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09-[CXL] Channel evaluation for Demand Generation and Capture .xlsx
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10-How to measure success.pdf
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10-[CXL] Self-Reported Attribution (SRA) sheet for [client name].xlsx
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02-Why ABM fails.pdf
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04-Identify your Triggers.pdf
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06-Real-World Playbook Example.pdf
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07-Creating a Growth Model
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08-Defining Your Growth Levers
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03-Where does growth sit in the organization.pdf
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04-How to know if your organization needs a growth-driven approach.pdf
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05-Growth lessons from scaling Heights Part I.pdf
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04-Achieve Product-Market Fit with the Sean Ellis Method and the 40 Test.pdf
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05-Get Real Customer Insights From Product-Market Fit Interviews.pdf
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01-The North Star Metric.pdf
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02-Identifying potential channels.pdf
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16.6 KB
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03-Types of acquisition loops.pdf
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16.4 KB
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04-Brand vs growth channels.pdf
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16.3 KB
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05-Channel Prioritisation - Template.xlsx
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05-Prioritizing growth channels.pdf
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16.2 KB
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06-Testing framework for new channels.pdf
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07-Test before you invest- Use the LEAP Framework.pdf
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18.1 KB
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08-Referral - User Interviews Template.xlsx
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01-Creating a Growth Model.pdf
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79.5 KB
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02-What a complete growth model looks like.pdf
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03-Measuring each step of your growth model.pdf
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01-Defining Your Growth Levers.pdf
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Sep 09, 2025 me
103.7 KB
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02-What are growth levers.pdf
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17.5 KB
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03-Defining your first growth lever.pdf
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04-Themes within growth levers.pdf
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14.4 KB
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05-Calculating impact of potential growth levers.pdf
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18 KB
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06-Growth Lever Prioritization - Template.xlsx
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104.2 KB
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02-What is a growth team.pdf
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14.7 KB
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03-Who is in a growth team.pdf
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04-Six-step process to building your growth team.pdf
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01-The Growth Process.pdf
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88.8 KB
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02-Goals and impact of a growth process.pdf
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03-What is a growth experiment vs an optimization vs an AB test.pdf
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15.5 KB
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04-Building up a growth process step-by-step.pdf
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04-Simplified - Growth Experiment Overview.xlsx
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01-Overview.pdf
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02-Importance of Experimentation and Testing in LinkedIn Ads what you unlock from testing.pdf
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Sep 09, 2025 me
43.9 KB
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03-Designing a Structured Experimentation Framework.pdf
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40.4 KB
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04-Identifying key metrics and performance indicators.pdf
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37 KB
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04-Transcript - Linkedin Experimentation - Identifying key metrics and performance indicators.docx
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320 KB
05-A-B testing and multivariate testing strategies.mp4
05-A-B testing and multivariate testing strategies.mp4
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119.9 MB
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05-A-B testing and multivariate testing strategies.pdf
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05-Transcript - Linkedin Experimentation - A_B testing and multivariate testing strategies.docx
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320 KB
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06-Evaluating results from testing.pdf
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06-Transcript - Linkedin Experimentation - Evaluating results from testing.docx
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321.2 KB
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07-Testing audiences with native Linkedin targeting.pdf
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25.8 KB
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07-linkedin-targeting-playbook-v3.pdf
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5.7 MB
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08-Exclusions and how to negatively target.pdf
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26.2 KB
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08-Transcript - Linkedin Experimentation - Exclusions and how to negatively target.docx
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319.7 KB
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09-Transcript - Linkedin Experimentation - Using your own data to target on LinkedIn.docx
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319.8 KB
09-Using your own data to target on LinkedIn.mp4
09-Using your own data to target on LinkedIn.mp4
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59.7 MB
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09-Using your own data to target on LinkedIn.pdf
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21.5 KB
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10-Analyzing advanced demographic breakdowns in tests.pdf
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28.1 KB
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10-Transcript - Linkedin Experimentation - Analyzing advanced demographic breakdowns in tests.docx
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319.9 KB
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11-Best practices for ad copy and creative.pdf
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25.9 KB
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11-Transcript - Linkedin Experimentation - Best practices for ad copy and creative.docx
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321.3 KB
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12-Testing different objective options.pdf
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29 KB
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13-How to test ad formats and variations.pdf
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31.2 KB
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13-Transcript - Linkedin Experimentation - How to test ad formats and variations.docx
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321.5 KB
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14-Transcript - Linkedin Experimentation - Understanding bidding on LinkedIn.docx
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320.4 KB
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14-Understanding bidding on LinkedIn.pdf
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27 KB
15-Monitoring campaign performance and key metrics.mp4
15-Monitoring campaign performance and key metrics.mp4
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Sep 09, 2025 me
62.5 MB
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15-Monitoring campaign performance and key metrics.pdf
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29.9 KB
16-Analyzing trends and identifying areas for improvement.mp4
16-Analyzing trends and identifying areas for improvement.mp4
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94.5 MB
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16-Analyzing trends and identifying areas for improvement.pdf
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27 KB
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16-Transcript - Linkedin Experimentation - Analyzing trends and identifying areas for improvement.docx
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320.9 KB
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17-Optimizing bids budgets and frequency.pdf
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32.4 KB
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18-Conversion tracking and attribution analysis.pdf
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27.4 KB
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18-Transcript - Linkedin Experimentation - Conversion tracking and attribution analysis.docx
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321.1 KB
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19-Iterating and refining strategies based on data analysis.pdf
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34 KB
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19-Transcript - Linkedin Experimentation - Iterating and refining strategies based on data analysis.docx
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322.1 KB
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20-Scaling limitations and recognizing signs of diminishing returns.pdf
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31.6 KB
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20-Transcript - Linkedin Experimentation - Scaling limitations and recognizing signs of diminishing returns.docx
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320.1 KB
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21-Additional levers available to scale Linkedin ad success.pdf
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26.4 KB
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21-Transcript - Linkedin Experimentation - Additional levers available to scale Linkedin ad success.docx
me
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320.6 KB
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22-Setting up tracking mechanisms and pixels.pdf
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27 KB
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22-Transcript - Linkedin Experimentation - Setting up tracking mechanisms and pixels.docx
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320.8 KB
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23-Analyzing campaign data and generating reports.pdf
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36.2 KB
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23-Transcript - Linkedin Experimentation - Analyzing campaign data and generating reports.docx
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321.1 KB
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24-Presenting insights and recommendations to stakeholders.pdf
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28.2 KB
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24-Transcript - Linkedin Experimentation - Presenting insights and recommendations to stakeholders.docx
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08-B2B Marketing and Growth Minidegree
06-Advanced LinkedIn Ads
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01-Overview.pdf
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Sep 09, 2025 me
27.2 KB
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02-Advanced LinkedIn Ads.pdf
me
Sep 09, 2025 me
46.6 KB
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03-Controlling Your Costs with Bidding and Budgeting.pdf
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31.4 KB
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04-Advanced Targeting Strategy for LinkedIn Ads.pdf
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Sep 09, 2025 me
30.2 KB
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05-Setting Up and Tuning Up Your LinkedIn Ads Campaigns.pdf
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Sep 09, 2025 me
29.2 KB
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06-LinkedIn Ads Objectives and How to Use Them For Better Pricing.pdf
me
Sep 09, 2025 me
33.6 KB
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07-How to Build Funnels with LinkedIn Ads Using Retargeting.pdf
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Sep 09, 2025 me
29.4 KB
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08-How to Select an Offer that Converts with LinkedIn Ads.pdf
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Sep 09, 2025 me
29.1 KB
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09-Traffic Patterns for Dayparting and Ad Scheduling on LinkedIn Ads.pdf
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Sep 09, 2025 me
39.1 KB
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10-Optimizing and Troubleshooting your LinkedIn Ads Performance.pdf
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Sep 09, 2025 me
24.3 KB
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11-Google Analytics Classifications Tracking Template.xlsx
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07-Partner Customer Marketing
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01-Overview.pdf
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Sep 09, 2025 me
81.3 KB
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02-What is partner marketing.pdf
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Sep 09, 2025 me
25.7 KB
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03-CXL Partner Marketing Course Resource_ Partner Score.xlsx
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112.4 KB
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03-How to work with partners.pdf
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39.5 KB
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04-Partner marketing tactics and strategies.pdf
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20.6 KB
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05-The partner marketing role-team.pdf
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01-Overview.pdf
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02-What is SEO driven content marketing.pdf
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Sep 09, 2025 me
28.7 KB
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03-Prioritizing Topics for Rankings.pdf
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28.7 KB
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04-How to layer content over product pages.pdf
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16.5 KB
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05-Upgrading the Skyscraper Technique.pdf
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26.8 KB
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06-When and How to Link Build.pdf
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02-Project management.pdf
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28.6 KB
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03-Legal Privacy Considerations.pdf
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06-Design.pdf
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07-Rich Media.pdf
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08-Get Ready for List Growth.pdf
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09-The Importance of Permission.pdf
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10-Optimizing Opt-in Forms.pdf
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11-Cross-Channel Promotion.pdf
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12-Data that Drives Content.pdf
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14-Data that Drives Optimization.pdf
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03-Facebook Ads Creative
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04-Google Ads Experiments
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05-Facebook Ads for Beginners
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01-Overview.pdf
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02-Understanding Advanced Campaign Types.pdf
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115.7 KB
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03-Discovering Sales Conversion Options.pdf
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06-ABO vs CBO.pdf
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23.2 KB
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01-Effective Ad Creatives.pdf
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56.9 KB
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02-Imagery and Video.pdf
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02-Transcript - Advanced Facebook Ads - Imagery and Video.docx
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03-Transcript - Advanced Facebook Ads - Copy Creative Tools.docx
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04-Transcript - Advanced Facebook Ads - Why Carousel and Collection Ads Drive Engagement_ How to Master Them.docx
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02-How Custom Audiences Amplify Your Facebook Ads- Strategies and Optimization.pdf
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62.1 KB
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03-How to Maximize Reach with Facebooks Lookalike Audiences.pdf
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40.6 KB
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04-Why and How to Master Interest Targeting in Facebook Ads.pdf
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05-How Advantage Detailed Targeting Transforms Facebook Ad Performance.pdf
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42 KB
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06-How to Master Advantage and Manual Placements on Facebook.pdf
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02-Why The Meta Pixel is Essential and How to Utilize It.pdf
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56.3 KB
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03-How to Optimize Ad Performance with Facebooks Conversions API.pdf
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52.6 KB
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03-How Automated Rules Can Optimize Your Facebook Campaigns.pdf
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57.3 KB
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04-How Strategic Campaign Structures Enhance Facebook Ad Performance.pdf
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46.8 KB
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05-Using Day Parting to Optimize Your Facebook Ads.pdf
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48 KB
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01-Google Ads for Beginners.mp4
01-Google Ads for Beginners.mp4
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Sep 09, 2025 me
81 MB
pptx icon
01-Google Ads for Beginners_Slide Deck Template_CXL.pptx
me
Sep 09, 2025 me
4.3 MB
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01-Overview.pdf
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Sep 09, 2025 me
30 KB
02-The Google Ads Interface.mp4
02-The Google Ads Interface.mp4
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Sep 09, 2025 me
30.1 MB
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02-The Google Ads Interface.pdf
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18.2 KB
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02-Transcript - Google Ads for Beginners - The Google Ads Interface.docx
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03-Setting Up Conversions.mp4
03-Setting Up Conversions.mp4
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59.8 MB
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03-Setting Up Conversions.pdf
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68.7 KB
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321 KB
04-How Search Campaigns Are Made.mp4
04-How Search Campaigns Are Made.mp4
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224.4 MB
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04-How Search Campaigns Are Made.pdf
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24.6 KB
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04-Transcript - Google Ads for Beginners - How Search Campaigns Are Made.docx
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320.8 KB
05-Search Queries Keywords  Match Types.mp4
05-Search Queries Keywords Match Types.mp4
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Sep 09, 2025 me
269.4 MB
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05-Search Queries Keywords Match Types.pdf
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25.4 KB
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05-Transcript - Google Ads for Beginners - Search Queries Keywords Match Types Type and press enter to search.docx
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320.9 KB
06-Grouping Keywords.mp4
06-Grouping Keywords.mp4
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Sep 09, 2025 me
87.4 MB
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06-Grouping Keywords.pdf
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19.1 KB
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06-Transcript - Google Ads for Beginners - Grouping Keywords.docx
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322 KB
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07-Transcript - Google Ads for Beginners - What is Quality Score.docx
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321.1 KB
07-What is Quality Score.mp4
07-What is Quality Score.mp4
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Sep 09, 2025 me
57.7 MB
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07-What is Quality Score.pdf
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Sep 09, 2025 me
21.6 KB
08-Different Bidding Types  How to Choose.mp4
08-Different Bidding Types How to Choose.mp4
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Sep 09, 2025 me
244 MB
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08-Different Bidding Types How to Choose.pdf
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20.7 KB
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08-Transcript - Google Ads for Beginners - Different Bidding Types How to Choose.docx
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320.8 KB
09-Optimizing Using Search Query Reports.mp4
09-Optimizing Using Search Query Reports.mp4
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Sep 09, 2025 me
48.9 MB
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09-Optimizing Using Search Query Reports.pdf
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28.3 KB
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09-Transcript - Google Ads for Beginners - Optimizing Using Search Query Reports.docx
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320.4 KB
10-Optimizing Using Auction Insights.mp4
10-Optimizing Using Auction Insights.mp4
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57.9 MB
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10-Optimizing Using Auction Insights.pdf
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23.7 KB
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10-Transcript - Google Ads for Beginners - Optimizing Using Auction Insights.docx
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321.1 KB
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11-Transcript - Google Ads for Beginners - Using Audiences for Deeper Insight.docx
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321.5 KB
11-Using Audiences for Deeper Insight.mp4
11-Using Audiences for Deeper Insight.mp4
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38.6 MB
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11-Using Audiences for Deeper Insight.pdf
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24.8 KB
12-Course Wrap-Up.mp4
12-Course Wrap-Up.mp4
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26.6 MB
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12-Course Wrap-Up.pdf
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17.7 KB
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12-Transcript - Google Ads for Beginners - Course Wrap-Up.docx
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320.2 KB
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03-Facebook Ads Creative
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01-CXL Slides - Ad Creatives.pptx
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Sep 09, 2025 me
16.1 MB
01-Facebook Ads Creative.mp4
01-Facebook Ads Creative.mp4
me
Sep 09, 2025 me
40.6 MB
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01-Overview.pdf
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Sep 09, 2025 me
21.7 KB
02-Generating Quantity- Utilizing Creative Volume And Cost Controls To Win.mp4
02-Generating Quantity- Utilizing Creative Volume And Cost Controls To Win.mp4
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124 MB
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02-Generating Quantity- Utilizing Creative Volume And Cost Controls To Win.pdf
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02-ROAS Target Calculator Template.xlsx
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10.1 KB
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02-Transcript - Facebook Ads Creative - Generating Quantity_ Utilizing Creative Volume And Cost Controls To Win.docx
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03-Generating Quantity- Five Ad Variation Types To Create A Wider Range Of Outcomes.mp4
03-Generating Quantity- Five Ad Variation Types To Create A Wider Range Of Outcomes.mp4
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235.4 MB
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03-Generating Quantity- Five Ad Variation Types To Create A Wider Range Of Outcomes.pdf
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03-Transcript - Facebook Ads Creative - Generating Quantity_ Five Ad Variation Types To Create A Wider Range Of Outcomes.docx
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04-Generating Quality- Prioritizing Clarity  The Hero Product.mp4
04-Generating Quality- Prioritizing Clarity The Hero Product.mp4
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468.7 MB
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04-Generating Quality- Prioritizing Clarity The Hero Product.pdf
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04-Transcript - Facebook Ads Creative - Generating Quality_ Prioritizing Clarity The Hero Product.docx
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05-Generating Quality- The Headline Or It Starts With Words.mp4
05-Generating Quality- The Headline Or It Starts With Words.mp4
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342.9 MB
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05-Generating Quality- The Headline Or It Starts With Words.pdf
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05-Transcript - Facebook Ads Creative - Generating Quality_ The Headline Or It Starts With Words.docx
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06-Generating Quality- Explaining The Value Youre Providing.mp4
06-Generating Quality- Explaining The Value Youre Providing.mp4
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119 MB
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06-Generating Quality- Explaining The Value Youre Providing.pdf
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30 KB
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06-Transcript - Facebook Ads Creative - Generating Quality_ Explaining The Value Youre Providing.docx
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02-Things to Know Before Making an Experiment.pdf
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03-The Experiments Interface.pdf
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04-Ad Variation Experiments.pdf
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05-Custom Experiments.pdf
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06-Custom Experiments- Bidding.pdf
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07-Custom Experiments- Audiences.pdf
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04-Common Campaign Types How to Use them
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05-Testing Creative and Finding Success
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01-CXL Slides_Facebook Ads for Beginners.pptx
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10.8 MB
01-Facebook Ads for Beginners.mp4
01-Facebook Ads for Beginners.mp4
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01-Overview.pdf
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02-Event Tracking  Domain Verification.mp4
02-Event Tracking Domain Verification.mp4
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02-Event Tracking Domain Verification.pdf
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06-Course Wrap-Up.mp4
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02-Campaign Structure  Ad Options.mp4
02-Campaign Structure Ad Options.mp4
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63.6 MB
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02-Campaign Structure Ad Options.pdf
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02-Transcript - Facebook Ads for Beginners - Campaign Structure Ad Options.docx
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03-Account Structure  Ad Set Options.mp4
03-Account Structure Ad Set Options.mp4
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35.2 MB
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03-Account Structure Ad Set Options.pdf
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03-Transcript - Facebook Ads for Beginners - Account Structure Ad Set Options.docx
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04-Creating Audiences.mp4
04-Creating Audiences.mp4
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04-Creating Audiences.pdf
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04-Transcript - Facebook Ads for Beginners - Creating Audiences.docx
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05-Transcript - Facebook Ads for Beginners - Understanding Privacy Its Effects in Facebook Ads.docx
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05-Understanding Privacy  Its Effects in Facebook Ads.mp4
05-Understanding Privacy Its Effects in Facebook Ads.mp4
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02-Facebook Data vs Other Sources.mp4
02-Facebook Data vs Other Sources.mp4
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149.4 MB
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02-Facebook Data vs Other Sources.pdf
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02-Transcript - Facebook Ads for Beginners - Facebook Data vs Other Sources.docx
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03-Creative Messaging  Your Ads.mp4
03-Creative Messaging Your Ads.mp4
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03-Creative Messaging Your Ads.pdf
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03-Transcript - Facebook Ads for Beginners - Creative Messaging Your Ads.docx
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04-Creative Strategies that Sell.mp4
04-Creative Strategies that Sell.mp4
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04-Creative Strategies that Sell.pdf
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04-Transcript - Facebook Ads for Beginners - Creative Strategies that Sell.docx
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05-Creative Strategies for Sales Campaigns.mp4
05-Creative Strategies for Sales Campaigns.mp4
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05-Creative Strategies for Sales Campaigns.pdf
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05-Transcript - Facebook Ads for Beginners - Creative Strategies for Sales Campaigns.docx
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06-Creative Strategies for Lead Generation.mp4
06-Creative Strategies for Lead Generation.mp4
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06-Creative Strategies for Lead Generation.pdf
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06-Transcript - Facebook Ads for Beginners - Creative Strategies for Lead Generation.docx
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115.2 KB
02-How to Structure Tests to Teach You Something.mp4
02-How to Structure Tests to Teach You Something.mp4
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131.5 MB
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02-How to Structure Tests to Teach You Something.pdf
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02-Transcript - Facebook Ads for Beginners - How to Structure Tests to Teach You Something.docx
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03-Transcript - Facebook Ads for Beginners - What Data Points Matter How to Use Them.docx
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03-What Data Points Matter  How to Use Them.mp4
03-What Data Points Matter How to Use Them.mp4
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01-Overview.pdf
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110 KB
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02-Transcript - Facebook Ads Experimentation - Understanding the Value of Experimentation.docx
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02-Understanding the Value of Experimentation.mp4
02-Understanding the Value of Experimentation.mp4
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02-Understanding the Value of Experimentation.pdf
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03-Introduction to A-B Testing.mp4
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03-Transcript - Facebook Ads Experimentation - Introduction to A_B Testing.docx
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04-Setting Meaningful Success Metrics.mp4
04-Setting Meaningful Success Metrics.mp4
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04-Setting Meaningful Success Metrics.pdf
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04-Transcript - Facebook Ads Experimentation - Setting Meaningful Success Metrics.docx
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05-Testing New Experimentation Hypothesis.mp4
05-Testing New Experimentation Hypothesis.mp4
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05-Transcript - Facebook Ads Experimentation - Testing New Experimentation Hypothesis.docx
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06-Testing Across Multiple Variables.mp4
06-Testing Across Multiple Variables.mp4
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06-Testing Across Multiple Variables.pdf
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06-Transcript - Facebook Ads Experimentation - Testing Across Multiple Variables.docx
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07-Introduction to Dynamic Creative Optimization.mp4
07-Introduction to Dynamic Creative Optimization.mp4
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142.9 MB
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07-Introduction to Dynamic Creative Optimization.pdf
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07-Transcript - Facebook Ads Experimentation - Introduction to Dynamic Creative Optimization.docx
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08-Designing Engaging Instant Experiences.mp4
08-Designing Engaging Instant Experiences.mp4
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08-Designing Engaging Instant Experiences.pdf
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08-Transcript - Facebook Ads Experimentation - Designing Engaging Instant Experiences.docx
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09-Collecting Audience Insights with Instant Forms.mp4
09-Collecting Audience Insights with Instant Forms.mp4
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190.1 MB
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09-Collecting Audience Insights with Instant Forms.pdf
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09-Transcript - Facebook Ads Experimentation - Collecting Audience Insights with Instant Forms.docx
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10-Reaching New Audiences with Multi-Advertiser Ads.mp4
10-Reaching New Audiences with Multi-Advertiser Ads.mp4
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10-Reaching New Audiences with Multi-Advertiser Ads.pdf
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10-Transcript - Facebook Ads Experimentation - Reaching New Audiences with Multi-Advertiser Ads.docx
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11-Reaching New Audiences with Partner Advertiser Ads.mp4
11-Reaching New Audiences with Partner Advertiser Ads.mp4
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11-Reaching New Audiences with Partner Advertiser Ads.pdf
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12-Preparing Your Campaign for Partnerships.mp4
12-Preparing Your Campaign for Partnerships.mp4
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118.1 MB
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12-Preparing Your Campaign for Partnerships.pdf
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12-Transcript - Facebook Ads Experimentation - Preparing Your Campaign for Partnerships.docx
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13-Monitoring Joint Campaign Performance.mp4
13-Monitoring Joint Campaign Performance.mp4
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13-Transcript - Facebook Ads Experimentation - Monitoring Joint Campaign Performance.docx
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14-Collaboration Best Practices for Partnerships.mp4
