Mindworx – Behavioral Economics & Psychology in Marketing

Curriculum (Google Drive Proof)

Mindworx - Behavioral Economics & Psychology in Marketing

Folders

01 - Welcome

02 - What is Behavioral Economics

03 - Analyze the Decision Making Context

04 - Drivers of Behavior

05 - Choice Architecture

06 - Perception of Price and Product

07 - Test and Iterate

08 - Marketing Tools

09 - Case Studies

10 - Thank You

11 - Worksheets

01 - Welcome

Files

#12402 - 'MINDWORX Academy'.jpg

01 - Welcome to the course.mp4

02 - What is Behavioral Economics

Files

2-Introduction to Behavioral Economics - MINDWORX Academy.mp4

3-Why Behavioral Economics in Marketing - part 1 - MINDWORX Academy.mp4

4-Why Behavioral Economics in Marketing - part 2 - MINDWORX Academy.mp4

5-Why Behavioral Economics in Marketing - part 3 - MINDWORX Academy.mp4

03 - Analyze the Decision Making Context

Files

6-Analyze the Decision-making Context - MINDWORX Academy.mp4

04 - Drivers of Behavior

Files

7-Introduction to Drivers of Behavior - MINDWORX Academy.mp4

8-Uncertainty - MINDWORX Academy.mp4

9-Social Proof - MINDWORX Academy.mp4

10-Reciprocity - MINDWORX Academy.mp4

11-Perceived Effort - MINDWORX Academy.mp4

12-Loss Aversion - MINDWORX Academy.mp4

05 - Choice Architecture

Files

13-Introduction to Choice Architecture - MINDWORX Academy.mp4

14-Friction - MINDWORX Academy.mp4

15-Choice overload - MINDWORX Academy.mp4

16-Defaults - MINDWORX Academy.mp4

17-Salience - MINDWORX Academy.mp4

18-Creativity and Behavioral Economics - MINDWORX Academy.mp4

06 - Perception of Price and Product

Files

19-Introduction to Perception of Price and Product - MINDWORX Academy.mp4

20-Fairness - MINDWORX Academy.mp4

21-Anchoring - MINDWORX Academy.mp4

22-Decoy and Middle Option - MINDWORX Academy.mp4

23-Power of Free - MINDWORX Academy.mp4

07 - Test and Iterate

Files

24-Test and Iterate - MINDWORX Academy.mp4

08 - Marketing Tools

Files

25-Iconosquare - MINDWORX Academy.mp4

26-CrazyEgg - MINDWORX Academy.mp4

09 - Case Studies

Files

27-Lemonade by Dan - MINDWORX Academy.mp4

28-Bathroom Scale by Dan - MINDWORX Academy.mp4

29-Direct Mail Campaign by Rory - MINDWORX Academy.mp4

30-Babies of the Borough by Sam - MINDWORX Academy.mp4

31-Call Center Scripts by Sam - MINDWORX Academy.mp4

32-Better Hand Hygiene by Sam - MINDWORX Academy.mp4

33-Selling French Fries by Sam - MINDWORX Academy.mp4

34-Designing Job Ads by Matej - MINDWORX Academy.mp4

35-Sales Funnel Conversions by Matej - MINDWORX Academy.mp4

36-Landing Page by Matej - MINDWORX Academy.mp4

37-Creating Healthy Habits by Matej - MINDWORX Academy.mp4

10 - Thank You

Files

38-Thank you - MINDWORX Academy.mp4

11 - Worksheets

Files

MWA_Anchoring.pdf

MWA_ChoiceOverload.pdf

MWA_Decoy.pdf

MWA_Defaults.pdf

MWA_Fairness.pdf

MWA_Foreword.pdf

MWA_Friction.pdf

MWA_Loss-aversion.pdf

MWA_Perceived-effort.pdf

MWA_PowerOfFree.pdf

MWA_Reciprocity.pdf

MWA_Salience.pdf

MWA_Social-proof.pdf

MWA_TestAndIterate.pdf

MWA_Uncertainty.pdf

Mindworx – Behavioral Economics & Psychology in Marketing

Behavioral Economics & Psychology in Marketing
On-line masterclass
Which can set you aside
Transform the way you consider advertising
Measurably enhance your outcomes
What’s this Masterclass about?
This Masterclass reveals precisely the right way to use insights from 4 many years of analysis in client psychology and behavioral economics to extend conversions.
You’ll get a step-by-step framework on the right way to apply 24 strongest psychological ideas into your adverts, touchdown pages, emails, gross sales funnels and every part in between.
Produced in 4 totally different components of the world
2 years in the making
Created by world’s main specialists in the sphere
What you get in the Masterclass
Step-by-step framework on the right way to apply 24 strongest ideas from client psychology and behavioral economics to extend conversions:
The core format and foundation for the entire Masterclass. Every video is crammed filled with useful, immediately relevant information from 4 world-class specialists.
Customized-created for this Masterclass. It provides a wealth of useful insights to the video lectures — together with helpful suggestions and enjoyable information that add depth and richness to your understanding of client psychology.
Step-by-step framework ADAPT on the right way to apply behavioral insights and a set of guiding questions associated to every precept. These questions will direct you in the direction of options you wouldn’t in any other case consider.
Every precept is illustrated by a variety of enterprise examples and case research. This fashion you’ll instantly see how the ideas might be utilized and what outcomes they carry.
One other strategy to spotlight your new expertise (and sign your upgraded value to your shoppers, clients, colleagues, and executives), issued upon finishing the Masterclass and passing the ultimate quiz.
Who’s it for?
It’s best for you if…
You’re a marketer and also you need to improve conversion charges of touchdown pages and gross sales funnels
You’re a contract advisor and also you need to get forward of the competitors and produce new insights to your shoppers
It is advisable design performing B2B or B2C advertising and gross sales methods
You write copy for web sites, direct emails, on-line adverts, and many others
You’re a behavioral economics practitioner and also you search for new case research and inspirations
Why “Behavioral Economics” in advertising?
Merely put, behavioral economics is a completely sensible area about how individuals make choices and what drives their habits. It provides you the instruments to grasp, predict, and affect them.
So long as you do your small business with people, you’ll without end profit from this data.
Due to this Masterclass, you’ll be taught:
That 90 — 95% of buy choices are unconscious. And the right way to form these choices.
What’s occurring in your clients’ minds. And how one can simply affect what they purchase, the place they click on or how they react.
How you can use the examined & confirmed findings to enhance your outcomes.
Who’re your instructors?
On this Masterclass you get entry to 4 of the world’s main specialists in behavioral economics at present. And their mixed experience which they’ve spent many years to amass, check and excellent — whereas shaping shopping for choices for a few of the largest corporations on the market.
Masterclass content material in element
The 8 hours of content material are divided into 7 chapters.
Every chapter accommodates a number of video lectures accompanied by data crammed eBooks.
How you can get essentially the most out of the Masterclass?
First watch the video lecture (10 — 20 minutes)
Then learn the corresponding eBook (20 — 30 pages).
Listed below are the 7 chapters:
What’s BE and why does it matter for entrepreneurs?
Increasingly, advertising and communication have gotten a science. A science about what makes clients tick, how they behave and make choices. Right here, Rory will clarify why entrepreneurs should study behavioral economics and why normal approaches to advertising and promoting are slowly dying.
Full of unusual examples, astonishing case research and eye-opening insights, all wrapped in Rory’s unmistakable humorousness.

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