Kevin Rogers (CopyChief) – The Copywriting Crossroads Summit 2023

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Kevin Rogers (CopyChief) – The Copywriting Crossroads Summit 2023

Copywriting Crossroads Summit 111 Day Playbook.pdf

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Kevin Rogers (CopyChief) – The Copywriting Crossroads Summit 2023 Download The Copywriting Crossroads At Which We Stand
It’s time to REDEFINE what it means to be a “copywriter” in 2024 and past.
A Copywriter is NO LONGER:
✗ Web page filler (information-based articles and posts)
✗ Title author (Social posts, movies, podcasts, taglines)
✗ Content material Supplier (Weblog posts, podcast present notes, website positioning)
A Copywriter GOING FORWARD is a:
✓ Researcher (Seeing past the info and interesting in dialogue)
✓ Storyteller (Discovering and telling nuanced tales related to the shopper)
✓ Strategist (Planning campaigns with actual time market circumstances)
✓ Resonator (Guiding voice of brand name and the human voices behind the model)
✓ Connector (Participating as a human with the market to grasp core wishes)
✓ Convertor (Using know, like, belief, and urgency to transform the sale)