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01-MODULE ONE - Sourcing

02-MODULE TWO - Brand Identity

03-MODULE THREE - Pre-Production

04-MODULE FOUR - Ecommerce Marketing

05-MODULE FIVE - Preparing for Launch

06-Recordings

00-Resources.pdf

00-Welcome.mp4

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01-Laying a Foundation for Success

02-Sourcing 101

03-Reaching Out to Suppliers

00-Module_1.mp4

01-Process_of_Sewn_Manufacturing.mp4

02-Your_Manufacturing_Team.mp4

03-Prep_Checklist.pdf

04-Manufacturing_Checklist.pdf

05-Cheatsheet_of_Terminology.pdf

06-One_Page_Business_Plan.pdf

07-Supplemental_Resources.pdf

01-Sourcing_Your_Fabric___Materials.mp4

02-Choosing_Sustainable_Fabrics.mp4

03-How_to_Determine_Fabric_Weight___Weave.mp4

04-Fabric_Printing.mp4

05-Determining_Your_Fabrics.pdf

06-Materials_Inventory.pdf

07-Fabric_Weights_Cheatsheet.pdf

08-Supplemental_Resources.pdf

01-How_to_Effectively_Reach_Out_to_Suppliers.mp4

02-Fabric_Sourcing_FAQ.mp4

03-Creating_Your_Spec_Sheet.mp4

04-Supplier_Database.pdf

05-Supplier_Email_Templates.pdf

06-Contacted_Suppliers.xlsx

07-Creating_Your_Spec_Sheet.docx

07-Creating_Your_Spec_Sheet.pages

07-Creating_Your_Spec_Sheet.pdf

07-Croquis_Templates.zip

07-Lenzing_-_How_to_Apply_for_a_Product_License.pdf

07-Spec_Sheet_Example.pdf

07-Tencel_Suppliers_with_Low_MOQs.pdf

08-Supplemental_Resources.pdf

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01-Determining Your Market Niche

02-Designing Your Brand Identity

03-Creating a Traffic Engine

04-Creating an Audience Before You Launch

00-Module_2.mp4

01-Determining_Your_Market_Niche.mp4

02-Market_Research___Analysis.mp4

03-Diversity___Inclusion_in_Building_a_Fashion_Brand_with_DEI_Consultant_Erica_Courdae.mp4

04-Knowing_Your_Ideal_Customer.pdf

05-Questions_to_Ask_for_Market_Research.pdf

06-Creating_a_Foundation_of_Diversity__Equity___Inclusion_in_Your_Fashion_Brand.pdf

07-Supplemental_Resources.pdf

01-Building_Your_Brand.pdf

02-Creating_Your_Brand_Message.pdf

03-Designing_a_Branding_Board.pdf

04-Supplemental_Resources.pdf

01-Creating_Your_Traffic_Engine.mp4

02-Getting_Started_with_Email_Marketing.mp4

03-Creating_a_Landing_Page___Email_List.pdf

04-GDPR___Privacy_Policy_Template.pdf

04-Supplemental_Resources.pdf

01-Building_an_Audience_with_Content_Marketing.mp4

02-How_to_Create_Content_for_Your_Traffic_Engine.mp4

03-Building_Your_Email_List_with_a_Lead_Magnet.mp4

04-Creating_an_Online_Network.pdf

05-Content_Marketing_Topics.pdf

06-Guest_Submission_Pitch_Templates.pdf

07-21_Ways_to_Build_Your_Email_List.pdf

08-Supplemental_Resources.pdf

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01-Creating Your Pattern & Sample

