Julian Cole – Planning Dirty Academy
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Last Updated Date: 08-11-2020
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Course Size: 6.52 GB
$999- 96%
Curriculum (Google Drive Proof)
Julian Cole - Planning Dirty Academy
Folders
01-Planning Dirty Academy
02-Products
01-Planning Dirty Academy
Files
01-Welcome to the Planning Dirty Academy.mp4
01-welcome to the planning dirty academy.pdf
02-Art of Questioning Clients (Alex Murrell).mp4
02-Art of Questioning Clients (Alex Murrell).pdf
03-How To Write Creative Briefs.mp4
03-How To Write Creative Briefs.pdf
04-Snapchat Ad Units Added to Platform Playbook.mp4
05-Burning Questions - 10 Person Group Meetings.pdf
06-Strategy Scalpel - Ep.1 Facebook.mp4
06-Strategy Scalpel - Ep.1 Facebook.pdf
07-Proactive Strategy In The Time Of COVID-19.mp4
08-What is Communications Planning-.mp4
08-What is Communications Planning.pdf
09-5 Steps To A Tactical Briefs.mp4
09-5 Steps To A Tactical Briefs.pdf
10-Biggest Mistake Junior Planners Make.mp4
10-Biggest Mistake Junior Planners Make.pdf
11-Strategy Review - Minnesota Winter Festival.mp4
11-Strategy Review - Minnesota Winter Festival.pdf
12-Strategy Blank Checks.mp4
12-Strategy Blank Checks.pdf
13-Redd's Apple Ale - Strategy Feedback.mp4
14-Understanding Category Entry Points.mp4
14-Understanding Category Entry Points.pdf
15-Managing Downtime.mp4
15-Managing Downtime.pdf
16-How Advertising Works.mp4
16-How Advertising Works.pdf
17-Managing Planners.mp4
17-Managing Planners.pdf
18-10 minute insight trick.mp4
18-10 minute insight trick.pdf
19-Strategy In An Hour - Lawn Exercise.mp4
19-Strategy In An Hour - Lawn Exercise.pdf
20-Opening Moves- Dakota Green.mp4
20-Opening Moves-Dakota Green.pdf
21-Private Facebook Group and Comms Planning Questions.pdf
02-Products
Folders
01- Launch Into Strategy (Strategist Level) by Julian Cole
02-Articulating an Idea
03-Being Strategic About Resourcing
04-Best Strategy Papers (10 Case Studies)
05-Better Questions for Bigger Ideas
06-Brainstorm Bible
07-Brand Actions Library 2018
08-Brand Actions Library 2019
09-Brand Planning, Comms Planning and Media Planning Explained
10-Campaign Ecosystems
11-Cheatsheet Data Sources
12-Comms Planning Stats
13-Communication Frameworks
14-Consumer Journey Mapping
15-Creative Briefing Course
16-Creative Ideas on Tiny Budgets (100 Ideas)
17-Day 1 Advice for CSOs
18-Day 1 Advice for New Heads of Strategy
19-Day 1 Advice for New Planners
20-Designing Desire
21-Designing Presentations
22-Designing a Department Team
23-Emotional Messaging
24-Finding your Strategy Confidence
25-First Brand Responses to COVID-19
26-Framework Factory
27-Giving Creative Feedback
28-Growth Matrix
29-How Advertising Works
30-How Agencies Make Money
31-How to Work with Creatives
32-How to Work with Media Agencies
33-How to Write Short & Sharp Strategy
34-How to talk about money and raises
35-Innovation Campaign Checklist
36-Insights Training
37-Interagency Collaboration
38-Managing Planners
39-Marketing Podcast Megalist
40-Opening Moves - Attacking a Client Brief
41-Planners Template
42-Planning Hype
43-Platform Playbook
44-Politics 101
45-Setting a Strategy Department Vision
46-Strategy In Under An Hour - Lawn Example
47-Strategy Interview Questions
48-Strategy Kick Off Questions
49-Strategy Kick-Off Toolkit
50-Strategy Mate
51-Strategy Review
52-Tips For Briefing Remotely
