Nick Shackelford – How to Run Facebook Ads 2.0

Nick Shackelford – How to Run Facebook Ads 2.0
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  • lastupdatedate-icon Last Updated Date: 10-30-2023
  • size-icon Course Size: 12.1 GB
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Nick Shackelford – How to Run Facebook Ads 2.0
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01-Module 1 - Facebook Foundations
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02-Module 2 - Finding Your Target Market & Buyers (Top of Funnel Prospecting)
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03-Module 3 - Warming Them Up at Middle of Funnel (Re-Engagement)
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04-Module 4 - Converting to Buyers at Bottom of Funnel (Remarketing)
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05-Module 5 - Ad Creative That Converts
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06-Module 6 - Troubleshooting Common Problems to Avoid Costly Mistakes
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07-Module 7 - How to Thrive in the New Facebook
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08-Module 8 - Creative and Tactics
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09-Bonuses
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10-Scaling Bonus
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My Drive
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Nick Shackelford – How to Run Facebook Ads 2.0
01-Module 1 - Facebook Foundations
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01-All Lesson Transcript.zip
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1.5 MB
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01-Full course workbook.pdf
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2.7 MB
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01-Resources.pdf
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36.7 KB
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01-VIdeo Transcript.pdf
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49.3 KB
01-Welcome.mp4
01-Welcome.mp4
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32.8 MB
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02-Facebook Myth Busting Checklist.pdf
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163.8 KB
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02-Notes.pdf
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59.4 KB
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02-Resources.pdf
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25.7 KB
02-The 15 BS Facebook Myths That Are Costing You Money.mp4
02-The 15 BS Facebook Myths That Are Costing You Money.mp4
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40.2 MB
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03-Cheat Sheet - Key Terms You Need to Know.pdf
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193.2 KB
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03-Key Terms Sheet.pdf
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03-Resources.pdf
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03-The 25 Essential Key Terms You Need to Know.mp4
03-The 25 Essential Key Terms You Need to Know.mp4
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78.3 MB
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04-Margin Sheet (part of the “Can I Make Moneyd” Calculators).xlsx
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250 KB
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04-Notes.pdf
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55.6 KB
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04-Resources.pdf
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30.3 KB
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05-Notes.pdf
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05-ROAS Spreadsheet template.xlsx
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05-Resources.pdf
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06-Notes.pdf
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06-Resources.pdf
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25 KB
06-Setting Up Your Business Manager Account.mp4
06-Setting Up Your Business Manager Account.mp4
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90.1 MB
07-Facebook Ads 2.0 Account Set-up Part 1.mp4
07-Facebook Ads 2.0 Account Set-up Part 1.mp4
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141.5 MB
08-Facebook Ads 2.0 Account Set-up Part 2.mp4
08-Facebook Ads 2.0 Account Set-up Part 2.mp4
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619.2 MB
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09-Notes.pdf
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54.3 KB
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09-Resources.pdf
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37.4 KB
09-Setting Up Your Pixel on Your Site or Store.mp4
09-Setting Up Your Pixel on Your Site or Store.mp4
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213.3 MB
10-Breaking Down the Facebook Funnel.mp4
10-Breaking Down the Facebook Funnel.mp4
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135.8 MB
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10-Funne Diagram Cheat Sheet.pdf
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625.7 KB
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10-Notes.pdf
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57.6 KB
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10-Resources.pdf
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27.9 KB
My Drive
Data
Nick Shackelford – How to Run Facebook Ads 2.0
02-Module 2 - Finding Your Target Market & Buyers (Top of Funnel Prospecting)
01-Module Intro - Prospecting.mp4
01-Module Intro - Prospecting.mp4
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13.6 MB
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02-Media Planning Template.xlsx
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231 KB
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02-Resources.pdf
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02-Your Media Planning Template.mp4
02-Your Media Planning Template.mp4
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240.5 MB
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03-Cheat Sheet Naming Conventions.pdf
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03-Naming Conventions - The Importance of Navigating Through Your Dashboard.mp4
03-Naming Conventions - The Importance of Navigating Through Your Dashboard.mp4
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117.3 MB
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03-Resources.pdf
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04-Campaign Structures (Prospecting).mp4
04-Campaign Structures (Prospecting).mp4
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46 MB
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04-Notes.pdf
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04-Resources.pdf
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05-Audiences (Prospecting).mp4
05-Audiences (Prospecting).mp4
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193 MB
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05-Resources.pdf
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06-Notes.pdf
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06-Tests You Can Run- Dynamic Creative Testing (DCT).mp4
06-Tests You Can Run- Dynamic Creative Testing (DCT).mp4
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183.3 MB
07-Creative Examples (Prospecting).mp4
07-Creative Examples (Prospecting).mp4
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307.5 MB
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07-Notes.pdf
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08-Demo - Prospecting Campaign Setup & Launch.mp4
08-Demo - Prospecting Campaign Setup & Launch.mp4
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227.5 MB
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08-Notes.pdf
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09-Asset Iterative Testing (AIT).mp4
09-Asset Iterative Testing (AIT).mp4
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09-Notes.pdf
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10-Manual Testing.mp4
10-Manual Testing.mp4
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170.6 MB
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10-Notes.pdf
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10-Resources.pdf
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11-Demystified - Manual Testing with Cost Cap.mp4
11-Demystified - Manual Testing with Cost Cap.mp4
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225.6 MB
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11-Notes.pdf
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12-Audience Testing.mp4
12-Audience Testing.mp4
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307.4 MB
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12-Notes.pdf
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77 KB
13-Landing Page Testing.mp4
13-Landing Page Testing.mp4
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90.5 MB
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13-Notes.pdf
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14-Audience Size & Selection.mp4
14-Audience Size & Selection.mp4
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444.5 MB
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14-Guide - Preparing For iOS14's Impact on Facebook Ads.pdf
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3.1 MB
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14-Resources.pdf
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Nick Shackelford – How to Run Facebook Ads 2.0 Download Module 1: Mastering The Facebook Ad Foundations
In this module, you’ll discover the must-know Facebook ad foundations. If you’ve never run ads before and wondered “where do I start”, this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.
Lesson 1: Welcome To “How To Run Facebook Ads 2.0” Lesson 2: The 15 BS Facebook Myths That Are Costing You Money Lesson 3: The 25 Essential Key Terms You Need to Know Lesson 4: Setting Your Margin To Get Started Lesson 5: How To Set & Hit Targets (ROAS) Lesson 6: Facebook Ads 2.0 Account Set-up Part 1 Lesson 7: Facebook Ads 2.0 Account Set-up Part 2 Lesson 8: Creating An Easy-To-Use Dashboard Lesson 9: Breaking down The Facebook Funnel Module 2: Top Of Funnel Prospecting – Finding Your Target Market Every Time
Module 2 will take you on a deep dive into the art of finding your target market even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic but driving the right kind of traffic.
Lesson 1: Prospecting Overview Lesson 2: How To Easily Plan Your Media (Template Included) Lesson 3: Naming Conventions & Navigating Your Dashboard Lesson 4: Campaign Structures (Prospecting) Lesson 5: Audiences (Prospecting) Lesson 6: Proven Tests You Can Run (Prospecting) Lesson 7: Creative Examples (Prospecting) Lesson 8: Demo: Prospecting, Campaign Setup, & Launch Module 3: Middle Of Funnel – Re-Engagement To Drive Massive Traffic
After you’ve identified your target market, you’ll learn how to re-engage prospective customers from your top-of-funnel efforts. Middle-of-funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between.
Lesson 1: Re-Engagement Overview Lesson 2: Campaign Structures (Re-Engagement) Lesson 3: Audiences (Re-Engagement) Lesson 4: Pages To Drive Traffic To (Re-Engagement) Lesson 5: Copy Differences at Re-Engagement Lesson 6: Creative Examples (Re-Engagement) Lesson 7: Tying It All Together (Re-Engagement) Module 4: Bottom Of Funnel – Remarketing For Scaling & Sales
This module reveals how to remarket to prospects when they’ve taken an action that’s off the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.
Lesson 1: Remarketing Overview Lesson 2: Campaign Structures (Remarketing) Lesson 3: Remarketing Audiences & Adsets – Explanation Lesson 4: Remarketing Audiences & Adsets – Execution Lesson 5: Pages To Drive Traffic To (Remarketing) Lesson 6: Creative & Copy Examples (Remarketing) Lesson 7: Tying It All Together (Remarketing) Module 5: Ad Creative That Consistently Converts
Module 5 will walk you through the proven “Ad Creative Framework” Nick and his team use for every single client. You’ll learn which copy to use, the right way to use images and videos, and exactly how to make a seamless user experience throughout the whole process.
Lesson 1: How To Structure High-Converting Ad Creative Lesson 2: The Most Effective Ad Copy Formulas Lesson 3: Breaking Down Ad Creative (Image Or Video) Lesson 4: Message Match – Between Ad & Landing Page Lesson 5: Branding Ads vs Direct Response Ads Lesson 6: “The Agency Replacer Toolkit” Module 6: Troubleshooting Common Problems & Avoiding Costly Mistakes
By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to approach any ad issues or problems that can pop-up on your journey.
Lesson 1: How to Troubleshoot Properly Lesson 2: The 6 Most Common Roadblocks & How To Fix Them Lesson 3: Different Dashboards to Look At When Troubleshooting Lesson 4: Using The “Make Good Decisions Formula” Lesson 5: The 7 Deadly Sins of Disapproved Ads Lesson 6: What If It’s Not The Ad’s Fault? Lesson 7: How To Run Ads Towards Major Events Lesson 8: The Roadmap: Who To Listen To? Lesson 9: Bringing It All Together Module 7: How to Thrive in the New Facebook
Lesson 1: Introduction to Facebook Ads 2.0 Lesson 2: Introducing Phoenix Ha Lesson 3: What Really Changed with Facebook Ads? Lesson 4: Reclaim the Power of 1st Party Data Lesson 5: Introduction to the Nine Facebook Advertising Strategies Lesson 6: Strategy Pillar #1: Drive Traffic Lesson 7: Strategy Pillar #2: Increase Conversion Lesson 8: Strategy Pillar #3: Maximize Lifetime Value Module 8: Creative and Tactics
Lesson 1: Nick Shack’s Whitelist Influencers Strategy Part 1 Lesson 2: Nick Shack’s Whitelist Influencers Strategy Part 2 Lesson 3: Introducing Jordan Menard Lesson 4: Creative Overview Lesson 5: Static Ads Lesson 6: Narrative Ads Lesson 7: Creative Testing Lesson 8: Pitchfork Lesson 9: Manual Bidding Lesson 10: Advantage Shopping+

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