14-Collaboration Best Practices for Partnerships.mp4
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14-Collaboration Best Practices for Partnerships.pdf
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14-Transcript - Facebook Ads Experimentation - Collaboration Best Practices for Partnerships.docx
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15-Continuous Experimentation Culture.mp4
15-Continuous Experimentation Culture.mp4
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15-Transcript - Facebook Ads Experimentation - Continuous Experimentation Culture.docx
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16-Continuous Improvement Tactics.mp4
16-Continuous Improvement Tactics.mp4
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16-Transcript - Facebook Ads Experimentation - Continuous Improvement Tactics.docx
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17-Analyzing Results to Inform Future Experiments.mp4
17-Analyzing Results to Inform Future Experiments.mp4
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17-Analyzing Results to Inform Future Experiments.pdf
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18-Powerful Performance Metrics.mp4
18-Powerful Performance Metrics.mp4
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113.1 MB
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18-Powerful Performance Metrics.pdf
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18-Transcript - Facebook Ads Experimentation - Powerful Performance Metrics.docx
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19-Implementing Data-Driven Decisions.mp4
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19-Transcript - Facebook Ads Experimentation - Implementing Data-Driven Decisions.docx
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20-Developing Your Experimentation Strategy.mp4
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10-Templates Introduction.pdf
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03-Rebuy Rates.pdf
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08-Welcome Programs.pdf
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03-Find a Better B2C North Star Metric.pdf
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04-Present A-B Test Results in a Format That Gets Read.pdf
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06-Get Better Insights by Exporting Your GA4 Data to BigQuery.pdf
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07-Effectively track B2b Leads in Google Analytics 4 GA4.pdf
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04-Digital Psychology Behavior Design
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05-CRO for Ecommerce Growth
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06-A-B Testing Mastery
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08-A-B Testing Foundations
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09-Heuristic Evaluation
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10-Advanced Experimentation Masterclass
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11-Strategic Research for Experimentation
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12-CRO Agency Masterclass
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13-Testing Strategies
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14-Statistics for A-B Testing
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16-Intermediate Statistics
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03-Lesson 2_Persona Types Questions Template.xlsx
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03-Understanding Personas.pdf
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03-How different research techniques will help you answer different questions.pdf
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04-Listening to what people say.pdf
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05-Watching what people do.pdf
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06-How to conduct research with the right people.pdf
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07-How to synthesize your research.pdf
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08-Creating memorable useful research deliverables.pdf
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09-How To Use AI to Increase Efficiency in Your User Research.pdf
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03-Landing Page Optimization
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01-Overview.pdf
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02-Course Introduction.mp4
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02-Course Introduction.pdf
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02-Transcript - Landing Page Optimization - Course Introduction.docx
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03-The Characteristics of an Effective Landing Page.mp4
03-The Characteristics of an Effective Landing Page.mp4
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03-The Characteristics of an Effective Landing Page.pdf
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03-Transcript - Landing Page Optimization - The Characteristics of an Effective Landing Page.docx
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04-LPO Process High Level Overview.pdf
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05-Fast and Slow thinking- Basic Behavioural Psychology.pdf
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05-Transcript - Landing Page Optimization - Fast and Slow thinking_ Basic Behavioural Psychology.docx
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06-Awareness Levels and Conversion Goals.pdf
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07-Transcript - Landing Page Optimization - User Friction_ How it Affects the Landing Page Experience Performance.docx
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07-User Friction- How it Affects the Landing Page Experience Performance.pdf
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08-Overall Approach to LPO Research.pdf
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08-Transcript - Landing Page Optimization - Quantitative Research Using GA4 _ Page Speed Insights.docx
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09-Qualitative Research Methods.pdf
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09-Quantitative Research Using GA4 - Page Speed Insights.pdf
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09-Transcript - Landing Page Optimization - Qualitative Research Methods.docx
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10-The Structure and Components of an Effective Landing Page.pdf
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10-Transcript - Landing Page Optimization - The Structure and Components of an Effective Landing Page.docx
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11-Bonus- Tips for Optimizing Landing Page Copy.pdf
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11-Transcript - Landing Page Optimization - Bonus_ Tips for Optimizing Landing Page Copy.docx
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04-Digital Psychology Behavior Design
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01-Digital Psychology Behavior Design.pdf
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02-Psychology and media.pdf
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03-Our approach.pdf
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04-Outcomes.pdf
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05-Aim Flash Test.pdf
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06-Emotional motivators.pdf
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07-Emotional quadrants.pdf
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08-Emotional design audit- Netflix.pdf
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09-Behavioral media.pdf
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10-Digital product places.pdf
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11-Digital locators facilitators.pdf
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12-Behavioral UI- Intro.pdf
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13-Behavioral UI- Source.pdf
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14-Behavioral UI- Description.pdf
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15-Behavioral UI- Motivation.pdf
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16-Behavioral UI- Value framing.pdf
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17-Behavioral UI- Pressure tactic.pdf
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18-Behavioral UI- Social influence.pdf
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19-Behavioral UI- Endorsement.pdf
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20-Behavioral UI- Deciding.pdf
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21-Behavioral UI- Barrier Reducer.pdf
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22-Behavioral UI- Efficacy.pdf
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23-Behavioral UI- Trust.pdf
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24-Behavioral UI- Reinforcer.pdf
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25-Designing processes.pdf
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05-CRO for Ecommerce Growth
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01-Overview.pdf
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02-Why run experiments on your online store.pdf
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03-Where and what to test to maximize ROI.pdf
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04-Ecommerce Optimization Pillars.pdf
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05-Conversion Turn more visitors into customers.pdf
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06-Setting up your goal tracking for trustworthy test results.pdf
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07-Spend Get buyers to increase their order value.pdf
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08-Measuring the Revenue Impact of A-B Tests.pdf
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09-Frequency Encourage customers to buy repeatedly.pdf
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10-Tracking Customer Retention across multiple platforms.pdf
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11-Merchandising Nudge visitors towards buying key products.pdf
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12-Analyzing and optimizing Product Margins in your store.pdf
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13-Case Studies and Practical Applications.pdf
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14-Day-to-Day of an impactful CRO Program.pdf
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15-Building a data-driven CRO Program Reporting System.pdf
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06-A-B Testing Mastery
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05-Results
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06-Outro
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02-History.pdf
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03-The value.pdf
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01-Planning.pdf
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02-Do you have enough data to conduct A-B tests.pdf
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03-Picking KPIs.pdf
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04-Research to get insights for your A-B tests.pdf
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05-OD - Test Prioritization.xlsx
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05-The 6V Conversion Canvas- Value Versus and Views.pdf
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06-The 6V Conversion Canvas- Voice Validated and Verified.pdf
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02-Design Develop and QA your A-B test.pdf
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04-Pre and Post Test Considerations.pdf
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05-How to calculate the length of your A-B test.pdf
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06-Monitoring your A-B test.pdf
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02-A-B test outcomes.pdf
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03-Presenting your learnings.pdf
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04-Business case calculations.pdf
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01-Outro.pdf
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02-Scaling up testing.pdf
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07-Intro to CRO and Experimentation
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01-Overview.pdf
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02-Intro to CRO and Experimentation.pdf
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02-Transcript - Intro to CRO and Experimentation - Intro to CRO and Experimentation.docx
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03-Defining CRO and Experimentation.pdf
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03-Transcript - Intro to CRO and Experimentation - Defining CRO and Experimentation.docx
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04-The Basics Parts and Components.pdf
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04-Transcript - Intro to CRO and Experimentation - The Basics Parts and Components.docx
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05-The Ritual and the Artifact.pdf
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05-Transcript - Intro to CRO and Experimentation - The Ritual and the Artifact.docx
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08-A-B Testing Foundations
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01-Overview.pdf
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02-Introduction to A-B testing.pdf
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03-What to test.pdf
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04-Copy of OD - Test Prioritization.xlsx
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04-Test prioritization.pdf
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05-A-B testing statistics.pdf
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06-Testing strategies.pdf
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09-Heuristic Evaluation
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01-Heuristic Evaluation.pdf
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02-Too many research methods.pdf
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03-Behavior Design.pdf
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04-7E Benchmark Sheet.xlsx
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04-The 7 Levels of Conversion.pdf
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05-Relevance.pdf
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06-Trust.pdf
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07-Orientation.pdf
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08-Stimulance.pdf
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09-Security.pdf
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10-Convenience.pdf
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11-Confirmation.pdf
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12-Competitive Benchmarking.pdf
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13-Presenting Results.pdf
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10-Advanced Experimentation Masterclass
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02-Introduction to the Advanced Experimentation Masterclass.pdf
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03-Strategic Testing.pdf
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04-Better Ideation for Experiments.pdf
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05-Change Management.pdf
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06-Documentation and Communication.pdf
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07-Engaging Workshops.pdf
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08-Meta-Analysis.pdf
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09-Experimentation Program Management.pdf
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10-Intro to App Testing.pdf
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11-Maturity and Scaling.pdf
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12-Building a Center of Excellence.pdf
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11-Strategic Research for Experimentation
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01-Overview.pdf
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16.1 KB
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02-Course Introduction- Incorporating user research into your experimentation program.pdf
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03-Speero UX Heuristics_ Scoring Matrix.xlsx
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03-UX Heuristic Review.pdf
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04-Customer Surveys.pdf
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05-Usability Studies.pdf
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06-Copy of Speero Exit Poll Results Template.xlsx
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06-On-site Polls.pdf
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07-Analytics Data Analysis.pdf
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08-Session Recordings Heatmaps.pdf
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09-Copy Testing.pdf
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10-Making Sense of your Research Data.pdf
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11-Generating Test Ideas from Research Data.pdf
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12-Reporting and Housing Research Data.pdf
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12-CRO Agency Masterclass
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02-Who makes a good fit.pdf
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03-Productization.pdf
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04-Pricing.pdf
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05-Lead generation.pdf
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06-Closing leads.pdf
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07-Proposals and contracts.pdf
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08-Expectation setting.pdf
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09-Client relationship lifecycle.pdf
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10-Redesign projects.pdf
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11-Working with low volume clients.pdf
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12-Skills sets and team composition.pdf
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13-Lessons learned running a CRO agency.pdf
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13-Testing Strategies
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01-Overview.pdf
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91.3 KB
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02-Course Introduction.pdf
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03-What to Test.pdf
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04-How Many Changes Per Test.pdf
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05-Transcript - Testing Strategies - A_B testing vs MVT.docx
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06-Bandits.pdf
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07-Existence Testing.pdf
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09-Innovative Testing.pdf
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10-Split Path Testing.pdf
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11-Server-side testing.pdf
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12-Frameworks and Scope.pdf
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13-Difference between SaaS and Ecommerce.pdf
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14-Overlap with product.docx
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16-Pricing Page testing.docx
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17-Churn Testing.pdf
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14-Statistics for A-B Testing
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01-Overview.pdf
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10.8 KB
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01-Statistic for AB testing combined.pdf
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02-Basics of Causal Inference.pdf
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02-Transcript - Statistics for A_B testing - Basics of Causal Inference.docx
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03-Statistical Significance Other Estimates.pdf
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04-Statistical Power Sample Size Calculations.pdf
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05-Multivariate Tests.pdf
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06-Running Concurrent A-B Tests.pdf
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06-Transcript - Statistics for A_B testing - Running Concurrent A_B Tests.docx
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07-Tests With Multiple Outcomes.pdf
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08-Non-binomial data.pdf
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09-Statistics for Percentage Change.pdf
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09-Transcript - Statistics for A_B testing - Statistics for Percentage Change.docx
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10-Asking the Right Questions.pdf
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11-Communicating Statistical Results.pdf
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15-Good Practices
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03-Use Key Insights for Better Completion Rates On Your Forms.pdf
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09-Principles of persuasive design.pdf
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15-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.pdf
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16-Reduce website dropoff caused by load times.pdf
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17-Conversion Rate Optimization on Low-Traffic Websites.pdf
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16-Intermediate Statistics
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01-Overview.pdf
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02-Descriptive statistics.pdf
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03-Measuring relationship.pdf
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03-Transcript - Intermediate statistics - Measuring relationship.docx
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04-Probability.pdf
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05-Inductive statistics.pdf
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05-Transcript - Intermediate statistics - Inductive statistics.docx
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06-Forecasting.pdf
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17-Statistics Fundamentals for Testing
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01-Overview.pdf
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02-Sampling- populations parameters and statistics.pdf
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03-Mean variance and standard deviation.pdf
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04-Confidence intervals.pdf
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05-Statistical significance and the p-value.pdf
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06-Statistical power.pdf
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07-Sample size and how to calculate it.pdf
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07-sample_size_calculator-1.xlsx
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08-Statistics trap 1- regression to the mean and sampling error.pdf
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09-Statistics trap 2- too many variants.pdf
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10-Statistics trap 3- click rates and conversion rate.pdf
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11-Statistics trap 4- Frequentists vs Bayesian test procedures.pdf
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18-Experimentation Program Management
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02-Why Experimentation.pdf
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03-Experimentation Operating System.pdf
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04-Assessment Strategy Integration.pdf
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03-Customer Segmentation Deciding What to Optimize for.pdf
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12 KB
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04-Deciding What to Personalize- Approaches to Creating Creative.pdf
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05-A-B MVT Testing to Enable Personalization.pdf
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02-Why CRO.pdf
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03-The basics.pdf
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04-Managing ideas.pdf
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05-Sources of insight.pdf
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06-A-B testing basics.pdf
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06-Conversion Sciences Hypothesis List.xltx
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02-Copy of Momokos Copy Teardown - Expanded Framework.xlsx
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02-How to Conduct a Copy Teardown.pdf
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03-Introduction to Message-Mining.pdf
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04-Mining Messages From Your Customers.pdf
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05-Crafting Effective Unique Value Propositions.pdf
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05-TEMPLATE - Feature Positioning UVP Headlines Worksheet.xlsx
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06-Message Hierarchies.pdf
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06-Sample Message-Mining Form Pivot Table - Petdoorscom.xlsx
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07-Message Mining Form.docx
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07-Writing the First Draft.pdf
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08-Editing Punching Up Your Copy.pdf
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09-Conversion-Focused Formatting Layout.pdf
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01-Measure Experiment ROI- Revenue Metrics Beyond Conversion Rate.pdf
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25.2 KB
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02-Fix Testing Data Issues With This Ecom Goal Tracking Framework.pdf
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24.2 KB
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03-Generate better test ideas through workshops.pdf
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04-Build a Balanced Testing Program- From Quick Wins to Breakthrough Experiments.pdf
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28.3 KB
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05-Make Research Data Work for Website Optimization.pdf
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06-Balance Test Impact And Effort For Better CRO Results.pdf
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07-Create Better Experiment Metrics With Goal Trees.pdf
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27.6 KB
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08-Improve CRO results and workflow with Microsoft Clarity.pdf
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09-Increase Web Conversions Without Manipulation Techniques.pdf
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10-Quantity vs Quality in Idea Generation.pdf
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11-Reduce website dropoff caused by load times.pdf
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12-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.pdf
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20.3 KB
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13-Optimize Risk Management with Non-Inferiority Tests for Website Changes.pdf
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27.1 KB
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14-Win Stakeholders with Your A-B Test Results- Use the 3-Act Storytelling Technique.pdf
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27.5 KB
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15-Increase Conversion Rates With Simplified Copy.pdf
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24.1 KB
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16-Increase Website Engagement with Micro Interactions.pdf
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18.5 KB
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17-Pick the Right A-B Test Tools and Avoid Costly Mistakes.pdf
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17.5 KB
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18-Make Your Brainstorm Sessions More Productive with Silent Brainstorming.pdf
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26.7 KB
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19-Connect GA4 to BigQuery for Greater Insight and Analysis.pdf
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24.3 KB
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20-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.pdf
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25.5 KB
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21-Increase Conversion Rates on Low-Traffic Websites.pdf
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26.4 KB
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22-Accurately Measure Experiment Gains Through Retesting.pdf
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01-Google Shopping
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02-Customer Retention for Subscription Products
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03-Customer Journey for Ecommerce
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04-Ecommerce Data and Metrics
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05-Ecommerce SEO
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06-Google Ads for Ecommerce
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07-Ecommerce Forecasting
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08-Facebook Ads for Ecommerce
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09-Email and SMS Marketing for Ecommerce
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10-Customer Experience for Ecommerce
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11-Ecommerce Content Marketing
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12-Customer Segmentation
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13-Personalization for Ecommerce
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14-Ecommerce Merchandising
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15-Ecommerce Tech Stack
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16-Selling on Amazon- Perfecting Traffic and Conversions
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17-Ecommerce Brand Strategy
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18-Unit Economics for Ecommerce
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19-Promotional Events for Ecommerce
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20-Selling on Marketplaces
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21-Ecommerce Marketing Minidegree
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22-Stay up-to-date with Ecommerce
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05-Ecommerce
01-Google Shopping
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01-Google-Shopping-combined-PDF.pdf
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0.9 MB
01-Google Shopping.mp4
01-Google Shopping.mp4
me
Sep 09, 2025 me
80.4 MB
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01-Overview.pdf
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Sep 09, 2025 me
12.6 KB
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02-Transcript - Google Shopping - What You Need to Know About Google Shopping Campaign Types.docx
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Sep 09, 2025 me
391 KB
02-What You Need to Know About Google Shopping Campaign Types.mp4
02-What You Need to Know About Google Shopping Campaign Types.mp4
me
Sep 09, 2025 me
113 MB
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02-What You Need to Know About Google Shopping Campaign Types.pdf
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Sep 09, 2025 me
35.7 KB
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03-Copy of Feed Optimization - Attribute Review.xlsx
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Sep 09, 2025 me
10 KB
03-Setting your Google Shopping feed up for success.mp4
03-Setting your Google Shopping feed up for success.mp4
me
Sep 09, 2025 me
594.4 MB
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03-Setting your Google Shopping feed up for success.pdf
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Sep 09, 2025 me
34.7 KB
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03-Transcript - Google Shopping - Setting your Google Shopping feed up for success.docx
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Sep 09, 2025 me
392 KB
04-Performance Max as your baseline campaign.mp4
04-Performance Max as your baseline campaign.mp4
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Sep 09, 2025 me
397 MB
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04-Performance Max as your baseline campaign.pdf
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Sep 09, 2025 me
21.7 KB
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04-Transcript - Google Shopping - Performance Max as your baseline campaign.docx
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392.5 KB
05-The Case for Advanced Campaign Setups.mp4
05-The Case for Advanced Campaign Setups.mp4
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Sep 09, 2025 me
743.2 MB
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05-The Case for Advanced Campaign Setups.pdf
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Sep 09, 2025 me
20.8 KB
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05-Transcript - Google Shopping - The Case for Advanced Campaign Setups.docx
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Sep 09, 2025 me
395.4 KB
06-Optimizing Google Shopping Campaigns- The Never-ending Step.mp4
06-Optimizing Google Shopping Campaigns- The Never-ending Step.mp4
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Sep 09, 2025 me
0.9 GB
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06-Optimizing Google Shopping Campaigns- The Never-ending Step.pdf
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Sep 09, 2025 me
20.6 KB
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06-Transcript - Google Shopping - Optimizing Google Shopping Campaigns_ The Never-ending Step.docx
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393.6 KB
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05-Ecommerce
02-Customer Retention for Subscription Products
01-Customer Retention for Subscription Products.mp4
01-Customer Retention for Subscription Products.mp4
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Sep 09, 2025 me
51.4 MB
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01-Customer Retention for Subscription Products.pdf
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13.7 KB
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01-Retention-slides-combined-PDF.pdf
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8.2 MB
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02-Compounding-Cohorts.xlsx
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Sep 09, 2025 me
505 KB
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02-Compounding Cohorts.xlsx
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Sep 09, 2025 me
404.9 KB
02-Retention  revenue.mp4
02-Retention revenue.mp4
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Sep 09, 2025 me
226.6 MB
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02-Retention revenue.pdf
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34.7 KB
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02-Transcript - Customer Retention for Subscription Products - Retention revenue.docx
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326.6 KB
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03-JTBD Customer Interview Survey Resources.docx
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Sep 09, 2025 me
448.2 KB
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03-JTBD Questions and Notes Template.docx
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Sep 09, 2025 me
306.8 KB
03-The early bird gets the retention worm.mp4
03-The early bird gets the retention worm.mp4
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Sep 09, 2025 me
1 GB
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03-The early bird gets the retention worm.pdf
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25.4 KB
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03-Transcript - Customer Retention for Subscription Products - The early bird gets the retention worm.docx
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326.2 KB
04-For best results- segment.mp4
04-For best results- segment.mp4
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Sep 09, 2025 me
296.5 MB
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04-For best results- segment.pdf
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Sep 09, 2025 me
27.6 KB
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04-Qualitative Data Tracker.docx
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Sep 09, 2025 me
718.8 KB
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04-Transcript - Customer Retention for Subscription Products - For best results_ segment.docx
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Sep 09, 2025 me
326 KB
05-Beyond the first 90 days.mp4
05-Beyond the first 90 days.mp4
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Sep 09, 2025 me
200.7 MB
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05-Beyond the first 90 days.pdf
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25.3 KB
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05-Hype Cycle Map.docx
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Sep 09, 2025 me
306.1 KB
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05-Transcript - Customer Retention for Subscription Products - Beyond the first 90 days.docx
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Sep 09, 2025 me
325.4 KB
06-Slowing the curve.mp4
06-Slowing the curve.mp4
