Jake Larsen – YouTube Ads Playbook

Jake Larsen - YouTube Ads Playbook (1.47 GB)

Last Updated Date: 06-27-2021

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Jake Larsen - YouTube Ads Playbook

Folders

1. Strategy Playbook

2. Video Ad Playbook

3. Launch Playbook

4. Optimize & Scale Playbook

Files

#2111 - 'Video Power Marketing'.pdf

#2112 - 'Video Power Marketing'.pdf

#2113 - 'Video Power Marketing'.pdf

#2114 - 'Video Power Marketing'.pdf

1-A Message From Your Instructor.mp4

2-How To Use This Course.mp4

August 20, 2020 - REPLAY.mp4

July 23, 2020 - REPLAY.mp4

1. Strategy Playbook

Files

1-Creating a Succesful YouTube Ad Strategy.mp4

2-The Video Ad Journey - Knowing Your Goals, Offers KPI's.mp4

3-Know Your Audience (Part 1)o.mp4

4-Know Your Audience w Online Research (Part 2)o.mp4

5-Know Your Audience wGoogle Analytics (Part 3.ts

6-Know Your Audience w Google Ads Audience Finder (Part 4.ts

7-YouTube ROAS Calculator.ts

Video Ad Script Outline _ Video Power Student Template.docx

YouTube Ad Campaign Planner _ Video Power Student Template.xlsx

YouTube Ad ROAS Calculator _ Video Power Student Resource.xlsx

2. Video Ad Playbook

Files

1-Video Ad Playbook Overview Video.mp4

2-Creative Tips to Increase Viewer Engagement.mp4

3-Video Ad Script Outlineo.ts

4-Shoot The Video (Video Production.ts

Best Performing YouTube Ads & Why They Work _ Video Power Student Resource.docx

3. Launch Playbook

Files

1-Understanding Audience Building & Content Targeting.mp4

2-How To Structure Your Campaigns.mp4

3-Campaign Planner - Overview.ts

4-Campaign Planner - Campaign Structure Tutorial.ts

5-How to Budget Your Campaigns.ts

6-Google Ads Account High-Level Overview.ts

7-How To Conduct Keyword Research.ts

8-How To Conduct Placement Research.ts

9-How To Create Custom Intent Audiences.ts

10-How to Build Remarketing Lists (Warm Audiences.mp4

11-How to Build Similar Audiences.mp4

12-How to Create, Add & Verify Conversion Codes.ts

13-How to Create, Add & Verify Remarketing Codes.ts

14-How to Link YouTube to Google Ads.ts

15-How to Link Google Analytics to Google Ads.ts

16-How to Create a YouTube Ad Campaign.ts

4. Optimize & Scale Playbook

Files

1-How to Setup Your Reporting Dashboard in Google Ads.mp4

2-How to Optimize Your Video Ad Campaigns.ts

3-90 Day YouTube Ad Optimization Plan.ts

Jake Larsen – YouTube Ads Playbook

Advertising on YouTube means advertising on America’s most popular online platform (take that, Facebook).
73% of adults in the U.S. use YouTube, which, yes, is more than the 69% that use Facebook. Shocked?

In any given quarter Facebook advertisers will spend more than youtube advertisers will spend in an ENTIRE YEAR….That means that you have a much bigger advantage when it comes to advertising on YouTube than on Facebook — more eyeballs and less marketers competing for those eyeballs. (Plus no overzealous facebook “content moderators” to take down your perfectly good ad)

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