53-Transition into Strategy
54-What Clients Want
55-What is Strategy
56-Writing Better Presentations
57-Strategy mate
58-Cogs of Marketing Effectiveness
59-Creative Brief Template - Sacred Six
60-Strategy Scalpel
61-Proactive Strategy
62-Creative Campaigns In A Recession
01-Planning Dirty Academy
- 01-Welcome to the Planning Dirty Academy.mp4
- 01-welcome to the planning dirty academy.pdf
- 02-Art of Questioning Clients (Alex Murrell).mp4
- 02-Art of Questioning Clients (Alex Murrell).pdf
- 03-How To Write Creative Briefs.mp4
- 03-How To Write Creative Briefs.pdf
- 04-Snapchat Ad Units Added to Platform Playbook.mp4
- 05-Burning Questions - 10 Person Group Meetings.pdf
- 06-Strategy Scalpel - Ep.1 Facebook.mp4
- 06-Strategy Scalpel - Ep.1 Facebook.pdf
- 07-Proactive Strategy In The Time Of COVID-19.mp4
- 08-What is Communications Planning-.mp4
- 08-What is Communications Planning.pdf
- 09-5 Steps To A Tactical Briefs.mp4
- 09-5 Steps To A Tactical Briefs.pdf
- 10-Biggest Mistake Junior Planners Make.mp4
- 10-Biggest Mistake Junior Planners Make.pdf
- 11-Strategy Review - Minnesota Winter Festival.mp4
- 11-Strategy Review - Minnesota Winter Festival.pdf
- 12-Strategy Blank Checks.mp4
- 12-Strategy Blank Checks.pdf
- 13-Redd's Apple Ale - Strategy Feedback.mp4
- 14-Understanding Category Entry Points.mp4
- 14-Understanding Category Entry Points.pdf
- 15-Managing Downtime.mp4
- 15-Managing Downtime.pdf
- 16-How Advertising Works.mp4
- 16-How Advertising Works.pdf
- 17-Managing Planners.mp4
- 17-Managing Planners.pdf
- 18-10 minute insight trick.mp4
- 18-10 minute insight trick.pdf
- 19-Strategy In An Hour - Lawn Exercise.mp4
- 19-Strategy In An Hour - Lawn Exercise.pdf
- 20-Opening Moves- Dakota Green.mp4
- 20-Opening Moves-Dakota Green.pdf
- 21-Private Facebook Group and Comms Planning Questions.pdf
02-Products
01- Launch Into Strategy (Strategist Level) by Julian Cole
01-What Is Strategy
- 01-What is Strategy_ (Academy).pdf
- 02-What is Strategy.mp4
02-Writing A Strategy
- 01-Strategy Blank Check.mp4.mp4
- 02-Strategy Blank Checks (Google Slides).pdf
- 03-Strategy Blank Checks.pdf
03-Writing A Creative Brief
- 01-10 Examples of GTB Creative Brief .pdf
- 02-Creative Briefing GET_TO_BY.mp4
- 03-GET-TO-BY Brief Writing Presentation.pdf
04-Different Type of Planners
- 01-Brand Planner Comms Planner Media Planner.mp4
- 02-Brand, Comms and Media Planner (Academy) (2).pdf
05-Transitioning Into Strategy
- 01-Transition into Strategy.mp4
- 02-Transitioning Into Strategy - 6 Month Roadmap (Academy).pdf
06-Helpful Strategy Resources
- 01-Strategy Mate.pdf
- 02-Framework Factory (Academy Explained).pdf
- 03-DAY 1 PLANNING DIRTY.pdf
- 04-Data Cheatsheet.pdf
- 05-Brand Actions Library.pdf
- 06-Essential Strategy Reading Guide.pdf
07-Managing Downtime
- 01-Managing Downtime Lesson.mp4
- 02-Sign Up To The Planning Dirty Academy.pdf
- 03-Managing Downtime (Google Slides).pdf
- 04-Managing Downtime Academy.pdf
- 05-Trend Report Example.pdf
- 06-Creative Brief Example.pdf
- 07-Thought Leadership Piece - Book Review Byron Sharp.pdf
02-Articulating an Idea
01- Articulating an Idea
- 01-Articulating an Idea.mp4
- 02-How To Articulate An Idea Academy.pdf
03-Being Strategic About Resourcing
- 01-Being Strategic About Resourcing.pdf
04-Best Strategy Papers (10 Case Studies)
- 01-10 of the best Strategy Papers.pdf
05-Better Questions for Bigger Ideas
- 01-Better Questions for Bigger Ideas.pdf
