Jon Loomer – Facebook Ads And iOS 14

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Jon Loomer - Facebook Ads And iOS 14

Files

1. Introduction and Overview - Intro.mp4

2. The iOS 14 ATT Prompt.mp4

2. The iOS 14 ATT Prompt.pdf

3. The Direct Impact of the Prompt.mp4

3. The Direct Impact of the Prompt.pdf

4. The Indirect Impact of the Prompt.mp4

4. The Indirect Impact of the Prompt.pdf

5. Private Click Measurement.mp4

5. Private Click Measurement.pdf

6. Overview- Aggregated Event Measurement.mp4

6. Overview Aggregated Event Measurement.pdf

7. Attribution Changes (Unified Setting).mp4

7. Attribution Changes (Unified Setting).pdf

8. Expected Impact on Results.mp4

8. Expected Impact on Results.pdf

9. Compare Windows.mp4

9. Compare Windows.pdf

10. Find Your iOS Audience Size.mp4

10. Find Your iOS Audience Size.pdf

11. Targeting Changes.mp4

11. Targeting Changes.pdf

12. Impact to Automated Rules.mp4

12. Impact to Automated Rules.pdf

13. Optimization Changes.mp4

13. Optimization Changes.pdf

14. Resource Center.mp4

14. Resource Center.pdf

15. Understanding 8-Event Limit.mp4

15. Understanding 8-Event Limit.pdf

16. Custom Conversion Strategies.mp4

16. Custom Conversion Strategies.pdf

17. Value Optimization.mp4

17. Value Optimization.pdf

18. Domain Ownership and the 8-Event Limit.mp4

18. Domain Ownership and the 8-Event Limit.pdf

19. Domain Verification Steps.mp4

19. Domain Verification Steps.pdf

20. Domains vs. Subdomains.mp4

20. Domains vs. Subdomains.pdf

21. Domain Verification vs. Business Verification.mp4

21. Domain Verification vs. Business Verification.pdf

22. Where Are My Events--.mp4

22. Where Are My Events.pdf

23. Domain Verification, Consultants, and Agencies.mp4

23. Domain Verification, Consultants, and Agencies.pdf

24. House of Brands Problem.mp4

24. House of Brands Problem.pdf

25. Domain Owned by Another Business.mp4

25. Domain Owned by Another Business.pdf

26. Ecommerce Platform Problem - Power Hitters Club - Power Hitters Club.mp4

26. Ecommerce Platform Problem.pdf

27. When the Prompt Goes Live.mp4

27. When the Prompt Goes Live.pdf

28. SKAdNetwork API.mp4

28. SKAdNetwork API.pdf

29. Impact to Business Tools for Mobile App Advertising.mp4

29. Impact to Business Tools for Mobile App Advertising.pdf

30. Conversion Schema.png

31. 63 Events vs. 8 Events.png

32. Conversions API.mp4

32. Conversions API.pdf

33. Google and iOS 14.mp4

33. Google and iOS 14.pdf

iOS 14 makes a dramatic impact on Facebook advertising: The addition of a privacy prompt to all iOS apps and an adjustment of the data sent to Facebook has resulted in new rules and processes that will impact your advertising globally, regardless of whether your audience is on an iOS device.

This is a detailed, step-by-step video series that helps you understand the following (and more):

What the iOS 14 prompt is
The impact on targeting, optimization, and reporting
Your new 8 optimization events limitation
Aggregated Event Management
Value Optimization configuration
Primary training takeaways:
The iOS 14 Prompt
How it works, how it impacts data, and what Facebook is doing about it.
The Impact to Advertising
How optimization, targeting, reporting, and even effectiveness are bound to change.
What to Do Now
The specific steps that you can take to make sure that you are best prepared for this update.