Khalid M – Facebook Marketing School
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Last Updated Date: 08-11-2020
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Khalid M - Facebook Marketing School (3.76 GB)
Last Updated Date: 08-11-2020
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Khalid M - Facebook Marketing School
Folders
Facebook Ads Training - Lessons from a Former Facebook Employee
Facebook Ads Training - Lessons from a Former Facebook Employee
Folders
01-Introduction
02-Facebook's Ad Ecosystem
03-How to WIN the Facebook ad auction
04-What the Best Advertisers Do
05-How to Build Amazing Ads
06-Newly Added Content!
07-Conclusion
Facebook Ads Training - Lessons from a Former Facebook Employee
01-Introduction
- 02-Brands Built Entirely on Facebook & Instagram - What do They Know-.mp4
- 03-About Me.mp4
- 04-What You'll Learn in this Course.mp4
- 04-What You'll Learn in this Course.pdf
- 05-Agenda for This Course.mp4
- 05-Screen Shot 2019-12-19 at 5.56.30 PM.png
02-Facebook's Ad Ecosystem
- 01-Facebook's Ad Ecosystem and the 10 Year Roadmap.mp4
- 01-Welcome!.mp4
- 02-Beyond the Facebook Blue App.mp4
- 02-Screen Shot 2019-12-18 at 4.13.35 PM.png
- 02-Screen Shot 2019-12-18 at 4.13.59 PM.png
- 03-Cross-Channel, Cross-Device, Identity Tracking.mp4
- 04-Screen Shot 2019-12-18 at 4.31.57 PM.png
- 04-The Emergence of Digital Native Companies, Built on Facebook and Instagram.mp4
- 05-Programming the Right Instructions- Campaign Objectives.mp4
- 06-Modern Problems Require Modern Solutions.mp4
- 07-ad ecosystem quiz! _ khalid h's facebook marketing school.pdf
- 08-NEW- Ads Manager Part 1- Beginner 101, Navigation, and Reporting.mp4
- 08-NEW_ Ads Manager Part 1_ Beginner 101, Navigation, and Reporting.pdf
- 09-NEW- Campaign Structures- Evolving From Basic to Advanced.mp4
03-How to WIN the Facebook ad auction
- 01-How the Facebook Ad Auction Works.mp4
- 02-Screen Shot 2019-12-24 at 12.15.05 PM.png
- 02-The Underlying Auction Formula That Runs EVERYTHING .mp4
- 03-How to Win at the Auction.mp4
- 03-Screen Shot 2019-12-13 at 3.03.07 PM.png
- 04-Minimizing Constraints on Delivery .mp4
- 05-Why are Lookalike Audiences So Powerful-.mp4
- 06-Building a Robust Lookalike Targeting Strategy.mp4
- 06-Screen Shot 2019-12-15 at 11.00.20 AM.png
- 06-Screen Shot 2019-12-15 at 11.00.27 AM.png
- 07-NEW- A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager) .mp4
- 08-The 'Learning Stage' of Optimization .mp4
- 09-Preventing 'Significant Edits' & Learning Resets.mp4
- 09-Screen Shot 2019-12-15 at 12.56.59 PM.png
- 10-What Exactly is the Facebook Pixel- Why is it a MUST-.mp4
- 11-Facebook Pixel Implementation Principles.mp4
- 11-Screen Shot 2019-12-15 at 3.39.15 PM.png
- 12-Placement Liquidity (Automatic Placements & Asset Customization) .mp4
- 13-Post-Click User Experience .mp4
- 13-Screen Shot 2019-12-15 at 3.50.49 PM.png
- 14-Key Takeaways.mp4
- 14-Screen Shot 2019-12-15 at 3.51.03 PM.png
- 15-ad auction quiz! _ khalid h's facebook marketing school.pdf
04-What the Best Advertisers Do
- 01-Who are the Best- Why Should We Care What They Do.mp4
- 02-The Automation Mindset .mp4
- 03-5 Principles to Remember.mp4
- 03-Screen Shot 2019-12-19 at 10.58.14 AM.png