06-Brainstorm Bible
- 01-Brainstorm Bible.pdf
07-Brand Actions Library 2018
- 01-Brand Actions Library 2018.pdf
08-Brand Actions Library 2019
- 01-100-Best-Social-Ads.pdf
- 01-Brand Actions Library 2019.pdf
- 01-[].pdf
09-Brand Planning, Comms Planning and Media Planning Explained
- 01-Brand, Comms and Media Planning Explained.mp4
- 02-Brand, Comms and Media Planner (Academy) .pdf
10-Campaign Ecosystems
01-Creating A Campaign Ecosystem
- 01-Campaign Ecosystems Lesson.mp4
- 02-Campaign Ecosystem (Google Slides).pdf
- 03-Framework Factory-(50 Examples of Frameworks or Ecosystems).pdf
- 04-Consumer Journey Mapping.pdf
- 05-Sign Up To The Planning Dirty Academy.pdf
02-Build Out An Idea
- 01-Storify An Idea.mp4
- 02-Storify The Idea (Academy).pdf
11-Cheatsheet Data Sources
- 01-Cheatsheet Data Sources.pdf
12-Comms Planning Stats
- 01-Comms Planning Stats.pdf
- 01-Comms Planning Stats.png
13-Communication Frameworks
- 01-How to Create a Comms Framework.mp4
- 02-How to Create a Comms Framework (Academy).pdf
- 03-Exercise - RX Bars Comms Framework.mp4
- 04-RX Bars Comms Framework.pdf
14-Consumer Journey Mapping
- 01-Consumer Journey Mapping Lesson.mp4
- 02-Consumer Journey Mapping (1).pdf
15-Creative Briefing Course
01-Sacred Six - Creative Brief Format
- 01-How To Write A Creative Brief - Seamless Example.m4v.mp4
- 02-Creative Brief Template & Case Studies.pdf
- 03-Barbie Inspiring Girls (1).pdf
- 04-Lysol Protect Like A Mother (1).pdf
- 05-Seamless (1).pdf
02-Creative Brief - GET
- 01-Creative Briefing - GET_TO_BY.mp4
- 02-GET_TO_BY Brief Writing (1).pdf
- 03-10 Examples of GTB Creative Brief (Academy).pdf
- 04-10 Briefs From 2020 SuperBowl .pdf
03-Tactical Brief
- 01-5 Steps Creative Brief to Tactical Brief.mp4
- 02-Tactical Brief (Google Slides).pdf
- 03-Mapping The Consumer Journey Lesson.pdf
- 04-Framework Factory Deck.pdf
- 05-Snickers Super Bowl Commercial 2020 Luis Guzman Fix The World.mp4
- 06-Tactical Brief (Academy).pdf
04-Biggest Mistake With GTB Brief
- 01-Number 1 Mistake Junior Planners Make.mp4
- 02-Biggest Mistake Made With Junior Planners.pdf
- 03-Biggest Mistake With GTB (Google Slides).pdf
05-Bonus- Giving Creative Feedback
- 01-Giving Creative Feedback.pdf
16-Creative Ideas on Tiny Budgets (100 Ideas)
- 01-100 Creative Ideas on Tiny Budgets.pdf
17-Day 1 Advice for CSOs
- 01-Day 1 Advice for CSOs.pdf
18-Day 1 Advice for New Heads of Strategy
- 01-Day 1 Advice for New Heads of Strategy.pdf
19-Day 1 Advice for New Planners
- 01-Day 1 Advice for New Planners (3).pdf
20-Designing Desire
- 01-Designing Desire.pdf
21-Designing Presentations
01-Contents
- 01-Designing Decks.mp4.mp4
- 02-Deck Design 101 (Academy).pdf
22-Designing a Department Team
01-Contents
- 01-Designing a Department Team.mp4
- 01-Head of Planning's Guide to Designing a Department (Academy).pdf
23-Emotional Messaging
- 01-Emotional Messaging.pdf
24-Finding your Strategy Confidence
- 01-Strategy Confidence.mp4
- 02-Finding your Strategy Confidence.pdf
- 03-Strategy Confidence (Speaker Notes) .pdf
- 04-Strategy Confidence Deck (Google Slides).pdf
25-First Brand Responses to COVID-19
- 01-First Brand Responses to COVID-19 (PD).pdf
26-Framework Factory
- 01-(Keynote) Framework Factory.key
- 01-Framework Factory (Academy Explained).pdf
- 01-Screen Shot 2020-03-03 at 4.07.10 PM.png
27-Giving Creative Feedback
- 01-Giving Creative Feedback.pdf
28-Growth Matrix
- 01-Growth Matrix.mp4
