Conversion XL Bundle – 49 Courses

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Conversion XL Bundle - 49 Courses (55.29 GB)

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Conversion XL Bundle - 49 Courses

Folders

01-Ton Wesseling - AB testing mastery

02-Steve Watt-Account based marketing

03-Fiona De Brabanter-Adobe Analytics

04-Guy Yalif-Advanced AI for marketers

05-Chad Sanderson-Advanced experimentation analysis

06-Simo Ahava-Advanced Google Tag Manager

07-Adam Melson-Advanced organic acquisition

08-Guy Yalif-Applied AI for marketers

09-André Morys-Applied neuromarketing

10-David Reeve-Authentic storytelling masterclass

11-Mike Murphy-Brand building for small businesses and consultants

12-Manuel da Costa-Building and scaling an optimization

13-Stefania Mereu-Building data-driven personas

14-Andy Crestodina-Content strategy and SEO for lead generation

15-Craig Sullivan- CRO agency masterclass

16-Peep Laja-CRO Agency masterclass

17-Val Geisler - Customer retention for subscription products

18-Lea Pica, Judah Phillips, Ian Littlejohn - Data presentation and visualization

19- Ian Littlejohn - Data Studio masterclass

20-Siim Säinas - Data-driven influencer marketing

21-Karl Gilis - Data-driven UX

22-Digital marketing minidegree program

23-Jessica Best - Email marketing - from basics to best-in-class

24-Fred Pike - Excel for marketers

25- Curt Maly - Facebook ads

26-Tom New - Form optimization

27-Ramli John -Foundations of demand generation

28-Paul Boag - Fundamentals of persuasive websites

29-Growth marketing minidegree program

30-Andre Morys -Heuristic Analysis frameworks for conversion optimization audits

31-Chris Mercer - Intermediate Google Tag Manager

32-AJ Wilcox -LinkedIn advertising

33-Kristen Craft - Marketing management

34-Lindsey Christensen - Marketing strategy

35- Joe Martinez and Michelle Morgan -Maximizing audiences for your PPC campaigns

36-Dan McGaw - Optimizing your marketing tech stack

37-Matthew Brandt - Product analytics

38-Lucas Weber - Product marketing for technology companies

39-Wes Bush - Product-led SaaS growth

40-Alexa Hubley - Project management for marketers

41-Momoko Price - Sales copywriting & product messaging

42-Dan Shure - SEO driven editorial calendar

43- Irina Nica - SEO link building

44-Georgi Georgiev - Statistics for AB testing

45-Martijn Scheijbeler - Technical SEO

46-Paul Boag - User-centric marketing

47-Anna Dahlström - UX for marketers

48-Tom Breeze - YouTube ads

49-Digital psychology & persuasion minidegree

01-Ton Wesseling - AB testing mastery

Files

01-CXL_Course_TonW_class1_FACTACT.compressed.pdf

01-Chat-Transcript.pdf

01-FACT & ACT process.mp4

02-CXL_Course_TonW_class2_ROAR.compressed.pdf

02-Online Dialogue cxl conversion - Impact analysis.xlsx

02-ROAR & testing bandwidth calculations.mp4

02-Sample size calculator cxl conversion.xlsx

02-chat-transcript.pdf

02-roar _ testing bandwidth calculations - cxl institute.pdf

03-CXL_Course_TonW_class3_Customer_behavior_study.compressed.pdf

03-Chat-transcript-1.pdf

03-Customer behavior study.mp4

03-customer behavior study - cxl institute.pdf

04-CXL_Course_TonW_class4_Prioritization.compressed.pdf

04-PDF.pdf

04-Prioritization.mp4

05-AB-testing-class-5-chat.pdf

05-CXL_Course_TonW_class5_RunningExperiments.compressed-2.pdf

05-Running experiments.mp4

05-running experiments - cxl institute.pdf

06-CXL_Course_TonW_class6_ExperimentResults.compressed-1.pdf

06-Class-6-chat-transcript.pdf

06-Experiment Results.mp4

07-A_B-testing Mastery CXL - tool overview - https___ondi.me_tonwtools.xlsx

07-CXL_Course_TonW_class7_KnowledgeDatabase.compressed.pdf

07-Chat-transcript-3.pdf

07-building up your knowledge database - cxl institute.pdf

08-CXL_Course_TonW_class8_ComparingdifferentTests.compressed.pdf

08-Comparing different tests.mp4

08-comparing different tests - cxl institute.pdf

02-Steve Watt-Account based marketing

Files

01-Account based marketing.mp4

01-account based marketing - cxl institute.pdf

02-ABM-Lesson1.pdf

02-A little red Ferrari, problems with conventional demand gen, & laying solid ABM foundations.mp4

02-a little red ferrari_ problems with conventional demand gen_ _ laying solid abm foundations - cxl institute.pdf

03-ABM-Lesson2.pdf

03-planning your pilot - cxl institute.pdf

04-ABM-Lesson3.pdf

04-absolutely nailing the ideal customer profile_ account selection_ _ tier strategy - cxl institute.pdf

