Name

1. Introduction

2. The Basics

3. Google Search

4. Google Shopping

5. Display Campaigns

6. YouTube

7. Extras Great Value That Didn't Fit Anywhere Else!

8. Conclusion

1. Welcome! How to approach the course and join our Facebook Group - G -.mp4

2. About Me - G -.mp4

1. Google Ads Overview (1-2) A History - G - 1920x1080 571K.mp4

2. Google Ads Overview (2-2) Where We Are & Where We're Going - G - 1920x1080 480K.mp4

3. Creating An Account & Getting Started - 2024 Update - G - 1920x1080 523K.mp4

4. Understand Account Structure - G - 1920x1080 357K.mp4

5. Navigating the Interface - 2024 Update - G - 1920x1080 620K.mp4

1. Some Acronyms to Understand - G - 1300x720 222K.mp4

2. Understanding the Ads Auction - G - 1318x720 246K.mp4

3. Build a Search Strategy (1-3) The Keyword List - G - 1920x1080 303K.mp4

4. Build a Search Strategy (2-3) Segment The List - G - 1920x1080 344K.mp4

5. Build a Search Strategy (3-3) Design Appropriate Campaign Structure - G - 1920x1080 295K.mp4

6. Keyword Match Types - G - 1920x1080 329K.mp4

7. 3 Secret Headlines To Write Killer Ads - G - 1920x1080 514K.mp4

8. Assets (Formerly Known As 'Extensions') - 2024 Update - G - 1920x1080 600K.mp4

9. Bonus Boost Your Ad Performance by Spying on Competitors - G - 1920x1080 486K.mp4

10. Choosing a Bid Strategy (Beginner) - 2024 Update - G - 1920x1080 558K.mp4

11. Choosing a Bid Strategy (Advanced) - G - 1920x1080 567K.mp4

12. Bonus Do These 3 Things or You'll Waste Your Money - G - 1920x1080 378K.mp4

13. After Launch Ongoing Campaign Optimization - G - 1920x1080 490K.mp4

14. Ongoing Campaign Management Keywords & Search Terms - G - 1920x1080 757K.mp4

15. The BEST Strategy for Local Service-Based Businesses - 2024 Update - G - 1920x1080 693K.mp4

16. (Advanced) Remarketing Lists for Search Ads (RLSA) - 2024 Update - G - 1670x1080 491K.mp4

1. Introduction to Google Shopping - G - 1920x1080 617K.mp4

2. Intro to Google Merchant Centre - 2024 Update - G - 1920x1080 529K.mp4

3. Creating Your Product Feed - High-Level Intro for Wordpress, Squarespace & Shopify - G - 1920x1080 517K.mp4

4. Use Feed Rules to Beat Your Competition - G - 1920x1080 816K.mp4

5. Standard Shopping vs Performance Max... Which Campaign Type Should I Use_ - G - 1920x1080 601K.mp4

6. Standard Shopping Campaign Launch & Setup - G - 1920x1080 636K.mp4

7. Standard Shopping Campaign Optimisation - G - 1920x1080 666K.mp4

8. PMAX Campaign Launch & Setup - G - 1920x1080 778K.mp4

9. PMAX Campaign Optimisation - G - 1920x1080 608K.mp4

10. PMAX Campaign FAQ's - 2024 Update - G - 1920x1080 593K.mp4

11. (Advanced) How the Biggest & Best Retailers Structure Their Shopping Campaigns - G - 1920x1080 559K.mp4

12. Google Shopping for a Shopify Store COMPLETE GUIDE - G - 1920x1080 750K.mp4

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1. Overview of the Display Network - G - 1920x1080 391K.mp4

2. Targeting on the Display Network Understand Your Options! - G - 1920x1080 433K.mp4

3. Audience Targeting In Practice - G - 1920x1080 530K.mp4

4. Content Targeting In Practice - G - 1920x1080 529K.mp4

5. Example Campaign Structure - G - 1920x1080 453K.mp4

6. Creating Display Ads - G - 1920x1080 540K.mp4

7. (Advanced) Use Dynamic Ads Feed for Personalised Ads - G - 1920x1080 556K.mp4

8. Viewable CPM A Bid Strategy Unique to Display Campaigns - G - 1920x1080 581K.mp4

9. Campaign Creation COMPLETE Demonstration - G - 1920x1080 555K.mp4

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1. Understand YouTube Ad Formats - 2024 Update - G - 1920x1080 523K.mp4

2. Bid Strategies for YouTube Ads - G - 1920x1080 505K.mp4

3. Launching YouTube Ads Campaign Walk-Through - G - 1920x1080 668K.mp4

4. (Advanced) Ad Sequencing on YouTube - G - 1920x1080 612K.mp4

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2. Google Data Studio for Real-Time Reporting like a Pro. - G - 1920x1080 724K.mp4

3. Notes Keeping track of what you've done. - G - 1920x1080 864K.mp4

4. (Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods - G - 1920x1080 602K.mp4

5. Should I be applying recommendations from the Recommendations Tab_ - G - 1920x1080 835K.mp4

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Congrats on Finishing the Course! Link for optional 1 1 Consulting Sessions. - G - 1920x1080 437K.mp4