My Drive DataStephen Houraghan – Brand Master Bootcamp Elite
Name
Owner
Last modified
File size
00-WK0- BOOTCAMP ORIENTATION
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Mar 25, 2024 me
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01-WK1- BRAND STRATEGY MINDSET
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Mar 25, 2024 me
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02-WK2- THE BRAND WITHIN
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Mar 25, 2024 me
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03-WK3- POSITIONING #1 - AUDIENCE & COMPETITOR RESEARCH
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Mar 25, 2024 me
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04-WK4- POSITIONING #2 - DIFFERENTIATION STRATEGY
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Mar 25, 2024 me
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05-WK5- BRANDING PSYCHOLOGY & NEUROSCIENCE
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Mar 25, 2024 me
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06-WK6- BRAND ARCHETYPES & PERSONALITY
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07-WK7- BRAND MESSAGE FRAMEWORK
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Mar 25, 2024 me
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08-WK8- BRAND STORYTELLING FRAMEWORK
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Mar 25, 2024 me
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09-WK9- BRAND NAMING, TAGLINE & HOOKS
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Mar 25, 2024 me
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10-WK10- STRATEGIC VISUAL IDENTITY DEVELOPMENT
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Mar 25, 2024 me
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11-WK11- BRAND GUIDELINES DEVELOPMENT
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Mar 25, 2024 me
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My Drive DataStephen Houraghan – Brand Master Bootcamp Elite00-WK0- BOOTCAMP ORIENTATION
0.1 - Welcome To The Bootcamp.mp4
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Mar 25, 2024 me
48.6 MB
0.2 - What To Expect.mp4
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51.6 MB
0.3 - The Brand YouGÇÖll Build.mp4
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218.3 MB
0.4 - Bootcamp Curriculum.mp4
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178.4 MB
0.5 - Client Engagement.mp4
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136.8 MB
0.6 - BrandStrategyFolderStructure-230208-181711.zip
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4.4 MB
0.6 - Brand Strategy Folder Structure.pdf
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49.6 KB
0.7 Brand Exploration (Questionnaire).pdf
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82 KB
0.8 WK0- Group Session 1.mp4
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Mar 25, 2024 me
1 GB
0.9 WK0- Group Session 2.mp4
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Mar 25, 2024 me
1.2 GB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite01-WK1- BRAND STRATEGY MINDSET
1.1 - Week 1 Intro- Brand Strategy Mindset.mp4
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Mar 25, 2024 me
32.9 MB
1.2 - How To Psychologically Reposition As A Brand Master.mp4
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Mar 25, 2024 me
165 MB
1.3 - The Imposter Inside.mp4
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Mar 25, 2024 me
165.5 MB
1.4 - The Guide Your Prospect Needs.mp4
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49.7 MB
1.5 - The Consultant & The Coach.mp4
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78.8 MB
1.6 - The Strategic Brand Anatomy.mp4
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50.9 MB
1.7 - How Branding Influences Marketing.mp4
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66.3 MB
1.8 - The Brief History Of Branding.mp4
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69.1 MB
1.9 - How To Avoid The Common Path To Failure.mp4
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64.3 MB
1.10 - The Critical Role Of Strategy.mp4
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69.4 MB
1.11 - Week 1 Review.mp4
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Mar 25, 2024 me
33.3 MB
1.13 Group Coaching- Week 1 Mindset Session 1.mp4
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Mar 25, 2024 me
1.1 GB
1.14 Group Coaching- Week 1 Mindset Session 2.mp4
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Mar 25, 2024 me
1 GB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite02-WK2- THE BRAND WITHIN
