Name

01-Module 1 – Fundamental Principles of Direct Response Copywriting

02-Module 2 – The Psychology Behind Persuasive Copywriting & Copy-Thinking

03-Module 3 – The 'No-Nonsense' 80-20 Marketing Research Process

04-Module 4 – The 'Sacred Trinity' - Big Ideas, Headlines, Leads

05-Module 5 – The 'Golden Thread' That Connects Your Big Idea With The Offer

06-Module 6 – How to Make Your Competition Irrelevant by Using a Unique Mechanism

07-Module 7 – Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked

08-Module 8 – How To Create An Offer So Irresistible... Only a LUNATIC Would Ignore It

09-Module 9 – From 'Master Structure' to Breakthrough Copy

10-Module 10 - Breakthrough Marketing Development Process - Feedback Session

11-Copy Feedback Calls

12-Kevin Rogers Special Guest Training

13-Brandon Rowe Special Masterclass

14-Brian Kurtz Special Masterclass

15-Real-Life Copywriting Audits

16-Big Idea Scoring Tool

00a-Welcome! Watch this first....mp4

00b-Program Overview.mp4

01-Module 1 Introduction.mp4

02-The Purest Essence Of Copywriting.mp4

03-The 'Promise-Believability' Matrix.mp4

04-Gary Bencivenga's 'Bencivenga Bullets'.pdf

04-PROMISE - What Are We REALLY Selling.mp4

05-PROOF - How To Get Past Their Objections And Make Them BELIEVE.mp4

06-The Mother of All Copywriting Formulas - The Bencivenga Persuasion Equation.mp4

07-Eugene Schwartz's 4 Game-Changing Marketing Secrets.mp4

08-Quick-n-dirty Copywriting Templates & Checklists.mp4

09-Q&A - Module 1.mp4

10-Slides - Module 1.pdf

11-The 5 Stages of Market Awareness.mp4

12-16 Dominant Emotions - by Clayton Makepeace.pdf

13-The Secret Copy Recipe.pdf

01-Module 2 Introduction.mp4

02-The Evolutionary Psychology Behind Persuasive Messages.mp4

03-Emotional Persuasion Deep Dive.mp4

04-Tapping Into Your Buyer's Deepest NEGATIVE Emotions.mp4

05-Tapping Into Your Buyer's Deepest POSITIVE Emotions.mp4

06-How to Infuse The Core Emotions Into 'Big Ideas'.mp4

07-The 7 Core Desires We All Crave.mp4

08-Q&A - Module 2.mp4

09-Slides - Module 2.pdf

10-Listening to shame - Brené Brown.mp4

11-7 Secrets of Mind Control Copy - by Dan Kennedy.pdf

12-Healthy vs. Unhealthy Responses to Emotions CHART - by Chip Dowd.jpg

13-'1-Sentence Persuasion Course' by Blair Warren.pdf

13-Your Assignment for Module 2.pdf

01-Module 3 Introduction.mp4

02-Why Research is Essential (if You Want to Be Successful).mp4

03-The 5 Levels of Marketing Research.mp4

04-6 Common Research Mistakes You Need to Avoid.mp4

05-Key Marketing Campaign Elements for Winning Campaigns.mp4

06-The Ultimate Marketing Research Kit.mp4

07-Q&A - Module 3.mp4

08-Slides - Module 3.pdf

09-The 80-20 Marketing Master Structure document.docx

09-Ultimate Marketing Research Kit.docx

10-Research Process Masterclass with Paul Hennessy.mp4

11-Customer Research Survey Questions.docx

12-Defining Your Dream Client Tool - by Shannon McCaffery.docx

13-Your Assignment for Module 3.pdf

01-Module 4 Introduction.mp4

02-How the 'Sacred Trinity' Elements Relate to Each Other.mp4

03-The Mystical 'Big Idea' Concept... Demystified!.mp4

04-Untold Secrets of Attention-Grabbing Headlines.mp4

05-6 Great Lead Types That Build Irresistible Emotional Desire.mp4

06-My Go-to 'Quick-n-dirty' Universal Lead Template.mp4

07-Q&A 1 - Module 4.mp4

08-Slides - Module 4.pdf

09-39 Proven Headline Formulas.pdf

10-Sacred Trinity Cheat Sheet.docx

11-How Various A-List Copywriters Find the Big Idea.docx

12-Your Assignment for Module 4.pdf

01-Module 5 Introduction.mp4

02-6 Things You Need to Have Before Weaving Your 'Golden Thread'.mp4

03-Identifying Your 'North Star' - The One Buying Belief .mp4

04-3 Unique Belief-Shifting Strategies That Melt Away Objections With Ease.mp4

05-Advanced Proof Marketing (inspired by Gary Bencivenga).mp4

06-How To Weave Your 'Golden Thread' For Maximum Conversions.mp4

07-Q&A - Module 5.mp4

08-Slides - Module 5.pdf

09-BONUS RESOURCE - 'Golden Thread' Templates.docx

10-Your Assignment for Module 5.pdf

01-Module 6 Introduction.mp4

02-What is a 'Mechanism' (and Why You Probably Need One).mp4

03-Common Mechanisms VS. Unique Mechanisms.mp4

04-3 Simple Steps to Finding Your Unique Mechanism.mp4

05-Unique Mechanism Examples From Proven Campaigns.mp4

06-Q&A - Module 6.mp4

07-Slides - Module 6.pdf

08-Kevin Rogers & Csaba Borzasi - Breaking Down Unique Mechanisms Behind Winning Promos.mp4

