Sean Anthony – Hybrid Install Offers

Sean Anthony introduces Hybrid Install Offers (HIOs), a unique approach where he collaborates one-on-one with clients to implement specific protocols or strategies into their businesses. HIOs blend elements of “Done For You” (DFY) and “Done With You” (DWY) services, resulting in a stable six-figure annual income stream. Sean credits HIOs as the inspiration for many of his other offerings, including the Email Rainmaker Mastermind and monthly training sessions.

In the course, participants will explore various aspects, including:

The Offer Buffet: Understanding what is required to promote HIOs.
Creating the Offer: Crafting compelling offers tailored to clients’ needs.
Reviewing Offer Docs: Ensuring clarity and effectiveness in proposal documentation.
Securing HIO Clients: Strategies for acquiring clients interested in HIO services.
Delivering Results: Techniques for achieving desired outcomes effectively.
The course structure includes:

Sample Lead Magnet: Providing a free resource to entice potential clients to share their contact information, thereby expanding one’s audience and prospect pool.
Appetizer (Customer): Offering low-ticket items to convert leads into paying customers and stimulate interest in the main services.
Main Course: Providing premium services aimed at serving the high-end segment of the market.
Case Studies: Emphasizing the importance of showcasing tangible results achieved through the implementation of protocols. Personal case studies serve as initial proof, with plans to leverage client case studies over time.
Protocol: Developing a systematic approach or sequence of steps outlined in a Google document. The length of the protocol depends on the familiarity of the reader with the content.
Offer Presentation: Packaging the protocol attractively to appeal to high-end clientele, emphasizing individualized plans, case studies, protocols, value propositions, and benefits.
Launch Process: Engaging with potential clients through various channels, including direct outreach, networking, email campaigns, and social media interactions. Iteratively refining offers, pricing, and messaging based on feedback until securing initial clients.
Sean typically includes additional support features such as customized strategy documents, regular calls, one-on-one messaging access, and access to relevant products, training, and tools for his clients.