2.09 - Dove Example- Raising Awareness.mp4
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Mar 25, 2024 me
56.6 MB
2.1 - Week 2 Intro- The Brand Within.mp4
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28.3 MB
2.2 - Discover The Human Brand.mp4
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112.4 MB
2.3 - The Honest Role Of Authenticity.mp4
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68.9 MB
2.4 - Finding And Aligning Internal Belief Systems.mp4
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69.9 MB
2.5 - Starting With Why.mp4
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59.4 MB
2.6 - Pepsi Example- Brand Authenticity Fail.mp4
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91.9 MB
2.7 - The To Develop A Meaningful Brand Purpose.mp4
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43.6 MB
2.8 - TOMS Example_ Helping A Cause.mp4
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118.2 MB
2.12 - How To Establish An Ambitious Vision.mp4
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51.8 MB
2.13 - Real Brand Examples- Brand Vision.mp4
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87.9 MB
2.14 - How To Develop A Committed Mission.mp4
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43.1 MB
2.15 - How To Develop Your Mission Statement.mp4
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Mar 25, 2024 me
13.8 MB
2.16 - How To Shape Your Reputation With Behaviour.mp4
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Mar 25, 2024 me
77 MB
2.17 - Real Brand Examples- Brand Values.mp4
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34.6 MB
2.18 - How To Develop Brand Values.mp4
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30.2 MB
2.19 - Week 2 Review.mp4
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35.6 MB
2.20 - Week 2- Assignment #1.pdf
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93.4 KB
2.21 - BMBPlaybook1of8TheBrandWithin-230209-174747.pdf
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228.8 KB
2.21 - Playbook- The Brand Within.mp4
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Mar 25, 2024 me
53.7 MB
2.22 - Workbooks - Tools- The Brand Within.zip
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161.2 KB
2.23 - Over The Shoulder- The Brand Within.mp4
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Mar 25, 2024 me
59.8 MB
2.24 Group Coaching Week 2 Session 2.mp4
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Mar 25, 2024 me
887.8 MB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite03-WK3- POSITIONING #1 - AUDIENCE & COMPETITOR RESEARCH
3.1 - Week 3 Intro- Positioning 1 - Audience & Competitor Research.mp4
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Mar 25, 2024 me
21.8 MB
3.2 - Why Positioning Is The Cornerstone Of Strategy.mp4
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Mar 25, 2024 me
64.6 MB
3.3 - The Main Players Of Positioning.mp4
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25.8 MB
3.4 - Deep Dive Into The Lives Of Your Audience.mp4
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70.3 MB
3.5 - Uncover Your Perfect Customer.mp4
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Mar 25, 2024 me
66.8 MB
3.6 - Sparktoro + Rand (Intro + Pricing + Interview).mp4
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Mar 25, 2024 me
185.7 MB
3.7 - Find Gold From Your Competitive Analysis.mp4
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48.6 MB
3.8 - The Good, The Bad And The Gaps.mp4
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59.6 MB
3.9 - Week 3 Review.mp4
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50.3 MB
3.10 - Week 3- Assignment #2.pdf
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Mar 25, 2024 me
95.1 KB
3.11 - BMBPlaybook2of8AudienceCompResearch-230209-174921.pdf
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183.8 KB
3.11 - Playbook_ Audience & Competitor Research.mp4
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57.3 MB
3.12 - Workbooks - Tools- Audience & Competitor Research.zip
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133.2 MB
3.13 - Over The Shoulder- Audience & Competitor Research.mp4
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103.4 MB
3.14 GROUP COACHNG - WEEK 3 - POSITIONING 1 SESSION 1.mp4
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Mar 25, 2024 me
1.2 GB
3.14 GROUP COACHNG - WEEK 3 - POSITIONING 1 SESSION 2.mp4
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Mar 25, 2024 me
0.9 GB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite04-WK4- POSITIONING #2 - DIFFERENTIATION STRATEGY