- 02-Growth Matrix.pdf
29-How Advertising Works
01-History of Advertising Effectiveness
- 01-How Advertising Works.mp4
- 02-How Advertising Works (Academy) .pdf
- 03-How Brands Grow by Byron Sharp.pdf
- 04-Seducing the Subconscious by Robert Heath.pdf
- 05-Thinking Fast and Slow by Daniel Kahneman.pdf
- 06-THINKING, FAST AND SLOW BY DANIEL KAHNEMAN - ANIMATED BOOK SUMMARY.mp4
- 07-THINKING, FAST AND SLOW BY DANIEL KAHNEMAN - COGNITIVE EASE, CONFIRMATION BIAS, ENDOWMENT EFFECT.mp4
- 08-Long and Short Of It by Binet and Fields.pdf
02-Category Entry Points
- 01-Category Entry Points.mp4
- 02-Category Entry Points (Academy) .pdf
- 03-Category Entry Points (Google Slides).pdf
03-Cogs of Marketing Effectiveness
- 01-Cogs of Marketing Effectiveness (Google Slides).pdf
- 02-The Cogs of Marketing Effectiveness - How momentum creates compounding effects for brands.pdf
30-How Agencies Make Money
01-Contents
- 01-How Agencies Make Money.pdf
- 02-How Agencies Make Money - Academy.pdf
- 03-How Agencies Make Money Tutorial.mp4
31-How to Work with Creatives
- 01-How to Work with Creatives.pdf
32-How to Work with Media Agencies
- 01-How to Work with Media Agencies.pdf
33-How to Write Short & Sharp Strategy
- 01-How to Write Short & Sharp Strategy (PD).pdf
34-How to talk about money and raises
01-Contents
- 01-How to get a raise_ask for money.mp4
- 02-How To Get A Raise (Academy) .pdf
35-Innovation Campaign Checklist
01-Contents
- 01-Innovation Campaign Checklist Lesson.mp4
- 02-Innovation Campaign Checklist Page (Academy).pdf
- 03-Innovation Campaign Checklist (Academy).pdf
- 04-Exercise - Betterment Opening Moves.mp4
- 05-Opening Moves_ Betterment Innovation Idea .pdf
36-Insights Training
01-What Are Insights
- 01-What are insights.mp4
- 02-What are insights (Google Slides).pdf
02-Insight Vs. Observations
- 01-Insight Vs. Observation.mp4
03-Flip - Insight Technique
- 01-What are insights.mp4
- 02-10 Minute Insight Trick.pdf
37-Interagency Collaboration
- 01-Interagency Collaboration.pdf
38-Managing Planners
01-Contents
- 01-Managing Planners.mp4
- 02-Managing Planners - Academy.pdf
- 03-Manager Tools Podcast.pdf
- 04-Setting A Department Vision Course.pdf
39-Marketing Podcast Megalist
- 01-Marketing Podcast Megalist.pdf
40-Opening Moves - Attacking a Client Brief
- 01-PBR Beer - Dakota Green, Former Strategist at Droga5.mp4
- 02-Strategy Scrapbook Template.pdf
41-Planners Template
- 01-Screen Shot 2020-03-03 at 7.34.44 PM(1).png
- 02-Planners Template.pdf
- 03-Planners Template.pptx
42-Planning Hype
- 01-Planning Hype _ Planning Dirty.pdf
- 02-Planning Hype _ Planning Dirty.pptx
43-Platform Playbook
01-Facebook
- 01-Facebook Ad Units (Google Slides).pdf
02-TikTok
- 01-TikTok Ad Units (Google Slides).pdf
03-Instagram
- 01-Instagram Ad Units (Google Slides).pdf
04-Snapchat
- 01-Snapchat Ad Units (Google Slides).pdf
44-Politics 101
- 01-Politics 101 for Strategists.pdf
45-Setting a Strategy Department Vision
01-Contents
- 01-Setting A Department Vision - Academy.pdf
- 02-Setting A Department Vision Tutorial.mp4
46-Strategy In Under An Hour - Lawn Example
01-Contents
- 01-Strategy In Under An Hour - Exercise.mp4
- 02-Strategy In Under An Hour - Lawn Mowing Exercise.pdf
47-Strategy Interview Questions
- 01-Strategist Interview Questions - Academy.pdf
- 02-Strategy Interview Questions.mp4
48-Strategy Kick Off Questions
01-Discovery Questions
- 01-Category Questions.mp4
