Jake Larsen – YouTube Ads Playbook
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- Last Updated: 06-27-2021
- Course Size: 1.47 GB
Curriculum (Google Drive Proof)
Jake Larsen - YouTube Ads Playbook
1. Strategy Playbook
2. Video Ad Playbook
3. Launch Playbook
4. Optimize & Scale Playbook
- #2111 - 'Video Power Marketing'.pdf
- #2112 - 'Video Power Marketing'.pdf
- #2113 - 'Video Power Marketing'.pdf
- #2114 - 'Video Power Marketing'.pdf
- 1-A Message From Your Instructor.mp4
1. Strategy Playbook
- 1-Creating a Succesful YouTube Ad Strategy.mp4
- 2-The Video Ad Journey - Knowing Your Goals, Offers KPI's.mp4
- 3-Know Your Audience (Part 1)o.mp4
- 4-Know Your Audience w Online Research (Part 2)o.mp4
- 5-Know Your Audience wGoogle Analytics (Part 3.ts
- 6-Know Your Audience w Google Ads Audience Finder (Part 4.ts
- 7-YouTube ROAS Calculator.ts
- Video Ad Script Outline _ Video Power Student Template.docx
- YouTube Ad Campaign Planner _ Video Power Student Template.xlsx
- YouTube Ad ROAS Calculator _ Video Power Student Resource.xlsx
- 2-How To Use This Course.mp4
2. Video Ad Playbook
- 1-Video Ad Playbook Overview Video.mp4
- 2-Creative Tips to Increase Viewer Engagement.mp4
- 3-Video Ad Script Outlineo.ts
- 4-Shoot The Video (Video Production.ts
- Best Performing YouTube Ads & Why They Work _ Video Power Student Resource.docx
3. Launch Playbook
- 1-Understanding Audience Building & Content Targeting.mp4
- 2-How To Structure Your Campaigns.mp4
- 3-Campaign Planner - Overview.ts
- 4-Campaign Planner - Campaign Structure Tutorial.ts
- 5-How to Budget Your Campaigns.ts
- 6-Google Ads Account High-Level Overview.ts
- 7-How To Conduct Keyword Research.ts
- 8-How To Conduct Placement Research.ts
- 9-How To Create Custom Intent Audiences.ts
- 10-How to Build Remarketing Lists (Warm Audiences.mp4
- 11-How to Build Similar Audiences.mp4
- 12-How to Create, Add & Verify Conversion Codes.ts
- 13-How to Create, Add & Verify Remarketing Codes.ts
- 14-How to Link YouTube to Google Ads.ts
- 15-How to Link Google Analytics to Google Ads.ts
- 16-How to Create a YouTube Ad Campaign.ts
4. Optimize & Scale Playbook
- 1-How to Setup Your Reporting Dashboard in Google Ads.mp4
- 2-How to Optimize Your Video Ad Campaigns.ts
- 3-90 Day YouTube Ad Optimization Plan.ts
- August 20, 2020 - REPLAY.mp4
- July 23, 2020 - REPLAY.mp4
Jake Larsen – YouTube Ads Playbook
Advertising on YouTube means advertising on America’s most popular online platform (take that, Facebook).
73% of adults in the U.S. use YouTube, which, yes, is more than the 69% that use Facebook. Shocked?
In any given quarter Facebook advertisers will spend more than youtube advertisers will spend in an ENTIRE YEAR….That means that you have a much bigger advantage when it comes to advertising on YouTube than on Facebook — more eyeballs and less marketers competing for those eyeballs. (Plus no overzealous facebook “content moderators” to take down your perfectly good ad)
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