Name

1. Welcome to the Course!

2. Understanding search engines & SERPs

3. Turning SEO into business outcomes and $$$

4. A deep anatomy of keywords and search intent

5. Keywords connected to goals and content Marketing

6. How Google ranks keywords

7. Keyword research Ideation

8. Keyword research Metrics and Tools

9. Keyword research Practical application

10. Creating content for SEO

11. Creating a content brief and writing

12. Technical SEO

13. Introduction to Google Search Console

14. GSC Performance tracking pt. 2

15. GSC Performance tracking pt. 3

16. Introduction to Google Analytics

17. Audience reporting

18. Acquisition reporting

19. Behavior reporting

20. Conversion reporting

Introduction.mp4

1.What search engines are trying to accomplish.mp4

2.A deeper look at Google.mp4

3.Understanding the dynamic landscape of SERPs.mp4

1.Understanding what SEO is, without the jargon.mp4

2.Conceptualizing how SEO will generate a commercial impact.mp4

3.Calculating the business impact of SEO.mp4

4.Calculating the monetary impact of SEO.mp4

Calculating Traffic.xlsx

1.A basic understanding of what keywords are.mp4

2.Types of keywords and why they are used.mp4

3.Types of search intent and how they relate to business outcomes.mp4

4.How Google is ranking keywords.mp4

Categorizing Keywords.xlsx

1.Establishing outcomes and the purpose of your website.mp4

2.Defining your macro and micro goals.mp4

3.Matching goals to keywords and content.mp4

4.How to structure your website to generate business outcomes.mp4

5..How content marketing makes your site dynamic with continual growth.mp4

1.The 4 main ranking factors Google is using.mp4

2.Where ranking factors were, and where they are today.mp4

Exploring Link Profiles.xlsx

reference file.png

1.Getting Started.mp4

2.Ideating through intuition and friends.mp4

3.Competitive research.mp4

4.Using tools.mp4

1.Introduction to keyword research tools.mp4

2.Understanding search volume.mp4

3.Understanding keyword difficulty.mp4

4.Keyword difficulty practical usage.mp4

5.SERP crowding.mp4

1.Adding data to the keyword research template.mp4

2.Choosing good keywords through elimination.mp4

3.Evaluating relevance and intent.mp4

4.Designating type and focus for keywords.mp4

1.Understanding content quality and depth.mp4

1.Content writing guidance.mp4

2.Filling out the content brief (demonstration).mp4

3.Rescoring the content and tracking the results.mp4

Articles.txt

1.No fear, this will be easy!.mp4

2.On-page SEO.mp4

3.Indexing and Google Search Console.mp4

4.Common indexing problems.mp4

1.Introduction to web analytics and Search Console.mp4

2.A brief tour of Search Console.mp4

1.Clicks Time frames.mp4

2.Clicks Top and bottom pages.mp4

3.Clicks Top an bottom queries.mp4

4.Clicks Rising and falling pages.mp4

5.Clicks Isolating specific pages.mp4

6.Impressions Understanding and examples.mp4

1.Click-through rate introduction.mp4

2.Click-through rate example.mp4

3.Average keyword position.mp4

1.Introduction to Google Analytics.mp4

2.Important metrics and what they mean.mp4

3.Understanding bounce rate - side track.mp4

4.Landing page reports.mp4

5.Goal tracking.mp4

1.Introduction to GA Audience reporting.mp4

2.Understanding sessions.mp4

3.Demographics reporting.mp4

4.Demographics continued Geographical location of your audience.mp4

5.Devices used by your audience.mp4

1.Introduction to GA Acquisition reporting.mp4

2.Understanding Default Channel Groupings.mp4

3.Default Channel Groupings continued.mp4

4.Understanding Sources.mp4

1.Landing Pages reporting in GA.mp4

2.Landing Pages reporting continued.mp4

3.Understanding All Pages reporting.mp4

4.Understanding Events reporting.mp4

1.Navigating the conversion dashboard.mp4

2.Top conversion pathways.mp4

3.Time lag (how long it takes for conversions to happen).mp4

4.Congratulations and thank you!.mp4