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Home / Protected: Course Archive / Marketing / Strategyzer – Master Business Testing

Strategyzer – Master Business Testing


Strategyzer – Master Business Testing

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Strategyzer - Master Business Testing (2.09 GB)

Last Updated Date: 07-25-2021

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Strategyzer - Master Business Testing
Folders
01-Lesson 1 - Introduction to Testing
02-Lesson 2 - Testing Components
03-Lesson 3 - Hypotheses
04-Lesson 4 - Experiments
05-Lesson 5 - Evidence
06-Lesson 6 - Insights
07-Lesson 7 - Take Action
08-Lesson 8 - Manage
09-Lesson 9 - Present
01-Lesson 1 - Introduction to Testing
Files
01-GLOSSARY - Mastering Business Testing.docx
01-Innovation Project Scorecard.pdf
01-Progress Board.pdf
01-The Business Model Canvas.pdf
01-The Learning Card.pdf
01-The Test Card.pdf
01-The Value Proposition Canvas.pdf
02-Explore & Exploit.mp4
03-Types of Innovation.mp4
04-Why Business Models Fail.mp4
05-Reduce Risk & Uncertainty.mp4
06-High Risk or Low Risk Part 1.png
07-High Risk or Low Risk Part 2.png
08-High Risk or Low Risk Part 3.png
02-Lesson 2 - Testing Components
Files
01-The Big Pic.mp4
02-Hypotheses.mp4
03-Experiments.mp4
03-Test Card.pdf
04-Evidence.mp4
05-Insights.mp4
05-Learning Card.pdf
06-Evidence or Insight.png
06-Quiz Question 1.png
06-Quiz Question 2.png
06-Quiz Question 3.png
06-Quiz Question 4.png
07-Taking Action.mp4
03-Lesson 3 - Hypotheses
Files
01-Case Study - Lifetree Bank.mp4
02-Extract Hypotheses.mp4
03-Prioritize Hypotheses.mp4
04-Refine Hypotheses.mp4
05-Practice - Refine Hypotheses.png
06-Debrief - Refine Hypotheses.png
07-Case Study - Owlet.mp4
07-Case Study - Owlet.png
08-Practice - Extract Hypotheses.mp4
08-Practice - Extract Hypotheses.pdf
09-Debrief - Extract Hypotheses.mp4
09-Debrief - Extract Hypotheses.png
10-Business Model Canvas.pdf
10-Value Proposition Canvas.pdf
10-Your Turn.pdf
04-Lesson 4 - Experiments
Files
01-Test Card.mp4
01-Test Card.pdf
02-Choose Experiments.mp4
03-Strength of Evidence.mp4
04-Experiments Library.pdf
04-Ground Rules for Interviewing.pdf
04-Interview Questions Cheat Sheet.pdf
04-Testing Business Ideas.pdf
05-Design Good Experiments.mp4
06-Choose the Right Metrics.mp4
07-Success Criteria.mp4
08-Mix of Experiments.mp4
09-Practice - Desirability Experiments.mp4
09-Practice - Desirability Experiments.pdf
10-Debrief - Desirability Experiments - Test Cards.mp4
10-Debrief - Desirability Experiments.mp4
10-Debrief - Desirability Experiments.png
11-Practice - Viability Experiments.mp4
11-Practice - Viability Experiments.pdf
12-Debrief - Viability Experiments - Test Cards.mp4
12-Debrief - Viability Experiments.mp4
13-Your Turn.pdf
05-Lesson 5 - Evidence
Files
01-Learn from Experiments.mp4
01-Learning Card.pdf
02-Collect Evidence.mp4
02-Interview Notes Template.pdf
03-Synthesize Evidence.mp4
04-Quiz - True or False.png
04-Quiz Question 1.png
04-Quiz Question 2.png
04-Quiz Question 3.png
05-Practice - Write an Observation.png
06-Debrief - Write an Observation.png
07-Your Turn.pdf
06-Lesson 6 - Insights
Files
01-Generate Insights.mp4
02-Practice - Learn from Evidence.pdf
02-Practice - Learn from Evidence Slides.pdf
03-Debrief - Learn from Evidence.pdf
04-Your Turn.pdf
07-Lesson 7 - Take Action
Files
01-Four Types of Actions.mp4
02-Take Action for Evidence Supports Hypothesis.mp4
03-Take Action for Evidence Doesn't Support Hypothesis.mp4
04-Take Action for Unclear Insights.mp4
05-Take Action for New Insights.mp4
06-Quiz - Confidence Levels.png
06-Quiz Question 1.png
06-Quiz Question 2.png
06-Quiz Question 3.png
06-Quiz Question 4 Video.mp4
06-Quiz Question 4.png
07-Quiz - Take Action.png
07-Quiz Question.png
07-Quiz Question Video.mp4
08-Practice - Pivot.mp4
08-Practice - Pivot Video.pdf
09-Debrief - Pivot - Test Cards.mp4
09-Debrief - Pivot.mp4
09-Debrief - Pivot.png
10-Your Turn.pdf
08-Lesson 8 - Manage
Files
01-Measure Progress.mp4
02-Progress Board.mp4
02-Progress Board.pdf
03-Innovation Project Scorecard.pdf
03-Innovation Scorecard.mp4
04-Progress In Practice.mp4
05-Practice - Innovation Scorecard.mp4
05-Practice - Innovation Scorecard.pdf
06-Debrief - Innovation Scorecard.mp4
06-Debrief - Innovation Scorecard.png
07-Your Turn.pdf
09-Lesson 9 - Present
Files
01-Presentation Components.mp4
02-Presentation Best Practices.mp4
03-Presentation Template (Keynote).key
03-Presentation Template (PowerPoint).pptx
03-Presentation Template.mp4
04-Owlet's Presentation.mp4
05-Your Turn.pdf
06-Congratulations! - Toolkit.pdf
  • 01-Lesson 1 - Introduction to Testing

