My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation
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Owner
Last modified
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01-Smart Product Creation Workbook
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02-Core Concepts of Product Creation
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03-Establishing Your Brand Identity
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04-Problem to Solve Market & Customer Research
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05-Form the Solution Building Your Product Brief
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06-Create the Solution Managing Your Manufacturer
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07-Launch the Solution Establishing Proven Offers
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08-Product Recombobulation Feedback & Expansion
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09-Smart Product Creation Certification Exam
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My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation01-Smart Product Creation Workbook
01-Smart_Product_Creation-_Workbook.mp4
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42.2 MB
01-Smart_Product_Creation_Workbook.pdf
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25.3 MB
My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation02-Core Concepts of Product Creation
01-The_Goal.mp4
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615.2 MB
02-______A_Product_Alone_Won______t_Save_You______.mp4
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0.9 GB
03-Understanding_Product_Types.mp4
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535.3 MB
04-When_You_Should___40_And_Shouldn______t__41__Add_a_New_Product.mp4
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0.9 GB
05-Product_Recombobulation.mp4
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232.8 MB
06-Product_Prototyping.mp4
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822.7 MB
07-Product_Sourcing.mp4
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563.9 MB
08-Co-Packing.mp4
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388.9 MB
09-Learning_How_to_Create_in_Your_Sandbox.mp4
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137.6 MB
10-Smart_Product_Creation_Flywheel.pdf
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313.9 KB
10-The_Product_Creation_Flywheel.mp4
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370.5 MB
11-New_Product_Charter-_Overview.mp4
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148.7 MB
11-_TOOL__New_Product_Charter.xlsx
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205.4 KB
My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation03-Establishing Your Brand Identity
01-______Creating_Brand_Loyalty_Parlays_Into_Easier_Sales.mp4
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1.1 GB
02-New_Product_Charter-_Branding.mp4
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62.4 MB
03-Branding_Brilliance-_Fortifying_Your_Brand______s_Foundation.mp4
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854.4 MB
04-Crafting_Your_Brand______s_Ethos-_Going_Beyond_Just_a_Name.mp4
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683.9 MB
04-SPC_-_Discovering_Your_Brand_Ethos.pdf
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174.4 KB
05-Choosing_Your_Brand______s_Palette-_The_Power_of_Color.mp4
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433.7 MB
05-SPC_-_9_Key_Questions_to_Define_Your_Brand_Palette.pdf
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105.6 KB
06-Brand_Logo-_Feel_the_Essence_Before_You_Buy.mp4
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340.4 MB
07-Adding_a_Product_to_an_Existing_Brand.mp4
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901 MB
08-Rebranding_an_Existing_Product.mp4
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815.2 MB
09-Creating_a_Vision_Board_______.mp4
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749.6 MB
10-______Find_Images_and_Colors_That_Inspire_You______.mp4
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30.5 MB
My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation04-Problem to Solve Market & Customer Research
01-______It______s_About_Who_Do_We_Want_to_Be_and_Who_Do_We_Not_Want_to_Serve______.mp4
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667.3 MB
02-New_Product_Charter-_Market___Customer_Research________SM_Members_Area.mp4
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104.5 MB
03-The_Product_Creation_Flywheel-_What_Problem_Am_I_Solving_For.mp4
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184.4 MB
04-Who_Is_My_Ideal_Customer.mp4
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208.5 MB
05-SPC_M3_The_PerfectCustomerQuestionnaire.pdf
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227.1 KB
05-The_Perfect_Customer_Questionnaire.mp4
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279.1 MB
06-Utilizing_Market_Research.mp4
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232.5 MB
07-Conducting_Market_Research.mp4
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395.6 MB
