Name

00-Resources

01-Introduction

02-Partners

03-#1 Creative Ideation

04-#2 Creative Conversion Principles

05-#3 Direct Response Copy

06-#4 Creative Iterations

07-#5 FACEBOOK AD ACCOUNT STRUCTURE

08-#6 CREATIVE TESTING STRATEGIES

09-#7 DATA ANALYSIS & ATTRIBUTION

10-#8 FACEBOOK AD SCALING STRATEGIES

11-#9 HOW TO BECOME A CREATIVE STRATEGIST

12-#10 HOW TO BECOME A SENIOR MEDIA BUYER

13-#11 INFO PRODUCTS V.S. PHYSICAL PRODUCTS

14-#12 FUNNEL STRATEGIES

15-Bonus Content

00-Resources.txt

01-Why Should You Trust Me..mp4

01-Affiliate Partners.pdf

01-Module Introduction.mp4

02-How To Find Ideas & Qualify Them.mp4

03-Converting Creative Concepts With No Data.mp4

04-Converting Creative Concept Back With Data.mp4

05-How To Create a Powerful Brief.mp4

06-List of Top Competitors - DEEN HEALTH.xlsx

06-Resources.pdf

01-Module Introduction.mp4

02-Principles of High Converting Creatives.mp4

03-Formats & Technical Specifications.mp4

04-Data Analysis & Creative Breakdown.mp4

05-How To Source Footage.mp4

06-Creatives SOP.pptx

06-Resources.pdf

01-Module Introduction.mp4

02-Copy For Ads 101.mp4

03-How To Write & Iterate Ad Copy.mp4

04-Long Form Copy For Sales Pages.mp4

05-Resources.pdf

01-Module Introduction.mp4

02-Creative Iteration Principles.mp4

03-Iteration Quantities.mp4

04-Iteration Data Analysis & Variable Breakdown.mp4

05-NAMING CONVENTION EXAMPLE.docx

05-Resources.pdf

01-Module Introduction.mp4

02-Account Structure & Naming Conventions.mp4

03-Ad Account Structures- Small v.s. Big Ad Accounts.mp4

04-Ad Account Structures- Info v.s. Ecomm Businesses.mp4

05-Budget Allocation .mp4

06-Resources.pdf

01-Module Introduction.mp4

02-Creative Testing Principles.mp4

03-Best Practices For Testing Creatives.mp4

04-Creative Testing Optimization.mp4

05-Resources.pdf

01-Module Introduction.mp4

02-Test Validation.mp4

03-The Importance of Attribution.mp4

04-Resources.pdf

01-Module Introduction.mp4

02-Principles of Scaling.mp4

03-Stages of an Ad Account Cycle.mp4

04-Technical Facebook Ad Account Scaling Strategies.mp4

05-Resources.pdf

01-Module Introduction.mp4

02-Principles of Creative Strategy.mp4

03-Skillset of a Creative Strategist.mp4

04-How To Master The Skillset..mp4

05-Resources.pdf

01-Module Intro.mp4

02-What Makes a Great Media Buyer.mp4

03-Pathway of a Media Buyer & How To Gain Experience.mp4

04-Resources.pdf

01-Module Introduction.mp4

02-Info Product Specifics.mp4

03-E-Commerce Product Specifics.mp4

04-Resources.pdf

01-Module Intro.mp4

02-Principles of Funnel Strategies.mp4

03-List of Funnel Strategies & Applications.mp4

04-FUNNEL STRATEGIES.mov

05-DEEN HEALTH - PERFORMANCE TRACKING SHEET TEMPLATE.xlsx

05-PROFIT TRACKING SHEET [TEMPLATE].xlsx

05-Resources.pdf

01-Bonus Resources.pdf