02-Sewn Product Manufacturing

03-Packaging Your Product

04-Product Costing

00-Module_3.mp4

01-Creating_Your_Pattern___Sample.mp4

02-Overview_of_Product_Development.mp4

03-Pattern-Samplemaker_Database.pdf

04-Interview_with_Alexandra_Faszewski_of_Northeast_Apparel_Consulting.mp4

05-Cheatsheet_-_Questions_to_Ask_a_Pattern-Samplemaker.pdf

06-Product_Development_Checklist.pdf

07-A_Pre-Production_Conversation_with_LC_Apparel_Consulting.mp4

07-Example_Size_Chart.jpeg

07-Supplemental_Resources.pdf

01-How_to_Reach_Out_to_a_Production_Partner.mp4

02-Sewn_Manufacturing_FAQ.mp4

03-Production_Partner_Database.pdf

04-Questions_to_Ask_a_Production_Partner.pdf

05-Production_Partner_Email_Templates.pdf

06-Purchase_Order___40_PO__41__Template.pdf

06-Purchase_Order___40_PO__41__Template.xlsx

06-Supplemental_Resources.pdf

01-Packaging_Your_Products.mp4

02-How_to_Ship_Your_Products.mp4

02-Note.pdf

03-Packaging_Database.pdf

04-Cheatsheet_-_International_Shipping__Customs___Duties.pdf

05-Supplemental_Resources.pdf

01-Unit_Economics___Financial_Projections.mp4

02-Product_Costing_Guide.pdf

03-Production_Costing_Spreadsheet.numbers

03-Production_Costing_Spreadsheet.xlsx

03-Production_Costing_Spreadsheet.zip

04-Supplemental_Resources.pdf

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01-Growing an Audience that Will Love Your Brand

02-Creating a Wholesale Strategy

03-Ecommerce & Launch Strategies

00-Module_4.mp4

01-How_to_Grow_Your_Audience.mp4

02-Blogging_to_Sell_Physical_Products.mp4

03-How_to_Leverage_Social_Media.mp4

04-Creating_Your_Story_Sequence.pdf

05-Creating_Your_Blog___Social_Media_Channels.pdf

06-Supplemental_Resources.pdf

01-How_to_Create_a_Wholesale_Strategy.mp4

02-Wholesale_Strategy_Cheatsheet.pdf

03-Buyer_Contacts.numbers

03-Buyer_Contacts.xlsx

04-Email_Templates_for_Reaching_Out_to_Buyers.pdf

05-Sample_Linesheet.pdf

06-Sample_Order_Form.pdf

07-Sample_Lookbook.pdf

08-Supplemental_Resources.pdf

01-Creating_a_Website_that_Sells.mp4

02-Nurturing_Your_Audience_with_Email_Marketing.mp4

03-Writing_Your_Website_Copy.pdf

04-Automated_Email___x27_Welcome_Series__x27_.pdf

05-Shopify_Cheatsheet.pdf

06-Example_Influencer_Contract.pdf

07-Supplemental_Resources.pdf

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01-Going to Market through Pre-Sales

02-Creating Your Crowdfunding Campaign

03-Media Outreach & Marketing Your Launch

04-Prepping for Production

05-Planning Your Launch Strategy

00-Module_5.mp4

01-How_Should_You_Go_To_Market.mp4

02-Pre-Selling_through_Crowdfunding.mp4

03-Pre-Selling_through_Ecommerce.mp4

04-Pre-Selling_through_Virtual_Pop-Up.mp4

05-Case_Study_-_The___x27_Virtual_Pop-Up_Method__x27__with_Candice_of_Buttercream_Clothing.ts

06-Your_Go-To-Market_Strategy.pdf

07-Important_Links___Supplemental_Resources.pdf

01-How_to_Create_a_Successful_Kickstarter_Campaign_-_Part_1.mp4

02-How_to_Create_a_Successful_Kickstarter_Campaign_-_Part_2.mp4

03-Creating_Your_Crowdfunding_Campaign.pdf

04-Crowdfunding_Goal_Calculator.pdf

05-Alumni_Interview_with_Meghan_Farmer_on_Launching_The_Bright_Factory_via_Kickstarter.mp4