4.1 - Week 4 Intro- Positioning 2 - Differentiation Strategy.mp4
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Mar 25, 2024 me
37.2 MB
4.2 - How To Find Your Purple Cow.mp4
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Mar 25, 2024 me
61.3 MB
4.3 - Example_ Subtle Difference, Big Impact.mp4
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25.8 MB
4.4 - Make A Difference To The Right Group.mp4
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58.2 MB
4.5 - How To Discover Your Difference (Examples).mp4
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66.7 MB
4.6 Creative Positioning Process- Brand Games & Associations.mp4
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179.8 MB
4.7 - Case Study- Razor Positioning.mp4
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64 MB
4.8 - How To Develop Your Positioning Strategy.mp4
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57.7 MB
4.9 - OPTIONAL- Ulli Appelbaum Interview.mp4
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391.7 MB
4.10 - Over The Shoulder- Differentiation Strategy.mp4
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Mar 25, 2024 me
131 MB
4.11 - Week 4- Assignment #3.pdf
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104 KB
4.11- Week 4- Review.mp4
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Mar 25, 2024 me
42.4 MB
4.12 - BMBPlaybook3of8DifferentistionStrategy-230209-175340.pdf
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Mar 25, 2024 me
152.4 KB
4.12 - Playbook- Develop Your Differentiation Strategy.mp4
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Mar 25, 2024 me
30.1 MB
4.13 - Workbooks - Tools- Differentiation Strategy.zip
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Mar 25, 2024 me
69.3 KB
4.14 GROUP COACHNG - WEEK 4 - POSITIONING 1 SESSION 1.mp4
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1.2 GB
4.14 GROUP COACHNG - WEEK 4 - POSITIONING 1 SESSION 2.mp4
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818 MB
BONUS- Coaching Call with Sebastian Thalhammer.mp4
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Mar 25, 2024 me
66.6 MB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite05-WK5- BRANDING PSYCHOLOGY & NEUROSCIENCE
5.1 - Week 5 Intro- Branding Psychology & Neuroscience.mp4
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Mar 25, 2024 me
43.8 MB
5.2 - How Use Science To Elevate Your Expert Position.mp4
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Mar 25, 2024 me
42.5 MB
5.3 - How To Leverage Neuroscience To Connect.mp4
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Mar 25, 2024 me
66.5 MB
5.4 - How To Use The Psychology Of Simplicity.mp4
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Mar 25, 2024 me
65.4 MB
5.5 - How To Steal Hearts Through Emotion.mp4
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Mar 25, 2024 me
55.7 MB
5.6 - EXAMPLES- Emotion In Branding #1.mp4
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Mar 25, 2024 me
84.7 MB
5.7 - EXAMPLES- Emotion In Branding #2.mp4
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210.5 MB
5.8 - The Emotional Before & After States.mp4
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Mar 25, 2024 me
18.9 MB
5.9 - How To Influence With Neuroscience.mp4
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Mar 25, 2024 me
73.8 MB
5.10 - 5 Keys To Effective Neuromarketing.mp4
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36.6 MB
5.11 - CASE STUDY A Taste Of Neuromarketing.mp4
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28.8 MB
5.12 - EXAMPLE- Neuromarketing In Action.mp4
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15.4 MB
5.13 - Week 5- Review.mp4
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37.8 MB
5.14 Coaching Session 1.mp4
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679 MB
5.14 Coaching Session 2.mp4
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Mar 25, 2024 me
573.8 MB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite06-WK6- BRAND ARCHETYPES & PERSONALITY
6.1 - Week 6 Intro- Brand Archetypes & Personality.mp4
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Mar 25, 2024 me
33.8 MB
6.2 - The Impact Of This Old Fashioned Tactic.mp4
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Mar 25, 2024 me
58.3 MB
6.3 - How To Make Human Connections.mp4
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55.2 MB
6.4 - Develop Your Personality With Science.mp4
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50.5 MB
6.5 - How To Keep Your Personality Defined.mp4
