The iPhone's Platform Advantage.pdf

06-Constraint Card 3 - The Venture Capital Fund.pdf

06-Constraint Card 4 - Redhat Linux.pdf

06-Constraint Card 5 - Tupperware.pdf

06-Exercise - Apply Constrained Prototyping to your Business Model.pdf

07-An Example of a Three-Day Workshop Structure.mp4

01-Why Business Models Fail.mp4

02-Introduction to Customer Development.mp4

03-Increase Validation Spending with Confidence and Certainty.mp4

04-Why Cycle Times Matter.mp4

01-From Idea to Hypotheses, Tests and Insights.mp4

02-Testing Library.pdf

03-How Could You Test Customer Interest If You Were to Build an iPad Ap.pdf

04-How We Tested the Interest in Our iPad App Before Spending Money.mp4

05-Case Study.mp4

05-Resource.pdf

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01-Intro to the Value Proposition Canvas & Jobs-To-Be-Done

02-Customer Pains & Customer Gains

03-Customer Insights

04-Value Map

05-Fit Between your Customer Profile & Value Map

06-Business Model & Value Proposition Canvas Fit

07-Value & Differentiation

08-Compare your Value Propositions with Competitors

09-Introduction to Design Thinking

10-Prototyping Value Propositions

11-Running a VPC Workshop

12-Introduction to Testing

13-Designing a Value Proposition Test

01-Introduction to the Value Proposition Canvas.mp4

01-The Value Proposition Canvas.pdf

02-Customer Jobs-To-Be-Done.mp4

03-Exercise - Jobs-To-Be-Done in Air.pdf

04-Job Types.mp4

05-Unbundling Customer Profiles.mp4

06-Customer Jobs Trigger Questions.pdf

06-Customer Profile.pdf

06-Exercise - Map Your Customer’s Jo.pdf

01-Customer Pains.mp4

02-Customer Gains.mp4

03-Case Study - Tesla.mp4

04-Best Practices - Customer Profile.mp4

05-Customer Gains Trigger Questions.pdf

05-Customer Pains Trigger Questions.pdf

05-Exercise - Map Out your Customer’s Pains and Gains.pdf

06-Identify High-Value Jobs.mp4

07-Exercise - Identify High-Value Jobs.pdf

07-High Value Jobs Worksheet.pdf

01-Six Techniques to Gain Customer Insights.mp4

02-Exercise - Create Six Interview Questions.pdf

03-Ground Rules for Interviewing.pdf

03-The Journalist.mp4

04-Interview Observer Scorecard.pdf

04-Review your Exercise.pdf

05-The Data Detective.mp4

06-Identifying Patterns in Customer Research.mp4

07-The Risk of Outsourcing Customer Research.mp4

01-Products and Services.mp4

02-Pain Relievers and Gain Creators.mp4

03-Case Study -- Tesla.mp4

04-Best Practices - Value Map.mp4

05-Exercise - Complete your Value Map.pdf

05-Gain Creators Trigger Questions.pdf

05-Pain Relievers Trigger Questions.pdf

05-Value Map.pdf

01-Observe, Understand, Design.mp4

02-Value Proposition Canvas Fit.mp4

03-Exercise - Map the Fit between your Value M.pdf

04-Same Customer, Different Contexts.mp4

01-The Business Model Canvas.pdf

01-What’s a Business Model.mp4

02-Create Value for Your Customer and Your Business.mp4

03-Back and Forth between Business Model and Value Proposition.mp4

04-Multiple Fits.mp4

01-Key Value Drivers.mp4

02-10 Characteristics of Great Value Propositions.mp4

03-10 Questions To Assess Your Value Proposition.pdf

03-Exercise - Assess your Value Proposition.pdf

01-Comparing Your Value Proposition with Competitors.mp4

02-Exercise - Compare your Value Propositio.pdf

01-Design Attitude.mp4

02-Case Study - SunEdison.mp4

03-Exercise - Design Thinking.pdf

01-10 Prototyping Principles.pdf

02-Six Ways To Innovate From Customer Jobs.mp4

03-6 Ways to Innovate from the Customer Profile.pdf

03-Exercise - Six Ways to Innovate from your Customer Jobs.pdf

04-Exercise - Brainstorm Alternatives to Improve the Fit of V.pdf

01-Facilitation Ground Rules.mp4

02-The End is the Beginning - Starting Validation.mp4

03-People, Materials, and Room Set-up.mp4

04-Defining the Objectives and Design Constraints.mp4

01-How to Reduce Risk & Uncertainty.mp4

02-Technology Risk vs. Market Risk.mp4

03-Validating your Customer Profile and Value Maps.mp4

04-Finding Your Earlyvangelists.mp4

05-Overview of the Testing Process.pdf

06-Defining Critical Business Hypotheses.mp4

07-Exercise - Extract your Critical Hypotheses.pdf

01-From Hypothesis to Market Experiment.mp4

02-Build, Measure, Learn.pdf

02-Don't Build When You Build-Measure-Learn.pdf

03-Experiment Library.mp4

04-Validate Your Ideas with the Test Card.mp4

05-Exercise - Design your Experiments with the Test Card.pdf

05-Test Card.pdf

06-Capture Customer Insights and Actions with the Learning Card.mp4

07-Get Out of the Building.pdf

07-Learning Card.pdf