Strategyzer – Master Business Testing
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Last Updated Date: 07-25-2021
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Strategyzer - Master Business Testing (2.09 GB)
Last Updated Date: 07-25-2021
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Strategyzer - Master Business Testing
01-Lesson 1 - Introduction to Testing
02-Lesson 2 - Testing Components
03-Lesson 3 - Hypotheses
04-Lesson 4 - Experiments
05-Lesson 5 - Evidence
06-Lesson 6 - Insights
07-Lesson 7 - Take Action
08-Lesson 8 - Manage
09-Lesson 9 - Present
01-Lesson 1 - Introduction to Testing
- 01-GLOSSARY - Mastering Business Testing.docx
- 01-Innovation Project Scorecard.pdf
- 01-Progress Board.pdf
- 01-The Business Model Canvas.pdf
- 01-The Learning Card.pdf
- 01-The Test Card.pdf
- 01-The Value Proposition Canvas.pdf
- 02-Explore & Exploit.mp4
- 03-Types of Innovation.mp4
- 04-Why Business Models Fail.mp4
- 05-Reduce Risk & Uncertainty.mp4
- 06-High Risk or Low Risk Part 1.png
- 07-High Risk or Low Risk Part 2.png
- 08-High Risk or Low Risk Part 3.png
02-Lesson 2 - Testing Components
- 01-The Big Pic.mp4
- 02-Hypotheses.mp4
- 03-Experiments.mp4
- 03-Test Card.pdf
- 04-Evidence.mp4
- 05-Insights.mp4
- 05-Learning Card.pdf
- 06-Evidence or Insight.png
- 06-Quiz Question 1.png
- 06-Quiz Question 2.png
- 06-Quiz Question 3.png
- 06-Quiz Question 4.png
- 07-Taking Action.mp4
03-Lesson 3 - Hypotheses
- 01-Case Study - Lifetree Bank.mp4
- 02-Extract Hypotheses.mp4
- 03-Prioritize Hypotheses.mp4
- 04-Refine Hypotheses.mp4
- 05-Practice - Refine Hypotheses.png
- 06-Debrief - Refine Hypotheses.png
- 07-Case Study - Owlet.mp4
- 07-Case Study - Owlet.png
- 08-Practice - Extract Hypotheses.mp4
- 08-Practice - Extract Hypotheses.pdf
- 09-Debrief - Extract Hypotheses.mp4
- 09-Debrief - Extract Hypotheses.png
- 10-Business Model Canvas.pdf
- 10-Value Proposition Canvas.pdf
- 10-Your Turn.pdf
04-Lesson 4 - Experiments
- 01-Test Card.mp4
- 01-Test Card.pdf
- 02-Choose Experiments.mp4
- 03-Strength of Evidence.mp4
- 04-Experiments Library.pdf
- 04-Ground Rules for Interviewing.pdf
- 04-Interview Questions Cheat Sheet.pdf
- 04-Testing Business Ideas.pdf
- 05-Design Good Experiments.mp4
- 06-Choose the Right Metrics.mp4
- 07-Success Criteria.mp4
- 08-Mix of Experiments.mp4
- 09-Practice - Desirability Experiments.mp4
- 09-Practice - Desirability Experiments.pdf
- 10-Debrief - Desirability Experiments - Test Cards.mp4
- 10-Debrief - Desirability Experiments.mp4
- 10-Debrief - Desirability Experiments.png
- 11-Practice - Viability Experiments.mp4
- 11-Practice - Viability Experiments.pdf
- 12-Debrief - Viability Experiments - Test Cards.mp4
- 12-Debrief - Viability Experiments.mp4
- 13-Your Turn.pdf
05-Lesson 5 - Evidence
- 01-Learn from Experiments.mp4
- 01-Learning Card.pdf
- 02-Collect Evidence.mp4
- 02-Interview Notes Template.pdf
- 03-Synthesize Evidence.mp4
- 04-Quiz - True or False.png
- 04-Quiz Question 1.png
- 04-Quiz Question 2.png
- 04-Quiz Question 3.png
- 05-Practice - Write an Observation.png
- 06-Debrief - Write an Observation.png
- 07-Your Turn.pdf
06-Lesson 6 - Insights
- 01-Generate Insights.mp4
- 02-Practice - Learn from Evidence.pdf
- 02-Practice - Learn from Evidence Slides.pdf
- 03-Debrief - Learn from Evidence.pdf
- 04-Your Turn.pdf
07-Lesson 7 - Take Action
- 01-Four Types of Actions.mp4
- 02-Take Action for Evidence Supports Hypothesis.mp4
- 03-Take Action for Evidence Doesn't Support Hypothesis.mp4
- 04-Take Action for Unclear Insights.mp4
- 05-Take Action for New Insights.mp4
- 06-Quiz - Confidence Levels.png