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33.5 MB
6.6 - Uncover Your Audience Archetype.mp4
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14.5 MB
6.7 - Discover The Archetype Framework.mp4
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24.5 MB
6.8 - The Outlaw.mp4
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101.3 MB
6.9 - The Magician.mp4
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102.7 MB
6.10 - The Hero.mp4
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113.3 MB
6.11 - The Lover.mp4
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69.3 MB
6.12 - The Jester.mp4
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44.8 MB
6.13 - The Everyman.mp4
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58.8 MB
6.14 - The Caregiver.mp4
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47.2 MB
6.15 - The Ruler.mp4
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57 MB
6.16 - The Creator.mp4
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71.3 MB
6.17 - The Innocent.mp4
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72.4 MB
6.18 - The Sage.mp4
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67.5 MB
6.19 - The Explorer.mp4
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73 MB
6.20 - Identify Your Brand Role.mp4
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59.9 MB
6.21 - How To Use The Archetypal Mix Formula.mp4
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31.9 MB
6.22 - Build Your Personality Around Your Audience.mp4
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39.8 MB
6.23 - Bring Your Human Brand To Life.mp4
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82.4 MB
6.24 - EXAMPLE- Simple Personality Expression.mp4
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70.4 MB
6.25 - EXAMPLE- From The Outlaw To The Creator.mp4
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64.3 MB
6.26 - EXAMPLE- The Personality Of London.mp4
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96.5 MB
6.27 - The Brand Interview Technique.mp4
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15.5 MB
6.28 - How To Apply Your Persona Attitude.mp4
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157.4 MB
6.29 - Week 6- Review.mp4
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48.6 MB
6.30 - Week 6- Assignment #4.pdf
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94.9 KB
6.31 - BMBPlaybook4of8ArchetypesPersonalityAndVoice-230208-184536.pdf
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184.4 KB
6.31 - Playbook_ Develop Your Brand Personality.mp4
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65.6 MB
6.32- Workbook - Tools- Brand Archetypes, Personality & Voice.zip
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3.1 MB
6.33 - Over The Shoulder- Brand Archetype, Personality And Voice.mp4
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126.4 MB
6.34 Group Coaching - Week 6 - Session 1.mp4
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763.3 MB
6.34 Group Coaching - Week 6 - Session 2.mp4
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Mar 25, 2024 me
890.1 MB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite07-WK7- BRAND MESSAGE FRAMEWORK
7.1 - Week 7 Intro- Brand Messaging Framework.mp4
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Mar 25, 2024 me
34.9 MB
7.2 - The Modern Brand Messaging Structure.mp4
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82.1 MB
7.3 - Develop Primary Core Message.mp4
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47.5 MB
7.4 - Develop Your Secondary Core Message.mp4
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62.3 MB
7.5 - Use The Framing Technique For Endless Content.mp4
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54.4 MB
7.6 - How To Avoid Killing Your Message.mp4
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60.7 MB
7.7 - Inject Effective Messaging Characteristics.mp4
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79.3 MB
7.8 - How To Craft Compelling Copy.mp4
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59.8 MB
7.9 - Week 7- Review.mp4
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51.7 MB
7.10 - Week 7- Assignment #5.pdf
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86.3 KB
7.11 - BMBPlaybook5of8BrandMessagingFramework-230208-185342.pdf
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Mar 25, 2024 me
144.6 KB
7.11 - Playbook- Develop Your Brand Messaging Framework.mp4
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16.9 MB
7.12 - Workbooks - Tools- Brand Messaging Framework.zip