    • 01-GLOSSARY - Mastering Business Testing.docx
    • 01-Innovation Project Scorecard.pdf
    • 01-Progress Board.pdf
    • 01-The Business Model Canvas.pdf
    • 01-The Learning Card.pdf
    • 01-The Test Card.pdf
    • 01-The Value Proposition Canvas.pdf
    • 02-Explore & Exploit.mp4
    • 03-Types of Innovation.mp4
    • 04-Why Business Models Fail.mp4
    • 05-Reduce Risk & Uncertainty.mp4
    • 06-High Risk or Low Risk Part 1.png
    • 07-High Risk or Low Risk Part 2.png
    • 08-High Risk or Low Risk Part 3.png
  • 02-Lesson 2 - Testing Components

    • 01-The Big Pic.mp4
    • 02-Hypotheses.mp4
    • 03-Experiments.mp4
    • 03-Test Card.pdf
    • 04-Evidence.mp4
    • 05-Insights.mp4
    • 05-Learning Card.pdf
    • 06-Evidence or Insight.png
    • 06-Quiz Question 1.png
    • 06-Quiz Question 2.png
    • 06-Quiz Question 3.png
    • 06-Quiz Question 4.png
    • 07-Taking Action.mp4
  • 03-Lesson 3 - Hypotheses

    • 01-Case Study - Lifetree Bank.mp4
    • 02-Extract Hypotheses.mp4
    • 03-Prioritize Hypotheses.mp4
    • 04-Refine Hypotheses.mp4
    • 05-Practice - Refine Hypotheses.png
    • 06-Debrief - Refine Hypotheses.png
    • 07-Case Study - Owlet.mp4
    • 07-Case Study - Owlet.png
    • 08-Practice - Extract Hypotheses.mp4
    • 08-Practice - Extract Hypotheses.pdf
    • 09-Debrief - Extract Hypotheses.mp4
    • 09-Debrief - Extract Hypotheses.png
    • 10-Business Model Canvas.pdf
    • 10-Value Proposition Canvas.pdf
    • 10-Your Turn.pdf
  • 04-Lesson 4 - Experiments

    • 01-Test Card.mp4
    • 01-Test Card.pdf
    • 02-Choose Experiments.mp4
    • 03-Strength of Evidence.mp4
    • 04-Experiments Library.pdf
    • 04-Ground Rules for Interviewing.pdf
    • 04-Interview Questions Cheat Sheet.pdf
    • 04-Testing Business Ideas.pdf
    • 05-Design Good Experiments.mp4
    • 06-Choose the Right Metrics.mp4
    • 07-Success Criteria.mp4
    • 08-Mix of Experiments.mp4
    • 09-Practice - Desirability Experiments.mp4
    • 09-Practice - Desirability Experiments.pdf
    • 10-Debrief - Desirability Experiments - Test Cards.mp4
    • 10-Debrief - Desirability Experiments.mp4
    • 10-Debrief - Desirability Experiments.png
    • 11-Practice - Viability Experiments.mp4
    • 11-Practice - Viability Experiments.pdf
    • 12-Debrief - Viability Experiments - Test Cards.mp4
    • 12-Debrief - Viability Experiments.mp4
    • 13-Your Turn.pdf
  • 05-Lesson 5 - Evidence