- 02-Planning Questions (Academy) .pdf
02-The Art Of Questioning Clients (Alex Murrell)
- 01-The Art Of Questioning Client (Alex Murrell).mp4
- 02-Art of Questioning Clients.pdf
49-Strategy Kick-Off Toolkit
01-Introduction
- 01-Strategy Toolkit Introduction.mp4
- 02-Strategy Kickoff Toolkit Introduction.pdf
- 03-Strategy Kick Off Toolkit.pdf
02-Client Kick Off Questions
- 01-Kickoff Call Strategy Checklist.pdf
- 02-Client Kick Off Questions (Google Slides).pdf
- 03-Kickoff Call Strategy Checklist.docx
03-Discovery Questions
- 01-Discovery Questions (Google Slides).pdf
- 02-Discovery Questions (Academy) (1).pdf
04-Strategy Scrapbook
- 01-Strategy Scrapbook.pdf
- 02-Strategy Scrapbook Template (Academy) (1).pdf
- 03-Strategy Scrapbook- Example Xbox Google Slides.pdf
- 04-Strategy Scrapbook (Xbox Example).pdf
- 05-Dakota Green Opening Moves Explaining The Strategy Scrapbook.mp4
- 06-Opening Moves - PBR.pdf
05-Strategy Blank Checks
- 01-Strategy Blank Check.mp4
- 02-Strategy Blank Checks.pdf
- 03-Strategy Blank Checks (Google Slides).pdf
- 04-Jolly Rancher Case Study Review.mp4
06-Special Offer
- 01-Strategy Blank Check.mp4
- 02-Special Code for the Academy.pdf
- 03-Employee Reimbursement Form & Deck.pdf
50-Strategy Mate
- 01-Strategy Mate - Planning Dirty.pdf
51-Strategy Review
01-First Look Creative Deck - Savannah
- 01-First Look Deck - Tom's Of Maine - Savannah.mp4
- 02-First Look - Tom's of Maine.pdf
- 03-Revised Deck First Look_ Tom's of Maine.pdf
02-Redd's Apple Cider - Dipin
- 01-Redd's Feedback.mp4
- 02-Redd's Client Brief.pdf
- 03-Redd's Shopper Strategy.pdf
- 04-Note's On Redd's.pdf
03-Minnesota Strategy Review - Savannah Simms
- 01-Minnesota Strategy Review Part 1.mp4
- 02-GetToBy Minnesota Metro Council.pdf
- 03-Minnesota Strategy Review Part 2.mp4
- 04-GetToBy V2.pdf
- 05-Minnesota Strategy Review Part 3.mp4
- 06-Minnesota Strategy Presentation v1.pdf
- 07-Minnesota Strategy Review Part 4.mp4
- 08-Minnesota Strategy Review - Final Presentation.pdf
52-Tips For Briefing Remotely
- 01-Tips For Briefing Remotely.pdf
53-Transition into Strategy
01-Contents
- 01-Transition into Strategy.mp4
- 02-Transitioning Into Strategy - 6 Month Roadmap (Academy).pdf
54-What Clients Want
- 01-What Clients Want (1).pdf
55-What is Strategy
01-Contents
- 01-What is Strategy Lecture.mp4
- 02-What is Strategy_ (Academy).pdf
56-Writing Better Presentations
01-Contents
- 01-Lesson- How to write better presentations.mp4
- 02-Writing Better Presentations (Google Slides).pdf
- 03-Planner's Template (Link To Downloads).pdf
57-Strategy mate
- 01-Strategy Mate - Planning Dirty.pdf
58-Cogs of Marketing Effectiveness
- 01-The Cogs of Marketing Effectiveness - How momentum creates compounding effects for brands.pdf
59-Creative Brief Template - Sacred Six
01-Creative Brief Template
- 01-Creative Brief Template - Google Docs.pdf
- 02-Sacred Six Creative Brief Presentation.pdf
02-Barbie Example
- 01-Barbie Creative Brief Example (Google Docs).pdf
- 02-Barbie Inspiring Girls.pdf
03-Lysol Example
- 01-Lysol Creative Brief Example.pdf
- 02-Lysol Protect Like A Mother.pdf
04-Seamless Example
- 01-Seamless Creative Brief Example.pdf
- 02-Seamless.pdf
60-Strategy Scalpel
- 01-Facebook - COVID-19.mp4
61-Proactive Strategy
- 01-Proactive Strategy.mp4
62-Creative Campaigns In A Recession
- 01-Creative Campaigns In A Recession.pdf
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