Name

Module 1- Starter Kit

Module 2- Fundamentals of Performance Marketing

Module 3- Value Propositions Ad Copy Creatives & Tests

Module 4- Advanced Conversion Tracking

Module 5- Deep Dive into Facebook and Google Ads (PT 1)

Module 6- Deep Dive into Facebook and Google Ads (PT 2)

Module 7- Media Planning and Buying (PT 1)

Module 8

Module 9 - Understanding Automation & Attribution

Module 10- Guest Sessions

Module 11- Resources

How to submit assignments - Growth School.mp4

How to watch content - Growth School.mp4

Kick-Off call.mp4

Never miss a Live Event - Growth School.ts

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Resource Shared by Deepan.txt

Audience Targeting Options W1P3.ts

Branding Vs Performance W1P1.ts

Competitor Analysis Deep-Dive W1P4 (Part 1).ts

Competitor Analysis Deep-Dive W1P4 (Part 2).ts

Competitor Analysis Deep-Dive W1P4 (Part 3).ts

Performance Marketing B2C VS B2B W1P5.ts

Performance Marketing Fundamentals W1P2.ts

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Recording Q & A Session.ts

Week 1 Project.ts

Audience Research (Tools & Methods) W2P4.ts

Creating High Converting Ads W2P6.ts

Funnel- 5Stages & Real Life Example W2P2 (Part 2).ts

Let's Start Writing W2P7.ts

Let's Start Writing W2P8.ts

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Recording Performance Marketing Week 2 Q&A.ts

The Ad Teardown W2P3.ts

The Funnel W2P1 (Part 1).ts

VOC (Voice Of User) Research W2P5.ts

Week 2 Project.ts

Week 2 Resources.ts

Conversion Tracking (importance +Cookies + FLoC+ Campaign Builder W3P1).ts

GA4 Dashboard Reporting, Funnel Path Analysis, Segment Overlap Cohort; User Lifetime W3P3.ts

GTM Implementation + Theory + E-Com Tracking W3P10.ts

Implement Different Events (B2b) In GA W3P8.ts

Matomo and Web Analytics Tool Demo W3P14.ts

Mobile App; Conversion Tracking W3P11.ts

Overview and Segment W3P13.ts

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Reading Analytics; User Life Cycle Events W3P2.ts

Reading Attribution Projects In Google Analytics W3P4.ts

Recording- Performance Marketing Week 3 Q&A Session.ts

Set Up Of Microsoft Clarity Free Heat-Maps; Session Recordings W3P6.ts

Setting Events B2C Google Analytics Custom Report Dashboard W3P9.ts

Setting Google Analytics For Your Website (Blogger, WordPress, Custom) W3P5.ts

Understanding Conversion Events; Theory W3P7.ts

User Behavior, Reading Mixpanel KPI Trends; Finance, E-Commerce &; SaaS W3P12.ts

W3P15- Mini Project PM Project part - 1.ts

W3P15_ Mini Project PM Project part - 2.ts

Week 3 Project.ts

Advanced Google Ads Optimization Quad-Core Framework W4P9 (Part 1).ts

Bidding Strategies W4P3.ts

Display Ad Optimization Mobile App Optimization W4P11.ts

Google Ads Advanced and Campaign Nomenclature For Performance Campaigns W4P10.ts

Google Shopping Ads Campaign Structure (Updated 2023).ts

Intro To Google Display, Youtube; Google Shopping (From A Performance Angle) W4P7.ts

Performance Marketing With Google Ad W4P1.ts

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Quality Score, Targeting Options Blueprint, Search Ads, Qualifying Ads W4P4.ts

Recording- Performance Marketing Week 4 Q&A Session.ts

STEP 2 - Growth School.ts

Search Ad Copy, Google Search Ads Gold Mine, UTM and Skags W4P6.ts

Setting Up A Google Shopping Campaign W4P8.ts

Setting Up Your Google Ad Account For Scale and Success W4P5.ts

Solving Problem Through Qs And Is Analysis Extension Of Quad-Core Framework W4P9 (Part 2).ts

Week 4 Project.ts

Bid Strats, Account Setup, Cbo Vs Abo, Fb Funnel, Audience Vs Auction Overlap, Lead Gen Pro W5P2.ts

Brand Lift Experiment; Measurement Process Of Branding Activities W3P5.ts

Correlation Study Facebook Ads Optimization, E-Commerce, Lead-Gen Business 2 W5P6.ts

Objectives, Buying, Pixel, Algorithm, Banned Accounts W5P1 ~ 1 hr.ts

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Programmatic Advertising; DV360.ts

Recording- Performance Marketing Week 5 Q&A Session.ts

Roas Measurement Dashboard Roas Vs Realized Roas W5P4.ts

Testing; Scaling Strategies, Banned Account W5P3.ts

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Week 5 Project.ts

Alternative Ad Networks; Quora, Buysell, Carbon, App UA Channels, Programmatic, Hyper, Omnichannel W6P2.ts

Apple Search Ads W6P3.ts

Behavior Scorecard Method, Find High-Value Audiences, Life Time Value; Upsell W5 (Bonus).ts

LinkedIn Ads, ABM, Demand Gen, Intent Data, Web Personalization W6P1.ts

Optimization Of Amazon Ads W6P4.ts

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Recording- Performance Marketing Week 6 Q&A Session.ts

Week 6 Project.ts

Affiliate Marketing Payout Delivery Models, Global Landscape, Offer Spying, Affiliate Fraud W7P1

Affiliate Marketing Payout Delivery Models, Global Landscape, Offer Spying, Affiliate Fraud W7P1.ts

CRO Part 1; Revenue Multipliers, Funnel Leakage, CAC Payback Framework. W7P3.ts

Introduction To Media Buying W7P4.ts

Media Plan At Aggregate Level W7P5.ts

Media Plan For A Market Research Organization B2B Google +LinkedIn + Twitter + Media Buy W7P7.ts

Media Plan For A Tech Service Based Company W7P6.ts

Mobile App UA Strategies; Google UAC, Fb AAA, Optimization Tactics, Mobile Growth Stack W7P2.ts

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Week 7 Project.ts

Automation & Possibilities, Martech Stacks, Rule Automation, Creative Automation Platforms W8P1.ts

Designing A Custom Attribution Model For Your Business In GA (B2B & B2C) W8P6.ts

Email Automation, Omni-Channel Messaging + Tools W8P2.ts

GA4 - Attribution.ts

Last Touch, First Touch, Linear, Time Decay, Position Based, U Shaped, V Shaped Attribution W8P4.ts

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$8M Cold Email Secrets By Guillaume Moubeche.ts

$100 Million Ad Creative Case Study By Travis Chambers.ts

44 Common Copywriting Mistakes By Daniel Doan.ts

Customer Acquisition- Lead Engagement; Practical Tips & Case Studies By Vedanarayanan Vedantham.ts

Guest session - Moulik Jain.ts

How I Scaled My Startup To 1k MRR In 10 Week While Building In Public By Sharath Kuruganty.ts

How To Create Viral Giveaways; Contests By Jack Paxton.ts

Humanized Copywriting By Pranav Kale.ts

Influencer Marketing 101 By Shalabh Jaiswal.ts

Maketing Analytics By Scott Desgrosseilliers.ts

No-Code AI By Nirman Dave.ts

Recording- Guest Session with Karan Jhurani.ts

Recording- Guest Session with Rajendra Krishna.ts

Recording- Guest Session with Sumit Verma.ts

Recording- Guest Session with Vipin Grover.ts

SEO At Scale By Nitin Manchanda.ts

Understanding Chat-Bot Marketing By Larry Kim.ts

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