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Sep 09, 2025 me
364.2 MB
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06-Slowing the curve.pdf
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25.1 KB
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06-Transcript - Customer Retention for Subscription Products - Slowing the curve.docx
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Sep 09, 2025 me
330.1 KB
07-Measuring and improving retention long term.mp4
07-Measuring and improving retention long term.mp4
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Sep 09, 2025 me
882.5 MB
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07-Measuring and improving retention long term.pdf
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25.6 KB
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07-Transcript - Customer Retention for Subscription Products - Measuring and improving retention long term.docx
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324.6 KB
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05-Ecommerce
03-Customer Journey for Ecommerce
pptx icon
01-CXL Course_ Customer Journey - Slide Deck.pptx
me
Sep 09, 2025 me
5.9 MB
01-Customer Journey for Ecommerce.mp4
01-Customer Journey for Ecommerce.mp4
me
Sep 09, 2025 me
107.9 MB
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01-Overview.pdf
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Sep 09, 2025 me
39.3 KB
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02-Transcript - Customer Journey for Ecommerce - Why beginning with Customer experience is important and the stages of an eCommerce Customer Journey.docx
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Sep 09, 2025 me
392.5 KB
02-Why beginning with Customer Experience is important and the stages of an Ecommerce Customer Journey.mp4
02-Why beginning with Customer Experience is important and the stages of an Ecommerce Customer Journey.mp4
me
Sep 09, 2025 me
584.5 MB
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02-Why beginning with Customer Experience is important and the stages of an Ecommerce Customer Journey.pdf
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Sep 09, 2025 me
37.6 KB
03-Create a customer journey map.mp4
03-Create a customer journey map.mp4
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Sep 09, 2025 me
136.4 MB
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03-Create a customer journey map.pdf
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Sep 09, 2025 me
31.2 KB
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03-Transcript - Customer Journey for Ecommerce - Create a customer journey map.docx
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Sep 09, 2025 me
387.4 KB
04-Create personas to aid user flow build loyalty and reduce churn.mp4
04-Create personas to aid user flow build loyalty and reduce churn.mp4
me
Sep 09, 2025 me
103.5 MB
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04-Create personas to aid user flow build loyalty and reduce churn.pdf
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Sep 09, 2025 me
35.4 KB
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04-Transcript - Customer Journey for Ecommerce - Create personas to aid user flow build loyalty and reduce churn.docx
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Sep 09, 2025 me
390.1 KB
05-Build a CX-driven organization in a retail-driven environment.mp4
05-Build a CX-driven organization in a retail-driven environment.mp4
me
Sep 09, 2025 me
208.4 MB
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05-Build a CX-driven organization in a retail-driven environment.pdf
me
Sep 09, 2025 me
29.3 KB
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05-Transcript - Customer Journey for Ecommerce - Build a CX-driven organization in a retail-driven environment.docx
me
Sep 09, 2025 me
389.9 KB
06-Its not just about Journey Mapping its about Activation.mp4
06-Its not just about Journey Mapping its about Activation.mp4
me
Sep 09, 2025 me
82.9 MB
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06-Its not just about Journey Mapping its about Activation.pdf
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Sep 09, 2025 me
25 KB
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06-Transcript - Customer Journey for Ecommerce - Its not just about Journey Mapping its about Activation.docx
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387.8 KB
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05-Ecommerce
04-Ecommerce Data and Metrics
pptx icon
01-CXL - Ecomm Data and Metrics Maximilian Rast - Klar.pptx
me
Sep 09, 2025 me
30.2 MB
01-Ecommerce Data and Metrics.mp4
01-Ecommerce Data and Metrics.mp4
me
Sep 09, 2025 me
136.9 MB
02-The ecommerce growth formula- A framework.mp4
02-The ecommerce growth formula- A framework.mp4
me
Sep 09, 2025 me
287.3 MB
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02-The ecommerce growth formula- A framework.pdf
me
Sep 09, 2025 me
55.5 KB
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02-Transcript - Ecommerce Data and Metrics - The ecommerce growth formula.docx
me
Sep 09, 2025 me
321.1 KB
03-Customer lifetime value and customer acquisition cost.mp4
03-Customer lifetime value and customer acquisition cost.mp4
me
Sep 09, 2025 me
543 MB
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03-Customer lifetime value and customer acquisition cost.pdf
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Sep 09, 2025 me
112 KB
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03-Transcript - Ecommerce Data and Metrics - Customer LTV and CAC.docx
me
Sep 09, 2025 me
322.1 KB
04-Capital and cash conversion cycle.mp4
04-Capital and cash conversion cycle.mp4
me
Sep 09, 2025 me
429.9 MB
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04-Capital and cash conversion cycle.pdf
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Sep 09, 2025 me
55.1 KB
04-Cash Conversion Cycle.mp4
04-Cash Conversion Cycle.mp4
me
Sep 09, 2025 me
10.6 MB
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04-Transcript - Ecommerce Data and Metrics - Capital and cash conversion cycle.docx
me
Sep 09, 2025 me
409 KB
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05-CLV_CAC Ratio Simulator.xlsx
me
Sep 09, 2025 me
73.6 KB
05-Finding your ideal CLV-CAC Ratio.mp4
05-Finding your ideal CLV-CAC Ratio.mp4
me
Sep 09, 2025 me
171.2 MB
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05-Finding your ideal CLV-CAC Ratio.pdf
me
Sep 09, 2025 me
86.5 KB
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05-Transcript - Ecommerce Data and Metrics - Finding your ideal CLV CAC ratio.docx
me
Sep 09, 2025 me
321.7 KB
06-My opinion about Google Universal Migration to GA4.mp4
06-My opinion about Google Universal Migration to GA4.mp4
me
Sep 09, 2025 me
95.6 MB
06-Quick Google Analytics Introduction [Lesson 1].mp4
06-Quick Google Analytics Introduction [Lesson 1].mp4
me
Sep 09, 2025 me
28 MB
06-Shopping behavior analysis.mp4
06-Shopping behavior analysis.mp4
me
Sep 09, 2025 me
399.3 MB
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06-Shopping behavior analysis.pdf
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Sep 09, 2025 me
21.8 KB
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06-Transcript - Ecommerce Data and Metrics - Shopping behavior analysis.docx
me
Sep 09, 2025 me
324.3 KB
07-Marketing channel definition.png
07-Marketing channel definition.png
me
Sep 09, 2025 me
219.4 KB
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07-Transcript - Ecommerce Data and Metrics - UTM naming convention best practices.docx
me
Sep 09, 2025 me
326.5 KB
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07-UTM Analysis.xlsx
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Sep 09, 2025 me
66.4 KB
07-UTM naming convention best practices.mp4
07-UTM naming convention best practices.mp4
me
Sep 09, 2025 me
253.6 MB
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07-UTM naming convention best practices.pdf
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Sep 09, 2025 me
116 KB
08-Attribution  multi-channel analysis.mp4
08-Attribution multi-channel analysis.mp4
me
Sep 09, 2025 me
542.8 MB
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08-Attribution multi-channel analysis.pdf
me
Sep 09, 2025 me
61.7 KB
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08-Transcript - Ecommerce Data and Metrics - Attribution Multi-Channel Analysis.docx
me
Sep 09, 2025 me
409.8 KB
09-Making data-driven decisions in your company.mp4
09-Making data-driven decisions in your company.mp4
me
Sep 09, 2025 me
613 MB
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09-Making data-driven decisions in your company.pdf
me
Sep 09, 2025 me
21 KB
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09-Transcript - Ecommerce Data and Metrics - Making data-driven decisions in your company.docx
me
Sep 09, 2025 me
409.7 KB
10-Bonus chapter- Differentiation.mp4
10-Bonus chapter- Differentiation.mp4
me
Sep 09, 2025 me
442.8 MB
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10-Bonus chapter- Differentiation.pdf
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Sep 09, 2025 me
39.7 KB
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10-Transcript - Ecommerce Data and Metrics - Bonus Chapter on Differentation.docx
me
Sep 09, 2025 me
322.4 KB
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Data
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05-Ecommerce
05-Ecommerce SEO
pptx icon
01-Ecommerce SEO - Slide Deck.pptx
me
Sep 09, 2025 me
9.7 MB
01-Ecommerce SEO.mp4
01-Ecommerce SEO.mp4
me
Sep 09, 2025 me
38.9 MB
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01-Ecommerce SEO.pdf
me
Sep 09, 2025 me
27.9 KB
02-Crawl budget for ecommerce stores.mp4
02-Crawl budget for ecommerce stores.mp4
me
Sep 09, 2025 me
309.7 MB
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02-Crawl budget for ecommerce stores.pdf
me
Sep 09, 2025 me
66.9 KB
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02-Transcript - Ecommerce SEO - Crawl budget for ecommerce stores.docx
me
Sep 09, 2025 me
390.4 KB
03-Shopify SEO.mp4
03-Shopify SEO.mp4
me
Sep 09, 2025 me
220.8 MB
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03-Shopify SEO.pdf
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Sep 09, 2025 me
92.5 KB
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03-Transcript - Ecommerce SEO - Shopify SEO.docx
me
Sep 09, 2025 me
389.9 KB
04-Site architecture  URL structure.mp4
04-Site architecture URL structure.mp4
me
Sep 09, 2025 me
158.9 MB
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04-Site architecture URL structure.pdf
me
Sep 09, 2025 me
33.9 KB
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04-Transcript - Ecommerce SEO - Site architecture URL structure.docx
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Sep 09, 2025 me
391 KB
05-Internal linking for ecommerce.mp4
05-Internal linking for ecommerce.mp4
me
Sep 09, 2025 me
100.6 MB
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05-Internal linking for ecommerce.pdf
me
Sep 09, 2025 me
64 KB
05-SEO Fight Club - Episode 19 - Link Structures.mp4
05-SEO Fight Club - Episode 19 - Link Structures.mp4
me
Sep 09, 2025 me
104.3 MB
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05-Transcript - Ecommerce SEO - Internal linking for ecommerce.docx
me
Sep 09, 2025 me
388.9 KB
06-Optimizing collections pages.mp4
06-Optimizing collections pages.mp4
me
Sep 09, 2025 me
378.3 MB
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06-Optimizing collections pages.pdf
me
Sep 09, 2025 me
21.5 KB
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06-Transcript - Ecommerce SEO - Optimizing collections pages.docx
me
Sep 09, 2025 me
391.9 KB
07-Optimizing product pages.mp4
07-Optimizing product pages.mp4
me
Sep 09, 2025 me
251.4 MB
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07-Optimizing product pages.pdf
me
Sep 09, 2025 me
35.7 KB
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07-Transcript - Ecommerce SEO - Optimizing product pages.docx
me
Sep 09, 2025 me
389.2 KB
08-Keyword research- Foundations.mp4
08-Keyword research- Foundations.mp4
me
Sep 09, 2025 me
176.3 MB
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08-Keyword research- Foundations.pdf
me
Sep 09, 2025 me
20.3 KB
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08-Transcript - Ecommerce SEO - Keyword research_ Foundations.docx
me
Sep 09, 2025 me
388.1 KB
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08-[CXL] Master Strategy Doc - Template.docx
me
Sep 09, 2025 me
6.9 KB
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08-[CXL] SEO Content Strategy Blueprint.xlsx
me
Sep 09, 2025 me
41 KB
09-Keyword research- Shopping pages.mp4
09-Keyword research- Shopping pages.mp4
me
Sep 09, 2025 me
101.5 MB
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09-Keyword research- Shopping pages.pdf
me
Sep 09, 2025 me
19.7 KB
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09-Transcript - Ecommerce SEO - Keyword research_ Shopping pages.docx
me
Sep 09, 2025 me
391.8 KB
10-Keyword research- Content strategy.mp4
10-Keyword research- Content strategy.mp4
me
Sep 09, 2025 me
1 GB
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10-Keyword research- Content strategy.pdf
me
Sep 09, 2025 me
19.6 KB
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10-Transcript - Ecommerce SEO - Keyword research_ Content strategy.docx
me
Sep 09, 2025 me
398.6 KB
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11-Transcript - Ecommerce SEO - Writing copy that ranks.docx
me
Sep 09, 2025 me
390.7 KB
11-Writing copy that ranks.mp4
11-Writing copy that ranks.mp4
me
Sep 09, 2025 me
251.2 MB
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11-Writing copy that ranks.pdf
me
Sep 09, 2025 me
92.7 KB
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11-[CXL] Example Prompt - KEYWORD - Client Name.docx
me
Sep 09, 2025 me
29.9 KB
12-Link-building for ecommerce.mp4
12-Link-building for ecommerce.mp4
me
Sep 09, 2025 me
274.8 MB
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12-Link-building for ecommerce.pdf
me
Sep 09, 2025 me
90 KB
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12-Transcript - Ecommerce SEO - Link-building for ecommerce.docx
me
Sep 09, 2025 me
392 KB
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12-[CXL] Email outreach templates - Ecomm SEO.docx
me
Sep 09, 2025 me
874.3 KB
13-Attribution and tracking for SEO.mp4
13-Attribution and tracking for SEO.mp4
me
Sep 09, 2025 me
221.9 MB
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13-Attribution and tracking for SEO.pdf
me
Sep 09, 2025 me
34.9 KB
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13-Transcript - Ecommerce SEO - Attribution and tracking for SEO.docx
me
Sep 09, 2025 me
389.4 KB
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13-[CXL] - Financial Analysis Spreadsheet.xlsx
me
Sep 09, 2025 me
808.1 KB
My Drive
Data
CXL - All Access 2025
05-Ecommerce
06-Google Ads for Ecommerce
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01-Google-Ads-Ecommerce-combined-PDF.pdf
me
Sep 09, 2025 me
4.3 MB
01-Google Ads for Ecommerce.mp4
01-Google Ads for Ecommerce.mp4
me
Sep 09, 2025 me
100.1 MB
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01-Overview.pdf
me
Sep 09, 2025 me
19.7 KB
02-The Rise of Behavior vs Keywords.mp4
02-The Rise of Behavior vs Keywords.mp4
me
Sep 09, 2025 me
328.1 MB
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02-The Rise of Behavior vs Keywords.pdf
me
Sep 09, 2025 me
22.7 KB
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02-Transcript - Google Ads for Ecommerce - The Rise of Behavior vs Keywords.docx
me
Sep 09, 2025 me
390.2 KB
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03-Transcript - Google Ads for Ecommerce - Using Experiments to Test Theories.docx
me
Sep 09, 2025 me
392.1 KB
03-Using Experiments to Test Theories.mp4
03-Using Experiments to Test Theories.mp4
me
Sep 09, 2025 me
537.3 MB
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03-Using Experiments to Test Theories.pdf
me
Sep 09, 2025 me
23.6 KB
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04-Transcript - Google Ads for Ecommerce - Using Audiences and Broad Match to Your Advantage.docx
me
Sep 09, 2025 me
389.8 KB
04-Using Audiences and Broad Match to Your Advantage.mp4
04-Using Audiences and Broad Match to Your Advantage.mp4
me
Sep 09, 2025 me
237.8 MB
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04-Using Audiences and Broad Match to Your Advantage.pdf
me
Sep 09, 2025 me
21.8 KB
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05-Transcript - Google Ads for Ecommerce - Using Dynamic Search Ads DSAs for insights and reach.docx
me
Sep 09, 2025 me
390.9 KB
05-Using Dynamic Search Ads DSAs for insights and reach.mp4
05-Using Dynamic Search Ads DSAs for insights and reach.mp4
me
Sep 09, 2025 me
107.9 MB
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05-Using Dynamic Search Ads DSAs for insights and reach.pdf
me
Sep 09, 2025 me
35.6 KB
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05-page-feed-template.csv
me
Sep 09, 2025 me
372 B
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06-Transcript - Google Ads for Ecommerce - Using Auction Insights for Brand Intel.docx
me
Sep 09, 2025 me
389.3 KB
06-Using Auction Insights for Brand Intel.mp4
06-Using Auction Insights for Brand Intel.mp4
me
Sep 09, 2025 me
258.2 MB
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06-Using Auction Insights for Brand Intel.pdf
me
Sep 09, 2025 me
22.8 KB
My Drive
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05-Ecommerce
07-Ecommerce Forecasting
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01-CXL Slides_Ecommerce Forecasting.pptx
me
Sep 09, 2025 me
1.5 MB
01-Ecommerce Forecasting.mp4
01-Ecommerce Forecasting.mp4
me
Sep 09, 2025 me
57.2 MB
02-The leaky customer bucket and why it matters for projections.mp4
02-The leaky customer bucket and why it matters for projections.mp4
me
Sep 09, 2025 me
57.1 MB
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02-The leaky customer bucket and why it matters for projections.pdf
me
Sep 09, 2025 me
20.5 KB
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02-Transcript - Ecommerce Forecasting - The leaky customer bucket and why it matters for projections.docx
me
Sep 09, 2025 me
388.5 KB
03-Projecting with percentiles.mp4
03-Projecting with percentiles.mp4
me
Sep 09, 2025 me
202.6 MB
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03-Projecting with percentiles.pdf
me
Sep 09, 2025 me
21.2 KB
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03-Transcript - Ecommerce Forecasting - Projecting with percentiles.docx
me
Sep 09, 2025 me
388.7 KB
xls icon
04-Monthly Forecast Template.xlsx
me
Sep 09, 2025 me
24 KB
04-Overview of creating a customer cohort-based forecast.mp4
04-Overview of creating a customer cohort-based forecast.mp4
me
Sep 09, 2025 me
93.4 MB
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04-Overview of creating a customer cohort-based forecast.pdf
me
Sep 09, 2025 me
18.8 KB
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04-Transcript - Ecommerce Forecasting - Overview of creating a customer cohort-based forecast.docx
me
Sep 09, 2025 me
388.4 KB
05-Creating your new customer revenue projection.mp4
05-Creating your new customer revenue projection.mp4
me
Sep 09, 2025 me
77.2 MB
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05-Creating your new customer revenue projection.pdf
me
Sep 09, 2025 me
17.6 KB
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05-Transcript - Ecommerce Forecasting - Creating your new customer revenue projection.docx
me
Sep 09, 2025 me
388.4 KB
06-Active customer file metrics.mp4
06-Active customer file metrics.mp4
me
Sep 09, 2025 me
229.4 MB
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06-Active customer file metrics.pdf
me
Sep 09, 2025 me
18.2 KB
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06-Klaviyo Segment Definitions - Forecasting Ecomm MD.docx
me
Sep 09, 2025 me
268.2 KB
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06-Transcript - Ecommerce Forecasting - Active customer file metrics.docx
me
Sep 09, 2025 me
390.7 KB
07-Recently acquired customer repeat rates.mp4
07-Recently acquired customer repeat rates.mp4
me
Sep 09, 2025 me
105.3 MB
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07-Recently acquired customer repeat rates.pdf
me
Sep 09, 2025 me
20.7 KB
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07-Transcript - Ecommerce Forecasting - Recently acquired customer repeat rates.docx
me
Sep 09, 2025 me
391.2 KB
08-Finalizing monthly inputs.mp4
08-Finalizing monthly inputs.mp4
me
Sep 09, 2025 me
254.7 MB
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08-Finalizing monthly inputs.pdf
me
Sep 09, 2025 me
16.8 KB
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08-Transcript - Ecommerce Forecasting - Finalizing monthly inputs.docx
me
Sep 09, 2025 me
391.1 KB
09-Review and refine your forecast.mp4
09-Review and refine your forecast.mp4
me
Sep 09, 2025 me
205.9 MB
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09-Review and refine your forecast.pdf
me
Sep 09, 2025 me
22.6 KB
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09-Transcript - Ecommerce Forecasting - Review and refine your forecast.docx
me
Sep 09, 2025 me
390.3 KB
10-Creating faster and easier weekly projections.mp4
10-Creating faster and easier weekly projections.mp4
me
Sep 09, 2025 me
144.2 MB
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10-Creating faster and easier weekly projections.pdf
me
Sep 09, 2025 me
23.3 KB
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10-Transcript - Ecommerce Forecasting - Creating faster and easier weekly projections.docx
me
Sep 09, 2025 me
390.9 KB
xls icon
10-Weekly Projections - Template.xlsx
me
Sep 09, 2025 me
228.3 KB
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11-Transcript - Ecommerce Forecasting - Weekly forecasting feedback loop.docx
me
Sep 09, 2025 me
392.4 KB
11-Weekly forecasting feedback loop.mp4
11-Weekly forecasting feedback loop.mp4
me
Sep 09, 2025 me
287.7 MB
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11-Weekly forecasting feedback loop.pdf
me
Sep 09, 2025 me
19.3 KB
My Drive
Data
CXL - All Access 2025
05-Ecommerce
08-Facebook Ads for Ecommerce
pptx icon
01-Facebook Ads for Ecommerce - Combined Final Deck.pptx
me
Sep 09, 2025 me
10.5 MB
01-Facebook Ads for Ecommerce.mp4
01-Facebook Ads for Ecommerce.mp4
me
Sep 09, 2025 me
68.3 MB
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01-Overview.pdf
me
Sep 09, 2025 me
19.4 KB
02-How iOS14 has affected Facebook Ads and what you need to understand as an advertiser.mp4
02-How iOS14 has affected Facebook Ads and what you need to understand as an advertiser.mp4
me
Sep 09, 2025 me
509.8 MB
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02-How iOS14 has affected Facebook Ads and what you need to understand as an advertiser.pdf
me
Sep 09, 2025 me
49.6 KB
docx icon
02-Transcript - Facebook Ads for Ecommerce - How iOS14 has affected Facebook Ads and what you need to understand as an advertiser.docx
me
Sep 09, 2025 me
392 KB
03-How to set up tracking and audiences to maximize your targeting.mp4
03-How to set up tracking and audiences to maximize your targeting.mp4
me
Sep 09, 2025 me
460.9 MB
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03-How to set up tracking and audiences to maximize your targeting.pdf
me
Sep 09, 2025 me
68.5 KB
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03-Transcript - Facebook Ads for Ecommerce - How to set up tracking and audiences to maximize your targeting.docx
me
Sep 09, 2025 me
391.4 KB
docx icon
04-Transcript - Facebook Ads for Ecommerce - Understanding settings limitations and account structures in Facebook Ads.docx
me
Sep 09, 2025 me
392.3 KB
04-Understanding settings limitations and account structures in Facebook Ads.mp4
04-Understanding settings limitations and account structures in Facebook Ads.mp4
me
Sep 09, 2025 me
563.3 MB
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04-Understanding settings limitations and account structures in Facebook Ads.pdf
me
Sep 09, 2025 me
58.2 KB
05-Creative constructs organization and a plan to never run out of testing ideas.mp4
05-Creative constructs organization and a plan to never run out of testing ideas.mp4
me
Sep 09, 2025 me
505.8 MB
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05-Creative constructs organization and a plan to never run out of testing ideas.pdf
me
Sep 09, 2025 me
32.1 KB
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05-Transcript - Facebook Ads for Ecommerce - Creative constructs organization and a plan to never run out of testing ideas.docx
me
Sep 09, 2025 me
392.3 KB
06-Going Beyond Conversions to make Campaigns pull double duty.mp4
06-Going Beyond Conversions to make Campaigns pull double duty.mp4
me
Sep 09, 2025 me
413.4 MB
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06-Going Beyond Conversions to make Campaigns pull double duty.pdf
me
Sep 09, 2025 me
33.1 KB
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06-Transcript - Facebook Ads for Ecommerce - Going Beyond Conversions to make Campaigns pull double duty.docx
me
Sep 09, 2025 me
391.2 KB
My Drive
Data
CXL - All Access 2025
05-Ecommerce
09-Email and SMS Marketing for Ecommerce
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01-Email-SMS-Marketing-Ecommerce-combined-PDF.pdf
me
Sep 09, 2025 me
2.5 MB
01-Email and SMS Marketing for Ecommerce.mp4
01-Email and SMS Marketing for Ecommerce.mp4
me
Sep 09, 2025 me
79.2 MB
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01-Email and SMS Marketing for Ecommerce.pdf
me
Sep 09, 2025 me
11.7 KB
02-Ecommerce Email Strategy  All You Need to Know.mp4
02-Ecommerce Email Strategy All You Need to Know.mp4
me
Sep 09, 2025 me
94.7 MB
02-The Building Blocks of Email Marketing  KPIs.mp4
02-The Building Blocks of Email Marketing KPIs.mp4
me
Sep 09, 2025 me
462.9 MB
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02-The Building Blocks of Email Marketing KPIs.pdf
me
Sep 09, 2025 me
30.1 KB
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02-Transcript - Email and SMS Marketing for Ecommerce - The Building Blocks of Email Marketing KPIs.docx
me
Sep 09, 2025 me
390.8 KB
03-Revenue Attribution in Email  SMS Marketing.mp4
03-Revenue Attribution in Email SMS Marketing.mp4
me
Sep 09, 2025 me
379.2 MB
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03-Revenue Attribution in Email SMS Marketing.pdf
me
Sep 09, 2025 me
39.8 KB
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03-Transcript - Email and SMS Marketing for Ecommerce - Revenue Attribution in Email SMS Marketing.docx
me
Sep 09, 2025 me
390.1 KB
04-Growing your email  SMS list.mp4
04-Growing your email SMS list.mp4
me
Sep 09, 2025 me
614.7 MB
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04-Growing your email SMS list.pdf
me
Sep 09, 2025 me
23.3 KB
04-How to create a pop-up in Klaviyo [2024] | Step-by-step tutorial for beginners.mp4
04-How to create a pop-up in Klaviyo [2024] | Step-by-step tutorial for beginners.mp4
me
Sep 09, 2025 me
126.7 MB
docx icon
04-Transcript - Email and SMS Marketing for Ecommerce - Growing your email SMS list.docx
me
Sep 09, 2025 me
391.7 KB
05-Collecting and using zero-party data.mp4
05-Collecting and using zero-party data.mp4
me
Sep 09, 2025 me
546.2 MB
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05-Collecting and using zero-party data.pdf
me
Sep 09, 2025 me
24.4 KB
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05-Transcript - Email and SMS Marketing for Ecommerce - Collecting and using zero-party data.docx
me
Sep 09, 2025 me
391.1 KB
06-Abandoned Cart Emails - 3 Biggest Mistakes Ecommerce Brands Make.mp4
06-Abandoned Cart Emails - 3 Biggest Mistakes Ecommerce Brands Make.mp4
me
Sep 09, 2025 me
73.9 MB
06-Automating key stages of customer journey.mp4
06-Automating key stages of customer journey.mp4
me
Sep 09, 2025 me
384.6 MB
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06-Automating key stages of customer journey.pdf
me
Sep 09, 2025 me
38.2 KB
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06-Transcript - Email and SMS Marketing for Ecommerce - Automating key stages of customer journey.docx
me
Sep 09, 2025 me
390.3 KB
06-Welcome emails for e-commerce all you need to know.mp4
06-Welcome emails for e-commerce all you need to know.mp4
me
Sep 09, 2025 me
97.4 MB
07-Balancing your communication with Email  SMS campaigns.mp4
07-Balancing your communication with Email SMS campaigns.mp4
me
Sep 09, 2025 me
674.9 MB
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07-Balancing your communication with Email SMS campaigns.pdf
me
Sep 09, 2025 me
44.1 KB
07-How to Plan a Mothers Day email marketing campaign Beat your Ecommerce competitors with MailCharts.mp4
07-How to Plan a Mothers Day email marketing campaign Beat your Ecommerce competitors with MailCharts.mp4
me
Sep 09, 2025 me
80.4 MB
07-How to create an email marketing calendar  3 steps for a successful email marketing campaign.mp4
07-How to create an email marketing calendar 3 steps for a successful email marketing campaign.mp4
me
Sep 09, 2025 me
60.8 MB
docx icon
07-Transcript - Email and SMS Marketing for Ecommerce - Balancing your communication with Email SMS campaigns.docx
me
Sep 09, 2025 me
392.6 KB
My Drive
Data
CXL - All Access 2025
05-Ecommerce
10-Customer Experience for Ecommerce
pptx icon
01-Next Level Customer Experience CXL Slide Deck Template 2022.pptx
me
Sep 09, 2025 me
2.7 MB
pdf icon
01-Overview.pdf
me
Sep 09, 2025 me
17.2 KB
02-The fundamentals of customer experience.mp4
02-The fundamentals of customer experience.mp4
me
Sep 09, 2025 me
506.7 MB
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02-The fundamentals of customer experience.pdf
me
Sep 09, 2025 me
31.2 KB
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02-Transcript - Customer Experience for Ecommerce - The fundamentals of customer experience.docx
me
Sep 09, 2025 me
390.9 KB
pdf icon
03-Cheat sheet Outsourcing fulfillment vs inhouse CXL x tantee.pdf
me
Sep 09, 2025 me
108.8 KB
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03-Checklist on improving shipping delivery process for your online store CXL x tantee.pdf
me
Sep 09, 2025 me
103.4 KB
03-The perfect shipping experience.mp4
03-The perfect shipping experience.mp4
me
Sep 09, 2025 me
147.7 MB
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03-The perfect shipping experience.pdf
me
Sep 09, 2025 me
55.7 KB
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03-Transcript - Customer Experience for Ecommerce - The perfect shipping experience.docx
me
Sep 09, 2025 me
392.5 KB
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04-Checklist custom packaging supplier CXL x tantee 1.pdf
me
Sep 09, 2025 me
151.4 KB
04-Packaging done right.mp4
04-Packaging done right.mp4
me
Sep 09, 2025 me
659.2 MB
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04-Packaging done right.pdf
me
Sep 09, 2025 me
60.9 KB
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04-Transcript - Customer Experience for Ecommerce - Packaging done right.docx
me
Sep 09, 2025 me
392.9 KB
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05-Checklist communication tools CXL x tantee.pdf
me
Sep 09, 2025 me
116.2 KB
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05-Email Automation BestPractices CXL x tantee.pdf
me
Sep 09, 2025 me
212.4 KB
05-Post purchase communication.mp4
05-Post purchase communication.mp4
me
Sep 09, 2025 me
664.4 MB
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05-Post purchase communication.pdf
me
Sep 09, 2025 me
58.2 KB
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05-Transcript - Customer Experience for Ecommerce - Post purchase communication.docx
me
Sep 09, 2025 me
392.4 KB
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06-Checklist to set up your customer support right CXL x tantee.pdf
me
Sep 09, 2025 me
119.6 KB
06-Next level customer support.mp4
06-Next level customer support.mp4
me
Sep 09, 2025 me
152.9 MB
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06-Next level customer support.pdf
me
Sep 09, 2025 me
70.2 KB
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06-Transcript - Customer Experience for Ecommerce - Next level customer support.docx
me
Sep 09, 2025 me
392.7 KB
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07-Checklist returns center tools CXL x tantee.pdf
me
Sep 09, 2025 me
99 KB
07-Returns.mp4
07-Returns.mp4
me
Sep 09, 2025 me
192.3 MB
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07-Returns.pdf
me
Sep 09, 2025 me
64.9 KB
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07-Support Overview Makros ToDos _ CXL x tante-e.xlsx
me
Sep 09, 2025 me
15 KB
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07-Transcript - Customer Experience for Ecommerce - Returns.docx
me
Sep 09, 2025 me
394.4 KB
08-Building a community.mp4
08-Building a community.mp4
me
Sep 09, 2025 me
883.3 MB
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08-Building a community.pdf
me
Sep 09, 2025 me
22.6 KB
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08-Checklist for communication and community building CXL x tantee.pdf
me
Sep 09, 2025 me
107.5 KB
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08-Transcript - Customer Experience for Ecommerce - Building a community.docx
me
Sep 09, 2025 me
394.7 KB
My Drive
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CXL - All Access 2025
05-Ecommerce
11-Ecommerce Content Marketing
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Last modified
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02-Strategy foundations
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Sep 09, 2025 me
folder icon
03-Strategy frameworks
me
Sep 09, 2025 me
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04-Content planning and research
me
Sep 09, 2025 me
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05-Content creation and promotion
me
Sep 09, 2025 me
folder icon
06-Content ROI and attribution
me
Sep 09, 2025 me
pptx icon
01-Content Marketing - CXL Slide Deck Template 2022.pptx
me
Sep 09, 2025 me
26.4 MB
01-Ecommerce Content Marketing.mp4
01-Ecommerce Content Marketing.mp4
me
Sep 09, 2025 me
10.6 MB
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01-Overview.pdf
me
Sep 09, 2025 me
15.5 KB
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05-Ecommerce
11-Ecommerce Content Marketing
02-Strategy foundations
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01-Strategy foundations.pdf
me
Sep 09, 2025 me
18.2 KB
02-The 3 Principles of Effective Content Strategy.mp4
02-The 3 Principles of Effective Content Strategy.mp4
me
Sep 09, 2025 me
245.6 MB
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02-The 3 Principles of Effective Content Strategy.pdf
me
Sep 09, 2025 me
96.3 KB
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02-Transcript - Ecommerce Content Marketing - The 3 Principles of Effective Content Strategy.docx
me
Sep 09, 2025 me
389.2 KB
03-Buyer personas and audience development.mp4
03-Buyer personas and audience development.mp4
me
Sep 09, 2025 me
234.5 MB
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03-Buyer personas and audience development.pdf
me
Sep 09, 2025 me
71.7 KB
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03-Transcript - Ecommerce Content Marketing - Buyer personas and audience development.docx
me
Sep 09, 2025 me
389.3 KB
04-The buyers journey.mp4
04-The buyers journey.mp4
me
Sep 09, 2025 me
43.1 MB
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04-The buyers journey.pdf
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Sep 09, 2025 me
55.9 KB
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04-Transcript - Ecommerce Content Marketing - The buyers journey.docx
me
Sep 09, 2025 me
388.2 KB
05-SWOT and other tools.mp4
05-SWOT and other tools.mp4
me
Sep 09, 2025 me
255.1 MB
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05-SWOT and other tools.pdf
me
Sep 09, 2025 me
61 KB
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05-Transcript - Ecommerce Content Marketing - SWOT and other tools.docx
me
Sep 09, 2025 me
395.8 KB
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05-[TEMPLATE] Organic Growth Model _ Omniscient.xlsx
me
Sep 09, 2025 me
121.1 KB
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05-Ecommerce
11-Ecommerce Content Marketing
03-Strategy frameworks
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01-Strategy frameworks.pdf
me
Sep 09, 2025 me
19.4 KB
02-The Economics of Content Marketing.mp4
02-The Economics of Content Marketing.mp4
me
Sep 09, 2025 me
137.4 MB
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02-The Economics of Content Marketing.pdf
me
Sep 09, 2025 me
35.8 KB
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02-Transcript - Ecommerce Content Marketing - The Economics of Content Marketing.docx
me
Sep 09, 2025 me
391.4 KB
03-The Barbell Strategy.mp4
03-The Barbell Strategy.mp4
me
Sep 09, 2025 me
680.3 MB
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03-The Barbell Strategy.pdf
me
Sep 09, 2025 me
38.9 KB
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03-Transcript - Ecommerce Content Marketing - The Barbell Strategy.docx
me
Sep 09, 2025 me
393 KB
My Drive
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05-Ecommerce
11-Ecommerce Content Marketing
04-Content planning and research
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01-Content planning and research.pdf
me
Sep 09, 2025 me
15.8 KB
02-Keyword research- content gap analysis.mp4
02-Keyword research- content gap analysis.mp4
me
Sep 09, 2025 me
321.7 MB
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02-Keyword research- content gap analysis.pdf
me
Sep 09, 2025 me
56.8 KB
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02-Transcript - Ecommerce Content Marketing - Keyword research_ content gap analysis.docx
me
Sep 09, 2025 me
389.3 KB
03-Keyword research- pain point SEO.mp4
03-Keyword research- pain point SEO.mp4
me
Sep 09, 2025 me
452.1 MB
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03-Keyword research- pain point SEO.pdf
me
Sep 09, 2025 me
34.5 KB
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03-Transcript - Ecommerce Content Marketing - Keyword research_ pain point SEO.docx
me
Sep 09, 2025 me
390.2 KB
04-Keyword research- head keyword permutations.mp4
04-Keyword research- head keyword permutations.mp4
me
Sep 09, 2025 me
74.1 MB
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04-Keyword research- head keyword permutations.pdf
me
Sep 09, 2025 me
33.5 KB
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04-Transcript - Ecommerce Content Marketing - Keyword research_ head keyword permutations.docx
me
Sep 09, 2025 me
388.8 KB
05-Pillar and cluster model- clustering.mp4
05-Pillar and cluster model- clustering.mp4
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Sep 09, 2025 me
360.7 MB
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05-Pillar and cluster model- clustering.pdf
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Sep 09, 2025 me
76.1 KB
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05-Transcript - Ecommerce Content Marketing - Pillar and cluster model_ clustering.docx
me
Sep 09, 2025 me
390 KB
06-Mapping topics to the buyers journey.mp4
06-Mapping topics to the buyers journey.mp4
me
Sep 09, 2025 me
105.8 MB
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06-Mapping topics to the buyers journey.pdf
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Sep 09, 2025 me
