Name

00-Smart Marketer Workbook Overview

01-Crucial Cornerstones of Google Ads

02-Preparing to Run Traffic on Google

03-Google Search Ads

04-Google Shopping Ads

05-Performance Max

06-YouTube Ads

07-Display and Discovery Ads

08-Using Google for Full Funnel Marketing

09-Smart Google Ads- Certification Exam

Smart+Google+Ads+Workbook.pdf

Smart Marketer Workbook Overview.mp4

01-The Goal.mp4

02-“Why Your Business Needs to Beef Up Google Ads”.mp4

03-Demand Generation v. Demand Capture.mp4

04-Google Ads and Your Media Mix.mp4

05-4 Pillars of Google Ads.mp4

06-Strengths and Weaknesses of Google Ads.mp4

01-“Conversions Are the Oxygen of Those Campaigns”.mp4

02-Charting Your Direction.mp4

03-Getting Familiar With the KPIs.mp4

04-Conversion Tracking.mp4

05-SGA+-+Module+2+OMG+Event+Snippet+For+Shopify+Thank+You+Page.pdf

05-Setting Up Your Conversion Tracking.mp4

06-Attribution Models and Your Source of Truth.mp4

07-Getting Your Ass(ets) in Order.mp4

08-Getting Your Ass(ets) in Order Messaging.mp4

08-SGA+-+Module+2+Checklist+for+Ensuring+Google+Ad+Approval+.pdf

09-Getting Your Ass(ets) in Order Images.mp4

09-SGA+-+Module+2+Checklist+for+Ensuring+Google+Discovery+Ad+Approval+.pdf

09-SGA+-+Module+2+Checklist+for+Ensuring+Google+Image+Ad+Approval+.pdf

10-Getting Your Ass(ets) in Order Videos.mp4

10-SGA+-+Module+2+Checklist+for+Ensuring+Google+Video+Ad+Approval.pdf

11-Creating Remarketing Audiences.mp4

12-Types of Targeting.mp4

13-“What Do You Want Google To Do For You”.mp4

01-“Intent and Volume Are Really Just Understanding What Mode Someone Is In”.mp4

02-Search Ads and Your Marketing Funnel.mp4

03-Targeting the RIGHT Keywords.mp4

04-Conducting Keyword Research.mp4

05-Leveling-Up with Quality Score.mp4

05-SGA+-+Module+3+Google+Ads-+Landing+Page+CRO+Checklist.pdf

06-Segmenting Campaigns.mp4

07-Structuring Ad Groups.mp4

08-Search Ad Copy.mp4

09-Utilizing Search Assets (aka Extensions).mp4

10-Manual Bidding v. Smart Bidding.mp4

11-Building Out Your Search Campaigns.mp4

12-Optimizing Your Search Campaigns.mp4

13-Advanced Tools and Tactics.mp4

13-[TOOL] Google Ads Editor Bulk Upload.xlsx

14-“Search is Where Google Got Its Start”.mp4

01-“A Billion Shopping Experiences Every Day”.mp4

02-Google Shopping and Your Marketing Funnel.mp4

03-Merchant Center Overview.mp4

04-SGA+-+Module+4+Google+Shopping-+Manual+Feed+Bulk+Uploader.pdf

04-Types of Product Feeds.mp4

05-Elements of a Product Feed.mp4

05-[RESOURCE] Google's Product Data Specifications.txt

05-[RESOURCE] Google's Product Taxonomy.txt

06-Product Reviews.mp4

06-[RESOURCE] Google's List of Approved Aggregators.txt

07-Google Merchant Center and Promotions.mp4

08-Google Shopping Bidding.mp4

09-Building Out Your Google Shopping Campaign.mp4

10-Google Shopping Optimizations.mp4

11-“It All Starts With Your Products”.mp4

01-“The More You Scale The More It’ll Start To Do Those Other Things Right”.mp4

02-Performance Max and Your Marketing Funnel.mp4

02-SGA+-+Module+5+Checklist+for+Launching+a+Google+Performance+Max+Campaign+.pdf

03-Elements of an Asset Group.mp4

04-Performance Max Ad Copy and Assets.mp4

05-Performance Max Strategies and Best Practices.mp4

06-Performance Max Bidding.mp4

07-Building Out Your Performance Max Campaign.mp4

08-Performance Max Optimizations.mp4

08-SGA+-+Module+5+PMax+Asset+Group+Report+Custom+Script.pdf

09-“The Machine Will Make It Better Over Time”.mp4

01-“Don’t Sleep on YouTube”.mp4

02-YouTube and Your Marketing Funnel.mp4

03-7 Must Have Elements of a Winning YouTube Ad.mp4

04-8 Winning YouTube Ad Templates.mp4

04-SGA+-+Module+6+OMG’s+YouTube+Ad+Bible.pdf

05-Laying the Foundation with Remarketing.mp4

06-Building Our Remarketing Audiences.mp4

07-YouTube Remarketing Strategies.mp4

08-YouTube Bidding Strategies.mp4

09-Building Out Your YouTube Remarketing Campaign.mp4

10-Using YouTube for Top of Funnel Ads.mp4

11-Building Top of Funnel Audiences.mp4

12-Building Out Your Top of Funnel YouTube Campaign.mp4

13-YouTube Optimizations.mp4

14-“It All Starts With Your Video”.mp4

01-Display and Discovery and Your Marketing Funnel.mp4

02-Google Display vs. Google Discovery.mp4

03-Display and Discovery Campaign Types.mp4

04-Display and Discovery Ad Types.mp4

04-SGA+-+Module+7+Google+Discovery+Ads.pdf

04-SGA+-+Module+7+Google+Display+Ad+Bible-+Responsive+Ads+.pdf

04-SGA+-+Module+7+Google+Display+Ad+Bible-+Static+Ads.pdf

05-Using Display and Discovery for Top of Funnel Ads.mp4

06-Display and Discovery Bid Strategies.mp4

07-Crafting Your Message Display and Discovery Ad Copy.mp4

08-The Most Important Element of Image Ads Selecting Your Image!.mp4

09-Building Out Your Display Remarketing Campaign.mp4

10-Building Out Your Display Top of Funnel Campaign.mp4

11-Display Ads Optimizations.mp4

12-Building Out Your Discovery Remarketing Campaign.mp4

13-Building Out Your Discovery Top of Funnel Campaign.mp4

14-Discovery Ads Optimizations.mp4

15-“Being More Granular Can Lead to Better Conversion Rates”.mp4

01-“Our Most Successful Clients Are Spending More on Google Than Any Other Marketing Channels”.mp4

02-Putting All the Channels Together.mp4

03-Full-Funnel Perspective.mp4

04-Full-Funnel Perspective Portfolio Metrics.mp4

05-Balancing the Budget.mp4

06-ROAS Based Budget Model Walkthrough.mp4

06-[TOOL] ROAS Based Budget Model.xlsx

07-Leveraging Third-Party Tracking Tools.mp4

08-“Google Ads As a Catalysis To Grow”.mp4

01-Smart Google Ads - Certification Exam Review.docx

01-Smart Google Ads Certification Exam – Review.pdf

02-Smart Google Ads Certification Exam.pdf