- 04-1. Automated Account Structures.mp4
- 04-Screen Shot 2019-12-19 at 11.18.53 AM.png
- 05-2. A) Campaign Budget Optimization .mp4
- 05-Screen Shot 2019-12-19 at 11.51.38 AM.png
- 06-2. B) Example of Campaign Structure.mp4
- 06-Screen Shot 2019-12-19 at 1.20.07 PM.png
- 07-3. A) Bid-Constrained vs Budget-Constrained.mp4
- 08-3. B) Manual Bidding - How Do You Do It-.mp4
- 09-3. C) Manual Bidding - How Does It Actually Work-.mp4
- 09-Screen Shot 2019-12-19 at 1.18.23 PM.png
- 10-3. D) Manual Bidding Examples - How to Choose the Right Bid Amount .mp4
- 10-Screen Shot 2019-12-19 at 12.59.01 PM.png
- 11-3. E) Advanced Bidding Strategy with LTV Cohorts .mp4
- 11-Screen Shot 2019-12-19 at 1.35.08 PM.png
- 12-3. F) Cost Cap vs Bid Cap vs Target Cost Bidding.mp4
- 13-4. Laser Focused on Signal Volume .mp4
- 13-Screen Shot 2019-12-19 at 1.36.27 PM.png
- 14-5. Fully Leveraged Targeting Capabilities.mp4
- 15-Key Takeaways .mp4
- 15-Screen Shot 2019-12-19 at 2.18.54 PM.png
- 16-what the best advertisers do - quiz! _ khalid h's facebook marketing school.pdf
05-How to Build Amazing Ads
- 01-The Mobile Attention Span .mp4
- 02-Creative Best Practices and Considerations.mp4
- 03-Stories Feed Video Static = Winning Combination.mp4
- 04-Deconstructing Excellent Ads - Part 1 .mp4
- 05-Deconstructing Excellent Ads - Part 2.mp4
- 06-Deconstructing Excellent Ads - Part 3.mp4
- 07-Adding Motion to Static Images (Cinemagraphs).mp4
- 08-The Ad Library - An Incredible Tool No-one Knows About .mp4
- 08-The Ad Library - An Incredible Tool No-one Knows About.pdf
- 09-Animoto - My Choice for Building Great Ads .mp4
- 09-Animoto - My Choice for Building Great Ads.pdf
- 10-Creative Hub Gallery - For Inspiration & Exploring New Formats.mp4
- 10-Creative Hub Gallery - For Inspiration & Exploring New Formats.pdf
- 11-Native Ads Manager Editor - Quick & Easy Templates.mp4
- 12- Canva - General Design Resource with Templates .mp4
- 12- Canva - General Design Resource with Templates.pdf
- 13-Key Takeaways .mp4
- 13-Screen Shot 2019-12-19 at 4.06.55 PM.png
- 14-how to build amazing ads - quiz! _ khalid h's facebook marketing school.pdf
06-Newly Added Content!
- 01-Lead Ads Part 1- What are Lead Ads & Who Should Use Them- .mp4
- 02-Lead Ads Part 2- Why Use Lead Ads-.mp4
- 03-Lead Ads Part 3- Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips.mp4
- 04-Lead Ads Part 4- Best Practices.mp4
- 05-eCommerce Campaign Structure Guide.mp4
- 06- Dynamic Creative- Super-Easy, Automated Ad Creation.mp4
- 07-Ad Policy Part 1- Policy Compliance.mp4
- 08-Ad Policy Part 2- Preventing Disables, Appeals, Limiting Impact on Business, and More.mp4
- 09-Scaling Ad Spend Part 1- Case Study + Prerequisites.mp4
- 10-Scaling Ad Spend Part 2- How I Scale, Scaling Tactics, and Leaky Buckets.mp4
- 11-The Audience Overlap Analysis Tool.mp4
- 12-Conversion Optimization Windows.mp4
- 13-COLD Starts- How to Start with No Data, the Cascading Method.mp4
- 14-Dynamic Ads Part 1- Intro, Benefits, and Requirements.mp4
- 15-Dynamic Ads Part 2- Step-by-Step Tutorial.mp4
07-Conclusion
- 01-Congrats on Finishing the Course! .mp4
- 01-Congrats on Finishing the Course! .pdf
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