37.9 KB
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06-Transcript - Ecommerce Content Marketing - Mapping topics to the buyers journey.docx
me
Sep 09, 2025 me
390.5 KB
07-Building a content roadmap report.mp4
07-Building a content roadmap report.mp4
me
Sep 09, 2025 me
99.3 MB
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07-Building a content roadmap report.pdf
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Sep 09, 2025 me
76 KB
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07-Copy of Content Calendar Template _ Omniscient Digital.xlsx
me
Sep 09, 2025 me
165.3 KB
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07-Copy of Omniscient _ Content Strategy Course_CRR Template.xlsx
me
Sep 09, 2025 me
1.9 MB
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07-Transcript - Ecommerce Content Marketing - Building a content roadmap report.docx
me
Sep 09, 2025 me
390 KB
My Drive
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05-Ecommerce
11-Ecommerce Content Marketing
05-Content creation and promotion
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01-Content creation and promotion.pdf
me
Sep 09, 2025 me
18.4 KB
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02-Copy of [TEMPLATE] SEO Content Brief Template _ Omniscient Digital.docx
me
Sep 09, 2025 me
337.1 KB
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02-Transcript - Ecommerce Content Marketing - Writing for SEO_ content briefs.docx
me
Sep 09, 2025 me
388.6 KB
02-Writing for SEO- content briefs.mp4
02-Writing for SEO- content briefs.mp4
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Sep 09, 2025 me
243.3 MB
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02-Writing for SEO- content briefs.pdf
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64.7 KB
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03-Transcript - Ecommerce Content Marketing - Writing for SEO_ content optimization tools.docx
me
Sep 09, 2025 me
388.1 KB
03-Writing for SEO- content optimization tools.mp4
03-Writing for SEO- content optimization tools.mp4
me
Sep 09, 2025 me
168.2 MB
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03-Writing for SEO- content optimization tools.pdf
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Sep 09, 2025 me
62.6 KB
04-Link and Share hooks.mp4
04-Link and Share hooks.mp4
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Sep 09, 2025 me
42.6 MB
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04-Link and Share hooks.pdf
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Sep 09, 2025 me
35 KB
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04-Transcript - Ecommerce Content Marketing - Link and Share hooks.docx
me
Sep 09, 2025 me
388.5 KB
05-Content promotion tactics.mp4
05-Content promotion tactics.mp4
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Sep 09, 2025 me
43.8 MB
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05-Content promotion tactics.pdf
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Sep 09, 2025 me
32.5 KB
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05-Transcript - Ecommerce Content Marketing - Content promotion tactics.docx
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Sep 09, 2025 me
388.5 KB
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05-Ecommerce
11-Ecommerce Content Marketing
06-Content ROI and attribution
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01-ontent ROI and attribution.pdf
me
Sep 09, 2025 me
16.4 KB
02-Google Analytics Goals.mp4
02-Google Analytics Goals.mp4
me
Sep 09, 2025 me
111.7 MB
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02-Google Analytics Goals.pdf
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Sep 09, 2025 me
56.3 KB
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02-Transcript - Ecommerce Content Marketing - Google Analytics Goals.docx
me
Sep 09, 2025 me
388 KB
03-Setting up a dashboard.mp4
03-Setting up a dashboard.mp4
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Sep 09, 2025 me
66.8 MB
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03-Setting up a dashboard.pdf
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30.4 KB
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03-Transcript - Ecommerce Content Marketing - Setting up a dashboard.docx
me
Sep 09, 2025 me
388.8 KB
My Drive
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05-Ecommerce
12-Customer Segmentation
01-Customer Segmentation.mp4
01-Customer Segmentation.mp4
me
Sep 09, 2025 me
10.4 MB
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01-Overview.pdf
me
Sep 09, 2025 me
19.3 KB
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01-__CXL Customer Segmentation__.pptx
me
Sep 09, 2025 me
3.1 MB
02-1001 flavors of segmentation.mp4
02-1001 flavors of segmentation.mp4
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Sep 09, 2025 me
63.9 MB
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02-1001 flavors of segmentation.pdf
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29.8 KB
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02-Transcript - Customer Segmentation - 1001 flavors of segmentation.docx
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389.2 KB
03-Answering the WHAT  RFM.mp4
03-Answering the WHAT RFM.mp4
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Sep 09, 2025 me
859.5 MB
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03-Answering the WHAT RFM.pdf
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56.3 KB
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03-Copy of CXL_ RFM - Play Data Set.xlsx
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103.3 KB
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03-Transcript - Customer Segmentation - Answering the WHAT RFM.docx
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393.1 KB
04-Answering the WHY  Drivers.mp4
04-Answering the WHY Drivers.mp4
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Sep 09, 2025 me
594.3 MB
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04-Answering the WHY Drivers.pdf
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66.7 KB
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04-Transcript - Customer Segmentation - Answering the WHY Drivers.docx
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393.6 KB
05-Putting it all together.mp4
05-Putting it all together.mp4
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Sep 09, 2025 me
293.4 MB
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05-Putting it all together.pdf
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47.4 KB
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05-Transcript - Customer Segmentation - Putting it all together.docx
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Sep 09, 2025 me
388.9 KB
06-Making money with segments.mp4
06-Making money with segments.mp4
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Sep 09, 2025 me
381.9 MB
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06-Making money with segments.pdf
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Sep 09, 2025 me
29.2 KB
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06-Transcript - Customer Segmentation - Making money with segments.docx
me
Sep 09, 2025 me
390 KB
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05-Ecommerce
13-Personalization for Ecommerce
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01-Ecommerce Personalization.pptx
me
Sep 09, 2025 me
23.3 MB
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01-Overview.pdf
me
Sep 09, 2025 me
24 KB
01-Personalization for Ecommerce.mp4
01-Personalization for Ecommerce.mp4
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Sep 09, 2025 me
51.4 MB
02-The Benefits of Personalization.mp4
02-The Benefits of Personalization.mp4
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Sep 09, 2025 me
87.1 MB
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02-The Benefits of Personalization.pdf
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Sep 09, 2025 me
31.7 KB
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02-Transcript - Personalization for Ecommerce - The Benefits of Personalization.docx
me
Sep 09, 2025 me
389.8 KB
03-Measurement.mp4
03-Measurement.mp4
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Sep 09, 2025 me
317.1 MB
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03-Measurement.pdf
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17.2 KB
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03-Transcript - Personalization for Ecommerce - Measurement.docx
me
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389 KB
04-Segmentation.mp4
04-Segmentation.mp4
me
Sep 09, 2025 me
656.4 MB
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04-Segmentation.pdf
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18.7 KB
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04-Transcript - Personalization for Ecommerce - Segmentation.docx
me
Sep 09, 2025 me
391.7 KB
05-Starting the conversation- Getting to know your user.mp4
05-Starting the conversation- Getting to know your user.mp4
me
Sep 09, 2025 me
619.9 MB
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05-Transcript - Personalization for Ecommerce - Starting the conversation_ Getting to know your user.docx
me
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391.7 KB
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05-tarting the conversation- Getting to know your user.pdf
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18.8 KB
06-Continuing the conversation.mp4
06-Continuing the conversation.mp4
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Sep 09, 2025 me
523.7 MB
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06-Continuing the conversation.pdf
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19.3 KB
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06-Transcript - Personalization for Ecommerce - Continuing the conversation.docx
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Sep 09, 2025 me
390.9 KB
07-The thank you page.mp4
07-The thank you page.mp4
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Sep 09, 2025 me
414.9 MB
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07-The thank you page.pdf
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19.4 KB
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07-Transcript - Personalization for Ecommerce - The thank you page.docx
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390.6 KB
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08-Transcript - Personalization for Ecommerce - What happens next_ How to get the user to come back for another date_.docx
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388.8 KB
08-What happens next How to get the user to come back for another date.mp4
08-What happens next How to get the user to come back for another date.mp4
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290.8 MB
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08-What happens next How to get the user to come back for another date.pdf
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22.5 KB
09-The Big Picture.mp4
09-The Big Picture.mp4
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Sep 09, 2025 me
101.7 MB
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09-The Big Picture.pdf
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16.6 KB
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09-Transcript - Personalization for Ecommerce - The Big Picture.docx
me
Sep 09, 2025 me
390.2 KB
My Drive
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05-Ecommerce
14-Ecommerce Merchandising
01-Ecommerce Merchandising.mp4
01-Ecommerce Merchandising.mp4
me
Sep 09, 2025 me
7 MB
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01-Overview.pdf
me
Sep 09, 2025 me
16.1 KB
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01-eCommerce Merchandising - CXL Slide Deck Template 2022.pptx
me
Sep 09, 2025 me
17.8 MB
02-The changing landscape of consumer behavior.mp4
02-The changing landscape of consumer behavior.mp4
me
Sep 09, 2025 me
391.5 MB
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02-The changing landscape of consumer behavior.pdf
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Sep 09, 2025 me
28.8 KB
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02-Transcript - Ecommerce Merchandising - The changing landscape of consumer behavior.docx
me
Sep 09, 2025 me
391.9 KB
03-The power of technology and algorithms.mp4
03-The power of technology and algorithms.mp4
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Sep 09, 2025 me
37.3 MB
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03-The power of technology and algorithms.pdf
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Sep 09, 2025 me
28 KB
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03-Transcript - Ecommerce Merchandising - The power of technology and algorithms.docx
me
Sep 09, 2025 me
389 KB
04-The product detail page PDP.mp4
04-The product detail page PDP.mp4
me
Sep 09, 2025 me
10.3 MB
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04-The product detail page PDP.pdf
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33.9 KB
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04-Transcript - Ecommerce Merchandising - The product detail page PDP.docx
me
Sep 09, 2025 me
388.7 KB
05-The role of seasonality and promotions in merchandising storytelling.mp4
05-The role of seasonality and promotions in merchandising storytelling.mp4
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Sep 09, 2025 me
28 MB
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05-The role of seasonality and promotions in merchandising storytelling.pdf
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34.1 KB
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05-Transcript - Ecommerce Merchandising - The role of seasonality and promotions in merchandising storytelling.docx
me
Sep 09, 2025 me
389.1 KB
06-Merchandising for the metaverse.mp4
06-Merchandising for the metaverse.mp4
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Sep 09, 2025 me
117.1 MB
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06-Merchandising for the metaverse.pdf
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Sep 09, 2025 me
34.2 KB
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06-Transcript - Ecommerce Merchandising - Merchandising for the metaverse.docx
me
Sep 09, 2025 me
388.6 KB
My Drive
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05-Ecommerce
15-Ecommerce Tech Stack
pptx icon
01-Ecommerce Tech Stack - Consolidated Slides.pptx
me
Sep 09, 2025 me
10 MB
01-Ecommerce Tech Stack.mp4
01-Ecommerce Tech Stack.mp4
me
Sep 09, 2025 me
83.9 MB
02-Choosing your ecommerce platform.mp4
02-Choosing your ecommerce platform.mp4
me
Sep 09, 2025 me
408.4 MB
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02-Choosing your ecommerce platform.pdf
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Sep 09, 2025 me
15.7 KB
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02-Transcript - Ecommerce Tech Stack - Choosing your ecommerce platform.docx
me
Sep 09, 2025 me
393 KB
03-Headless commerce  what it is what it isnt.mp4
03-Headless commerce what it is what it isnt.mp4
me
Sep 09, 2025 me
209 MB
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03-Headless commerce what it is what it isnt.pdf
me
Sep 09, 2025 me
19.4 KB
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03-Transcript - Ecommerce Tech Stack - Headless commerce what it is what it isnt.docx
me
Sep 09, 2025 me
388.9 KB
04-Building beautiful pages on Shopify.mp4
04-Building beautiful pages on Shopify.mp4
me
Sep 09, 2025 me
224.6 MB
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04-Building beautiful pages on Shopify.pdf
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Sep 09, 2025 me
19.3 KB
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04-Transcript - Ecommerce Tech Stack - Building beautiful pages on Shopify.docx
me
Sep 09, 2025 me
391.9 KB
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05-MarTech Guide.docx
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Sep 09, 2025 me
12.1 KB
05-Standard Shopify apps to extend functionality.mp4
05-Standard Shopify apps to extend functionality.mp4
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Sep 09, 2025 me
706.5 MB
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05-Standard Shopify apps to extend functionality.pdf
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19.3 KB
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05-Transcript - Ecommerce Tech Stack - Standard Shopify apps to extend functionality.docx
me
Sep 09, 2025 me
395.8 KB
06-Common martech needs.mp4
06-Common martech needs.mp4
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Sep 09, 2025 me
313.9 MB
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06-Common martech needs.pdf
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Sep 09, 2025 me
19.1 KB
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06-Transcript - Ecommerce Tech Stack - Common martech needs.docx
me
Sep 09, 2025 me
392.6 KB
07-Marketing automation.mp4
07-Marketing automation.mp4
me
Sep 09, 2025 me
412.4 MB
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07-Marketing automation.pdf
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Sep 09, 2025 me
18.5 KB
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07-Transcript - Ecommerce Tech Stack - Marketing automation.docx
me
Sep 09, 2025 me
389.8 KB
08-SMS solutions.mp4
08-SMS solutions.mp4
me
Sep 09, 2025 me
40.2 MB
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08-SMS solutions.pdf
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Sep 09, 2025 me
17.2 KB
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08-Transcript - Ecommerce Tech Stack - SMS solutions.docx
me
Sep 09, 2025 me
388.6 KB
09-Customer service solutions.mp4
09-Customer service solutions.mp4
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Sep 09, 2025 me
131.8 MB
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09-Customer service solutions.pdf
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Sep 09, 2025 me
14.8 KB
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09-Transcript - Ecommerce Tech Stack - Customer service solutions.docx
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Sep 09, 2025 me
388.7 KB
10-Fulfillment integrations.mp4
10-Fulfillment integrations.mp4
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Sep 09, 2025 me
39.7 MB
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10-Fulfillment integrations.pdf
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Sep 09, 2025 me
17.8 KB
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10-Transcript - Ecommerce Tech Stack - Fulfillment integrations.docx
me
Sep 09, 2025 me
389 KB
11-Accounting integrations.mp4
11-Accounting integrations.mp4
me
Sep 09, 2025 me
9 MB
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11-Accounting integrations.pdf
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Sep 09, 2025 me
17.6 KB
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11-Transcript - Ecommerce Tech Stack - Accounting integrations.docx
me
Sep 09, 2025 me
387.6 KB
My Drive
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05-Ecommerce
16-Selling on Amazon- Perfecting Traffic and Conversions
01-Selling on Amazon- Perfecting Traffic and Conversions.mp4
01-Selling on Amazon- Perfecting Traffic and Conversions.mp4
me
Sep 09, 2025 me
60.6 MB
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01-Selling on Amazon- Perfecting Traffic and Conversions.pdf
me
Sep 09, 2025 me
18 KB
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01-Understanding-Amazon-demand-capture-Slide-Deck.pdf
me
Sep 09, 2025 me
4.6 MB
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02-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Understanding Amazon demand capture.docx
me
Sep 09, 2025 me
387.8 KB
02-Understanding Amazon demand capture.mp4
02-Understanding Amazon demand capture.mp4
me
Sep 09, 2025 me
143.4 MB
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02-Understanding Amazon demand capture.pdf
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Sep 09, 2025 me
22.8 KB
03-The two sides- traffic and conversion.mp4
03-The two sides- traffic and conversion.mp4
me
Sep 09, 2025 me
41.9 MB
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03-The two sides- traffic and conversion.pdf
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Sep 09, 2025 me
20.6 KB
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03-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - The two sides_ traffic and conversion.docx
me
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388.3 KB
04-Conversion- the factors that matter in search.mp4
04-Conversion- the factors that matter in search.mp4
me
Sep 09, 2025 me
33.1 MB
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04-Conversion- the factors that matter in search.pdf
me
Sep 09, 2025 me
21.7 KB
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04-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Conversion_ the factors that matter in search.docx
me
Sep 09, 2025 me
387.7 KB
05-Conversion- the factors that matter on the page.mp4
05-Conversion- the factors that matter on the page.mp4
me
Sep 09, 2025 me
257.3 MB
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05-Conversion- the factors that matter on the page.pdf
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Sep 09, 2025 me
24.3 KB
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05-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Conversion_ the factors that matter on the page.docx
me
Sep 09, 2025 me
388.7 KB
06-Creative split testing.mp4
06-Creative split testing.mp4
me
Sep 09, 2025 me
43.5 MB
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06-Creative split testing.pdf
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21.1 KB
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06-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Creative split testing.docx
me
Sep 09, 2025 me
388.2 KB
07-Keyword research through Helium 10.mp4
07-Keyword research through Helium 10.mp4
me
Sep 09, 2025 me
355.2 MB
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07-Keyword research through Helium 10.pdf
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Sep 09, 2025 me
29.7 KB
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07-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Keyword research through Helium 10.docx
me
Sep 09, 2025 me
389.8 KB
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08-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Understanding the purpose of PPC.docx
me
Sep 09, 2025 me
388.4 KB
08-Understanding the purpose of PPC.mp4
08-Understanding the purpose of PPC.mp4
me
Sep 09, 2025 me
221.7 MB
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08-Understanding the purpose of PPC.pdf
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Sep 09, 2025 me
19.7 KB
09-Tracking organic keyword ranking.mp4
09-Tracking organic keyword ranking.mp4
me
Sep 09, 2025 me
136.7 MB
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09-Tracking organic keyword ranking.pdf
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21.3 KB
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09-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Tracking organic keyword ranking.docx
me
Sep 09, 2025 me
387.7 KB
10-Building analytics to track traffic and conversions.mp4
10-Building analytics to track traffic and conversions.mp4
me
Sep 09, 2025 me
77.6 MB
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10-Building analytics to track traffic and conversions.pdf
me
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20.7 KB
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10-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Building analytics to track traffic and conversions.docx
me
Sep 09, 2025 me
389.3 KB
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10-Trivium Analytics Template make a copy.xlsx
me
Sep 09, 2025 me
55 KB
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11-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Understanding campaign manager.docx
me
Sep 09, 2025 me
389.1 KB
11-Understanding campaign manager.mp4
11-Understanding campaign manager.mp4
me
Sep 09, 2025 me
271.9 MB
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11-Understanding campaign manager.pdf
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Sep 09, 2025 me
22.4 KB
12-The differential types of ads- product targeting and keyword targeting sponsored brand and sponsored display.mp4
12-The differential types of ads- product targeting and keyword targeting sponsored brand and sponsored display.mp4
me
Sep 09, 2025 me
170.6 MB
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12-The differential types of ads- product targeting and keyword targeting sponsored brand and sponsored display.pdf
me
Sep 09, 2025 me
20.7 KB
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12-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - The differential types of ads_ product targeting and keyword targe.docx
me
Sep 09, 2025 me
388.1 KB
13-Launching campaigns.mp4
13-Launching campaigns.mp4
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Sep 09, 2025 me
201.9 MB
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13-Launching campaigns.pdf
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Sep 09, 2025 me
20.1 KB
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13-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Launching campaigns.docx
me
Sep 09, 2025 me
388.8 KB
14-Campaign best practices.mp4
14-Campaign best practices.mp4
me
Sep 09, 2025 me
322.4 MB
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14-Campaign best practices.pdf
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21.4 KB
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14-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Campaign best practices.docx
me
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389.7 KB
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15-PPC-Workflow-Shared-1.pdf
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Sep 09, 2025 me
77.7 KB
15-The weekly flow.mp4
15-The weekly flow.mp4
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Sep 09, 2025 me
422.1 MB
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15-The weekly flow.pdf
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Sep 09, 2025 me
24 KB
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15-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - The weekly flow.docx
me
Sep 09, 2025 me
390.7 KB
16-Continuous improvement of conversion and traffic.mp4
16-Continuous improvement of conversion and traffic.mp4
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Sep 09, 2025 me
28 MB
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16-Continuous improvement of conversion and traffic.pdf
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Sep 09, 2025 me
23.7 KB
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16-Transcript - Selling on Amazon_ Perfecting Traffic and Conversions - Continuous improvement of conversion and traffic.docx
me
Sep 09, 2025 me
387.7 KB
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05-Ecommerce
17-Ecommerce Brand Strategy
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02-Making your brand famous
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Sep 09, 2025 me
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03-Becoming a media darling
me
Sep 09, 2025 me
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04-Leveraging linkedin like no one else
me
Sep 09, 2025 me
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05-Winning over a crowd
me
Sep 09, 2025 me
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06-Getting the secret sauce
me
Sep 09, 2025 me
pptx icon
01-Ecomm Brand Strategy - CXL Slide Deck Template 2022.pptx
me
Sep 09, 2025 me
94.5 MB
01-Ecommerce Brand Strategy.mp4
01-Ecommerce Brand Strategy.mp4
me
Sep 09, 2025 me
3.1 MB
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01-Overview.pdf
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Sep 09, 2025 me
13.5 KB
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05-Ecommerce
17-Ecommerce Brand Strategy
02-Making your brand famous
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01-Making your brand famous.pdf
me
Sep 09, 2025 me
25.5 KB
02-How to create a great brand name  Jonathan Bell.mp4
02-How to create a great brand name Jonathan Bell.mp4
me
Sep 09, 2025 me
25.6 MB
02-Naming an ecommerce brand.mp4
02-Naming an ecommerce brand.mp4
me
Sep 09, 2025 me
48.3 MB
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02-Naming an ecommerce brand.pdf
me
Sep 09, 2025 me
163.6 KB
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02-Transcript - Ecommerce Brand Strategy - Naming an ecommerce brand.docx
me
Sep 09, 2025 me
388.4 KB
03-Converting free attention into sales.mp4
03-Converting free attention into sales.mp4
me
Sep 09, 2025 me
239.2 MB
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03-Converting free attention into sales.pdf
me
Sep 09, 2025 me
115.1 KB
03-How to build the best customer referral program on Shopify.mp4
03-How to build the best customer referral program on Shopify.mp4
me
Sep 09, 2025 me
16.9 MB
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03-Transcript - Ecommerce Brand Strategy - Converting free attention into sales.docx
me
Sep 09, 2025 me
388.5 KB
04-How to Win Awards in Your Industry.mp4
04-How to Win Awards in Your Industry.mp4
me
Sep 09, 2025 me
39 MB
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04-Transcript - Ecommerce Brand Strategy - Winning awards.docx
me
Sep 09, 2025 me
388.6 KB
04-Winning awards.mp4
04-Winning awards.mp4
me
Sep 09, 2025 me
220.6 MB
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04-Winning awards.pdf
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05-How equity crowdfunding can grow your brand.mp4
05-How equity crowdfunding can grow your brand.mp4
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53.5 MB
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05-How equity crowdfunding can grow your brand.pdf
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134.4 KB
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05-Transcript - Ecommerce Brand Strategy - How equity crowdfunding can grow your brand.docx
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06-10 Celebrities who are Beauty Ambassadors.mp4
06-10 Celebrities who are Beauty Ambassadors.mp4
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103.2 MB
06-Getting famous people to support your brand.mp4
06-Getting famous people to support your brand.mp4
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101.4 MB
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06-Getting famous people to support your brand.pdf
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96.2 KB
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06-Transcript - Ecommerce Brand Strategy - Getting famous people to support your brand.docx
me
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My Drive
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05-Ecommerce
17-Ecommerce Brand Strategy
03-Becoming a media darling
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01-Becoming a media darling.pdf
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Sep 09, 2025 me
23.6 KB
02-Getting free press coverage.mp4
02-Getting free press coverage.mp4
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Sep 09, 2025 me
46.9 MB
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02-Getting free press coverage.pdf
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61.5 KB
02-How to Get Your Business Featured in Forbes Get Free Press for Your Business.mp4
02-How to Get Your Business Featured in Forbes Get Free Press for Your Business.mp4
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108.6 MB
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02-Transcript - Ecommerce Brand Strategy - Getting free press coverage.docx
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03-Getting in touch with journalists.mp4
03-Getting in touch with journalists.mp4
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40.2 MB
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03-Getting in touch with journalists.pdf
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03-Transcript - Ecommerce Brand Strategy - Getting in touch with journalists.docx
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04-How to make noise that the media wants to cover.mp4
04-How to make noise that the media wants to cover.mp4
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7.9 MB
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04-How to make noise that the media wants to cover.pdf
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04-Transcript - Ecommerce Brand Strategy - How to make noise that the media wants to cover.docx
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05-Converting media coverage into ecommerce sales.mp4
05-Converting media coverage into ecommerce sales.mp4
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6.3 MB
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05-Converting media coverage into ecommerce sales.pdf
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125.6 KB
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05-Transcript - Ecommerce Brand Strategy - Converting media coverage into ecommerce sales.docx
me
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387.5 KB
My Drive
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05-Ecommerce
17-Ecommerce Brand Strategy
04-Leveraging linkedin like no one else
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01-Leveraging linkedin like no one else.pdf
me
Sep 09, 2025 me
26.7 KB
02-Building brand awareness on Linkedin.mp4
02-Building brand awareness on Linkedin.mp4
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5.6 MB
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02-Building brand awareness on Linkedin.pdf
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129.4 KB
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02-Transcript - Ecommerce Brand Strategy - Building brand awareness on Linkedin.docx
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387.5 KB
03-Approaching targets on LinkedIn.mp4
03-Approaching targets on LinkedIn.mp4
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5.6 MB
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03-Approaching targets on LinkedIn.pdf
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76.3 KB
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03-Transcript - Ecommerce Brand Strategy - Approaching targets on LinkedIn.docx
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387.5 KB
04-Creating engaging LinkedIn content.mp4
04-Creating engaging LinkedIn content.mp4
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26.2 MB
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04-Creating engaging LinkedIn content.pdf
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04-Transcript - Ecommerce Brand Strategy - Creating engaging LinkedIn content.docx
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05-Making sales from LinkedIn.docx
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05-Making sales from LinkedIn.mp4
05-Making sales from LinkedIn.mp4
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5.1 MB
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05-Making sales from LinkedIn.pdf
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05-Transcript - Ecommerce Brand Strategy - Making sales from LinkedIn.docx
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06-Getting important people to promote your brand on Linkedin.mp4
06-Getting important people to promote your brand on Linkedin.mp4
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5.3 MB
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06-Getting important people to promote your brand on Linkedin.pdf
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144 KB
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06-Transcript - Ecommerce Brand Strategy - Getting important people to promote your brand on Linkedin.docx
me
Sep 09, 2025 me
387.2 KB
My Drive
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05-Ecommerce
17-Ecommerce Brand Strategy
05-Winning over a crowd
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01-Ecomm Brand Strategy - CXL Slide Deck Template 2022.pptx
me
Sep 09, 2025 me
94.5 MB
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01-Winning over a crowd.pdf
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Sep 09, 2025 me
24.3 KB
02-Public speaking to promote your brand.mp4
02-Public speaking to promote your brand.mp4
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Sep 09, 2025 me
6.2 MB
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02-Public speaking to promote your brand.pdf
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149.7 KB
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02-Transcript - Ecommerce Brand Strategy - Public speaking to promote your brand.docx
me
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387.6 KB
03-Engaging customers through public speaking.mp4
03-Engaging customers through public speaking.mp4
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Sep 09, 2025 me
5.7 MB
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03-Engaging customers through public speaking.pdf
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149 KB
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03-Transcript - Ecommerce Brand Strategy - Engaging customers through public speaking.docx
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387.5 KB
04-Creating an ask when speaking in public.mp4
04-Creating an ask when speaking in public.mp4
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25.6 MB
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04-Creating an ask when speaking in public.pdf
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81.6 KB
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04-Transcript - Ecommerce Brand Strategy - Creating an ask when speaking in public.docx
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387.3 KB
05-How to talk about your vulnerabilities in public.mp4
05-How to talk about your vulnerabilities in public.mp4
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Sep 09, 2025 me
28.2 MB
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05-How to talk about your vulnerabilities in public.pdf
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129 KB
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05-Transcript - Ecommerce Brand Strategy - How to talk about your vulnerabilities in public.docx
me
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387.4 KB
05-Vulnerability  Power   Brené Brown  Russell Brand.mp4
05-Vulnerability Power Brené Brown Russell Brand.mp4
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Sep 09, 2025 me
2.1 GB
06-Converting public speaking gigs into sales.mp4
06-Converting public speaking gigs into sales.mp4
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5.9 MB
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06-Converting public speaking gigs into sales.pdf
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Sep 09, 2025 me
30.4 KB
