Name

1. Welcome

2. Closing a branding project

3. Brand Strategy

4. Creative Direction

5. Logo Design

6. Visual Identity

7. Delivering The Brand Identity

8. Advanced Branding Topics

9. Conclusion & What’s next

Resources Doc. Link.txt

1. Course Overview and How to Make the Best of It.mp4

2. Course Project & Certification.ts

3. Introduction to Your Instructors.ts

4. The Value of a Strategic Brand Design Process.ts

5. The Discovery Call.ts

6. Pricing & Scope.ts

7. Proposal & Negotiation.ts

8. Understanding and Developing Brand Strategy.ts

9. Defining Business Purpose- Vision and Mission.ts

10. Defining the Customer Persona.ts

11. Defining Market Position.ts

12. Finding The Big Idea.ts

13. How to Run a Successful Strategy Session.ts

14. Developing the Strategy and Gaining Insight.ts

15. Presenting the Strategy.ts

16. Case Study- DoubleYou.ts

17. Mod 3 Assignment- Project Overview & Brand Strategy.ts

18. What is Creative Direction in Branding.ts

19. Finding Inspiration and Doing Research.ts

20. Designing Moodboards.ts

21. Presenting Visual Direction to Clients.ts

22. Case Study- Architecture Brand.ts

23. Mod 4 Assignment- Creative Direction.ts

24. What Makes a Good Logo.ts

25. Logo Types and Terms.ts

26. Sketching ideas.ts

27. Vector Techniques for Logos.ts

28. Refining the Logo and Composition.ts

29. Case Study- Logo Design (Dust Palace _ Saver One _ Architecture Brand).ts

30. Mod 5 Assignment.ts

31. Developing a Design Concept.ts

32. Selecting and Editing Type.ts

33. Color in Visual Identities.ts

34. Broadening Your Identity Design.ts

35. Applying the Brand Online & Offline - Mockups.ts

36. Putting It All Together- Identity Presentations.ts

37. Presenting and Getting Feedback.ts

38. Case Study & Demo.ts

39. Mod 6 Assignment- Visual Identity.ts

40. Wrapping up the project.ts

41. Creating brand guidelines.ts

42. Delivering files and assets.ts

43. Mod 7 Assignment- Brand Guidelines Delivery.ts

44. Brand Architecture.ts

45. Naming.ts

46. Rebranding.ts

47. Getting your certification.ts

48. What’s next!.ts