07-SPC_M3_FindYourEdgeQuestionnaire.pdf
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192.1 KB
08-SPC_-_Top_8_Resources_for_Trend_Analysis.pdf
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167.2 KB
08-Trend_Analysis.mp4
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462.7 MB
09-Competitive_Landscape_Analysis.mp4
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315.9 MB
09-SPC_M3_FindYourEdgeQuestionnaire.pdf
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192.1 KB
10-Conducting_Competitive_Landscape_Analysis.mp4
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474 MB
11-Finding_Your_Differentiator.mp4
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322.8 MB
12-______The_Most_Important_Thing______Is_To_Find_Your_Perfect_Customer______.mp4
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19.8 MB
My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation05-Form the Solution Building Your Product Brief
01-______As_Your_Solving_These_Problems_Don______t_Compromise_Along_the_Way______.mp4
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1 GB
02-New_Product_Charter-_Forming_The_Solution.mp4
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118.5 MB
03-The_Product_Creation_Flywheel-_Forming_The_Solution.mp4
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76.7 MB
04-Final_COGS___Margin_Assessment.mp4
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589.3 MB
04-_TOOL__COGS___Margin_Assessment_Calculator.xlsx
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360.6 KB
05-Your_Product_Foundation-_The_Product_Brief.mp4
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195.8 MB
05-_TOOL__Product_Brief_Template.xlsx
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376 KB
06-SPC_-_Manufacturer_Vetting_Guide-_Pro___Con_Analysis.pdf
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217.5 KB
06-Selecting_the_Perfect_Manufacturing_Solution_for_Your_Product.mp4
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444.6 MB
07-Sourcing_Your_Own_Ingredients.mp4
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474.4 MB
08-Supplying_Your_Own_Packaging.mp4
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259.7 MB
09-Product_Competitor_Comparison.mp4
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130 MB
10-Product_Key_Benefits___Claims.mp4
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251 MB
11-Ingredients___Materials.mp4
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325.1 MB
12-Product_Packaging.mp4
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408.7 MB
13-Testing__Certification____Compliance.mp4
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392.7 MB
14-Manufacturer_Quote_Evaluation___Recombobulation.mp4
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334.3 MB
14-SPC_-_Top_10_Things_To_Audit_on_Your_Quote.pdf
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174.6 KB
15-SPC_-_7_Crucial_Questions_to_Ask_Potential_Manufacturers.pdf
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167 KB
15-Vetting_Your_Manufacture.mp4
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161 MB
16-Product_Design-Labeling.mp4
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638.7 MB
16-SPC_-_Product_Packaging_Design_Checklist.pdf
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144.2 KB
17-Shipping_Package_Design.mp4
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344.1 MB
18-Designing_Your_Product_Labeling.mp4
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673.4 MB
19-______Ride_Alongs_________40_AKA_Packing_Inserts__41_.mp4
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289.6 MB
20-Filling_Out_the_Product_Brief_Is_Literally_The_Most_Important_Step.mp4
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43.4 MB
My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation06-Create the Solution Managing Your Manufacturer
01-______I_Think_The_Biggest_Thing_In_Manufacturing_Is_Managing_Your_Product_Quality______.mp4
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667.3 MB
02-New_Product_Charter-_Product_Manufacturing.mp4
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115.6 MB
03-The_Product_Creation_Flywheel-_Product_Manufacturing.mp4
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87.7 MB
04-Product_Development_Timeline_Management.mp4
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611.1 MB
04-_Tool__Purchase_Order_Template.docx
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164.2 KB
05-Manufacturer_Accountability.mp4
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268.4 MB
05-SPC_-_Weekly_Manufacturer_Check-In_Guide.pdf
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193.5 KB
06-Componentry_Manufacturing.mp4
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359.5 MB
07-Label_Production.mp4
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176.8 MB
07-_TEMPLATE__Master_Shipper_Label_Template.docx
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352.3 KB
08-Freight__Shipping__and_Storage.mp4
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566.6 MB
08-SPC_-_Freight_Shipping_and_Storage_Standards.pdf