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06-Transcript - Ecommerce Brand Strategy - Converting public speaking gigs into sales.docx
me
Sep 09, 2025 me
387.2 KB
My Drive
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05-Ecommerce
17-Ecommerce Brand Strategy
06-Getting the secret sauce
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01-Getting the secret sauce.pdf
me
Sep 09, 2025 me
25.7 KB
02-Getting the right kind of customer feedback.mp4
02-Getting the right kind of customer feedback.mp4
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5.4 MB
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02-Getting the right kind of customer feedback.pdf
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81.8 KB
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02-Transcript - Ecommerce Brand Strategy - Getting the right kind of customer feedback.docx
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387.5 KB
03-Girls Dont Poop - PooPourricom.mp4
03-Girls Dont Poop - PooPourricom.mp4
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Sep 09, 2025 me
30 MB
03-Learning the value of controversy.mp4
03-Learning the value of controversy.mp4
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40.5 MB
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03-Learning the value of controversy.pdf
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95.5 KB
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03-Transcript - Ecommerce Brand Strategy - Learning the value of controversy.docx
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387.1 KB
04-How to win at Trademarks.mp4
04-How to win at Trademarks.mp4
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6.1 MB
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04-How to win at Trademarks.pdf
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83.6 KB
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04-Transcript - Ecommerce Brand Strategy - How to win at Trademarks.docx
me
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387.3 KB
05-Getting The X Factor.mp4
05-Getting The X Factor.mp4
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9.7 MB
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05-Getting The X Factor.pdf
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114.4 KB
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05-Transcript - Ecommerce Brand Strategy - Getting The X Factor.docx
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06-Mastering email marketing.mp4
06-Mastering email marketing.mp4
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Sep 09, 2025 me
70.1 MB
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06-Mastering email marketing.pdf
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Sep 09, 2025 me
120.5 KB
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06-Transcript - Ecommerce Brand Strategy - Mastering email marketing.docx
me
Sep 09, 2025 me
387.5 KB
My Drive
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05-Ecommerce
18-Unit Economics for Ecommerce
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04-Calculating Profitability
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Sep 09, 2025 me
folder icon
05-Improving Profitability
me
Sep 09, 2025 me
pptx icon
01-CXL Slide Deck Template 2022 - Unit Economics.pptx
me
Sep 09, 2025 me
8.2 MB
01-Unit Economics for Ecommerce.mp4
01-Unit Economics for Ecommerce.mp4
me
Sep 09, 2025 me
79.1 MB
02-Introduction to unit economics.mp4
02-Introduction to unit economics.mp4
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Sep 09, 2025 me
189.7 MB
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02-Introduction to unit economics.pdf
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34.2 KB
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02-Transcript - Unit Economics for Ecommerce - Introduction to unit economics.docx
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388.5 KB
03-How is the unit economic value calculated.mp4
03-How is the unit economic value calculated.mp4
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125.6 MB
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03-How is the unit economic value calculated.pdf
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39.3 KB
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03-Transcript - Unit Economics for Ecommerce - How is the unit economic value calculated_.docx
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388.4 KB
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05-Ecommerce
18-Unit Economics for Ecommerce
04-Calculating Profitability
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01-Calculating Profitability.pdf
me
Sep 09, 2025 me
16.6 KB
02-Introducing primary component 1- pricing.mp4
02-Introducing primary component 1- pricing.mp4
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Sep 09, 2025 me
317.2 MB
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02-Introducing primary component 1- pricing.pdf
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40.4 KB
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02-Transcript - Unit Economics for Ecommerce - Introducing primary component 1_ pricing.docx
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389 KB
03-Introducing primary component 2- margin.mp4
03-Introducing primary component 2- margin.mp4
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438.6 MB
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03-Introducing primary component 2- margin.pdf
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03-Transcript - Unit Economics for Ecommerce - Introducing primary component 2_ margin.docx
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04-Introducing primary component 3- future purchase behavior.mp4
04-Introducing primary component 3- future purchase behavior.mp4
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141.1 MB
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04-Introducing primary component 3- future purchase behavior.pdf
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04-Transcript - Unit Economics for Ecommerce - Introducing primary component 3_ future purchase behavior.docx
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05-Introducing primary component 4- invested capital.mp4
05-Introducing primary component 4- invested capital.mp4
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293.1 MB
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05-Introducing primary component 4- invested capital.pdf
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37.6 KB
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05-Transcript - Unit Economics for Ecommerce - Introducing primary component 4_ invested capital.docx
me
Sep 09, 2025 me
389.4 KB
My Drive
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05-Ecommerce
18-Unit Economics for Ecommerce
05-Improving Profitability
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01-Improving Profitability.pdf
me
Sep 09, 2025 me
18.7 KB
02-Improving primary component 1- pricing.mp4
02-Improving primary component 1- pricing.mp4
me
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624.6 MB
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02-Improving primary component 1- pricing.pdf
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32.8 KB
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02-Transcript - Unit Economics for Ecommerce - Improving primary component 1_ pricing.docx
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391.9 KB
03-Improving primary component 2- margin.mp4
03-Improving primary component 2- margin.mp4
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471 MB
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03-Improving primary component 2- margin.pdf
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37.2 KB
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03-Transcript - Unit Economics for Ecommerce - Improving primary component 2_ margin.docx
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391.2 KB
04-Improving primary component 3- future purchase behavior.mp4
04-Improving primary component 3- future purchase behavior.mp4
me
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298.7 MB
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04-Improving primary component 3- future purchase behavior.pdf
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38.2 KB
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04-Transcript - Unit Economics for Ecommerce - Improving primary component 3_ future purchase behavior.docx
me
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389.6 KB
05-Improving primary component 4- invested capital.mp4
05-Improving primary component 4- invested capital.mp4
me
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735.3 MB
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05-Improving primary component 4- invested capital.pdf
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45.7 KB
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05-Transcript - Unit Economics for Ecommerce - Improving primary component 4_ invested capital.docx
me
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392.1 KB
06-Example 1- rising CAC customer acquisition cost.mp4
06-Example 1- rising CAC customer acquisition cost.mp4
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Sep 09, 2025 me
119.6 MB
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06-Example 1- rising CAC customer acquisition cost.pdf
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27.5 KB
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06-Transcript - Unit Economics for Ecommerce - Example 1_ rising CAC customer acquisition cost.docx
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390 KB
07-Example 2- not enough LTV customer lifetime value.mp4
07-Example 2- not enough LTV customer lifetime value.mp4
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353.5 MB
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07-Example 2- not enough LTV customer lifetime value.pdf
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31.1 KB
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07-Transcript - Unit Economics for Ecommerce - Example 2_ not enough LTV customer lifetime value.docx
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08-Closing.mp4
08-Closing.mp4
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36.8 MB
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08-Closing.pdf
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Sep 09, 2025 me
52.4 KB
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08-Transcript - Unit Economics for Ecommerce - Closing.odt
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Sep 09, 2025 me
20.5 KB
My Drive
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CXL - All Access 2025
05-Ecommerce
19-Promotional Events for Ecommerce
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01-CXL Slides - Promotional Events.pptx
me
Sep 09, 2025 me
12.5 MB
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01-Overview.pdf
me
Sep 09, 2025 me
22.9 KB
02-The calendar- The big picture strategy for your promotions.mp4
02-The calendar- The big picture strategy for your promotions.mp4
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Sep 09, 2025 me
921.1 MB
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02-The calendar- The big picture strategy for your promotions.pdf
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36.1 KB
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02-Transcript - Promotional Events for Ecommerce - The calendar_ the big picture strategy for your promotions.docx
me
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395.7 KB
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03-Promotional Offer Builder Template For Unit Economics.xlsx
me
Sep 09, 2025 me
54.2 KB
03-The offer- The engine of an effective promotion.mp4
03-The offer- The engine of an effective promotion.mp4
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Sep 09, 2025 me
125.3 MB
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03-The offer- The engine of an effective promotion.pdf
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98.4 KB
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03-Transcript - Promotional Events for Ecommerce - The offer_ the engine of an effective promotion.docx
me
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392.7 KB
04-The ads- Maximizing impact with paid promotion.mp4
04-The ads- Maximizing impact with paid promotion.mp4
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Sep 09, 2025 me
435.6 MB
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04-The ads- Maximizing impact with paid promotion.pdf
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94.1 KB
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04-Transcript - Promotional Events for Ecommerce - The ads_ maximizing impact with paid promotion.docx
me
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390.6 KB
05-The emails and texts- Your main source of profit.mp4
05-The emails and texts- Your main source of profit.mp4
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390.9 MB
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05-The emails and texts- Your main source of profit.pdf
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43.3 KB
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05-Transcript - Promotional Events for Ecommerce - The emails and texts_ your main source of profit.docx
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390.6 KB
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06-Sample Promotional Event Brief.docx
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8.2 KB
06-The execution- Mobilizing your team for your promotion.mp4
06-The execution- Mobilizing your team for your promotion.mp4
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435.1 MB
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06-The execution- Mobilizing your team for your promotion.pdf
me
Sep 09, 2025 me
30.4 KB
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06-Transcript - Promotional Events for Ecommerce - The execution_ mobilizing your team for your promotion.docx
me
Sep 09, 2025 me
390.2 KB
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05-Ecommerce
20-Selling on Marketplaces
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01-Overview.pdf
me
Sep 09, 2025 me
33.5 KB
01-Selling on Marketplaces.mp4
01-Selling on Marketplaces.mp4
me
Sep 09, 2025 me
63.9 MB
pptx icon
01-Selling on marketplaces - CXL Slide Deck 2022.pptx
me
Sep 09, 2025 me
108.2 MB
02-Marketplaces What and Why.mp4
02-Marketplaces What and Why.mp4
me
Sep 09, 2025 me
809.7 MB
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02-Marketplaces What and Why.pdf
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24.8 KB
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02-Transcript - Selling on Marketplaces - Marketplaces What and Why_.docx
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393.6 KB
03-How marketplaces work whose leading the way and how to win the game.mp4
03-How marketplaces work whose leading the way and how to win the game.mp4
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Sep 09, 2025 me
544.9 MB
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03-How marketplaces work whose leading the way and how to win the game.pdf
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40.5 KB
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03-Transcript - Selling on Marketplaces - How marketplaces work whose leading the way and how to win the game.docx
me
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392.1 KB
04-Consumer shopping habits- directing innovation  adoption.mp4
04-Consumer shopping habits- directing innovation adoption.mp4
me
Sep 09, 2025 me
99.4 MB
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04-Consumer shopping habits- directing innovation adoption.pdf
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36.7 KB
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04-Transcript - Selling on Marketplaces - Consumer shopping habits_ directing innovation adoption.docx
me
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390.2 KB
05-Foundational Components of Marketplace Shopping.mp4
05-Foundational Components of Marketplace Shopping.mp4
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Sep 09, 2025 me
889.3 MB
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05-Foundational Components of Marketplace Shopping.pdf
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51.1 KB
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05-Transcript - Selling on Marketplaces - Foundational Components of Marketplace Shopping.docx
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395.5 KB
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05-connected-commerce-report-1.pdf
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Sep 09, 2025 me
1.5 MB
06-Creating Brand Loyalty In A Sea Of Choices.mp4
06-Creating Brand Loyalty In A Sea Of Choices.mp4
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Sep 09, 2025 me
134.1 MB
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06-Creating Brand Loyalty In A Sea Of Choices.pdf
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Sep 09, 2025 me
29 KB
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06-Transcript - Selling on Marketplaces - Creating Brand Loyalty In A Sea Of Choices.docx
me
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391.5 KB
07-Creating Positive Customer Experience On The Marketplace.mp4
07-Creating Positive Customer Experience On The Marketplace.mp4
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Sep 09, 2025 me
200.7 MB
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07-Creating Positive Customer Experience On The Marketplace.pdf
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Sep 09, 2025 me
29 KB
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07-Transcript - Selling on Marketplaces - Creating Positive Customer Experience On The Marketplace.docx
me
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391.3 KB
08-How to Grow a Brand with Advertising.mp4
08-How to Grow a Brand with Advertising.mp4
me
Sep 09, 2025 me
108.5 MB
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08-How to Grow a Brand with Advertising.pdf
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51.6 KB
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08-Transcript - Selling on Marketplaces - How to Grow a Brand with Advertising.docx
me
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396.3 KB
09-Proper Conversion Optimization.mp4
09-Proper Conversion Optimization.mp4
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Sep 09, 2025 me
259.2 MB
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09-Proper Conversion Optimization.pdf
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Sep 09, 2025 me
30.8 KB
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09-Transcript - Selling on Marketplaces - Proper Conversion Optimization.docx
me
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390.2 KB
10-On Sending Traffic to the Marketplace.mp4
10-On Sending Traffic to the Marketplace.mp4
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Sep 09, 2025 me
144.9 MB
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10-On Sending Traffic to the Marketplace.pdf
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29.3 KB
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10-Transcript - Selling on Marketplaces - On Sending Traffic to the Marketplace.docx
me
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390.3 KB
11-Looking at the Future of Retail.mp4
11-Looking at the Future of Retail.mp4
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Sep 09, 2025 me
113.4 MB
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11-Looking at the Future of Retail.pdf
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Sep 09, 2025 me
26.8 KB
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11-Transcript - Selling on Marketplaces - Looking at the Future of Retail.docx
me
Sep 09, 2025 me
389.7 KB
My Drive
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05-Ecommerce
21-Ecommerce Marketing Minidegree
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01-Paid Acquisition
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Sep 09, 2025 me
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02-Customer Retention
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My Drive
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05-Ecommerce
21-Ecommerce Marketing Minidegree
01-Paid Acquisition
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01-TikTok Ads
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My Drive
Data
CXL - All Access 2025
05-Ecommerce
21-Ecommerce Marketing Minidegree
01-Paid Acquisition
01-TikTok Ads
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01-Overview.pdf
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Sep 09, 2025 me
26.2 KB
pdf icon
01-TikTok-Ads-PDF.pdf
me
Sep 09, 2025 me
3.6 MB
01-TikTok Ads.mp4
01-TikTok Ads.mp4
me
Sep 09, 2025 me
7.3 MB
02-Creative 101- Mastering the fundamentals.mp4
02-Creative 101- Mastering the fundamentals.mp4
me
Sep 09, 2025 me
172.1 MB
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02-Creative 101- Mastering the fundamentals.pdf
me
Sep 09, 2025 me
37.2 KB
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02-Transcript - TikTok Ads - Creative 101_ Mastering the fundamentals.docx
me
Sep 09, 2025 me
324.5 KB
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03-CXL _ Dossier.xlsx
me
Sep 09, 2025 me
302.1 KB
03-Creative 201- The Research.mp4
03-Creative 201- The Research.mp4
me
Sep 09, 2025 me
1 GB
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03-Creative 201- The Research.pdf
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Sep 09, 2025 me
44.8 KB
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03-EMB _ Dossier.xlsx
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301.6 KB
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03-Transcript - TikTok Ads - Creative 201_ The Research.docx
me
Sep 09, 2025 me
327.3 KB
04-Creative 301- How to make TikToks that convert.mp4
04-Creative 301- How to make TikToks that convert.mp4
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146.8 MB
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04-Creative 301- How to make TikToks that convert.pdf
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20.8 KB
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04-Transcript - TikTok Ads - Creative 301_ How to make TikToks that convert.docx
me
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324 KB
05-Setup  Testing.mp4
05-Setup Testing.mp4
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05-Setup Testing.pdf
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05-Transcript - TikTok Ads - Setup Testing.docx
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06-Optimization.mp4
06-Optimization.mp4
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542.7 MB
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06-Optimization.pdf
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19.7 KB
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06-Transcript - TikTok Ads - Optimization.docx
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322.5 KB
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07-CXL _ Dossier.xlsx
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302.1 KB
07-Scaling.mp4
07-Scaling.mp4
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260.7 MB
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07-Scaling.pdf
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07-Transcript - TikTok Ads - Scaling.docx
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05-Ecommerce
21-Ecommerce Marketing Minidegree
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05-Ecommerce
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02-Customer Retention
01-Retention and Customer Lifetime Value
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01-OVerview.pdf
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31.4 KB
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01-Retention and CLV - Final Complete Slide Deck.pptx
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3.1 MB
01-Retention and Customer Lifetime Value.mp4
01-Retention and Customer Lifetime Value.mp4
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64.1 MB
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02-CLV calculation basics.docx
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302 KB
02-Customer lifetime value  a brief overview.mp4
02-Customer lifetime value a brief overview.mp4
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69 MB
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02-Customer lifetime value a brief overview.pdf
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02-Transcript - Retention and Customer Lifetime Value - Customer lifetime value a brief overview.docx
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03-Transcript - Retention and Customer Lifetime Value - Understanding the shortcomings of CLV.docx
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389 KB
03-Understanding the shortcomings of CLV.mp4
03-Understanding the shortcomings of CLV.mp4
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63.5 MB
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03-Understanding the shortcomings of CLV.pdf
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67.6 KB
03-customer-retention-matrix.jpg
03-customer-retention-matrix.jpg
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31.9 KB
04-How segments  cohorts help with retention.mp4
04-How segments cohorts help with retention.mp4
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512.9 MB
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04-How segments cohorts help with retention.pdf
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57.2 KB
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04-Transcript - Retention and Customer Lifetime Value - How segments cohorts help with retention.docx
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391 KB
05-Analyzing segments for patterns.mp4
05-Analyzing segments for patterns.mp4
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54 MB
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05-Analyzing segments for patterns.pdf
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05-Transcript - Retention and Customer Lifetime Value - Analyzing segments for patterns.docx
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388.3 KB
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06-Behavior Marketing Plan Checklist.xlsx
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06-Creating behavior marketing plans BMPs.mp4
06-Creating behavior marketing plans BMPs.mp4
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314.1 MB
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06-Creating behavior marketing plans BMPs.pdf
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18.7 KB
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06-Transcript - Retention and Customer Lifetime Value - Creating behavior marketing plans BMPs.docx
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389.3 KB
07-Expanding to find new customers.mp4
07-Expanding to find new customers.mp4
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258.6 MB
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07-Expanding to find new customers.pdf
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93.8 KB
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07-Transcript - Retention and Customer Lifetime Value - Expanding to find new customers.docx
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388.5 KB
08-Summary  takeaways.mp4
08-Summary takeaways.mp4
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68.8 MB
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08-Summary takeaways.pdf
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08-Transcript - Retention and Customer Lifetime Value - Summary takeaways.docx
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05-Ecommerce
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01-Fix Testing Data Issues With This Ecom Goal Tracking Framework.mp4
01-Fix Testing Data Issues With This Ecom Goal Tracking Framework.mp4
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Sep 09, 2025 me
36.8 MB
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01-Fix Testing Data Issues With This Ecom Goal Tracking Framework.pdf
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02-Increase Customer Retention- Ecom Growth Framework.mp4
02-Increase Customer Retention- Ecom Growth Framework.mp4
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401.6 MB
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02-Increase Customer Retention- Ecom Growth Framework.pdf
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03-Measure Experiment ROI- Revenue Metrics Beyond Conversion Rate.mp4
03-Measure Experiment ROI- Revenue Metrics Beyond Conversion Rate.mp4
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312.2 MB
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03-easure Experiment ROI- Revenue Metrics Beyond Conversion Rate.pdf
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04-Retain Loyal Customers with Black Friday Offers.mp4
04-Retain Loyal Customers with Black Friday Offers.mp4
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500.3 MB
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04-Retain Loyal Customers with Black Friday Offers.pdf
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05-Implement Successful Subscription Models in Ecommerce Business.mp4
05-Implement Successful Subscription Models in Ecommerce Business.mp4
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402.3 MB
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05-Implement Successful Subscription Models in Ecommerce Business.pdf
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26.9 KB
06-Reduce Churn With Transparent Cancellation Flows.mp4
06-Reduce Churn With Transparent Cancellation Flows.mp4
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335.7 MB
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06-Reduce Churn With Transparent Cancellation Flows.pdf
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25.6 KB
07-Write Impactful Price Rise Emails.mp4
07-Write Impactful Price Rise Emails.mp4
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322.1 MB
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07-Write Impactful Price Rise Emails.pdf
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23.3 KB
08-Turn Subscribers Into Customers with Better Email Welcome Flows.mp4
08-Turn Subscribers Into Customers with Better Email Welcome Flows.mp4
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134 MB
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08-Turn Subscribers Into Customers with Better Email Welcome Flows.pdf
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25.2 KB
09-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.mp4
09-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.mp4
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Sep 09, 2025 me
90.8 MB
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09-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.pdf
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25.4 KB
10-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.mp4
10-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.mp4
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374.2 MB
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10-Optimize Website Speed- 6 Performance Killers Hurting Your Conversion Rates.pdf
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25.1 KB
11-Reduce website dropoff caused by load times.mp4
11-Reduce website dropoff caused by load times.mp4
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292.8 MB
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11-Reduce website dropoff caused by load times.pdf
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22.5 KB
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06-Growth Marketing
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01-Content Marketing Research
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02-Account Based Marketing
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03-Product Marketing Content
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04-Content Recycling
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05-Building an Innovative Product
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06-Messaging
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07-Segmentation and Persona Research
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08-Storytelling
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09-Audience Building
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10-Brand Tracking 101
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11-Brand Strategy
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12-Positioning
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13-Radical Differentiation
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14-Branding
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15-Community building
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16-Brand Tracking with Momentive
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17-Stay up-to-date with Growth
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18-Growth Marketing Minidegree
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06-Growth Marketing
01-Content Marketing Research
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01-Overview.pdf
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43.2 KB
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02-What should you cover.pdf
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36.7 KB
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03-How will you distribute the content.pdf
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20.7 KB
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04-Audits and research.pdf
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21.2 KB
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04-Competitor site audit template _ CXL.xlsx
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25.8 KB
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04-Content Inventory Template _ CXL.xlsx
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63.1 KB
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04-Time-based content analysis _ Template by derek_gleason.xlsx
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13.6 KB
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05-Identifying themes and topics.pdf
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06-Translating topics into strategy.pdf
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06-Growth Marketing
02-Account Based Marketing
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01-Overview.pdf
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40 KB
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02-A little red Ferrari problems with conventional demand gen laying solid ABM foundations.pdf
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53.4 KB
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03-Planning your pilot.pdf
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44 KB
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04-Absolutely nailing the ideal customer profile account selection tier strategy.pdf
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42.2 KB
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05-Research journey channels.pdf
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42.6 KB
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06-Optimizing scaling.pdf
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07-ABM tools careers.pdf
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06-Growth Marketing
03-Product Marketing Content
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01-Overview.pdf
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12.6 KB
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02-Taking an Agile approach to Product Content Development.pdf
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22.6 KB
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03-Tips for prioritizing product marketing content.pdf
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04-Closing the sale with product content.pdf
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04-Value Proposition Canvas.xlsx
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64.1 KB
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05-What content should be on my website.pdf
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22.7 KB
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06-Product Centric vs Customer Centric Content.pdf
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37 KB
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06-Value Proposition Canvas.xlsx
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06-Growth Marketing
04-Content Recycling
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01-Overview.pdf
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10.2 KB
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02-What is content recycling and does it help.pdf
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30.6 KB
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03-How to identify the right content formats.pdf
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20.5 KB
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04-Creating a content recycling workflow.pdf
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19.1 KB
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05-How to find the best content ideas.pdf
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20.7 KB
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06-Why and how you should test content ideas.pdf
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18.4 KB
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07-How to write a blog post fast and efficiently.pdf
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32.3 KB
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08-Maximize the impact of your posts.pdf
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32.5 KB
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09-How to turn posts into social media updates.pdf
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30.9 KB
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10-Produce graphics using blog content.pdf
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31.3 KB
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11-How to turn a blog post into a podcast.pdf
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30.9 KB
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12-How to create video content from a blog post.pdf
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34.2 KB
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13-Transform multiple posts into long form video.pdf
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29.5 KB
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14-How to turn multiple posts into an ebook.pdf