06-Supplemental_Resources.pdf

01-Building_Buzz_For_a_Successful_Crowdfunding_Campaign.mp4

02-How_to_Create_an_Effective_Media_Strategy.mp4

03-Creating_a_Successful_Media_Strategy.pdf

04-Media_Contacts_Database.pdf

05-Email_Templates_-_Press_Pitches.pdf

06-Magazine_Contacts_Cheatsheet.pdf

07-Supplemental_Resources.pdf

01-How_to_Prepare_for_Production.mp4

02-Your_Production_Timeline.pdf

03-Supplemental_Resources.pdf

01-Preparing_to_Launch.mp4

02-Your_Go-to-Market_Timeline.pdf

03-Top_10_Launch_Strategies.pdf

04-Alumni_Interview_with_Catherine_Huss_on_Launching_Siena___Co._via_Kickstarter.ts

05-The_Crowdfunding_Round_Table.mp4

06-The_Ecommerce_Pre-Sales_Round_Table.mp4

07-Mid-Launch_Check-In.pdf

08-Supplemental_Resources.pdf

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01-Module 1

02-Module 2

03-Module 3

04-Module 4

05-Module 5

06-Masterclasses with Shannon

01-How_to_Turn_Your_Sketches_into_a_Spec_Sheet_for_Production_with_Nics.mp4

02-A_Deep_Dive_into_Sustainability_Certifications___Ways_to_Stay_In-the-Know_with_Deanna.mp4

03-Creating_Sketches_of_Your_Designs___40_Even_if_You__x27_re_Not_a_Designer__41__with_Liz.mp4

04-Best_Time_Management_Practices_as_an_Entrepreneur_with_Kaya.mp4

05-How_to_Overcome_Mental_Blocks_as_an_Entrepreneur_with_Stanley.mp4

06-Behind_the_Scenes_-_The_Mindset_and_Tools_to_Master_Entrepreneurship_with_Franziska.mp4

07-How_to_Incorporate_Sustainability_as_a_Startup_Brand_with_Franziska.mp4

08-Natural_Dyeing_Techniques_for_Sustainable_Fashion_with_Kathy_Hattori_of_Botanical_Colors.ts

09-Vegan___Sustainable_Textiles_with_Kendall.mp4

10-Dealing_With___Overcoming_Imposter_Syndrome_with_Stanley.mp4

11-Ways_to_Stay_Updated_with_Sustainability_in_the_Industry_with_Deanna.mp4

12-How_to_Avoid_Red_Flags_and_Scams_with_Kaya__Hannah___Mary.mp4

13-Self_Care___Overcoming_the_Mental_Load_of_being_an_Entrepreneur_with_La____la.mp4

01-Creating_a_Social_Media_Strategy_to_Build_an_Audience_with_Kaya.mp4

02-Building_an_Audience_Through_In-Person___Online_Marketing_with_Denisha.mp4

03-DIY_Branding_on_a_Budget___Tricks_of_the_Trade_with_Kendall.mp4

04-Trend_Forecasting_for_2023_with_Kendall.mp4

05-How_to_Use_Email_Marketing_Automations_to_Nurture_Your_Audience_with_Nics.mp4

06-Creating_Your_Ideal_Customer_Avatar_with_Denisha.mp4

07-Creating_a_Landing_Page___Email_List_with_Hannah.mp4

08-Developing_a_Brand_Identity_with_La____la.mp4

09-Crafting_a_Brand_Story_to_Use_for_Pre-Launch_PR_Opportunities_with_Stanley.mp4