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Mar 25, 2024 me
56.9 KB
7.13 - Over The Shoulder- Brand Messaging Framework.mp4
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Mar 25, 2024 me
111.9 MB
7.14 Group Coaching Week 7 - Session 1.mp4
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Mar 25, 2024 me
0.9 GB
7.14 Group Coaching Week 7 - Session 2.mp4
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Mar 25, 2024 me
615 MB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite08-WK8- BRAND STORYTELLING FRAMEWORK
8.1 - Week Intro- Brand Storytelling Framework.mp4
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Mar 25, 2024 me
38.1 MB
8.2 - History, Science And Emotions Of Storytelling.mp4
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Mar 25, 2024 me
45.9 MB
8.3 - How To Craft A Modern Story Framework.mp4
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Mar 25, 2024 me
63.5 MB
8.4 - Step Aside For The Hero.mp4
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57.8 MB
8.5 - The Hero's Journey.mp4
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57.5 MB
8.6 - The Audience's Journey.mp4
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Mar 25, 2024 me
75.7 MB
8.7 - How To Write An Effective Story.mp4
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Mar 25, 2024 me
66.6 MB
8.8 - How To Use Message Blocks, Story Blocks & Micro Stories.mp4
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Mar 25, 2024 me
52.1 MB
8.9 - EXAMPLES Brand Storytelling #1.mp4
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159.3 MB
8.10 - EXAMPLES Brand Storytelling #2.mp4
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109 MB
8.11 - How To Tell Your Modern Story.mp4
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97.7 MB
8.12 - Week 8- Review.mp4
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54.7 MB
8.13 - Week 8- Assignment #6.pdf
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87.1 KB
8.14 - BMB_Playbook_6_of_8__Brand_Storytelling_Framework-230210-154304.pdf
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159.3 KB
8.14 - Playbook- Develop Your Brand Storytelling Framework.mp4
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46.5 MB
8.15 - Workbook - Tools- Brand Storytelling Framework.zip
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62.1 KB
8.16 - Over The Shoulder- Brand Storytelling Framework.mp4
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94.3 MB
8.17 Group Coaching - Week 8 - Group Coaching - Brand Storytelling Framework 1.mp4
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Mar 25, 2024 me
1 GB
8.17 Group Coaching - Week 8 - Group Coaching - Brand Storytelling Framework 2.mp4
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Mar 25, 2024 me
0.9 GB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite09-WK9- BRAND NAMING, TAGLINE & HOOKS
9.1 - Week 9 Intro- Brand Naming, Tagline & Hooks.mp4
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Mar 25, 2024 me
25.6 MB
9.2 - The Critical Role Of The Tagline.mp4
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Mar 25, 2024 me
92.8 MB
9.3 - EXAMPLES- Iconic Taglines.mp4
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46.2 MB
9.4 - How To Develop An Unforgettable Tagline.mp4
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Mar 25, 2024 me
76.5 MB
9.5 - The Significance Of The Brand Name.mp4
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Mar 25, 2024 me
49.4 MB
9.6 - How To Develop A Name With A Message.mp4
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Mar 25, 2024 me
68.4 MB
9.7 - Inject Your Promise Into Everything You Do.mp4
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46.8 MB
9.8 - Increase Your Value With A Hook And Pitch.mp4
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Mar 25, 2024 me
39.6 MB
9.9 - Week 9- Review.mp4
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49.2 MB
9.10 - Week 9- Assignment #7 (Optional).pdf
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87.2 KB
9.11 - Workbook - Tools- Develop Your Brand Name, Tagline & Hooks.zip
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Mar 25, 2024 me
168.2 KB
9.11 BMBPlaybook7of8BrandNamingTaglineHooks-230208-190149.pdf
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222.9 KB
9.11 Playbook- Develop Your Brand Name, Tagline & Hooks.mp4
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Mar 25, 2024 me
200.3 MB
9.12 - Over The Shoulder- Brand Naming, Tagline & Hooks.mp4
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Mar 25, 2024 me
114.8 MB