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28.7 KB
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15-Use email to promote and recycle content.pdf
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16-Next steps and where to begin.pdf
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05-Building an Innovative Product
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01-Building an Innovative Product.pdf
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02-Amazons success.pdf
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17.5 KB
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03-Building an Innovative Product Pt 1.pdf
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18.5 KB
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04-Building an Innovative Product Pt 2.pdf
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15.1 KB
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05-Incentivizing innovation.pdf
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25.9 KB
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06-Putting it all together.pdf
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06-Growth Marketing
06-Messaging
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01-Overview.pdf
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14.1 KB
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02-Product messaging human attention and human needs.pdf
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36.4 KB
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03-How to approach messaging in layers and lenses.pdf
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38.7 KB
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04-How to confidently architect your messaging.pdf
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29.6 KB
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05-How to create your messaging canvas.pdf
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23.3 KB
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06-Enable empower and evangelize.pdf
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23.9 KB
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06-Growth Marketing
07-Segmentation and Persona Research
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01-Overview.pdf
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Sep 09, 2025 me
12.9 KB
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02-Course Introduction Overview.pdf
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Sep 09, 2025 me
19.7 KB
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03-Understanding Segmentation.pdf
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20.1 KB
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04-Segmentation Deep Dives.pdf
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24.2 KB
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04-Segmentation and Persona Overview.pdf
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99.2 KB
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05-How to Build Segments.pdf
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26.3 KB
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06-Buyer Persona.pptx
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32.3 KB
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06-Buyer Personas.pdf
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21.4 KB
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07-Building Personas.pdf
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23.7 KB
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07-Buyer Persona Questionnaire.pdf
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71.1 KB
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07-Buyer_Persona_Profile_Template1503.pdf
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87 KB
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08-Bringing it All Together.pdf
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22.8 KB
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08-Copy of Buyers Journey.docx
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7.5 KB
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06-Growth Marketing
08-Storytelling
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01-Overview.pdf
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14 KB
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02-What is - and what is not - storytelling.pdf
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54.4 KB
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03-Introduction to Design Thinking for storytelling.pdf
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56.8 KB
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04-Step one- Empathize.pdf
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106.2 KB
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05-Step two- Defining.pdf
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68.8 KB
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06-Step three- Ideating.pdf
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47.4 KB
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07-Step four- Prototype.pdf
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08-Step five- Test.pdf
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48.4 KB
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06-Growth Marketing
09-Audience Building
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01-Overview.pdf
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10.2 KB
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02-Why should you care about building an Audience.pdf
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38.5 KB
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03-How to find a community or interest group to target.pdf
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38.2 KB
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04-How to Define an Audience Value Proposition.pdf
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26.9 KB
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05-How to Develop a Content Strategy for Audience Building.pdf
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37.9 KB
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06-How to Create and Publish Content for Audience Building.pdf
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41.8 KB
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07-How to Nurture Your Brand Audience using CRM techniques.pdf
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27.9 KB
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06-Growth Marketing
10-Brand Tracking 101
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01-Overview.pdf
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11.6 KB
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02-Introduction.pdf
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16.2 KB
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03-Differentiate and Examine Brand Measurement Concepts.pdf
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25.9 KB
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04-Collect Market Research.pdf
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31.1 KB
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05-Set up Social Listening and Measurement.pdf
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23.4 KB
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06-Organize CRM tracking and scoring.pdf
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25.4 KB
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06-Typical _Fan Scoring_ CRM Triggers.docx
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7.1 KB
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07-Interpret Website Analytics.pdf
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26.5 KB
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08-Choose your Brand Metrics and Set up Dashboards.pdf
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32.5 KB
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09-Strategy Implications from Brand Tracking Results.pdf
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23.2 KB
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06-Growth Marketing
11-Brand Strategy
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01-Overview.pdf
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12 KB
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02-Why brand building matters.pdf
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Sep 09, 2025 me
13.4 KB
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03-Your purpose is your foundation.pdf
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13 KB
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04-Brand maturity.pdf
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14.2 KB
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05-Creating a brand plan.pdf
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16.7 KB
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06-Treat every touch point like a SuperBowl ad.pdf
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14.2 KB
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06-Growth Marketing
12-Positioning
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01-Overview.pdf
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Sep 09, 2025 me
11.9 KB
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02-The 8 Elements of Your Positioning Story.pdf
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32.5 KB
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03-Best Customer Worksheet - Positioning Template.xlsx
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34.3 KB
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03-How to Identify Your best Customers.pdf
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24.4 KB
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04-Copy of Customer Interview Spreadsheet.xlsx
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10.6 KB
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04-How to Mine Your Best Customers for Effective Positioning.pdf
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24.6 KB
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05-How to Identify Your Demand Type.pdf
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21.3 KB
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06-How to Identify a Compelling Change Stakes Villain.pdf
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28.4 KB
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07-How to Craft an Effective Promised Land ID Your Superpowers and Harvest Compelling Proof.pdf
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31.2 KB
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08-How to Create a Memorable Simple Promise.pdf
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26 KB
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09-How to Test Your Positioning Story and Roll It Out to Dominate Your Market.pdf
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22.1 KB
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06-Growth Marketing
13-Radical Differentiation
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01-Overview.pdf
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13.7 KB
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02-Intro to Radical Differentiation.pdf
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39.7 KB
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03-Mindset.pdf
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35.1 KB
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04-Your lifes strategy.pdf
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34.7 KB
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05-Minimum Viable Market Going beyond demographics.pdf
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37.7 KB
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05-Radical Differentiation - CXL - Template.xlsx
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99 KB
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06-Minimum Viable Market The laziest way to identify it.pdf
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36.3 KB
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07-Minimum Viable Market committing to ONE portion of the market.pdf
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36.2 KB
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08-The Monster mobilizing people without being sleazy.pdf
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37.5 KB
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09-Radical differentiation becoming the only.pdf
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39.1 KB
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10-Message how to tell a story that your market gets and remembers.pdf
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43.6 KB
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10-Radical differentiation achieving congruence.pdf
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43.6 KB
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11-Message how to tell a story that your market gets and remembers.pdf
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43.6 KB
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12-The Jolt making your market notice you without being sleazy.pdf
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43.2 KB
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13-The Jolt Become famous.pdf
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41.1 KB
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06-Growth Marketing
14-Branding
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01-Overview.pdf
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10.3 KB
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02-Brand DNA- The foundation for creating iconic brands.pdf
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Sep 09, 2025 me
11.6 KB
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02-Brand goals.pdf
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75.2 KB
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02-CXL Branding_Brand Goals_Lesson 01.docx
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13.4 KB
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03-Brand soul- The importance of brand purpose vision and mission.pdf
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21.1 KB
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03-Lesson-2-Brand-vision-purpose-and-mission-stimulator.pdf
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55.3 KB
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04-Brand positioning- Distinguish your business in a competitive market.pdf
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22.5 KB
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04-Lesson-3-Brand-Positioning.pdf
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52.8 KB
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05-Brand messaging- Create an engaging brand narrative and experience.pdf
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20 KB
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05-Lesson-4-Brand-story-exercise.pdf
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57.1 KB
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06-Brand identity- How to align with brand positioning to develop a brand.pdf
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22.7 KB
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06-Lesson-5-Brand-colour-questionnaire.pdf
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67.2 KB
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07-Go Beyond approach- Create a community of loyal clients and expand their lifetime value.pdf
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23.6 KB
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07-Lesson-6-Neuromarketing-exercise.pdf
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06-Growth Marketing
15-Community building
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02-Brand Community Belonging Foundations
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01-Overview.pdf
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06-Growth Marketing
15-Community building
02-Brand Community Belonging Foundations
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01-Brand Community Belonging Foundations.pdf
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02-Defining Your Strategic Goals.pdf
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03-Quick Dirty Community Research.pdf
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04-Crafting Purpose Values.pdf
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05-Setting Growth Expectations.pdf
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06-Gather Your Founding Members.pdf
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06-Growth Marketing
16-Brand Tracking with Momentive
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01-CXL Slides_Brand-tracking-with-Momentive.pdf
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01-Overview.pdf
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02-Brand Tracking with Momentive.pdf
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06-Growth Marketing
17-Stay up-to-date with Growth
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01-Measure true Email ROI with these analytics.pdf
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21 KB
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02-Segment your email list to get more conversions.pdf
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15.9 KB
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03-Stand Out With a Consistent Brand Voice.pdf
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04-Find Gaps and Improve Conversions for Key Service Pages using AI.pdf
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22.1 KB
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05-Improve LinkedIn ABM Results- Get in Front of Decision-Makers.pdf
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06-Marketplace Metrics to Scale Growth Faster.pdf
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07-Find a Better B2C North Star Metric.pdf
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08-Increase conversions with LinkedIn Conversation Ads.pdf
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09-Get better insights on LinkedIn ads with these new features.pdf
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21.1 KB
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10-Create a strong brand personality.pdf
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11-Craft standout content with a memorable brand voice.pdf
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22.9 KB
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12-Get Real Customer Insights From Product-Market Fit Interviews.pdf
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20.9 KB
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13-Achieve Product-Market Fit with the Sean Ellis Method and the 40 Test.pdf
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14-Test before you invest- Use the LEAP Framework.pdf
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24 KB
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15-Retain Loyal Customers with Black Friday Offers.pdf
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21.6 KB
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16-Convert more leads with email nurture campaigns.pdf
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25 KB
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17-Increase Email Engament Through Experimentation.pdf
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23.6 KB
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18-Turn Ecom Shoppers into Subsribers with Discounts and Welcome Offers.pdf
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23.9 KB
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19-Implement Successful Subscription Models in Ecommerce Business.pdf
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24.9 KB
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20-Increase Conversions and Sales With Effective Copywriting.pdf
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22.7 KB
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21-Create High-Performance Ads With LinkedIn Ads Library.pdf
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22.9 KB
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22-Increase Email Open Rates Among Apple Users.pdf
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20.1 KB
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23-Reduce Churn With Transparent Cancellation Flows.pdf
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24.1 KB
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24-Write Impactful Price Rise Emails.pdf
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21.8 KB
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25-Write Better Than AI by Integrating Voice of The Customer.pdf
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22.7 KB
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26-How to make better Competitor Comparison Charts.pdf
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20.4 KB
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27-Turn Subscribers Into Customers with Better Email Welcome Flows.pdf
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28-Generate B2B Demand with LinkedIn Thought Leader Ads.pdf
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06-Growth Marketing
18-Growth Marketing Minidegree
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01-User-Centric Marketing
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06-Growth Marketing
18-Growth Marketing Minidegree
01-User Focus
01-User-Centric Marketing
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01-Overview.pdf
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10.2 KB
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02-Why we need a user-centric approach to marketing.pdf
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35.4 KB
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03-How do we start to adopt a user-centric approach.pdf
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31.2 KB
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04-How to better understand your audience without spending a cent.pdf
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05-Building a picture of your audience using surveys.pdf
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29 KB
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06-Discover the power of top task analysis.pdf
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34.5 KB
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07-Why and how you should be meeting your audience in person.pdf
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32.5 KB
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08-Customer journey mapping- What is it and why it can help.pdf
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08-cjm-grid.png
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09-How to run a customer journey mapping workshop.pdf
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10-How to get the most from your user research.pdf
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10-MailChimp-personas.jpg
10-MailChimp-personas.jpg
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126.3 KB
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11-Involve the user in your campaign design.pdf
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12-How to test your campaigns design with users.pdf
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12-semantic-differential-survey.jpg
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13-Reflect your customers mindset with Card Sorting.pdf
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13-closed-card-sort.jpg
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13-open-card-sort.jpg
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14-Ensure website success with a prototype you can test.pdf
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32.6 KB
14-diminishing-returns.jpg
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70.1 KB
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15-Testing your websites at scale with unfacilitated usability testing.pdf
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31.7 KB
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16-How to refine your campaigns post launch.pdf
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16-how-ab-testing-works.jpg
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16-split-testing.jpg
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07-AI in Marketing
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01-Stay up-to-date with AI
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07-AI in Marketing
01-Stay up-to-date with AI
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01-Prepare Your Google Ad Campaigns for AI to Improve Ad Performance.pdf
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23.3 KB
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02-Find Gaps and Improve Conversions for Key Service Pages using AI.pdf
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21.7 KB
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03-Use multi-agent AI prompting to get useful outputs.pdf
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16.8 KB
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04-Prevent AI hallucinations with these prompts.pdf
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05-Ground your LLM for Better AI Outputs and Insights.pdf
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17.3 KB
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06-Speed Up Content Ideation with AI Brainstorming.pdf
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07-Increase User Research Efficiency with AI.pdf
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08-Improve Landing Page Engagement with Predictive AI.pdf
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08-Course
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01-Excel and Sheets for Marketers
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02-Attribution
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03-Data Presentation and Visualization
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04-Positioning Company Storytelling
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05-Marketing Management
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06-Product Analytics
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07-Introduction to Product Marketing
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08-Product Launches
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09-Customer Storytelling Proof
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10-Sales and Customer Success Enablement
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11-Competitive Intel Market Research
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12-Working with the Product Team
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13-Pricing Packaging
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14-Hiring Product Marketers
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15-Analyst Relations
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16-Attention Basics
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17-Building Habits and Loyalty
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18-Cognitive Biases
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19-Decision Making
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20-Building Trust
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21-Nonconscious Motivation
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22-Learning and Memory
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23-Psychological Backfiring
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08-Course
01-Excel and Sheets for Marketers
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01-Excel-for-Marketers-combined-PDF.pdf
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3 MB
01-Excel and Sheets for Marketers.mp4
01-Excel and Sheets for Marketers.mp4
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198.8 MB
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01-Overview.pdf
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02-Copy of E4M Lesson 1 - Sheets - SAS GSC Data.xlsx
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02-E4M-Lesson-1-Excel-SAS-GSC-data.xlsx
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02-E4M Lesson 1 - Excel - SAS GSC data.xlsx
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02-GSC  Sort and Filter.mp4
02-GSC Sort and Filter.mp4
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02-GSC Sort and Filter.pdf
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02-Transcript - Excel and Sheets for marketers - GSC Sort and Filter.docx
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03-Copy of E4M Lesson 5S - Sheets - SAS GSC data.xlsx
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03-E4M-Lesson-2-Excel-SAS-GSC-data.xlsx
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03-E4M Lesson 5E - Excel - SAS GSC data.xlsx
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03-SUM  Variations.mp4
03-SUM Variations.mp4
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316.3 MB
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03-SUM Variations.pdf
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03-Transcript - Excel and Sheets for marketers - SUM Variations.docx
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04-COUNT  Variations.mp4
04-COUNT Variations.mp4
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155.3 MB
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04-COUNT Variations.pdf
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04-Copy of E4M Lesson 5S - Sheets - SAS GSC data.xlsx
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04-E4M-Lesson-3-Excel-SAS-GSC-data.xlsx
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04-E4M Lesson 3 - Excel - SAS GSC data.xlsx
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04-Transcript - Excel and Sheets for marketers - COUNT Variations.docx
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05-E4M-Lesson-4-Excel-SAS-GSC-data.xlsx
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05-Tables and Calculated Columns.mp4
05-Tables and Calculated Columns.mp4
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05-Tables and Calculated Columns.pdf
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05-Transcript - Excel and Sheets for marketers - Tables and Calculated Columns.docx
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06-E4M-Lesson-5E-Excel-SAS-GSC-data.xlsx
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06-Pivot Tables  Set Up  Sheets.mp4
06-Pivot Tables Set Up Sheets.mp4
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06-Pivot Tables Set Up Sheets.pdf
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06-Transcript - Excel and Sheets for marketers - Pivot Tables Set Up Sheets.docx
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07-Pivot Tables  Set Up  Excel.mp4
07-Pivot Tables Set Up Excel.mp4
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07-Pivot Tables Set Up Excel.pdf
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07-Transcript - Excel and Sheets for marketers - Pivot Tables Set Up Excel.docx
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08-E4M-Lesson-6-Excel-SAS-GSC-data.xlsx
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08-Pivot Tables  Calculated Fields.mp4
08-Pivot Tables Calculated Fields.mp4
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08-Pivot Tables Calculated Fields.pdf
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08-Transcript - Excel and Sheets for marketers - Pivot Tables Calculated Fields.docx
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09-E4M-Lesson-7-Excel-SAS-GSC-data.xlsx
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09-Pivot Tables  Filters Slicers and Timeline  Excel.mp4
09-Pivot Tables Filters Slicers and Timeline Excel.mp4
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09-Pivot Tables Filters Slicers and Timeline Excel.pdf
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09-Transcript - Excel and Sheets for marketers - Pivot Tables Filters Slicers and Timeline Excel.docx
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10-Pivot Tables  Filters Slicers and Timeline  Sheets.mp4
10-Pivot Tables Filters Slicers and Timeline Sheets.mp4
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10-Pivot Tables Filters Slicers and Timeline Sheets.pdf
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10-Transcript - Excel and Sheets for marketers - Pivot Tables Filters Slicers and Timeline Sheets.docx
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11-E4M-Lesson-8-Excel-SAS-GSC-data.xlsx
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11-Power Tips for Pivot Tables  Excel.mp4
11-Power Tips for Pivot Tables Excel.mp4
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11-Power Tips for Pivot Tables Excel.pdf
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11-Transcript - Excel and Sheets for marketers - Power Tips for Pivot Tables Excel.docx
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12-De-Dup  Text To Columns.mp4
12-De-Dup Text To Columns.mp4
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12-De-Dup Text To Columns.pdf
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12-E4M-Lesson-9-adjusted-data-from-GA-Merch-Store.xlsx
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12-E4M Lesson 14 - adjusted data from GA-Merch-Store.xlsx
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12-Transcript - Excel and Sheets for marketers - De-Dup Text To Columns.docx
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13-Copy of E4M Lesson 11 - adjusted data from GA-Merch-Store.xlsx
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13-Transcript - Excel and Sheets for marketers - Vlookup.docx
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13-Vlookup.mp4
13-Vlookup.mp4
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13-Vlookup.pdf
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14-Index and Match.mp4
14-Index and Match.mp4
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14-Index and Match.pdf
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14-Transcript - Excel and Sheets for marketers - Index and Match.docx
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15-E4M-Lesson-12E-adjusted-data-from-GA-Merch-Store-1.xlsx
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15-Transcript - Excel and Sheets for marketers - XLookup Excel.docx
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15-XLookup  Excel.mp4
15-XLookup Excel.mp4
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15-XLookup Excel.pdf
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16-E4M-Lesson-13-adjusted-data-from-GA-Merch-Store.xlsx
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16-Sparklines.mp4
16-Sparklines.mp4
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16-Sparklines.pdf
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16-Transcript - Excel and Sheets for marketers - Sparklines.docx
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17-Conditional Formatting.mp4
17-Conditional Formatting.mp4
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17-E4M-Lesson-14-adjusted-data-from-GA-Merch-Store.xlsx
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17-Transcript - Excel and Sheets for marketers - Conditional Formatting.docx
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18-E4M-Lesson-15-String-text-functions.xlsx
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18-String Functions.mp4
18-String Functions.mp4
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18-String Functions.pdf
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18-Transcript - Excel and Sheets for marketers - String Functions.docx
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19-Copy of E4M Lesson 16 - Error Trapping.xlsx
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19-E4M-Lesson-16-Error-Trapping.xlsx
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19-Error Trapping.mp4
19-Error Trapping.mp4
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19-Error Trapping.pdf
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19-Transcript - Excel and Sheets for marketers - Error Trapping.docx
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20-Additional Resources.mp4
20-Additional Resources.mp4
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20-Additional Resources.pdf
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20-Transcript - Excel and Sheets for marketers - Additional Resources.docx
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Upload by coursesbetter.com.html
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Data
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08-Course
02-Attribution
01-Attribution.mp4
01-Attribution.mp4
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95 MB
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01-Overview.pdf
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11.2 KB
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02-Transcript - Attribution - What is marketing attribution_.docx
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319.6 KB
02-What is marketing attribution.mp4
02-What is marketing attribution.mp4
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192.1 MB
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02-What is marketing attribution.pdf
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16.4 KB
03-Attribution in the marketplace.mp4
03-Attribution in the marketplace.mp4
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174.6 MB
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03-Attribution in the marketplace.pdf
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13.7 KB
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03-Transcript - Attribution - Attribution in the marketplace.docx
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319.5 KB
04-Attribution  Not just Online.mp4
04-Attribution Not just Online.mp4
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171.8 MB
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04-Attribution Not just Online.pdf
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04-Transcript - Attribution - Attribution Not just Online.docx
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05-How to use Attribution.mp4
05-How to use Attribution.mp4
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117.7 MB
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05-How to use Attribution.pdf
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05-Transcript - Attribution - How to use Attribution.docx
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06-Do you need Attribution.mp4
