Name

01-SECTION 1 - Introduction to PPC

02-SECTION 2 - Understanding Campaigns

03-SECTION 3 - Targeting and Match Types

04-SECTION 4 - Research and Product Ranking

05-SECTION 5 - Reports and Optimization

06-SECTION 6 - Analytics and Data Interpretation

07-SECTION 7 - Demand Side Platform DSP

01-The_Goal_of_PPC.mp4

02-PPC_Overview.mp4

01-General_Strategy.mp4

02-How_Buyer_Psychology_affects_PPC.mp4

03-The_Different_Types_of_Ads_on_Amazon.mp4

04-Campaign_Manager_Overview.mp4

05-Creating_a_Campaign.mp4

06-Campaign_Naming_Convention.mp4

07-Campaign_Bidding_Strategies.mp4

08-Auto_Campaign.mp4

09-Manual_Keyword_Campaigns.mp4

10-Exact_Campaigns.mp4

11-Broad_Campaign.mp4

12-Phrase_Campaigns.mp4

13-Product_Targeting_Campaign.mp4

14-Category_Targeting_Campaign.mp4

01-Product_Targeting_Based_on_Auto.mp4

02-Product_Targeting_Based_on_Amazon_Suggestions.mp4

03-Product_Targeting_Based_on_Who_is_Targeting_Us.mp4

04-Product_Targeting_based_on_Adjacent_Categories.mp4

05-Product_Targeting_Based_on_Competitors.mp4

06-Brand_Campaigns.mp4

07-Brand_Protection_Campaigns.mp4

01-Helium_10_Keyword_Research.mp4

02-Why_You_Should_Continously_Launch_New_Campaigns.mp4

03-PPC_Launch_Strategy.mp4

04-Using_PPC_to_Upsell.mp4

05-Using_PPC_to_Rank.mp4

06-Tracking_Organic_Ranking.mp4

07-Using_PPC_to_Influence_Organic_Rank.mp4

01-Search_Term_Report_Explained.mp4

02-Adding_Negatives_from_STR.mp4

03-Launching_Profitable_Search_Terms_from_STR.mp4

04-Negative_Keywords.mp4

05-How_to_Handle_Bleeders.mp4

06-Optimizing_Bids_in_Campaign_Manager.mp4

07-Bulk_Sheets_Explained.mp4

08-Bulk_Sheet_Optimization_Parameters.mp4

09-Bulk_Sheets_Optimization.mp4

10-Main_Sales_Drivers.mp4

11-Advertised_Product_Report.mp4

12-Placement_Reports.mp4

13-Placement_Optimization.mp4

14-Continuous_Improvement.mp4

15-Refreshing_Bids_Everytime_Listing_is_Optimized.mp4

16-Weekly_Optimization_Process.mp4

01-Calculating_Cost_Per_Conversion.mp4

02-Calculating_ACOS_and_TACOS.mp4

03-Sessions_and_Unit_Session_Percent.mp4

04-Tracking_Sessions_and_Unit_Session_Percentage.mp4

05-Building_an_Analytics_Tracker.mp4

06-Different_Scenarios_in_Analytics.mp4

01-What_is_Amazon_DSP.mp4

02-DSP_Creatives.mp4

03-Creatives_-_La_Pura.mp4

04-LaPra_Attaching_Creatives.mp4

05-Dynamic_Creative_Creation_Pt.1___40_Standard_Desktop__41.mp4

06-Dynamic_Creative_Creation_Pt2___40_AAp_O_O__41.mp4

07-DSP_Line_items.mp4

08-Lapura_-_Line_Item_Creation.mp4

09-DSP_Orders.mp4

10-LaPura_Creating_an_Order.mp4

11-DSP_Audiences.mp4

12-Audiences_La_Pura.mp4

13-Audience_Creation.mp4

14-DSP_Supply_Sources.mp4

15-LaPura_Create_Advertiser.mp4