Erin Balsa – The Research Report Playbook

Erin Balsa – The Research Report Playbook
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  • lastupdatedate-icon Last Updated Date: 11-15-2022
  • size-icon Course Size: 1.6 GB
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Erin Balsa – The Research Report Playbook
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01-Video Lessons
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02-Course Materials
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03-Bonus Materials
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My Drive
Data
Erin Balsa – The Research Report Playbook
01-Video Lessons
01-Course Intro.mp4
01-Course Intro.mp4
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37.5 MB
02-Planning + Project Management Pt 1 (Presentation).ts
02-Planning + Project Management Pt 1 (Presentation).ts
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17.1 MB
03-Planning + Project Management Pt 2 (Presentation).mp4
03-Planning + Project Management Pt 2 (Presentation).mp4
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205.7 MB
03-Planning + Project Management Pt 2.mp4
03-Planning + Project Management Pt 2.mp4
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139.2 MB
04-Data Collection + Analysis (Presentation).mp4
04-Data Collection + Analysis (Presentation).mp4
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69.3 MB
04-Data Collection + Analysis.mp4
04-Data Collection + Analysis.mp4
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148.5 MB
05-Report Writing + Design (Presentation).mp4
05-Report Writing + Design (Presentation).mp4
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51.4 MB
05-Report Writing + Design.mp4
05-Report Writing + Design.mp4
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117.5 MB
06-WebDev + RevOps (Presentation).mp4
06-WebDev + RevOps (Presentation).mp4
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19.5 MB
06-WebDev + RevOps.mp4
06-WebDev + RevOps.mp4
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27.4 MB
07-Organic Promotion + PR (Presentation).mp4
07-Organic Promotion + PR (Presentation).mp4
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32.4 MB
07-Organic Promotion + PR.mp4
07-Organic Promotion + PR.mp4
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54.6 MB
08-Paid Promotion (Presentation).mp4
08-Paid Promotion (Presentation).mp4
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66.1 MB
08-Paid Promotion.mp4
08-Paid Promotion.mp4
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46.5 MB
09-Sales Enablement (Presentation).mp4
09-Sales Enablement (Presentation).mp4
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53.6 MB
09-Sales Enablement.mp4
09-Sales Enablement.mp4
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22.8 MB
10-Post-Launch (Presentation).mp4
10-Post-Launch (Presentation).mp4
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31.1 MB
10-Post-Launch.mp4
10-Post-Launch.mp4
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58.4 MB
11-Monetization (Bonus) (Presentation).mp4
11-Monetization (Bonus) (Presentation).mp4
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47.5 MB
11-Monetization (Bonus).mp4
11-Monetization (Bonus).mp4
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77.5 MB
12-My Writing Process - Bonus Lesson (Presentation).mp4
12-My Writing Process - Bonus Lesson (Presentation).mp4
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201.5 MB
12-My Writing Process - Bonus Lesson.mp4
12-My Writing Process - Bonus Lesson.mp4
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98.7 MB
My Drive
Data
Erin Balsa – The Research Report Playbook
02-Course Materials
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01-Course Slides.pptx
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10 MB
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02-Project management template.xlsx
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10.8 KB
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03-Storyline Planning Template.docx
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8.9 KB
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04-The DAB Framework Template.pptx
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70.1 KB
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05-Sample Survey Questions.docx
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10.5 KB
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06-Example Report.pdf
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3.8 MB
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07-Example Report (Landing page).txt
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117 B
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08-Example Report.pdf
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602.2 KB
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09-Example Report.pdf
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1.4 MB

Hello! I’m Erin Balsa, and I’m a former content material advertising and marketing chief with greater than 8 years of expertise constructing and main high-performing content material groups — at two Inc. 5,000 B2B SaaS startups and at an company.

I’ve written for many B2B SaaS manufacturers you’ve most likely heard of: HubSpot, Drift, G2, monday.com, and so on.

I’ve suggested and constructed content material methods for a bunch of MarTech, gross sales tech, and edtech firms like Showpad, Individuals.ai, Uniphore, Accord, and Intellum.

Over the previous 4.5 years, I’ve helped varied B2B SaaS firms generate MILLIONS of {dollars} in income by creating analysis experiences individuals truly need to learn and share—like my notorious Distant Work Report, which drove $680k in income final time I checked.

I’ve packed EVERYTHING it is advisable learn about analysis report creation and distribution into this course, which incorporates my plug-and-play TEMPLATE.

On this course, I reply all of your burning questions:

How do I provide you with a compelling storyline?

How do I get legitimate information?

What if the information doesn’t assist the story I need to inform?

Am I purported to gate the report for lead gen?

How do I undertaking handle all of the transferring elements?

Why is my butt itchy? (Nicely on second thought, not ALL your burning questions.)

If you already know me from my LinkedIn posts, you already know my content material has an edge to it. So anticipate some sarcasm, and perhaps a swear or two. And anticipate to stroll away with the data and confidence it is advisable begin creating your personal analysis experiences.

Lesson 1: Course Intro

Welcome + targets

Lesson 2: Planning + Mission Administration

Organizing all of the transferring items + setting clear expectations

Lesson 3: Knowledge Assortment + Evaluation

Securing an viewers, writing questions + analyzing uncooked information

Lesson 4: Report Writing + Design

Turning an overview into a refined report

Lesson 5: WebDev + Monitoring

Organising marketing campaign monitoring + QA

Lesson 6: Natural Promotion + PR

Producing consideration + leads

Lesson 7: Paid Promotion

Planning adverts + writing advert copy

Lesson 8: Gross sales Enablement

Serving to gross sales have extra productive conversations

Lesson 9: Put up-launch

Analyzing outcomes + making course of enhancements

Lesson 10: Monetization

Learn how to promote analysis experiences to shoppers

Lesson 11: My Writing Course of Deep Dive (Bonus)

How I do information storytelling, step-by-step

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