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318.2 KB
09-Fulfillment-_Self.mp4
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219.6 MB
09-SPC_-_Pros_and_Cons_List_for_Self-Fulfillment.pdf
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158.4 KB
10-Fulfillment-_3rd_Party.mp4
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215.8 MB
11-Fulfillment-_Amazon.mp4
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601.8 MB
12-It_Is_Critical_To_Have_Open_Lines_of_Communication_With_Your_Manufacture.mp4
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89.5 MB
My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation07-Launch the Solution Establishing Proven Offers
01-______Marketing_Is_The_Fuel_To_Your_Business______.mp4
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518.4 MB
02-New_Product_Charter-_Marketing-Launch.mp4
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89.1 MB
03-The_Product_Creation_Flywheel-_Launching_the_Solution.mp4
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237.4 MB
04-Launch_Phases.mp4
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719.2 MB
05-Pre-Launch-_P.A.I.N.T..mp4
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634.9 MB
05-SPC_-_Customer_Identity_Questionnaire.pdf
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222.9 KB
05-SPC_-_The_Perfect_3_Question_Testimonial_Builder.pdf
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144.5 KB
06-Pre-Launch-_Influencer_Kickoff.mp4
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559.7 MB
06-SPC_-_UGC_Creative_Brief_Template.pdf
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245.3 KB
07-Using_the_Offer_Formula-_Constructing_Your_Offer.mp4
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1.1 GB
08-Proven_Offer_I-_Buzzbuilder_Launch.mp4
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0.9 GB
08-_TEMPLATE__Buzzbuilder_Campaign_Email_Templates.docx
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24.9 KB
09-BOOM__Rose_Nude_-_Buzzbuilder_Emails_-_Swipe_File.zip
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43.2 MB
09-Real_Brands-_Buzzbuilder_Launch.mp4
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266.3 MB
09-_REFERENCE__Buzzbuilder_Sites_-_Swipe_File.rar
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5.6 MB
10-Proven_Offer_II-_Pre-Order_Launch___40_Beta_Launch__41_.mp4
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754.4 MB
11-PreOrder_Sites_-_Swipe_File.zip
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21 MB
11-Real_Brands-_Pre-Order_Launch.mp4
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409.7 MB
12-Proven_Offer_III-_Seasonal_Event_Launch.mp4
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831.9 MB
13-Real_Brands-_Seasonal_Event_Launch.mp4
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379.3 MB
13-Seaonal_Launch_Event_-_Swipe_File_.zip
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12.2 MB
14-Initiating_Your_Launch.mp4
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582.3 MB
15-Channel_Expansion.mp4
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461.8 MB
16-Channel_Expansion-_Product_Demoing.mp4
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637.8 MB
16-SPC_-_Product_Demo_Checklist.pdf
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117.2 KB
17-Channel_Expansion-_Influencer_Marketing.mp4
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526.3 MB
17-SPC_-_Influencer_Marketing_Checklist.pdf
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141.2 KB
18-______Launching_a_Product_Takes_Advanced_Planning______.mp4
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170.6 MB
My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation08-Product Recombobulation Feedback & Expansion
01-______Recombobulation_Effectively_Helps_You_Stay_Alive______.mp4
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751.4 MB
02-The_Product_Creation_Flywheel-_Product_Recombobulation.mp4
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322.8 MB
03-The_Big_3_Recombulating_Metrics.mp4
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99.5 MB
04-Optimizing_Your_Rebuy_Rate.mp4
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184.3 MB
05-Optimizing_Your_AOV.mp4
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316 MB
06-Optimizing_Your_LTV.mp4
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71 MB
07-Keeping_Your_Fingers_on_The_Pulse.mp4
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301 MB
08-Implementing_Your_Customer______s_Feedback.mp4
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175.4 MB
09-Restarting_the_Product_Cycle.mp4
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186.8 MB
10-______This_is_How_You______re_Going_to_Bring_Your_Brand_and_Product_to_Life______.mp4
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79.6 MB
My Drive DataJohn Grimshaw Smart Marketer – Smart Product Creation09-Smart Product Creation Certification Exam
01-Smart_Product_Creation_-_Certification_Exam-_Review.docx
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207.6 KB
01-Smart_Product_Creation_Review.pdf
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150.5 KB