    • 01-Learn from Experiments.mp4
    • 01-Learning Card.pdf
    • 02-Collect Evidence.mp4
    • 02-Interview Notes Template.pdf
    • 03-Synthesize Evidence.mp4
    • 04-Quiz - True or False.png
    • 04-Quiz Question 1.png
    • 04-Quiz Question 2.png
    • 04-Quiz Question 3.png
    • 05-Practice - Write an Observation.png
    • 06-Debrief - Write an Observation.png
    • 07-Your Turn.pdf
  • 06-Lesson 6 - Insights

    • 01-Generate Insights.mp4
    • 02-Practice - Learn from Evidence.pdf
    • 02-Practice - Learn from Evidence Slides.pdf
    • 03-Debrief - Learn from Evidence.pdf
    • 04-Your Turn.pdf
  • 07-Lesson 7 - Take Action

    • 01-Four Types of Actions.mp4
    • 02-Take Action for Evidence Supports Hypothesis.mp4
    • 03-Take Action for Evidence Doesn't Support Hypothesis.mp4
    • 04-Take Action for Unclear Insights.mp4
    • 05-Take Action for New Insights.mp4
    • 06-Quiz - Confidence Levels.png
    • 06-Quiz Question 1.png
    • 06-Quiz Question 2.png
    • 06-Quiz Question 3.png
    • 06-Quiz Question 4 Video.mp4
    • 06-Quiz Question 4.png
    • 07-Quiz - Take Action.png
    • 07-Quiz Question.png
    • 07-Quiz Question Video.mp4
    • 08-Practice - Pivot.mp4
    • 08-Practice - Pivot Video.pdf
    • 09-Debrief - Pivot - Test Cards.mp4
    • 09-Debrief - Pivot.mp4
    • 09-Debrief - Pivot.png
    • 10-Your Turn.pdf
  • 08-Lesson 8 - Manage

    • 01-Measure Progress.mp4
    • 02-Progress Board.mp4
    • 02-Progress Board.pdf
    • 03-Innovation Project Scorecard.pdf
    • 03-Innovation Scorecard.mp4
    • 04-Progress In Practice.mp4
    • 05-Practice - Innovation Scorecard.mp4
    • 05-Practice - Innovation Scorecard.pdf
    • 06-Debrief - Innovation Scorecard.mp4
    • 06-Debrief - Innovation Scorecard.png
    • 07-Your Turn.pdf
  • 09-Lesson 9 - Present

    • 01-Presentation Components.mp4
    • 02-Presentation Best Practices.mp4
    • 03-Presentation Template (Keynote).key
    • 03-Presentation Template (PowerPoint).pptx
    • 03-Presentation Template.mp4
    • 04-Owlet's Presentation.mp4
    • 05-Your Turn.pdf
    • 06-Congratulations! - Toolkit.pdf

…and how you’ll apply it immediately
Why is business testing important? – Upgrade your mindset
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Upgrade your mindset from executing business plans to de-risking business ideas.

What is business testing? – Learn the testing process
Maybe you’ve heard of testing before but you don’t know where to start. In this chapter you learn the core concepts, steps and language you need to begin testing with your team.

What are the biggest risks to your idea? – Identify and prioritize hypotheses
You know your idea has potential but at the beginning it’s really just a set of guesses. Ask yourself, what needs to be true for your idea to work and capture these as testable hypotheses. By getting your hypothesis right, you will set yourself up for testing success.

How do I address the risks? – Design strong experiments
Many of us are unfamiliar with running business experiments. As a result, we often choose the wrong experiment, or design it in a way that produces misleading results. Learn how to select the right experiment, for the budget you have, and the type of hypothesis you’re testing.

How do I make sense of the data I collected? – Collect evidence and generate insights
Once you’ve run an experiment you might feel overwhelmed by the data that comes back. We’ll show you how to capture the evidence in an efficient manner as you collect it, and how to draw useful insights from a mix of qualitative and quantitative data.

When have I learned enough to decide whether I’m right or wrong? – Take appropriate actions based on evidence
Is there enough evidence? Is the evidence strong enough? Is the evidence suggesting a change in the design of my business idea, or can I address the next risk? Learn when to take the appropriate action: collect more evidence, move to the next important hypothesis, pivot or kill your idea.

How do we manage and measure our progress? – Use the Progress Board
Imagine you have several team members, working on multiple hypotheses, collecting various types of data – it can quickly get very messy. Use the Progress Board to track who’s doing what, and the Innovation Scorecard to quantify how much risk you’ve reduced.

How can we share our learnings with stakeholders? – Confidently present the evidence
There will be times when you need to report to leadership and decision makers, pitch to an investor, or get advice from a mentor. Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea.

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