10-Trend_Forecasting_with_Kendall.mp4

11-How_to_Get_More_Out_of_Your_Content_Marketing_Efforts_with_Denisha.mp4

12-When___How_to_Rebrand_or_Pivot_with_Stanley.mp4

01-Working_with_Fit_Models__Grading___Sizing_with_Megan.ts.mp4

02-How_to_Negotiate_with_Suppliers___Manufacturers_for_Lower_MOQs_with_Kaya.mp4

03-Ways_to_Bring_Down_Your_Product_Development___Production_Costs_with_Laila.mp4

04-Building_Size_Inclusivity_into_Your_Brand_with_Crystal.mp4

05-Apparel_Product_Development_with_Mary.mp4

06-Should_You_Choose_Traditional_Manufacturing_or_Made-to-Order_with_Kendall.mp4

07-Sustainable_Packaging_for_Startup_Fashion_Brands_with_Liz.mp4

01-Financial_Fluency___Your_First_Tax_Season_with_Megan.mp4

02-How_to_Sell_Wholesale_to_Retail_Stores_with_Liz.mp4

03-Getting_Started_with_Pinterest_for_Your_Brand_with_Hannah.mp4

04-Bookkeeping___Financials_101_with_Denisha.mp4

05-Creative_Ways_to_Get_Product_Reviews_with_Megan.mp4

06-Ways_to_Uplevel_Your_Social_Media___Content_Marketing_Strategy_with_Liz.mp4

07-How_to_Maximize_Revenue_Streams_with_Mary.mp4

08-How_to_Leverage_Relationships_with_Complementary_Brands_for_Cross_Promotion_with_La____la.mp4

09-Product_Photoshoots_on_a_Budget_with_Hannah.mp4

10-Understanding_Omni-Channel_Distribution_and_If_It__x27_s_Right_for_Your_Brand_with_Deanna.mp4

11-Expert_Interview_-_Lifestyle___Product_Photography_with_Kate_Milford.mp4

12-Developing_an_Email_Marketing_Strategy_with_Deanna.mp4

13-Pre-Launch_PR_Strategies_with_Stanley.mp4

14-Analytics_101_with_Mary.mp4

15-Growing_Your_Audience_with_Social_Media_with_Hannah.mp4

16-Using_TikTok___Reels_to_Grow_Your_Audience_with_Hannah.mp4

17-Alumni_Interview_with_Factory45__x27_er_Liz_Frandsen__founder_of_Leathergoods_Brand_LIZ_RIDEN.ts

18-Adjusting_Your_Customer_Avatar_as_You_Grow_with_Laila.mp4

19-What_to_DIY___What_to_Outsource_with_Mary.mp4

01-Should_You_Pre-Sell_on_Shopify_or_Crowdfund_on_Kickstarter_with_Kendall.mp4

02-How_to_Create_a_Crowdfunding_Campaign_that_Gets_Fully-Funded_with_Franziska.mp4

03-Craft_Fairs_-_What_to_Expect___How_to_Prepare_with_Kendall.mp4

04-What_to_Know_About_Paid_Advertising_with_La____la.mp4

05-Prepping_Your_Photoshoots_with_Kendall.mp4

06-Ongoing_Market_Research___How_to_Use_It_with_Denisha.mp4

07-Alumni_Interview_with_Catherine_Huss_on_Launching_Siena___Co._via_Kickstarter.ts

08-Alumni_Interview_with_Factory45______er_Meghan_Farmer__Founder_of_The_Bright_Factory.mp4

10-DIY_Tricks_for_Getting_Press_with_Lottie.mp4

11-Case_Study_-_The___x27_Virtual_Pop-Up_Method__x27__with_Candice_of_Buttercream_Clothing.ts

12-How_to_Set_Goals___Targets_You__x27_ll_Actually_Achieve_with_Denisha.mp4

13-A_Startup_Conversation_with_Factory45_Alum_Selah_Rhodes__founder_of_DARITY.mp4

14-Knowing_When___How_to_Pivot_Your_Business_with_Megan.mp4

02-November_2023_Masterclass_with_Shannon.mp4

03-October_2023_Masterclass_with_Shannon.mp4

04-September_2023_Masterclass_with_Shannon.mp4

05-August_2023_Masterclass_with_Shannon.mp4

06-July_2023_Masterclass_with_Shannon.mp4

07-June_2023_Masterclass_with_Shannon.mp4

09-April_2023_Masterclass_with_Shannon.mp4

10-March_2023_Masterclass_with_Shannon.mp4

11-February_2023_Masterclass_with_Shannon.mp4

12-January_2023_Masterclass_with_Shannon.mp4

13-November_2022_Masterclass_with_Shannon.mp4

14-October_2022_Masterclass_with_Shannon.mp4

15-September_2022_Masterclass_with_Shannon.mp4

16-August_2022_Masterclass_with_Shannon.mp4

17-July_2022_Masterclass_with_Shannon.mp4