Name

01-Facebook Foundations

02-The Golden Facebook Business Manager Setup

03-Cash Cow Facebook Audiences

04-The Retargeting Labs

05-The Ad Lab

06-The Audience Lab

07-The Optimization Workflow

08-The Scale Lab

01.pdf

01-Facebook Ads vs Other Platforms (Intent vs Interest).mp4

02-Understanding Facebook Business Manager.mp4

03-Understanding Campaign Hierarchy.mp4

04-How To Avoid The Facebook Slap.mp4

04-How To Avoid The Facebook Slap.pdf

05-The -Labs- Of Facebook Ads.mp4

06-The Optimization Schedule & Rules.mp4

07-The 5 Common Ad Statuses & What To Do About Them.mp4

01-Creating Your Business Manager Account.mp4

02-Verifying Business Info.mp4

03-Adding Your Facebook-Instagram Pages.mp4

04-Creating Your Ad Account.mp4

05-Creating Your Facebook Pixel.mp4

06-Adding People To Your Business Manager.mp4

07-Creating Business Asset Groups.mp4

08-Events Manager Settings Setup.mp4

09-Connecting Your Pixel And Catalog To Your Website.mp4

10-Custom Facebook Dashboards Doc.docx

10-Setting Up Your Facebook Custom Dashboards.mp4

01-The 3 Audience Temperatures.mp4

02-Core, Custom and Lookalike.mp4

03-Singles, Stacks, and Layers.mp4

04-Fishing For Cash Cow Audiences.mp4

05-The Ideal Audience Size (Context-Targeting).mp4

06-Ad Planner Spreadsheet.xlsx

06-The Audience Spreadsheet.mp4

07-The Audience Research Process.mp4

08-Audience Research With Facebook.mp4

09-Audience Research With Yourself.mp4

09-Audience Research With Yourself.pdf

10-Audience Research With Interest Explorer.mp4

10-Audience Research With Interest Explorer.pdf

11-Setting Up Your Custom Audiences.mp4

12-How To Build Custom Audiences (With Klaviyo).mp4

13-Creating Lookalike Audiences.mp4

01-Your First Retargeting Lab Campaign (2 Paths).mp4

02-Creating A Dynamic Product Ad (Catalog).mp4

02-Creating A Dynamic Product Ad (Catalog).pdf

03-Creating A General Retargeting Ad.mp4

03-Creating A General Retargeting Ad.pdf

01-Intro To Ad Lab.mp4

02-The Tale Of 2 Merchants.mp4

03-Ad Lab Dashboard Walkthrough.mp4

03-Ad Lab Dashboard Walkthrough.pdf

03-MPM - Ad Planner [TEMPLATE].xlsx

04-How To Create Test 1 (Headlines).mp4

05-How To Create Test 2 (Creatives).mp4

06-How To Create Test 3 (Primary Text).mp4

07-Using “Double Validation” For Your Tests.mp4

08-How To Launch Ad Lab Tests.mp4

09-Setting Up Your 2 Automation Rules.mp4

10-Analyzing Your Ad Lab Results.mp4

11-How To Assemble Super Ads.mp4

12-Launching Test 4 (Super Ad Test).mp4

13-Selecting Your 2 Super Ads.mp4

01-The Audience Lab Overview.mp4

02-Determining Your First Audiences.mp4

03-Setting Your Audience Lab Budgets.mp4

04-Launching Your Audience Lab.mp4

05-The 3-7 Audience Lab Optimization Process.mp4

06-Day 3 Audience Lab Optimization [Example].mp4

07-Day 7 Audience Lab Optimization [Example].mp4

08-When To Move To The Scale Lab.mp4

01-The 60-Minute Optimization Flow.mp4

02-The Facebook Bottleneck Finder.mp4

MPM - Ad Optimization Notes [TEMPLATE].docx

MPM - Facebook Bottleneck Finder.docx

01-Scale Lab Overview.mp4

02-Scaling With Advantage+ Shopping Campaigns.mp4

03-Scaling With The Budget Bump Campaign.mp4