Erin Balsa – The Research Report Playbook
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Last Updated Date: 11-15-2022
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Course Size: 1.6 GB
Erin Balsa – The Research Report Playbook (1.6 GB)
Last Updated Date: 11-15-2022
Google Drive Proof
Hello! I’m Erin Balsa, and I’m a former content material advertising and marketing chief with greater than 8 years of expertise constructing and main high-performing content material groups — at two Inc. 5,000 B2B SaaS startups and at an company.
I’ve written for many B2B SaaS manufacturers you’ve most likely heard of: HubSpot, Drift, G2, monday.com, and so on.
I’ve suggested and constructed content material methods for a bunch of MarTech, gross sales tech, and edtech firms like Showpad, Individuals.ai, Uniphore, Accord, and Intellum.
Over the previous 4.5 years, I’ve helped varied B2B SaaS firms generate MILLIONS of {dollars} in income by creating analysis experiences individuals truly need to learn and share—like my notorious Distant Work Report, which drove $680k in income final time I checked.
I’ve packed EVERYTHING it is advisable learn about analysis report creation and distribution into this course, which incorporates my plug-and-play TEMPLATE.
On this course, I reply all of your burning questions:
How do I provide you with a compelling storyline?
How do I get legitimate information?
What if the information doesn’t assist the story I need to inform?
Am I purported to gate the report for lead gen?
How do I undertaking handle all of the transferring elements?
Why is my butt itchy? (Nicely on second thought, not ALL your burning questions.)
If you already know me from my LinkedIn posts, you already know my content material has an edge to it. So anticipate some sarcasm, and perhaps a swear or two. And anticipate to stroll away with the data and confidence it is advisable begin creating your personal analysis experiences.
Lesson 1: Course Intro
Welcome + targets
Lesson 2: Planning + Mission Administration
Organizing all of the transferring items + setting clear expectations
Lesson 3: Knowledge Assortment + Evaluation
Securing an viewers, writing questions + analyzing uncooked information
Lesson 4: Report Writing + Design
Turning an overview into a refined report
Lesson 5: WebDev + Monitoring
Organising marketing campaign monitoring + QA
Lesson 6: Natural Promotion + PR
Producing consideration + leads
Lesson 7: Paid Promotion
Planning adverts + writing advert copy
Lesson 8: Gross sales Enablement
Serving to gross sales have extra productive conversations
Lesson 9: Put up-launch
Analyzing outcomes + making course of enhancements
Lesson 10: Monetization
Learn how to promote analysis experiences to shoppers
Lesson 11: My Writing Course of Deep Dive (Bonus)
How I do information storytelling, step-by-step
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