09-Your Assignment for Module 6.pdf

01-Module 7 Introduction.mp4

02-Why We Need Storytelling in Our Marketing.mp4

03-The Essential Fundamentals of Storytelling.mp4

04-The 4 Pillars of Highly Effective StorySELLING.mp4

05-The Character or Hero's Role in the Story.mp4

06-The Hero's 2 Journeys (Hero's Journey Framework 2.0).mp4

07-7 Proven Story Archetypes to Use in Your Marketing.mp4

08-Where to Use These Stories in Your Funnels (+ Useful Tips).mp4

09-Q&A - Module 7.mp4

10-Slides - Module 7.pdf

11-BONUS RESOURCE - Simple Universal Storytelling Template.docx

12-Your Assignment for Module 7.pdf

01-Module 8 Introduction.mp4

02-What Exactly is an Offer (and How to Make Yours Irresistible).mp4

03-The 4 Pillars of Irresistible Offers.mp4

04-3 Critical Offer Leverage Points.mp4

05-Advanced Risk-reversal Strategies That Melt Away Objections.mp4

06-How to Present Your Offer for Maximum Impact.mp4

07-5 Proven Offer Blueprints for Various Funnels.mp4

08-Q&A - Module 8.mp4

09-Slides - Module 8.pdf

10-Your Assignment for Module 8.pdf

01-Module 9 Introduction.mp4

02-Fundamental Principles of Direct Response Copywriting.mp4

03-The Psychology Behind Persuasive Copywriting & Copy-Thinking.mp4

04-The 'No-Nonsense' 80-20 Marketing Research Process.mp4

05-The 'Sacred Trinity' - Big Ideas, Headlines, Leads.mp4

06-The 'Golden Thread' That Connects Your Big Idea With The Offer.mp4

07-How to Make Your Competition Irrelevant by Using a Unique Mechanism.mp4

08-Once Upon a Time, There Was a 'StorySelling Masterclass' That Rocked.mp4

09-How To Create An Offer So Irresistible... Only a LUNATIC Would Ignore It.mp4

10-The Breakthrough Copy Development Process (with Real-Life Example!).mp4

11-Q&A - Module 9.mp4

12-Slides - Module 9.pdf

13-BONUS RESOURCE - Breakthrough Copy Development Process Template.docx

14-Your Assignment for Module 9.pdf

01-Breakthrough Marketing Development Process - Feedback Session.mp4

01-Copy Feedback Call #1.mp4

02-Copy Feedback Call #2.mp4

03-Copy Feedback Call #3.mp4

04-Copy Feedback Call #4.mp4

05-Copy Feedback Call #5.mp4

01-Main Session - The Advanced Copy Creation Blueprint.mp4

01-Resource.pdf

02-Q&A Session with Kevin Rogers.mp4

01-Main Session - 4 Sneaky Lead Mistakes (And A Killer Formula that Works).mp4

02-Q&A Session with Brandon Rowe.mp4

01-Little-Known Direct Marketing Secrets Revealed After 40 Years In The Business.mp4

01-Scale Series SUMMIT - Sales Page Audit.mp4

02-Million Dollar Celebrity Authority Program - Sales Page Audit.mp4

03-Hip Cat Society - Membership Program Sales Page Audit.mp4

04-Tier 11 - Ecom Sales Page Audit.mp4

05-Group Coaching Program - 1st Draft Sales Page Audit.mp4

06-BestSeller by Design - Upsell Page Audit.mp4

07-7-Figure Millennials - Cold Email Sequence Audit.mp4

08-High-Ticket DFY Service - Sales Page Audit.mp4

09-Fleming Financial Solutions - FULL Funnel Breakdown.mp4

10-A.C.E. Marketing Secrets - Sales Page Critique.mp4

11-Life Coach - Sales Page Audit.mp4

12-One-Stop CRM - SaaS Landing Page Audit.mp4

13-The Secret Code to Sell Anything - Online Course Sales Page Audit.mp4

14-Trauma Therapist - Home Page Audit.mp4

01-Breakthrough Big Idea Scoring Tool.xlsx

02-Walkthrough.mp4