MeasureSchool – MeasureMasters
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Last Updated Date: 08-11-2023
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Course Size: 113.9 GB
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My Drive DataMeasureSchool – MeasureMasters
My Drive DataMeasureSchool – MeasureMasters01-MeasureSummit 2022
My Drive DataMeasureSchool – MeasureMasters01-MeasureSummit 202201-Day 1
My Drive DataMeasureSchool – MeasureMasters02-Looker Studio Foundations
Are you here to solve your next
conversionbuttonformattribution tracking problem?
Well, maybe that’s not the right question to be asking.
You see, when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.
But the thing is, the more tracking you install, and the more data you collect…
You can quickly end up being data-drowned, instead of data-driven.
Raise your hand if you’ve ever setup a new campaign or taken on a new client or project and found yourself..
Unsure where to start with setting up tracking or knowing which KPI’s are even relevant.
Staring at a sea of data and tables unable to make sense of what the data is telling you.
Unclear how to explain or communicate which changes or optimizations are needed to move the needle.
You’re most certainly not alone. Here’s why…
As marketers we just want instant results – that next hack that will grow our business.
Most people think that measurement is all about installing
pixels, and tracking codes and finding the next hack,
tweak or tool that’s going to magically make all your
marketing take off.
But measurement is about looking at data as an
an interconnected story that shows how your prospects
are responding to your marketing so that you can keep
a conversation moving and lead potential customers
towards a sale.
So whilst knowing all the newest tools and hacks are cool, what really turns you into an ROI generating asset to any business is knowing exactly where to look to drive growth and results.
An Approach to Analytics That Works
Measurement is a strategic approach to analytics that delivers the insights you need to make decisions that move the needle.
Here at Measure School, we call this The Journey to Measure Mastery.
STEP 1: Measure What Matters
With a clear plan of action before you start messing with any
tools, you’re able to setup tracking yourself and measure only the most crucial KPls that are relevant to your business.
You need to master:
Planning your Measurement Strategy
Implementing Tracking
Audit and maintain your Implementation
STEP 2: Uncover Insights
Raw data doesn’t tell you much, but with the skills to ask the right questions, you’re able to uncover valuable insights, translate them into reports & dashboards which tell a clear story of your customer behaviour.
You need to master:
Creating Data Reports
Analysing data
Building a data habit
STEP 3: Translate Into Action
Activating your data is about turning your insights into
results. With a clear picture of what your data is telling you,
you know how, when and what to optimize to drive results
and confidently communicate these recommendations to
get decision-makers on board.
You need to master:
Building compelling Data Visualizations
Data Story-Telling
Moving people to data decision making
Now, the reality of measurement is that even with a clear path to follow, it’s an industry that changes as fast as you can keep up,
…and let’s be honest, can be complicated.
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