Name

00-Intro

01-Section 1 - Generating Leads

02-Section 2 - Improving Lead Quality

03-Section 3 - Converting Down the Funnel

04-Conclusion & Recap - Customer Generation

01-Intro.mp4

01-Intro.pdf

01-Intro___Agenda_-_Section_1_-_Generating_Leads.mp4

01-Intro___Agenda_-_Section_1_-_Generating_Leads.pdf

02-Call_To_Action_Strategy_-_The_Biggest_Problem_with_Most_Lead_Gen_Efforts.mp4

02-Call_To_Action_Strategy_-_The_Biggest_Problem_with_Most_Lead_Gen_Efforts.pdf

03-Call_To_Action_Strategy_-_Determining_What_You__x27_re_Going_to_Offer.mp4

03-Call_To_Action_Strategy_-_Determining_What_You__x27_re_Going_to_Offer.pdf

04-Call_To_Action_Strategy_-_The_Price_of_a_Lead.mp4

04-Call_To_Action_Strategy_-_The_Price_of_a_Lead.pdf

05-Call_To_Action_Strategy_-_Building_First_Party_Data_Sets.mp4

05-Call_To_Action_Strategy_-_Building_First_Party_Data_Sets.pdf

06-Call_To_Action_Strategy_-_Designing_for_All_Stages_of_the_Buyer_Funnel.mp4

06-Call_To_Action_Strategy_-_Designing_for_All_Stages_of_the_Buyer_Funnel.pdf

07-Finding_Your_Audience_-_Who_Are_They_and_How_to_Find_Them.mp4

07-Finding_Your_Audience_-_Who_Are_They_and_How_to_Find_Them.pdf

07-Paid_Media_Pros_-_Table_for_Call_to_Action_Mapping_to_Audiences___Channels.xlsx

08-Generating_Leads_-_Overview_of_4_Main_Channels_for_Lead_Generation.mp4

08-Generating_Leads_-_Overview_of_4_Main_Channels_for_Lead_Generation.pdf

09-Building_a_Foundation_-_Intro_to_Why_We_Need_Extensive_Tracking.mp4

09-Building_a_Foundation_-_Intro_to_Why_We_Need_Extensive_Tracking.pdf

10-Building_a_Foundation_-_Excluding_Duplicate_Leads.mp4

10-Building_a_Foundation_-_Excluding_Duplicate_Leads.pdf

11-Building_a_Foundation_-_Creating_a_Database_for_Future_Optimizations.mp4

11-Building_a_Foundation_-_Creating_a_Database_for_Future_Optimizations.pdf

01-Intro___Agenda_-_Section_2_-_Improving_Lead_Quality.mp4

01-Intro___Agenda_-_Section_2_-_Improving_Lead_Quality.pdf

02-Words_of_Caution_-_Setting_Proper_Expectations_When_Qualifying_Leads.mp4

02-Words_of_Caution_-_Setting_Proper_Expectations_When_Qualifying_Leads.pdf

03-Defining_Goals_-_What_Makes_a_Good_Lead.mp4

03-Defining_Goals_-_What_Makes_a_Good_Lead.pdf

04-Ad_Copy___Landing_Pages_-_Make_Your_Boundaries_Clear.mp4

04-Ad_Copy___Landing_Pages_-_Make_Your_Boundaries_Clear.pdf

05-Lead_Gen_Form_Strategy_-_Understanding_Form_Impacts_on_Performance.mp4

05-Lead_Gen_Form_Strategy_-_Understanding_Form_Impacts_on_Performance.pdf

06-Lead_Gen_Form_Strategy_-_CASE_STUDY-_B2B_Employee_Management.mp4

06-Lead_Gen_Form_Strategy_-_CASE_STUDY-_B2B_Employee_Management.pdf

07-Lead_Gen_Form_Strategy_-_Tips_to_Improve_Lead_Quality_with_Forms.mp4

07-Lead_Gen_Form_Strategy_-_Tips_to_Improve_Lead_Quality_with_Forms.pdf

01-Intro___Agenda_-_Section_3_-_Converting_Down_the_Funnel.mp4

01-Intro___Agenda_-_Section_3_-_Converting_Down_the_Funnel.pdf

02-Data_Prep_-_Defining_Metrics___Requirements_for_Section_3.mp4

02-Data_Prep_-_Defining_Metrics___Requirements_for_Section_3.pdf

03-Retreiving_Your_Data_-_Creating_a_Workable_File_for_Optimization.mp4

03-Retreiving_Your_Data_-_Creating_a_Workable_File_for_Optimization.pdf

04-Paid_Media_Pros_-_Table_for_Lead_Stage_Time_Frame_Analysis.xlsx

04-Timing_Your_Optimizations_-_Don__x27_t___the_Gun.mp4

04-Timing_Your_Optimizations_-_Don__x27_t___the_Gun.pdf

05-Attribution_Matters_-_Understanding_Why_Lead_Creation_Touch_is_Imperative.mp4

05-Attribution_Matters_-_Understanding_Why_Lead_Creation_Touch_is_Imperative.pdf

06-Defining_an_MQL_-_Intro_to_Lead_Scoring.mp4

06-Defining_an_MQL_-_Intro_to_Lead_Scoring.pdf

07-Campaign_Movement_Strategies_-_Using_Paid_to_Move_Users_Down_Funnel.mp4

07-Campaign_Movement_Strategies_-_Using_Paid_to_Move_Users_Down_Funnel.pdf

08-Developing_Cost_Per_Lead_Goals_-_How_CRM_Data_Influences_Top_of_Funnel_Efforts.mp4

08-Developing_Cost_Per_Lead_Goals_-_How_CRM_Data_Influences_Top_of_Funnel_Efforts.pdf

01-Conclusion___Recap_-_Customer_Generation.mp4

01-Conclusion___Recap_-_Customer_Generation.pdf