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Simo Ahava – Google Analytics 4 in Big Query

Simo Ahava – Google Analytics 4 in Big Query
  • lastupdatedate-icon Last Updated: 05-25-2024
  • size-icon Size: 9.7 GB

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Curriculum (Google Drive Proof)

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Simo Ahava – Google Analytics 4 in Big Query
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01-Introduction
me
Jun 01, 2023 me
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02-Getting Started
me
Jun 01, 2023 me
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03-Events & Users
me
Jun 01, 2023 me
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04-Engagement & Retention
me
Jun 01, 2023 me
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05-Monetization & Lifetime Value
me
Jun 01, 2023 me
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06-Advanced Queries
me
Jun 01, 2023 me
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07-Office Hours sessions
me
Jun 01, 2023 me
My Drive
Data
Simo Ahava – Google Analytics 4 in Big Query
01-Introduction
01-Introduction.mp4
01-Introduction.mp4
me
Jun 01, 2023 me
23.8 MB
02-Curriculum.mp4
02-Curriculum.mp4
me
Jun 01, 2023 me
67.3 MB
03-Requirements.mp4
03-Requirements.mp4
me
Jun 01, 2023 me
9.3 MB
My Drive
Data
Simo Ahava – Google Analytics 4 in Big Query
02-Getting Started
Name
Owner
Last modified
File size
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01-Setup Google BigQuery
me
Jun 01, 2023 me
folder icon
02-Explore GA4 Data
me
Jun 01, 2023 me

Getting Began

Setup the BigQuery atmosphere
Hyperlink Google (*4*) 4 and Google BigQuery
Entry the course dataset
Discover the Google (*4*) 4 export schema
Run your first SQL question
Occasions & Customers

Perceive GA4’s session and person knowledge fashions
Sessionize the occasion knowledge stream in BigQuery
Group knowledge by customers and totally different user-based dimensions
Entry person properties
Learn to unnest knowledge
Find out about question prices (and optimization)
Engagement & Retention

Replicate and customise GA4’s sessionization logic
Use “engagement” as a approach to section knowledge
Construct customized pathing experiences to indicate how customers navigate your web site
Construct complete occasion experiences and occasion funnels
Replicate and customise GA4’s retention mannequin
Combine Google BigQuery with Google Knowledge Studio
Monetization & Lifetime Worth

Discover the ecommerce occasion schema in the GA4 knowledge
Calculate ecommerce metrics
Discover how GA4 makes use of “objects” in ecommerce occasions
Construct a complete objects funnel report
Calculate and visualize the lifetime worth of customers
Superior Queries

Study superior methods for working with Google BigQuery and Google (*4*) 4
Craft your personal idea of an “engaged session”
Mix GA4 knowledge with different public datasets
Flatten the GA4 schema to work with relational databases
And lots of extra…this part is consistently up to date with new content material

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