Name

01-INTRO

02- 1. CONCEPTS The Right Foundation for Predictable Revenue

03- 2. COPY How to De-Risk Business Conversations

04- 3. SYSTEMS Build Your Agency's Lead Generation Machine

05- 4. OPTIMIZATION A Case Study in Closed Business

06- 4.1. Relationship-Driven New Business At-Scale. (Bonus Section)

07- 5. THOUGHT LEADERSHIP How to Plug Into the Right Audiences

08- BONUS Materials

Background and Vision.mp4

Copy Ideas Library.mp4

Resource Checklist.mp4

Action Items.mp4

Flashlight vs. Laser Pointer.mp4

How to Get Maximum Leverage Through Delegation.mp4

LinkedIn Sales Navigator Workshop.mp4

The Five Prospecting Commandments.mp4

Action Items - Craft Your Outreach Template.mp4

How to Use Context to Your Advantage.mp4

Six Guidelines for Effective Outreach Copy.mp4

The One Simple Task.mp4

Action Items + QA.mp4

Building Your Outbound Engine - How to Enrich Data and Launch Your Campaigns.mp4

How Inbound and Outbound Interact.mp4

Outreach Cadence Samples.mp4

The Lead Generation Universe - Tools and Automation.mp4

The Longterm Growth Path.mp4

Action Items.mp4

Campaign Diagnosis - Making Sense of Replies.mp4

Case Study Intro - Metrics and Benchmarks.mp4

The Hit Campaign Dynamic Meetings and Closed Business.mp4

Alumni Connections, Geographies, and Lego Blocks.mp4

Indirect Connectors and The Hopscotch Approach.mp4

Intro to Relationship-Driven Prospecting.mp4

Using the Historic Client Commonality.mp4

How to Use Targeted Outreach to Secure Dozens of Placements.mp4

The Power of Existing Audiences.mp4

Thought Leadership Q and A.mp4

Webinar How to Sell Agency Services in Uncertain Times.mp4