Strategyzer – Master Business Testing

Curriculum (Google Drive Proof)

Strategyzer - Master Business Testing

Folders

01-Lesson 1 - Introduction to Testing

02-Lesson 2 - Testing Components

03-Lesson 3 - Hypotheses

04-Lesson 4 - Experiments

05-Lesson 5 - Evidence

06-Lesson 6 - Insights

07-Lesson 7 - Take Action

08-Lesson 8 - Manage

09-Lesson 9 - Present

01-Lesson 1 - Introduction to Testing

Files

01-GLOSSARY - Mastering Business Testing.docx

01-Innovation Project Scorecard.pdf

01-Progress Board.pdf

01-The Business Model Canvas.pdf

01-The Learning Card.pdf

01-The Test Card.pdf

01-The Value Proposition Canvas.pdf

02-Explore & Exploit.mp4

03-Types of Innovation.mp4

04-Why Business Models Fail.mp4

05-Reduce Risk & Uncertainty.mp4

06-High Risk or Low Risk Part 1.png

07-High Risk or Low Risk Part 2.png

08-High Risk or Low Risk Part 3.png

02-Lesson 2 - Testing Components

Files

01-The Big Pic.mp4

02-Hypotheses.mp4

03-Experiments.mp4

03-Test Card.pdf

04-Evidence.mp4

05-Insights.mp4

05-Learning Card.pdf

06-Evidence or Insight.png

06-Quiz Question 1.png

06-Quiz Question 2.png

06-Quiz Question 3.png

06-Quiz Question 4.png

07-Taking Action.mp4

03-Lesson 3 - Hypotheses

Files

01-Case Study - Lifetree Bank.mp4

02-Extract Hypotheses.mp4

03-Prioritize Hypotheses.mp4

04-Refine Hypotheses.mp4

05-Practice - Refine Hypotheses.png

06-Debrief - Refine Hypotheses.png

07-Case Study - Owlet.mp4

07-Case Study - Owlet.png

08-Practice - Extract Hypotheses.mp4

08-Practice - Extract Hypotheses.pdf

09-Debrief - Extract Hypotheses.mp4

09-Debrief - Extract Hypotheses.png

10-Business Model Canvas.pdf

10-Value Proposition Canvas.pdf

10-Your Turn.pdf

04-Lesson 4 - Experiments

Files

01-Test Card.mp4

01-Test Card.pdf

02-Choose Experiments.mp4

03-Strength of Evidence.mp4

04-Experiments Library.pdf

04-Ground Rules for Interviewing.pdf

04-Interview Questions Cheat Sheet.pdf

04-Testing Business Ideas.pdf

05-Design Good Experiments.mp4

06-Choose the Right Metrics.mp4

07-Success Criteria.mp4

08-Mix of Experiments.mp4

09-Practice - Desirability Experiments.mp4

09-Practice - Desirability Experiments.pdf

10-Debrief - Desirability Experiments - Test Cards.mp4

10-Debrief - Desirability Experiments.mp4

10-Debrief - Desirability Experiments.png

11-Practice - Viability Experiments.mp4

11-Practice - Viability Experiments.pdf

12-Debrief - Viability Experiments - Test Cards.mp4

12-Debrief - Viability Experiments.mp4

13-Your Turn.pdf

05-Lesson 5 - Evidence

Files

01-Learn from Experiments.mp4

01-Learning Card.pdf

02-Collect Evidence.mp4

02-Interview Notes Template.pdf

03-Synthesize Evidence.mp4

04-Quiz - True or False.png

04-Quiz Question 1.png

04-Quiz Question 2.png

04-Quiz Question 3.png

05-Practice - Write an Observation.png

06-Debrief - Write an Observation.png

07-Your Turn.pdf

06-Lesson 6 - Insights

Files

01-Generate Insights.mp4

02-Practice - Learn from Evidence.pdf

02-Practice - Learn from Evidence Slides.pdf

03-Debrief - Learn from Evidence.pdf

04-Your Turn.pdf

07-Lesson 7 - Take Action

Files

01-Four Types of Actions.mp4

02-Take Action for Evidence Supports Hypothesis.mp4

03-Take Action for Evidence Doesn't Support Hypothesis.mp4

04-Take Action for Unclear Insights.mp4

05-Take Action for New Insights.mp4

06-Quiz - Confidence Levels.png

06-Quiz Question 1.png

06-Quiz Question 2.png

06-Quiz Question 3.png

06-Quiz Question 4 Video.mp4

06-Quiz Question 4.png

07-Quiz - Take Action.png

07-Quiz Question.png

07-Quiz Question Video.mp4

08-Practice - Pivot.mp4

08-Practice - Pivot Video.pdf

09-Debrief - Pivot - Test Cards.mp4

09-Debrief - Pivot.mp4

09-Debrief - Pivot.png

10-Your Turn.pdf

08-Lesson 8 - Manage

Files

01-Measure Progress.mp4

02-Progress Board.mp4

02-Progress Board.pdf

03-Innovation Project Scorecard.pdf

03-Innovation Scorecard.mp4

04-Progress In Practice.mp4

05-Practice - Innovation Scorecard.mp4

05-Practice - Innovation Scorecard.pdf

06-Debrief - Innovation Scorecard.mp4

06-Debrief - Innovation Scorecard.png

07-Your Turn.pdf

09-Lesson 9 - Present

Files

01-Presentation Components.mp4

02-Presentation Best Practices.mp4

03-Presentation Template (Keynote).key

03-Presentation Template (PowerPoint).pptx

03-Presentation Template.mp4

04-Owlet's Presentation.mp4

05-Your Turn.pdf

06-Congratulations! - Toolkit.pdf

…and how you’ll apply it immediately
Why is business testing important? – Upgrade your mindset
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Upgrade your mindset from executing business plans to de-risking business ideas.

What is business testing? – Learn the testing process
Maybe you’ve heard of testing before but you don’t know where to start. In this chapter you learn the core concepts, steps and language you need to begin testing with your team.

What are the biggest risks to your idea? – Identify and prioritize hypotheses
You know your idea has potential but at the beginning it’s really just a set of guesses. Ask yourself, what needs to be true for your idea to work and capture these as testable hypotheses. By getting your hypothesis right, you will set yourself up for testing success.

How do I address the risks? – Design strong experiments
Many of us are unfamiliar with running business experiments. As a result, we often choose the wrong experiment, or design it in a way that produces misleading results. Learn how to select the right experiment, for the budget you have, and the type of hypothesis you’re testing.

How do I make sense of the data I collected? – Collect evidence and generate insights
Once you’ve run an experiment you might feel overwhelmed by the data that comes back. We’ll show you how to capture the evidence in an efficient manner as you collect it, and how to draw useful insights from a mix of qualitative and quantitative data.

When have I learned enough to decide whether I’m right or wrong? – Take appropriate actions based on evidence
Is there enough evidence? Is the evidence strong enough? Is the evidence suggesting a change in the design of my business idea, or can I address the next risk? Learn when to take the appropriate action: collect more evidence, move to the next important hypothesis, pivot or kill your idea.

How do we manage and measure our progress? – Use the Progress Board
Imagine you have several team members, working on multiple hypotheses, collecting various types of data – it can quickly get very messy. Use the Progress Board to track who’s doing what, and the Innovation Scorecard to quantify how much risk you’ve reduced.

How can we share our learnings with stakeholders? – Confidently present the evidence
There will be times when you need to report to leadership and decision makers, pitch to an investor, or get advice from a mentor. Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea.