Nick Shackelford – How to Run Facebook Ads 2.0
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Last Updated Date: 05-25-2024
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Course Size: 12.1 GB
Curriculum (Google Drive Proof)
My Drive DataNick Shackelford – How to Run Facebook Ads 2.0
My Drive DataNick Shackelford – How to Run Facebook Ads 2.001-Module 1 - Facebook Foundations
My Drive DataNick Shackelford – How to Run Facebook Ads 2.002-Module 2 - Finding Your Target Market & Buyers (Top of Funnel Prospecting)
Nick Shackelford – How to Run Facebook Ads 2.0 Download Module 1: Mastering The Facebook Advert Foundations
On this module, you’ll uncover the must-know Facebook advert foundations. In the event you’ve by no means run adverts earlier than and questioned “the place do I begin”, that is it. You’ll be taught all the pieces you want to do to give your adverts the very best probability of successful from day one.
Lesson 1: Welcome To “How To Run Facebook Ads 2.0” Lesson 2: The 15 BS Facebook Myths That Are Costing You Cash Lesson 3: The 25 Important Key Phrases You Want to Know Lesson 4: Setting Your Margin To Get Began Lesson 5: How To Set & Hit Targets (ROAS) Lesson 6: Facebook Ads 2.0 Account Set-up Half 1 Lesson 7: Facebook Ads 2.0 Account Set-up Half 2 Lesson 8: Creating An Simple-To-Use Dashboard Lesson 9: Breaking down The Facebook Funnel Module 2: Prime Of Funnel Prospecting – Discovering Your Goal Market Each Time
Module 2 will take you on a deep dive into the artwork of discovering your goal market even when they’re onerous to discover or “not on Facebook”. Since 60% of your advert finances is usually spent right here on the high of the funnel, you’ll grasp not solely driving visitors however driving the correct of visitors.
Lesson 1: Prospecting Overview Lesson 2: How To Simply Plan Your Media (Template Included) Lesson 3: Naming Conventions & Navigating Your Dashboard Lesson 4: Marketing campaign Buildings (Prospecting) Lesson 5: Audiences (Prospecting) Lesson 6: Confirmed Assessments You Can Run (Prospecting) Lesson 7: Artistic Examples (Prospecting) Lesson 8: Demo: Prospecting, Marketing campaign Setup, & Launch Module 3: Center Of Funnel – Re-Engagement To Drive Huge Site visitors
After you’ve recognized your goal market, you’ll find out how to re-engage potential prospects out of your top-of-funnel efforts. Center-of-funnel adverts may be one of many greatest turbines of gross sales in your funnel, so that you’ll be taught what web page to drive them to, what copy to use, and all the pieces in between.
Lesson 1: Re-Engagement Overview Lesson 2: Marketing campaign Buildings (Re-Engagement) Lesson 3: Audiences (Re-Engagement) Lesson 4: Pages To Drive Site visitors To (Re-Engagement) Lesson 5: Copy Variations at Re-Engagement Lesson 6: Artistic Examples (Re-Engagement) Lesson 7: Tying It All Collectively (Re-Engagement) Module 4: Backside Of Funnel – Remarketing For Scaling & Gross sales
This module reveals how to remarket to prospects after they’ve taken an motion that’s off the Facebook platform. Possibly they visited your web site or another web page, now you’ll find out how to “comply with them” with partaking adverts that drive conversions and herald gross sales.
Lesson 1: Remarketing Overview Lesson 2: Marketing campaign Buildings (Remarketing) Lesson 3: Remarketing Audiences & Adsets – Clarification Lesson 4: Remarketing Audiences & Adsets – Execution Lesson 5: Pages To Drive Site visitors To (Remarketing) Lesson 6: Artistic & Copy Examples (Remarketing) Lesson 7: Tying It All Collectively (Remarketing) Module 5: Advert Artistic That Constantly Converts
Module 5 will stroll you thru the confirmed “Advert Artistic Framework” Nick and his staff use for each single shopper. You’ll be taught which copy to use, the suitable manner to use photos and movies, and precisely how to make a seamless consumer expertise all through the entire course of.
Lesson 1: How To Construction Excessive-Changing Advert Artistic Lesson 2: The Most Efficient Advert Copy Formulation Lesson 3: Breaking Down Advert Artistic (Picture Or Video) Lesson 4: Message Match – Between Advert & Touchdown Web page Lesson 5: Branding Ads vs Direct Response Ads Lesson 6: “The Company Replacer Toolkit” Module 6: Troubleshooting Frequent Issues & Avoiding Expensive Errors
By the tip of this module, you’ll have the arrogance and troubleshooting framework to dive in and clear up any drawback that arises. You’ll be outfitted with a confirmed framework on how to method any advert points or issues that may pop-up in your journey.
Lesson 1: How to Troubleshoot Correctly Lesson 2: The 6 Most Frequent Roadblocks & How To Repair Them Lesson 3: Completely different Dashboards to Look At When Troubleshooting Lesson 4: Utilizing The “Make Good Selections Formulation” Lesson 5: The 7 Lethal Sins of Disapproved Ads Lesson 6: What If It’s Not The Advert’s Fault? Lesson 7: How To Run Ads In the direction of Main Occasions Lesson 8: The Roadmap: Who To Hear To? Lesson 9: Bringing It All Collectively Module 7: How to Thrive within the New Facebook
Lesson 1: Introduction to Facebook Ads 2.0 Lesson 2: Introducing Phoenix Ha Lesson 3: What Actually Modified with Facebook Ads? Lesson 4: Reclaim the Energy of 1st Celebration Information Lesson 5: Introduction to the 9 Facebook Promoting Methods Lesson 6: Technique Pillar #1: Drive Site visitors Lesson 7: Technique Pillar #2: Enhance Conversion Lesson 8: Technique Pillar #3: Maximize Lifetime Worth Module 8: Artistic and Ways
Lesson 1: Nick Shack’s Whitelist Influencers Technique Half 1 Lesson 2: Nick Shack’s Whitelist Influencers Technique Half 2 Lesson 3: Introducing Jordan Menard Lesson 4: Artistic Overview Lesson 5: Static Ads Lesson 6: Narrative Ads Lesson 7: Artistic Testing Lesson 8: Pitchfork Lesson 9: Handbook Bidding Lesson 10: Benefit Purchasing+
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