Joanna Wiebe – 10x Facebook Ads

Crafting and testing 30+ Facebook ad messages a day. Every day. For three years. That’s more testing than most copywriters run in a year. And there’s no harsher feedback loop than Facebook, where ads either skyrocket or crash in hours, thanks to a seemingly-impenetrable algorithm.

Extracting the proven methods of sales psychology (the same ones persuading buyers for 120 years), applied to the latest in message-finding to rescue campaigns from expensive failure.

Finding clarity in funnel maps that would make the most seasoned CRO weep, to stop the bleeding of ads targeting people at the wrong time with the wrong offer. And instead, write ads that feel like a well-timed, perfect-for-me gift to every prospect.

Obsessively researching the psychology of ad creative, to put an end to the scapegoating of copy when the image or video is making eyes glaze over. And then digging deeper to find out why certain visual styles always get the clicks.

Pushing past successful ad copy to find what’s really exploding budgets when the ‘big swinging door’ of landing pages slams shut – and stops prospects on the brink of opting-in.

Conducting forensic-grade analysis of campaigns cut short by Facebook’s high-handed slap-downs. And at the root of each, finding simple, explicit principles to keep any advertiser this side of safety.

Joanna Wiebe – 10x Facebook Ads