06-Do you need Attribution.mp4
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187.6 MB
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06-Do you need Attribution.pdf
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06-Transcript - Attribution - Do you need Attribution_.docx
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07-Attribution Models.mp4
07-Attribution Models.mp4
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804.6 MB
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07-Attribution Models.pdf
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07-CXL-Attribution-course-Attribution-types-min-1.pdf
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07-Transcript - Attribution - Attribution Models.docx
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08-Transcript - Attribution - What Data is needed.docx
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322.2 KB
08-What Data is needed.mp4
08-What Data is needed.mp4
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506.6 MB
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08-What Data is needed.pdf
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09-Tactics  CRO.mp4
09-Tactics CRO.mp4
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113.7 MB
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09-Tactics CRO.pdf
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09-Transcript - Attribution - Tactics CRO.docx
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10-Tactics  PPC.mp4
10-Tactics PPC.mp4
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10-Tactics PPC.pdf
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10-Transcript - Attribution - Tactics PPC.docx
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11-Tactics  SEO.mp4
11-Tactics SEO.mp4
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11-Tactics SEO.pdf
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11-Transcript - Attribution - Tactics SEO.docx
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12-Tactics  Display.mp4
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13-Tactics  Affiliates.mp4
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14-Tactics  Email.mp4
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15-Tactics  TV.mp4
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16-Tactics  Direct mail.mp4
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17-Strategic Application  Customer Journey Analysis.mp4
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18-Strategic application  Value of Brand.mp4
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19-Strategic Application  Life Time Value.mp4
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20-Strategic Application  Customer Data  Individuals.mp4
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21-Strategic Application  Value of Visitor.mp4
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02-Overview- The brain science of communication.mp4
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03-Overview- The Cognitive Load of Pie Charts.mp4
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02-Data Visualization- Maximizing the Data-Pixel Ratio.mp4
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03-Data Visualization- Using Color Sparingly.mp4
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04-Data Visualization- The Importance of the Axes.mp4
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05-Data Visualization- Horizontal Bar Charts for Comparing Categories.mp4
05-Data Visualization- Horizontal Bar Charts for Comparing Categories.mp4
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06-Data Visualization- Line Charts for Visualizing Time-Series.mp4
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07-Data Visualization- Sparklines and Small Multiples.mp4
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08-Data Visualization- Text as a visualization.mp4
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09-Data Visualization- Heatmaps.mp4
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10-Data Visualization- Scatterplots.mp4
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11-Data Visualization- Specialty Charts and Chart Elements.mp4
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12-Data Visualization- Cautionary Charts and Bad Practices.mp4
12-Data Visualization- Cautionary Charts and Bad Practices.mp4
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13-Data Visualization- Dashboard Considerations.mp4
13-Data Visualization- Dashboard Considerations.mp4
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14-Data Visualization- Data Visualization Resources.mp4
14-Data Visualization- Data Visualization Resources.mp4
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14-Data Visualization- Data Visualization Resources.pdf
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28.4 KB
02-Data Storytelling- The Power of Narrative.mp4
02-Data Storytelling- The Power of Narrative.mp4
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02-Data Storytelling- The Power of Narrative.pdf
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02-Transcript - Data Presentation and Visualization - Data Storytelling_ The Power of Narrative.docx
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03-Data Storytelling- Know Your Audience Know Your Goal.mp4
03-Data Storytelling- Know Your Audience Know Your Goal.mp4
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04-Data Storytelling- Establishing a Narrative and a Flow.mp4
04-Data Storytelling- Establishing a Narrative and a Flow.mp4
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05-Data Storytelling- McKinsey Titles and Reinforcing Content.mp4
05-Data Storytelling- McKinsey Titles and Reinforcing Content.mp4
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06-Data Storytelling- Data Visualization Tips Apply.mp4
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07-Data Storytelling- Kill the Bullets and Limit the Text.mp4
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08-Data Storytelling- Presentations vs Documents.mp4
08-Data Storytelling- Presentations vs Documents.mp4
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08-Data Storytelling- Presentations vs Documents.pdf
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09-Data Storytelling- Compelling Imagery.mp4
09-Data Storytelling- Compelling Imagery.mp4
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10-Data Storytelling- Editing and Rehearsal.mp4
10-Data Storytelling- Editing and Rehearsal.mp4
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11-Data Storytelling- Review and Resources for Learning More.mp4
11-Data Storytelling- Review and Resources for Learning More.mp4
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01-Overview.pdf
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14.3 KB
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01-Positioning Company Storytelling-PDF.pdf
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2.2 MB
02-Stories Convey Meaning.mp4
02-Stories Convey Meaning.mp4
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03-How to craft a compelling brand story.mp4
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04-Positioning vs Messaging vs Value Proposition.mp4
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05-Understand the elements of your positioning strategy.mp4
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06-Transcript - Positioning Company Storytelling - Your Differentiation Strategy.docx
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06-Your Differentiation Strategy.mp4
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07-How to craft effective messaging.mp4
07-How to craft effective messaging.mp4
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08-Transcript - Positioning Company Storytelling - Translate your positioning into a sales play.docx
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08-Translate your positioning into a sales play.mp4
08-Translate your positioning into a sales play.mp4
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137.1 MB
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34.1 MB
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01-Overview.pdf
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02-How to know if management is right for you.mp4
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03-Defining your marketing strategy.mp4
03-Defining your marketing strategy.mp4
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04-Team building.mp4
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05-Onboarding and setting expectations.mp4
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06-Setting and reaching objectives.mp4
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07-One-on-ones.mp4
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08-Team motivation.mp4
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09-Managing conflict.mp4
09-Managing conflict.mp4
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10-Running and tracking marketing campaigns.mp4
10-Running and tracking marketing campaigns.mp4
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11-Growing the people on your team.mp4
11-Growing the people on your team.mp4
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12-5 steps to designing the life you want    Bill Burnett   TEDxStanford.mp4
12-5 steps to designing the life you want Bill Burnett TEDxStanford.mp4
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12-Managing your long-term career.mp4
12-Managing your long-term career.mp4
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13-Building your personal brand.mp4
13-Building your personal brand.mp4
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04-lesson3_tool-comparison_template.xlsx
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7.2 KB
05-Core metrics.mp4
05-Core metrics.mp4
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655.1 MB
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05-Core metrics.pdf
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54.3 KB
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05-Transcript - Product Analytics - Core metrics.docx
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397.3 KB
05-ltv-sm.jpg
05-ltv-sm.jpg
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192.5 KB
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06-Transcript - Product Analytics - User cohort analysis.docx
me
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400.1 KB
06-User  cohort analysis.mp4
06-User cohort analysis.mp4
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1.1 GB
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06-User cohort analysis.pdf
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51.6 KB
07-Common questions  challenges.mp4
07-Common questions challenges.mp4
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1.6 GB
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07-Common questions challenges.pdf
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38.9 KB
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07-Transcript - Product Analytics - Common questions challenges.docx
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08-Reporting on and monitoring product metrics.mp4
08-Reporting on and monitoring product metrics.mp4
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2.1 GB
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08-Reporting on and monitoring product metrics.pdf
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59.5 KB
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08-Transcript - Product Analytics - Reporting on and monitoring product metrics.docx
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404.7 KB
09-Tie it all together.mp4
09-Tie it all together.mp4
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1.6 GB
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09-Tie it all together.pdf
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32.3 KB
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09-Transcript - Product Analytics - Tie it all together.docx
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406.3 KB
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09-lesson8_business_case.xlsx
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32.1 KB
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08-Course
07-Introduction to Product Marketing
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01-Intro-to-Product-Marketing-combined-PDF.pdf
me
Sep 09, 2025 me
1 MB
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01-Overview.pdf
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Sep 09, 2025 me
14.9 KB
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02-Transcript - Introduction to Product Marketing - What is product marketing_.docx
me
Sep 09, 2025 me
395 KB
02-What is product marketing.mp4
02-What is product marketing.mp4
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1.1 GB
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02-What is product marketing.pdf
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22.5 KB
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03-Transcript - Introduction to Product Marketing - Who product marketing serves and how.docx
me
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393.1 KB
03-Who product marketing serves and how.mp4
03-Who product marketing serves and how.mp4
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Sep 09, 2025 me
756.8 MB
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03-Who product marketing serves and how.pdf
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21.5 KB
04-Goals and responsibilities of product marketing.mp4
04-Goals and responsibilities of product marketing.mp4
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354.8 MB
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04-Goals and responsibilities of product marketing.pdf
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22.4 KB
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04-Transcript - Introduction to Product Marketing - Goals and responsibilities of product marketing.docx
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389.6 KB
05-Key product marketing activities and ownership.mp4
05-Key product marketing activities and ownership.mp4
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622.3 MB
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05-Key product marketing activities and ownership.pdf
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23.4 KB
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05-Transcript - Introduction to Product Marketing - Key product marketing activities and ownership.docx
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06-Product marketing metrics and measurement of success.mp4
06-Product marketing metrics and measurement of success.mp4
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515.1 MB
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06-Product marketing metrics and measurement of success.pdf
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21.7 KB
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06-Transcript - Introduction to Product Marketing - Product marketing metrics and measurement of success.docx
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391 KB
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08-Course
08-Product Launches
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01-2025_CXL Slides_Product Launches.pptx
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Sep 09, 2025 me
5.1 MB
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01-Overview.pdf
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11.2 KB
01-Product Launches.mp4
01-Product Launches.mp4
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252.3 MB
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02-Copy of Product Launches_ Deliverables.docx
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7.2 KB
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02-Copy of Product Launches_ Release Steps.docx
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02-The Types of Product Launches.mp4
02-The Types of Product Launches.mp4
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1.1 GB
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02-The Types of Product Launches.pdf
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18.8 KB
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02-Transcript - Product Launches - The Types of Product Launches.docx
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395.7 KB
03-How To Set The Right Launch Goals.mp4
03-How To Set The Right Launch Goals.mp4
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858.6 MB
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03-How To Set The Right Launch Goals.pdf
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03-Transcript - Product Launches - How To Set The Right Launch Goals.docx
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393.4 KB
04-How To Develop a Go-To-Market Strategy.mp4
04-How To Develop a Go-To-Market Strategy.mp4
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1.7 GB
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04-How To Develop a Go-To-Market Strategy.pdf
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19.6 KB
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04-Transcript - Product Launches - How To Develop a Go-To-Market Strategy.docx
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05-CXL_Product Launch Execution template.xlsx
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22.2 KB
05-How To Execute a Successful Launch.mp4
05-How To Execute a Successful Launch.mp4
me
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0.9 GB
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05-How To Execute a Successful Launch.pdf
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19.5 KB
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05-Transcript - Product Launches - How To Execute a Successful Launch.docx
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395.3 KB
06-How To Measure the Success of Your Launch.mp4
06-How To Measure the Success of Your Launch.mp4
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620.8 MB
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06-How To Measure the Success of Your Launch.pdf
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17.7 KB
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06-Product-launches-Execution-plan-template.pptx
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0.9 MB
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06-Product-launches-GTM-Strategy-template.pdf
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Sep 09, 2025 me
110.3 KB
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06-Transcript - Product Launches - How To Measure the Success of Your Launch.docx
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Sep 09, 2025 me
392 KB
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08-Course
09-Customer Storytelling Proof
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01-Customer-Storytelling-and-Proof-PDF.pdf
me
Sep 09, 2025 me
836.7 KB
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01-Overview.pdf
me
Sep 09, 2025 me
13.4 KB
02-The Power of Customer Storytelling.mp4
02-The Power of Customer Storytelling.mp4
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Sep 09, 2025 me
231.7 MB
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02-The Power of Customer Storytelling.pdf
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21.7 KB
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02-Transcript - Customer Storytelling Proof - The Power of Customer Storytelling.docx
me
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320.4 KB
03-Becoming Customer Obsessed.mp4
03-Becoming Customer Obsessed.mp4
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2.3 GB
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03-Becoming Customer Obsessed.pdf
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23 KB
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03-Template Buyer Interview Guides.docx
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287.6 KB
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03-Template Insights MBR.pptx
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828.1 KB
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03-Transcript - Customer Storytelling Proof - Becoming Customer Obsessed.docx
me
Sep 09, 2025 me
341.6 KB
04-How to Build an Army of Advocates.mp4
04-How to Build an Army of Advocates.mp4
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Sep 09, 2025 me
1.1 GB
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04-How to Build an Army of Advocates.pdf
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17.9 KB
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04-Transcript - Customer Storytelling Proof - How to Build an Army of Advocates.docx
me
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329.2 KB
05-Customer Storytelling Uses.mp4
05-Customer Storytelling Uses.mp4
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Sep 09, 2025 me
887.2 MB
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05-Customer Storytelling Uses.pdf
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17.7 KB
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05-Transcript - Customer Storytelling Proof - Customer Storytelling Uses.docx
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Sep 09, 2025 me
327 KB
06-The Heros Journey.mp4
06-The Heros Journey.mp4
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Sep 09, 2025 me
1 GB
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06-The Heros Journey.pdf
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19.5 KB
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06-Transcript - Customer Storytelling Proof - The Heros Journey.docx
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229.9 KB
07-Managing 3rd Party Review Sites.mp4
07-Managing 3rd Party Review Sites.mp4
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1.2 GB
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07-Managing 3rd Party Review Sites.pdf
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21.9 KB
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07-Transcript - Customer Storytelling Proof - Managing 3rd Party Review Sites.docx
me
Sep 09, 2025 me
330.9 KB
08-Case Study Basics.mp4
08-Case Study Basics.mp4
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Sep 09, 2025 me
0.9 GB
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08-Case Study Basics.pdf
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18.6 KB
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08-Template Case Study Checklist.docx
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Sep 09, 2025 me
286.7 KB
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08-Transcript - Customer Storytelling Proof - Case Study Basics.docx
me
Sep 09, 2025 me
332.3 KB
09-Reference Programs.mp4
09-Reference Programs.mp4
me
Sep 09, 2025 me
1 GB
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09-Reference Programs.pdf
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Sep 09, 2025 me
21.3 KB
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09-Transcript - Customer Storytelling Proof - Reference Programs.docx
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Sep 09, 2025 me
329.2 KB
My Drive
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08-Course
10-Sales and Customer Success Enablement
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02-Overview
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Sep 09, 2025 me
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03-The Buyers Journey Sales Process
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Sep 09, 2025 me
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04-Enablement Services Framework
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Sep 09, 2025 me
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05-Field Operations
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Sep 09, 2025 me
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06-Resources Wrap Up
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Sep 09, 2025 me
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01-Overview.pdf
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Sep 09, 2025 me
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01-Sales-and-CS-enablement-combined-PDF.pdf
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08-Course
10-Sales and Customer Success Enablement
02-Overview
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01-Overview.pdf
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Sep 09, 2025 me
21.1 KB
02-Intro to Enablement.mp4
02-Intro to Enablement.mp4
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Sep 09, 2025 me
241.2 MB
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02-Intro to Enablement.pdf
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22 KB
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02-Transcript - Sales and Customer Success Enablement - Intro to Enablement.docx
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389.2 KB
03-Three Principles of Enablement.mp4
03-Three Principles of Enablement.mp4
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341.9 MB
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03-Three Principles of Enablement.pdf
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03-Transcript - Sales and Customer Success Enablement - Three Principles of Enablement.docx
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01-The Buyers Journey Sales Process.pdf
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Sep 09, 2025 me
23.9 KB
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02-Field Enablement Services Framework.xlsx
me
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131.2 KB
02-The Buyers Journey.mp4
02-The Buyers Journey.mp4
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399.2 MB
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02-The Buyers Journey.pdf
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23.6 KB
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02-Transcript - Sales and Customer Success Enablement - The Buyers Journey.docx
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391.1 KB
03-The Sales Process.mp4
03-The Sales Process.mp4
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771.5 MB
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03-The Sales Process.pdf
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21.8 KB
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03-Transcript - Sales and Customer Success Enablement - The Sales Process.docx
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08-Course
10-Sales and Customer Success Enablement
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01-Enablement Services Framework.pdf
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26.7 KB
02-Enablement Services.mp4
02-Enablement Services.mp4
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Sep 09, 2025 me
115.9 MB
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02-Enablement Services.pdf
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20.6 KB
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02-Transcript - Sales and Customer Success Enablement - Enablement Services.docx
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03-Customer Facing Content.mp4
03-Customer Facing Content.mp4
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251.3 MB
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03-Customer Facing Content.pdf
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22.2 KB
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03-Transcript - Sales and Customer Success Enablement - Customer Facing Content.docx
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04-Enablement Content.mp4
04-Enablement Content.mp4
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325.8 MB
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04-Enablement Content.pdf
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04-Transcript - Sales and Customer Success Enablement - Enablement Content.docx
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05-Training Content for Customer Facing Professionals.mp4
05-Training Content for Customer Facing Professionals.mp4
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46.1 MB
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05-Training Content for Customer Facing Professionals.pdf
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05-Transcript - Sales and Customer Success Enablement - Training Content for Customer Facing Professionals.docx
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06-Coaching Enablement.mp4
06-Coaching Enablement.mp4
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82.1 MB
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06-Coaching Enablement.pdf
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22.1 KB
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06-Transcript - Sales and Customer Success Enablement - Coaching Enablement.docx
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08-Course
10-Sales and Customer Success Enablement
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01-Field Operations.pdf
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Sep 09, 2025 me
23.2 KB
02-Gap Analysis.mp4
02-Gap Analysis.mp4
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Sep 09, 2025 me
49.5 MB
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02-Gap Analysis.pdf
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21.5 KB
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02-Transcript - Sales and Customer Success Enablement - Gap Analysis.docx
me
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388.4 KB
03-Three Pillars of Enablement Technology.mp4
03-Three Pillars of Enablement Technology.mp4
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205.4 MB
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03-Three Pillars of Enablement Technology.pdf
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22.1 KB
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03-Transcript - Sales and Customer Success Enablement - Three Pillars of Enablement Technology.docx
me
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388.6 KB
04-Communicating to the Field.mp4
04-Communicating to the Field.mp4
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Sep 09, 2025 me
331 MB
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04-Communicating to the Field.pdf
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22.1 KB
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04-Transcript - Sales and Customer Success Enablement - Communicating to the Field.docx
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389.3 KB
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08-Course
10-Sales and Customer Success Enablement
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01-Resources Wrap Up.pdf
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Sep 09, 2025 me
17.4 KB
02-Measuring Enablement.mp4
02-Measuring Enablement.mp4
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Sep 09, 2025 me
77.2 MB
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02-Measuring Enablement.pdf
me
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23.2 KB
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02-Transcript - Sales and Customer Success Enablement - Measuring Enablement.docx
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389.1 KB
My Drive
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08-Course
11-Competitive Intel Market Research
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01-Competitive-Intel-combined-PDF.pdf
me
Sep 09, 2025 me
1 MB
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01-Overview.pdf
me
Sep 09, 2025 me
12.7 KB
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02-Transcript - Competitive Intel Market Research - What is Competitive Intelligence and why is it so important_.docx
me
Sep 09, 2025 me
388 KB
02-What is Competitive Intelligence and why is it so important.mp4
02-What is Competitive Intelligence and why is it so important.mp4
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Sep 09, 2025 me
165.7 MB
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02-What is Competitive Intelligence and why is it so important.pdf
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22.1 KB
03-Gathering Competitive  Market Insights- Startups  Mid-Market.mp4
03-Gathering Competitive Market Insights- Startups Mid-Market.mp4
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604.7 MB
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03-Gathering Competitive Market Insights- Startups Mid-Market.pdf
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24.4 KB
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03-Transcript - Competitive Intel Market Research - Gathering Competitive Market Insights_ Startups Mid-Market.docx
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391.4 KB
04-Gathering Competitive  Market Insights- Enterprise.mp4
04-Gathering Competitive Market Insights- Enterprise.mp4
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408.6 MB
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04-Gathering Competitive Market Insights- Enterprise.pdf
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21.1 KB
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04-Transcript - Competitive Intel Market Research - Gathering Competitive Market Insights_ Enterprise.docx
me
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390.1 KB
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05-Transcript - Competitive Intel Market Research - Understanding Your Audience_ An Ongoing Mindset.docx
me
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388.3 KB
05-Understanding Your Audience- An Ongoing Mindset.mp4
05-Understanding Your Audience- An Ongoing Mindset.mp4
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201.1 MB
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05-Understanding Your Audience- An Ongoing Mindset.pdf
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22.4 KB
06-Building Battlecards for Sales  Marketing Teams.mp4
06-Building Battlecards for Sales Marketing Teams.mp4
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285.1 MB
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06-Building Battlecards for Sales Marketing Teams.pdf
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18.4 KB
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06-Transcript - Competitive Intel Market Research - Building Battlecards for Sales Marketing Teams.docx
me
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389.3 KB
07-Competitive Newsletters for Product  the C-Suite.mp4
07-Competitive Newsletters for Product the C-Suite.mp4
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559.9 MB
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07-Competitive Newsletters for Product the C-Suite.pdf
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07-Transcript - Competitive Intel Market Research - Competitive Newsletters for Product the C-Suite.docx
me
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391.7 KB
08-Developing a Competitive Strategy through Win-Loss part 1.mp4
08-Developing a Competitive Strategy through Win-Loss part 1.mp4
me
Sep 09, 2025 me
300 MB
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08-Developing a Competitive Strategy through Win-Loss part 1.pdf
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18.8 KB
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08-Transcript - Competitive Intel Market Research - Developing a Competitive Strategy through Win_Loss part 1.docx
me
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389.2 KB
09-Developing a Competitive Strategy through Win-Loss part 2.mp4
09-Developing a Competitive Strategy through Win-Loss part 2.mp4
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Sep 09, 2025 me
370.9 MB
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09-Developing a Competitive Strategy through Win-Loss part 2.pdf
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20.3 KB
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09-Transcript - Competitive Intel Market Research - Developing a Competitive Strategy through Win_Loss part 2.docx
me
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390.3 KB
10-Organizing a Competitive Marketing Campaign.mp4
10-Organizing a Competitive Marketing Campaign.mp4
me
Sep 09, 2025 me
254.9 MB
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10-Organizing a Competitive Marketing Campaign.pdf
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19.2 KB
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10-Transcript - Competitive Intel Market Research - Organizing a Competitive Marketing Campaign.docx
me
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388.9 KB
11-Pushing Go On Your Competitive Program.mp4
11-Pushing Go On Your Competitive Program.mp4
me
Sep 09, 2025 me
187.8 MB
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11-Pushing Go On Your Competitive Program.pdf
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Sep 09, 2025 me
18.5 KB
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11-Transcript - Competitive Intel Market Research - Pushing Go On Your Competitive Program.docx
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388.2 KB
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08-Course
12-Working with the Product Team
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01-Overview.pdf
me
Sep 09, 2025 me
14 KB
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01-Working-with-Product-Teams-combined.pdf
me
Sep 09, 2025 me
1.8 MB
01-Working with the Product Team.mp4
01-Working with the Product Team.mp4
me
Sep 09, 2025 me
106.1 MB
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02-Transcript - Working with the Product Team - Understanding the Product Organization.docx
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391.2 KB
02-Understanding the Product Organization.mp4
02-Understanding the Product Organization.mp4
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666.4 MB
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02-Understanding the Product Organization.pdf
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21.9 KB
03-Collaborating with the Product Team.mp4
03-Collaborating with the Product Team.mp4
me
Sep 09, 2025 me
1.2 GB
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03-Collaborating with the Product Team.pdf
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15.7 KB
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03-Transcript - Working with the Product Team - Collaborating with the Product Team.docx
me
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394.7 KB
04-Avoiding Conflict with the Product Team.mp4
04-Avoiding Conflict with the Product Team.mp4
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1 GB
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04-Avoiding Conflict with the Product Team.pdf
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13.8 KB
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04-Transcript - Working with the Product Team - Avoiding Conflict with the Product Team.docx