9.13 Group Coaching - Week 9 - Group Coaching - Brand Naming, Tagline & Hooks Session 1.mp4
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Mar 25, 2024 me
733.9 MB
9.13 Group Coaching - Week 9 - Group Coaching - Brand Naming, Tagline & Hooks Session 2.mp4
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Mar 25, 2024 me
665.8 MB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite10-WK10- STRATEGIC VISUAL IDENTITY DEVELOPMENT
10.1 - Week 10 Intro- Strategic Visual Identity Development.mp4
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Mar 25, 2024 me
78 MB
10.2 - Strategic Design Is Visual Thinking.mp4
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Mar 25, 2024 me
36.8 MB
10.3 - The Significance Of The Logo.mp4
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Mar 25, 2024 me
57.6 MB
10.4 - How To Build A Visual Identity With Strategy.mp4
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Mar 25, 2024 me
54 MB
10.5 - Achieve The Visual Identity Goal Of Recall.mp4
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Mar 25, 2024 me
71.6 MB
10.6 - How To Craft A Visual System That Works.mp4
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Mar 25, 2024 me
49.5 MB
10.7 - Characteristics Of Effective Logos.mp4
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Mar 25, 2024 me
26.5 MB
10.8 - EXAMPLES- Inspirational Logos.mp4
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58.2 MB
10.9 - Leverage The Psychology Of Colour.mp4
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Mar 25, 2024 me
93.4 MB
10.10 - Leverage The Personality Of Typography.mp4
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Mar 25, 2024 me
115.4 MB
10.11 - Leverage The Visual Human Brain.mp4
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68.2 MB
10.12 - EXAMPLES- Brand Identity System.mp4
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80.7 MB
10.13 - A Strategic Design Approach.mp4
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Mar 25, 2024 me
76 MB
10.14 - How To Create An Effective Style Guide.mp4
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Mar 25, 2024 me
25.6 MB
10.15 - Week 10- Assignment #8.zip
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758.7 KB
10.16 - Week 10- Assignment #8.pdf
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87.3 KB
10.17 - Playbook- Develop Your Strategic Visual Identity.pdf
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195.7 KB
10.18 - BMBCheatSDesignRefine-230507-120441.pdf
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72.9 KB
10.18 - BMBCheatSEffectiveLogoCharacteristics-230507-120441.pdf
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70.9 KB
10.18 - BMBWorkbookCreativeProcess-230507-120441.xlsx
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14.3 KB
10.19 - Over The Shoulder- Strategic Visual Identity Development.mp4
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Mar 25, 2024 me
337.9 MB
10.20 Group Coaching - Week 6 - Group Coaching - Strategic Visual Identity.mp4
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Mar 25, 2024 me
0.9 GB
My Drive DataStephen Houraghan – Brand Master Bootcamp Elite11-WK11- BRAND GUIDELINES DEVELOPMENT
11.1 - Week 11 Intro- Brand Master Guide Development.mp4
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Mar 25, 2024 me
114.7 MB
11.2 BrandStrategyPresentation-230512-162008.zip
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Mar 25, 2024 me
2.5 MB
11.2 Brand Strategy Presentation.mp4
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Mar 25, 2024 me
64.6 MB
11.5 BrandMasterGuideBipolarEmpath-230511-133625.pdf
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Mar 25, 2024 me
20.8 MB
11.5 Brand Master Guide Example - OPR.pdf
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Mar 25, 2024 me
11.2 MB
11.5 BrandMasterGuideSoaringLife-230511-133859.pdf
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1.5 MB
11.5 BrandMasterGuideUNICOSpanish-230511-133953.pdf
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Mar 25, 2024 me
6.6 MB
11.7 Over The Shoulder- Brand Master Guide Development.mp4
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Mar 25, 2024 me
136.8 MB
11.9 Group Coaching - Week 11 - Group Coaching - Brand Master Guide Development 1.mp4
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Mar 25, 2024 me
907.5 MB
11.9 Group Coaching - Week 11 - Group Coaching - Brand Master Guide Development 2.mp4
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Mar 25, 2024 me
869 MB
BMB Playbook 8 of 8 - Strategic Visual Identity.pdf
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Mar 25, 2024 me
195.7 KB