Ellen Mackenzie – Dishing Up Digital School
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Learn online (no require download), easy download (Google Drive)
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Last Updated Date: 05-25-2024
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Course Size: 13.4 GB
Curriculum (Google Drive Proof)
My Drive DataEllen Mackenzie – Dishing Up Digital School
My Drive DataEllen Mackenzie – Dishing Up Digital School01-Dishing Up Digital School
My Drive DataEllen Mackenzie – Dishing Up Digital School01-Dishing Up Digital School01-Module 1 - Introduction
My Drive DataEllen Mackenzie – Dishing Up Digital School02-Dishing Up Digital - Insiders Club
Dishing up Digital School
Welcome to the last word course for brand new social media managers who refuse to accept much less and are able to be their very own boss.
I began as a social media supervisor in 2019 with $0 funding. By November that 12 months, I’d matched my company wage and I give up my job to go all in on my enterprise.
60+ partaking video classes to propel your studying and provide the expertise you REALLY have to succeed
LIFETIME entry to the course so you’ll be able to replicate again on classes throughout your journey
8x workbooks to assist maintain you accountable and targeted with note-taking
Entry to my epic membership group Insiders Membership, the place you’ll have 2x month-to-month stay streams with me and a spot to ask questions, get assist and community with the opposite college students
Module One & Two
Your success begins with the fitting foundations and that’s what these classes are all about. We focus on what your position is as a social media supervisor, the client journey on social plus dive deep into your mindset, limiting beliefs and confidence-building workout routines.
Module Three
Packaging and pricing your providers is likely one of the greatest challenges new social media managers face which is strictly why we spend a complete module and 6 video classes discussing this! We’ll cowl discovering your area of interest, understanding gross sales psychology, tips on how to use value-based pricing AND my actual packages and costs once I obtained began vs what
I supply now.
Module 4
Now that we’ve obtained our packages, it’s time to promote them! On this module, we dive into tips on how to promote your providers, the place to seek out purchasers and what sort of purchasers you need to goal in your early days of enterprise. You’ll get unique insights into my actual shopper pitches, copy-paste examples and instance discovery calls. Even should you don’t have expertise, what you’ll be taught in these classes WILL ebook you your first shopper.
Module 5
That is the largest module of the course with 10 video classes whole all about content material creation. The whole lot from writing captions and creating the proper format by way of to tips on how to create reels and tales for purchasers (or in collaboration with them). What makes this course really distinctive in comparison with different Instagram advertising and marketing applications is these methods are all taught within the context of working with purchasers and managing different companies’ social channels.
Module Six
It’s time to take a peek into my methods and techniques for managing a number of purchasers and maintaining issues working easily. These classes cowl how I take advantage of Trello and Google Drive to organise shopper content material, how I schedule posts for purchasers and tips on how to maintain monitor of analytics and reporting. On this module additionally, you will get an onboarding walkthrough and examples of making a proper technique doc for a shopper.
Module Seven
Now that you’ve your purchasers and also you’ve began making content material for them, you’ll face a brand new set of challenges. This module dives into shopper communication and relationships highlighting issues like tips on how to interact on behalf of purchasers, what to do with purchasers that stress for progress, setting boundaries in opposition to “scope creep” and what to do with these “ghost” purchasers.
Module Eight
Contracts, invoices and accounting aren’t essentially the most thrilling matters, however they’re SO vital whenever you’re establishing your personal enterprise. In these classes, I’ll share simple methods for tips on how to handle this stuff solo with templates, software program and examples from my journey.
Module 9
This course isn’t simply instructing you tips on how to begin your social media enterprise – you’re additionally going to learn to scale it! In these classes get the within scoop on what my $10k months seem like, tips on how to improve your costs, outsourcing and extra.
Module Ten
On this bonus module we’re going to discover how one can add teaching and instructing packages to your providers. It is a nice approach to diversify your packages and I’ll provide the actual steps to beginning this up efficiently, plus templates and instance teaching buildings.
Bonus Visitor Specialists
It’s time to introduce you to your visitor audio system for 2022!
• Kayley Hamilton on tips on how to get PR and media publicity on your biz
• Licensed conversion copywriter Prerna from Content material Bistro
• Alastair Maasch on tips on how to arrange your online business funds and getting began with investing
• Arneen on all issues self-love and mindset as a enterprise proprietor
• And at last Aksh from Social Media Sprinkle to get you began with Fb adverts
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