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08-Course
13-Pricing Packaging
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01-Overview.pdf
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Sep 09, 2025 me
11.6 KB
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01-Pricing and packaging - Course Slide Deck - 07_01_21 10_40AM.pptx
me
Sep 09, 2025 me
12.4 MB
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02-Price-Intelligently-SaaS-Pricing-Strategy.pdf
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Sep 09, 2025 me
2.5 MB
02-Pricings Importance and an Introduction to Value Based Pricing.mp4
02-Pricings Importance and an Introduction to Value Based Pricing.mp4
me
Sep 09, 2025 me
857.9 MB
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02-Pricings Importance and an Introduction to Value Based Pricing.pdf
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20.5 KB
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02-Transcript - Pricing Packaging - Pricings Importance and an Introduction to Value Based Pricing.docx
me
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395.3 KB
03-Pricing Research Methods.mp4
03-Pricing Research Methods.mp4
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1.4 GB
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03-Pricing Research Methods.pdf
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20.7 KB
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03-Transcript - Pricing Packaging - Pricing Research Methods.docx
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400.8 KB
04-Pricing Personas and Applying Pricing Research Methods.mp4
04-Pricing Personas and Applying Pricing Research Methods.mp4
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832.8 MB
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04-Pricing Personas and Applying Pricing Research Methods.pdf
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25.2 KB
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04-Transcript - Pricing Packaging - Pricing Personas and Applying Pricing Research Methods.docx
me
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395 KB
05-Packaging and Value Metrics.mp4
05-Packaging and Value Metrics.mp4
me
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1.1 GB
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05-Packaging and Value Metrics.pdf
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23.3 KB
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05-Transcript - Pricing Packaging - Packaging and Value Metrics.docx
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397.5 KB
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06-Transcript - Pricing Packaging - Who owns pricing and how to change pricing.docx
me
Sep 09, 2025 me
392.9 KB
06-Who owns pricing and how to change pricing.mp4
06-Who owns pricing and how to change pricing.mp4
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146 MB
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06-Who owns pricing and how to change pricing.pdf
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17.6 KB
07-Localization Billing Systems and discounts  oh my.mp4
07-Localization Billing Systems and discounts oh my.mp4
me
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761 MB
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07-Localization Billing Systems and discounts oh my.pdf
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19.6 KB
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07-Transcript - Pricing Packaging - Localization Billing Systems and discounts oh my.docx
me
Sep 09, 2025 me
394.2 KB
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08-Course
14-Hiring Product Marketers
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01-Hiring-product-marketers-combined-PDF.pdf
me
Sep 09, 2025 me
325.2 KB
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01-Overview.pdf
me
Sep 09, 2025 me
12 KB
02-Considerations in building and hiring a team.mp4
02-Considerations in building and hiring a team.mp4
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772.6 MB
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02-Considerations in building and hiring a team.pdf
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26 KB
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02-Transript - Hiring Product Marketers - Considerations in building and hiring a team.docx
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393.3 KB
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03-Transript - Hiring Product Marketers - Ways to align a team and roles to hire for.docx
me
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393 KB
03-Ways to align a team and roles to hire for.mp4
03-Ways to align a team and roles to hire for.mp4
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755.5 MB
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03-Ways to align a team and roles to hire for.pdf
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26.7 KB
04-Hiring framework to evaluate candidates.mp4
04-Hiring framework to evaluate candidates.mp4
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750.3 MB
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04-Hiring framework to evaluate candidates.pdf
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23.9 KB
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04-Transript - Hiring Product Marketers - Hiring framework to evaluate candidates.docx
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05-Transript - Hiring Product Marketers - Where to source candidates.docx
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389.4 KB
05-Where to source candidates.mp4
05-Where to source candidates.mp4
me
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335.4 MB
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05-Where to source candidates.pdf
me
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23.4 KB
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08-Course
15-Analyst Relations
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01-Analyst-relations-combined.pdf
me
Sep 09, 2025 me
1 MB
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01-Overview.pdf
me
Sep 09, 2025 me
12.6 KB
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02-Transcript - Analyst Relations - Whats ARs Role in Product Marketing.docx
me
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388.5 KB
02-Whats ARs Role in Product Marketing.mp4
02-Whats ARs Role in Product Marketing.mp4
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284.8 MB
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02-Whats ARs Role in Product Marketing.pdf
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18.4 KB
03-Evaluating Firms and Analysts.mp4
03-Evaluating Firms and Analysts.mp4
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152.8 MB
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03-Evaluating Firms and Analysts.pdf
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19.4 KB
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03-Transcript - Analyst Relations - Evaluating Firms and Analysts.docx
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388.1 KB
04-Align AR with Product Marketing Goals.mp4
04-Align AR with Product Marketing Goals.mp4
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226.2 MB
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04-Align AR with Product Marketing Goals.pdf
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17.7 KB
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04-Transcript - Analyst Relations - Align AR with Product Marketing Goals.docx
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05-Create a Relationship Map.mp4
05-Create a Relationship Map.mp4
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315.1 MB
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05-Create a Relationship Map.pdf
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05-Transcript - Analyst Relations - Create a Relationship Map.docx
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06-Develop Relationships  Build Influence.mp4
06-Develop Relationships Build Influence.mp4
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650 MB
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06-Develop Relationships Build Influence.pdf
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21.7 KB
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06-Transcript - Analyst Relations - Develop Relationships Build Influence.docx
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391.1 KB
07-Leverage AR Deliverables.mp4
07-Leverage AR Deliverables.mp4
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356.5 MB
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07-Leverage AR Deliverables.pdf
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23.7 KB
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07-Transcript - Analyst Relations - Leverage AR Deliverables.docx
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389.1 KB
08-Influence Internal Thinking.mp4
08-Influence Internal Thinking.mp4
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161 MB
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08-Influence Internal Thinking.pdf
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22 KB
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08-Transcript - Analyst Relations - Influence Internal Thinking.docx
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388 KB
09-Benchmark and Measure AR Progress.mp4
09-Benchmark and Measure AR Progress.mp4
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186 MB
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09-Benchmark and Measure AR Progress.pdf
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20.8 KB
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09-Transcript - Analyst Relations - Benchmark and Measure AR Progress.docx
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387.9 KB
10-Elevate Your Program to Tier 1.mp4
10-Elevate Your Program to Tier 1.mp4
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266 MB
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10-Elevate Your Program to Tier 1.pdf
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15.6 KB
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10-Transcript - Analyst Relations - Elevate Your Program to Tier 1.docx
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11-Augment Your AR Program.mp4
11-Augment Your AR Program.mp4
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224.6 MB
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11-Augment Your AR Program.pdf
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21.4 KB
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11-Transcript - Analyst Relations - Augment Your AR Program.docx
me
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387.9 KB
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08-Course
16-Attention Basics
01-Dopamine Jackpot Sapolsky on the Science of Pleasure.mp4
01-Dopamine Jackpot Sapolsky on the Science of Pleasure.mp4
me
Sep 09, 2025 me
21.1 MB
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01-Good-and-Bad-Value-Propositions.pdf
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187.1 KB
01-Media Multitaskers Pay Mental Price.mp4
01-Media Multitaskers Pay Mental Price.mp4
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6.8 MB
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01-Overview.pdf
me
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227.5 KB
02-Oxytocin and First Impressions.mp4
02-Oxytocin and First Impressions.mp4
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112.5 MB
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02-Oxytocin and First Impressions.pdf
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26.2 KB
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02-Transcript - Attention Basics - Oxytocin and First Impressions.docx
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387.5 KB
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03-First Impressions.pdf
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499.4 KB
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03-Good-and-Bad-Value-Propositions.pdf
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187.1 KB
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04-Internal vs External Factors.pdf
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66.5 KB
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05-Cognitive Load.pdf
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560.9 KB
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06-How Distracting are Banner Advertisements on Home Pages.pdf
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562.9 KB
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07-Visual Cue Case Study- Lead Generation Form on a Landing Page.pdf
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1.2 MB
08-Eye Gaze Patterns.mp4
08-Eye Gaze Patterns.mp4
me
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135 MB
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08-Eye Gaze Patterns.pdf
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23 KB
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08-Transcript - Attention Basics - Eye Gaze Patterns.docx
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387.6 KB
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08-grace-hopper-2004.pdf
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397.4 KB
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09-Transcript - Attention Basics - Understanding Online Reading Patterns.docx
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387.4 KB
09-Understanding Online Reading Patterns.mp4
09-Understanding Online Reading Patterns.mp4
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130.6 MB
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09-Understanding Online Reading Patterns.pdf
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10-Case Study- Online Reading Patterns.mp4
10-Case Study- Online Reading Patterns.mp4
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4.4 MB
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10-Case Study- Online Reading Patterns.pdf
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11-Eyetrack-III.pdf
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10.4 MB
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11-User Reading Patterns of the New York Times 2004 vs 2016.pdf
me
Sep 09, 2025 me
442.8 KB
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08-Course
17-Building Habits and Loyalty
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01-Goal-Gradient_Illusionary_Goal_Progress.pdf
me
Sep 09, 2025 me
244.7 KB
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01-Overview.pdf
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33.4 KB
02-Goal Gradient  Endowed Progress Effect.mp4
02-Goal Gradient Endowed Progress Effect.mp4
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354.2 MB
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02-Goal Gradient Endowed Progress Effect.pdf
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26.5 KB
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02-Transcript - Building Habits and Loyalty - Goal Gradient Endowed Progress Effect.docx
me
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389.7 KB
03-Three Ways to Ramp Up Motivation in Rewards Programs.mp4
03-Three Ways to Ramp Up Motivation in Rewards Programs.mp4
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162 MB
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03-Three Ways to Ramp Up Motivation in Rewards Programs.pdf
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16.4 KB
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03-Transcript - Building Habits and Loyalty - Three Ways to Ramp Up Motivation in Rewards Programs.docx
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388 KB
04-Counterfactual Reflection  Slip-ups.mp4
04-Counterfactual Reflection Slip-ups.mp4
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134.1 MB
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04-Counterfactual Reflection Slip-ups.pdf
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16.3 KB
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04-Transcript - Building Habits and Loyalty - Counterfactual Reflection Slip-ups.docx
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387.6 KB
05-Nir Eyals Hooked Model- A Quick Overview.mp4
05-Nir Eyals Hooked Model- A Quick Overview.mp4
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253.3 MB
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05-Nir Eyals Hooked Model- A Quick Overview.pdf
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05-Transcript - Building Habits and Loyalty - Nir Eyals Hooked Model_ A Quick Overview.docx
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06-Closing Sales  Closing Thoughts.mp4
06-Closing Sales Closing Thoughts.mp4
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117.4 MB
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06-Transcript - Building Habits and Loyalty - Closing Sales Closing Thoughts.docx
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07-Hooked Lecture  How to Build Habit-Forming Products.mp4
07-Hooked Lecture How to Build Habit-Forming Products.mp4
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1.4 GB
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07-Hooked Lecture How to Build Habit-Forming Products.pdf
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32.1 KB
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07-Transcript - Building Habits and Loyalty - Hooked Lecture How to Build Habit-Forming Products.docx
me
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398.5 KB
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08-Course
18-Cognitive Biases
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01-A-List-of-Biases-With-Implementation-Tips.pdf
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Sep 09, 2025 me
45 KB
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01-CA.pdf
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Sep 09, 2025 me
7 MB
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01-Overview.pdf
me
Sep 09, 2025 me
77 KB
01-Picture Superiority Effect.mp4
01-Picture Superiority Effect.mp4
me
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1.6 MB
other icon
01-w4iqmiL_qRJdYUPTbNYaaeKe5b7TevpxF26EmiUWoDs-1743491773-1211-Q4Tz_3dSdCDG2ExRve7Pv98kIFPSAuPLzU6ODwFjBwLJeRTaHJ.r1RdtijF9Bfi
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16.6 KB
02-Availability Heuristic.mp4
02-Availability Heuristic.mp4
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29.5 MB
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02-Availability Heuristic.pdf
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14.1 KB
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02-Transcript - Cognitive Biases - Availability Heuristic.docx
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387.5 KB
03-Important Psychological Tool.mp4
03-Important Psychological Tool.mp4
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Sep 09, 2025 me
84 MB
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03-Important Psychological Tool.pdf
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19.3 KB
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03-Transcript - Cognitive Biases - Important Psychological Tool.docx
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387.9 KB
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04-A-List-of-Biases-With-Implementation-Tips.pdf
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45 KB
04-Courtesy Bias.mp4
04-Courtesy Bias.mp4
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7.4 MB
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04-Courtesy Bias.pdf
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13.9 KB
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04-Transcript - Cognitive Biases - Courtesy Bias.docx
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387.3 KB
05-Loss Aversion.mp4
05-Loss Aversion.mp4
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73.8 MB
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05-Loss Aversion.pdf
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15.3 KB
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05-Transcript - Cognitive Biases - Loss Aversion.docx
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389.2 KB
06-Ben Franklin Effect.mp4
06-Ben Franklin Effect.mp4
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7 MB
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06-Ben Franklin Effect.pdf
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12 KB
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06-Transcript - Cognitive Biases - Ben Franklin Effect.docx
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07-Framing Effect.mp4
07-Framing Effect.mp4
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30.5 MB
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07-Framing Effect.pdf
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9.6 KB
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07-Transcript - Cognitive Biases - Framing Effect.docx
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387.3 KB
08-Authority Bias.mp4
08-Authority Bias.mp4
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3.4 MB
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08-Authority Bias.pdf
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12.8 KB
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08-Transcript - Cognitive Biases - Authority Bias.docx
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386.7 KB
09-Fluency Bias.mp4
09-Fluency Bias.mp4
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7.7 MB
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09-Fluency Bias.pdf
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25 KB
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09-Transcript - Cognitive Biases - Fluency Bias.docx
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387.4 KB
10-Bizarreness Effect.mp4
10-Bizarreness Effect.mp4
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3.4 MB
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10-Bizarreness Effect.pdf
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12.5 KB
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10-Transcript - Cognitive Biases - Bizarreness Effect.docx
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387 KB
11-Narrative Fallacy.mp4
11-Narrative Fallacy.mp4
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39.1 MB
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11-Narrative Fallacy.pdf
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26.1 KB
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11-Transcript - Cognitive Biases - Narrative Fallacy.docx
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388.1 KB
12-Confirmation Bias.mp4
12-Confirmation Bias.mp4
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105.2 MB
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12-Confirmation Bias.pdf
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11.2 KB
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12-Transcript - Cognitive Biases - Confirmation Bias.docx
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387.3 KB
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13-The Barnum-Forer Effect.pdf
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13-Transcript - Cognitive Biases - The Barnum_Forer Effect.docx
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387.2 KB
14-Design Tweaks  Brainy Hacks.mp4
14-Design Tweaks Brainy Hacks.mp4
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53.9 MB
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14-Design Tweaks Brainy Hacks.pdf
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20.8 KB
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14-Transcript - Cognitive Biases - Design Tweaks Brainy Hacks.docx
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388.7 KB
15-Four Words that Double Persuasion.mp4
15-Four Words that Double Persuasion.mp4
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4.6 MB
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15-Four Words that Double Persuasion.pdf
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8.3 KB
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15-Transcript - Cognitive Biases - Four Words that Double Persuasion.docx
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16-Priming.mp4
16-Priming.mp4
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92.8 MB
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16-Priming.pdf
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21.6 KB
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16-Transcript - Cognitive Biases - Priming.docx
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390.2 KB
17-Ambiguity Aversion Bias.mp4
17-Ambiguity Aversion Bias.mp4
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39.8 MB
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17-Ambiguity Aversion Bias.pdf
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22.1 KB
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17-Transcript - Cognitive Biases - Ambiguity Aversion Bias.docx
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18-Chart and Science Bias.mp4
18-Chart and Science Bias.mp4
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69.3 MB
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18-Chart and Science Bias.pdf
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373.1 KB
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18-Transcript - Cognitive Biases - Chart and Science Bias.docx
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387.5 KB
19-Image Bias.mp4
19-Image Bias.mp4
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27.3 MB
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19-Image Bias.pdf
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15 KB
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19-Transcript - Cognitive Biases - Image Bias.docx
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387.3 KB
20-Picture Superiority Effect.mp4
20-Picture Superiority Effect.mp4
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5.6 MB
20-Picture Superiority Effect in 35 Seconds.mp4
20-Picture Superiority Effect in 35 Seconds.mp4
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1.6 MB
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20-Picture Superiority Effect in 35 Seconds.pdf
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86.4 KB
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20-Transcript - Cognitive Biases - Picture Superiority Effect.docx
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386.4 KB
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21-Transcript - Cognitive Biases - Von Restorff Effect.docx
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387.6 KB
21-Von Restorff Effect.mp4
21-Von Restorff Effect.mp4
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36.8 MB
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21-Von Restorff Effect.pdf
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11.4 KB
22-Distinction Bias.mp4
22-Distinction Bias.mp4
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2.4 MB
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22-Distinction Bias.pdf
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10.3 KB
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22-Transcript - Cognitive Biases - Distinction Bias.docx
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386.8 KB
23-Bandwagon and Cheerleader Effect.mp4
23-Bandwagon and Cheerleader Effect.mp4
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26.3 MB
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23-Bandwagon and Cheerleader Effect.pdf
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11.3 KB
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23-Transcript - Cognitive Biases - Bandwagon and Cheerleader Effect.docx
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387.3 KB
24-Endowment Effect.mp4
24-Endowment Effect.mp4
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29.9 MB
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24-Endowment Effect.pdf
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13.8 KB
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24-Transcript - Cognitive Biases - Endowment Effect.docx
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387.5 KB
25-IKEA Effect.mp4
25-IKEA Effect.mp4
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5 MB
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25-IKEA Effect.pdf
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12 KB
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25-Transcript - Cognitive Biases - IKEA Effect.docx
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386.9 KB
26-Illusory Superiority.mp4
26-Illusory Superiority.mp4
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53.6 MB
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26-Illusory Superiority.pdf
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20.1 KB
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26-Transcript - Cognitive Biases - Illusory Superiority.docx
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386.8 KB
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27-Pricing Page Study Part 1 Effects of Plan Price Order.pdf
me
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755.2 KB
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28-DissertationIhmelsPDFA.pdf
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2.8 MB
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28-Testing the Presenters Paradox Do People Really Average Not Sum Object Values.pdf
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1.4 MB
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28-presenters_paradox.pdf
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251.2 KB
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29-The Presenters Paradox Revisited No Effects of Visuals on Perceived Value.pdf
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660.4 KB
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30-Price Perceptions of Products with Utility Vs Hedonism Descriptions.pdf
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541.6 KB
31-Precision Bias.mp4
31-Precision Bias.mp4
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27.9 MB
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31-Precision Bias.pdf
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12 KB
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31-Transcript - Cognitive Biases - Precision Bias.docx
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387.2 KB
32-Anchoring.mp4
32-Anchoring.mp4
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189.2 MB
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32-Anchoring.pdf
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11 KB
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32-CA.pdf
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7 MB
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32-Transcript - Cognitive Biases - Anchoring.docx
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388.2 KB
33-Price Illusion.mp4
33-Price Illusion.mp4
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70.5 MB
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33-Price Illusion.pdf
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13.6 KB
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33-Transcript - Cognitive Biases - Price Illusion.docx
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386.8 KB
34-Mere Exposure Effect.mp4
34-Mere Exposure Effect.mp4
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32.8 MB
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34-Mere Exposure Effect.pdf
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14.2 KB
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34-Transcript - Cognitive Biases - Mere Exposure Effect.docx
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35-Decoy Effect.mp4
35-Decoy Effect.mp4
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93.7 MB
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35-Decoy Effect.pdf
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11.8 KB
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35-Transcript - Cognitive Biases - Decoy Effect.docx
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388.3 KB
36-Extrinsic Incentives Bias.mp4
36-Extrinsic Incentives Bias.mp4
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64.6 MB
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36-Extrinsic Incentives Bias.pdf
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10.2 KB
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36-Transcript - Cognitive Biases - Extrinsic Incentives Bias.docx
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386.9 KB
37-Paradox of Choice.mp4
37-Paradox of Choice.mp4
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135.2 MB
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37-Paradox of Choice.pdf
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14.4 KB
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37-Transcript - Cognitive Biases - Paradox of Choice.docx
me
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387.7 KB
My Drive
Data
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08-Course
19-Decision Making
pdf icon
01-Dai_Fresh_Start_2014_Mgmt_Sci.pdf
me
Sep 09, 2025 me
326.3 KB
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01-Overview.pdf
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224.2 KB
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02-4 Factors that Influence Decision Making.pdf
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77.9 KB
03-Persuasive Journey Mapping.mp4
03-Persuasive Journey Mapping.mp4
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1.2 GB
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03-Persuasive Journey Mapping.pdf
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27.3 KB
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03-Transcript - Decision Making - Persuasive Journey Mapping.docx
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04-Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention Emotion  Memory  Karsten Lund.mp4
04-Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention Emotion Memory Karsten Lund.mp4
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1.1 GB
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04-Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention Emotion Memory Karsten Lund.pdf
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04-Transcript - Decision Making - Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention Emotion Memory Karsten Lund.docx
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08-Course
20-Building Trust
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01-Facial Expressions.pdf
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1.1 MB
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01-Overview.pdf
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44.1 KB
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01-wsdm12-domain-bias.pdf
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1.3 MB
02-Pyramid of Trust.mp4
02-Pyramid of Trust.mp4
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236.2 MB
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03-BJ Foggs Credibility Factors.mp4
03-BJ Foggs Credibility Factors.mp4
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103.9 MB
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03-BJ Foggs Credibility Factors.pdf
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03-Transcript - Building Trust - BJ Foggs Credibility Factors.docx
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04-Reviews.mp4
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04-Transcript - Building Trust - Reviews.docx
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05-Domain Trust.mp4
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05-Transcript - Building Trust - Domain Trust.docx
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06-Transcript - Building Trust - Videos Photos Animations Phrases.docx
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06-Videos Photos Animations Phrases.mp4
06-Videos Photos Animations Phrases.mp4
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07-Transcript - Building Trust - Ultimatum Game.docx
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07-Ultimatum Game.mp4
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136 MB
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08-Improving Your Photographs.mp4
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09-Transcript - Building Trust - Trust Symbols.docx
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09-Trust Symbols.mp4
09-Trust Symbols.mp4
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09-Trust Symbols.pdf
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10-Research- Trust Seals Part One Security Vs Familiarity.pdf
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11-Trust Seals Part Two Online Security Perceptions Trust Seals.pdf
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08-Course
21-Nonconscious Motivation
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01-Overview.pdf
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23.2 KB
02-Dual Process Theory.mp4
02-Dual Process Theory.mp4
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222.2 MB
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03-Liking.mp4
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04-Social Proof.mp4
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04-Transcript - Growing AppSumo to 80M with performance marketing - Finding your primary growth channel.docx
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06-Event Video- Social Proof Power Plays.mp4
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07-Authority.mp4
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08-Authority Case Study- Credibility Effects of a Human Authority Image on an Agency Website.pdf
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09-Reciprocity.mp4
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10-Commitment and Consistency.mp4
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75.6 MB
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11-Scarcity.mp4
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99.3 MB
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11-Transcript - Nonconscious Motivation - Scarcity.docx
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12-Transcript - Nonconscious Motivation - Unity The New 7th Principle.docx
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12-Unity  The New 7th Principle.mp4
12-Unity The New 7th Principle.mp4
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13-Lessons from Pre-suasion.mp4
13-Lessons from Pre-suasion.mp4
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580 KB
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02-Introduction.pdf
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