- 06-Quiz Question 1.png
- 06-Quiz Question 2.png
- 06-Quiz Question 3.png
- 06-Quiz Question 4 Video.mp4
- 06-Quiz Question 4.png
- 07-Quiz - Take Action.png
- 07-Quiz Question.png
- 07-Quiz Question Video.mp4
- 08-Practice - Pivot.mp4
- 08-Practice - Pivot Video.pdf
- 09-Debrief - Pivot - Test Cards.mp4
- 09-Debrief - Pivot.mp4
- 09-Debrief - Pivot.png
- 10-Your Turn.pdf
08-Lesson 8 - Manage
- 01-Measure Progress.mp4
- 02-Progress Board.mp4
- 02-Progress Board.pdf
- 03-Innovation Project Scorecard.pdf
- 03-Innovation Scorecard.mp4
- 04-Progress In Practice.mp4
- 05-Practice - Innovation Scorecard.mp4
- 05-Practice - Innovation Scorecard.pdf
- 06-Debrief - Innovation Scorecard.mp4
- 06-Debrief - Innovation Scorecard.png
- 07-Your Turn.pdf
09-Lesson 9 - Present
- 01-Presentation Components.mp4
- 02-Presentation Best Practices.mp4
- 03-Presentation Template (Keynote).key
- 03-Presentation Template (PowerPoint).pptx
- 03-Presentation Template.mp4
- 04-Owlet's Presentation.mp4
- 05-Your Turn.pdf
- 06-Congratulations! - Toolkit.pdf
…and how you’ll apply it immediately
Why is business testing important? – Upgrade your mindset
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Upgrade your mindset from executing business plans to de-risking business ideas.
What is business testing? – Learn the testing process
Maybe you’ve heard of testing before but you don’t know where to start. In this chapter you learn the core concepts, steps and language you need to begin testing with your team.
What are the biggest risks to your idea? – Identify and prioritize hypotheses
You know your idea has potential but at the beginning it’s really just a set of guesses. Ask yourself, what needs to be true for your idea to work and capture these as testable hypotheses. By getting your hypothesis right, you will set yourself up for testing success.
How do I address the risks? – Design strong experiments
Many of us are unfamiliar with running business experiments. As a result, we often choose the wrong experiment, or design it in a way that produces misleading results. Learn how to select the right experiment, for the budget you have, and the type of hypothesis you’re testing.
How do I make sense of the data I collected? – Collect evidence and generate insights
Once you’ve run an experiment you might feel overwhelmed by the data that comes back. We’ll show you how to capture the evidence in an efficient manner as you collect it, and how to draw useful insights from a mix of qualitative and quantitative data.
When have I learned enough to decide whether I’m right or wrong? – Take appropriate actions based on evidence
Is there enough evidence? Is the evidence strong enough? Is the evidence suggesting a change in the design of my business idea, or can I address the next risk? Learn when to take the appropriate action: collect more evidence, move to the next important hypothesis, pivot or kill your idea.
How do we manage and measure our progress? – Use the Progress Board
Imagine you have several team members, working on multiple hypotheses, collecting various types of data – it can quickly get very messy. Use the Progress Board to track who’s doing what, and the Innovation Scorecard to quantify how much risk you’ve reduced.
How can we share our learnings with stakeholders? – Confidently present the evidence
There will be times when you need to report to leadership and decision makers, pitch to an investor, or get advice from a mentor. Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea.
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