05-ABM-Lesson4.pdf

05-Research, journey, & channels.mp4

05-research_ journey_ _ channels - cxl institute.pdf

06-ABM-Lesson5.pdf

06-Optimizing & scaling.mp4

06-optimizing _ scaling - cxl institute.pdf

07-ABM-Lesson6.pdf

07-ABM tools & careers.mp4

07-abm tools _ careers - cxl institute.pdf

03-Fiona De Brabanter-Adobe Analytics

Folders

01-Adobe Analytics

02-Starting out with Adobe Analytics

03-Building Workspace projects

04-Visualising data in Workspace projects

05-Expand your skills in Analysis Workspace

06-An introduction to Report Builder

04-Guy Yalif-Advanced AI for marketers

Files

01-advanced ai for marketers - cxl institute.pdf

02-Different kinds of AI.mp4

02-different kinds of ai - cxl institute.pdf

03-different kinds of ai - cxl institute.pdf

04-More Machine Learning Approaches.mp4

04-more machine learning approaches - cxl institute.pdf

05-practical applications in the market today - cxl institute.pdf

06-structuring experiments to use ai - cxl institute.pdf

05-Chad Sanderson-Advanced experimentation analysis

Files

01-Advanced experimentation analysis.mp4

01-advanced experimentation analysis - cxl institute.pdf

02-AdvancedExperimentation_Lesson1.pdf

02-Introduction.mp4

02-course_1.R

02-introduction - cxl institute.pdf

03-AdvancedExperimentation_Lesson2.pdf

03-PreRegCheatsheet.xlsx

03-Principles of Analysis & Metric Building.mp4

03-VisitorsvVisits.xlsx

03-course_2-3.R

03-principles of analysis _ metric building - cxl institute.pdf

04-2017-08 KDDMetricInterpretationPitfalls.pdf

04-AdvancedExperimentation_Lesson3.pdf

04-Diving into Experimentation Analysis.mp4

04-aggregate.csv

04-course_2-3.R

04-principles of analysis _ metric building - cxl institute.pdf

05-AdvancedExperimentation_Lesson5.pdf

05-I Have the Power (Analysis).mp4

05-course_5.R

05-i have the power (analysis) - cxl institute.pdf

05-visitid.csv

06-AdvancedExperimentation_Lesson6.pdf

06-beyond a_b testing – part 1 - cxl institute.pdf

06-course_6.R

06-learning.csv

06-nv.csv

07-AdvancedExperimentation_Lesson7.pdf

07-beyond a_b testing – part 2 - cxl institute.pdf

07-course_7.R

07-itsa.csv

08-Parting thoughts.mp4

08-parting thoughts - cxl institute.pdf

06-Simo Ahava-Advanced Google Tag Manager

Files

01-advanced google tag manager - cxl institute.pdf

02-Deck-1-Welcome-To-Advanced-Google-Tag-Manager.pdf

02-welcome to the course - cxl institute.pdf

03-Deck-2-Event-Tracking-Under-The-Hood.pdf

03-event tracking under the hood - cxl institute.pdf

04-Deck-3-Custom-Event-Listeners.pdf

04-custom event listeners - cxl institute.pdf

05-Deck-4-The-Tracker-Object.pdf

05-the tracker object - cxl institute.pdf

06-Deck-5-customTask.pdf

06-customTask.mp4

06-customtask - cxl institute.pdf

07-Deck-6-Enhanced-Ecommerce.pdf

07-Enhanced Ecommerce.mp4

07-enhanced ecommerce - cxl institute.pdf

08-API Outline And Resources.mp4

08-Deck-7-API-Outline-And-Resources.pdf

08-api outline and resources - cxl institute.pdf

09-Build Your Own API Tool.mp4

09-Deck-8-Build-Your-Own-API-Tool.pdf

09-build your own api tool - cxl institute.pdf

10-Deck-9-Templates-Introduction.pdf

10-Templates Introduction.mp4

10-templates introduction - cxl institute.pdf

11-Build Your Own Custom Template.mp4

11-Deck-10-Build-Your-Own-Custom-Template.pdf

11-build your own custom template - cxl institute.pdf

12-Deck-11-Wrapping-Up.pdf

07-Adam Melson-Advanced organic acquisition

Files

01-SEO intermediate.mp4

01-acquisition through content gaps - cxl institute.pdf

01-seo intermediate - cxl institute.pdf

02-Acquisition through Content Gaps.mp4

02-Advanced-Organic-Acquisition-Chapter-1.pdf

02-PDF-6.pdf

03-Acquisition-through-Referral-Sources.pdf

03-Acquisition through Referral Sources.mp4

03-Class-02-Acquisition-through-Referral-Sources.pdf

03-acquisition through content gaps - cxl institute.pdf

04-Acquisition-Through-Assets.pdf

04-Acquisition through Assets.mp4

04-acquisition through assets - cxl institute.pdf

05-Administrator-humanizing the experience - cxl institute.pdf

05-Chat-Transcript.pdf

05-Class-04-Humanizing-The-Experience.pdf

06-Class-05-Chat-Transcript.pdf

06-Penalties-Algorithm-Updates-Impact-on-Traffic.pdf

06-how penalties _ algorithm updates impact traffic - cxl institute.pdf

07-Chat-Transcript-2.pdf

07-Quick-Wins.pdf

07-Quick Wins Where’s the Low Hanging Fruit.mp4

07-quick wins_ where’s the low hanging fruit_ - cxl institute.pdf

08-Setting-Yourself-Up-For-Success.pdf

08-Setting Yourself up for Success.mp4

08-setting yourself up for success - cxl institute.pdf

09-AOA-Class-08-Chat-Transcript.pdf

09-Technical-SEO-The-Impact-on-Traffic.pdf

09-Technical SEO’s Impact on Traffic Acquisition.mp4

09-technical seo’s impact on traffic acquisition - cxl institute.pdf

08-Guy Yalif-Applied AI for marketers

Files

01-APPLIED-AI-MARKETERS-CLASS1-CHAT.pdf

01-APPLIED-AI-MARKETERS-CLASS1-SLIDES.pdf

01-The branches of the AI tree.mp4

01-the branches of the ai tree - cxl institute.pdf

02-APPLIED-AI-FOR-MARKETERS-CLASS2-CHAT.pdf

02-APPLIED-AI-FOR-MARKETERS-CLASS2-SLIDES.pdf

02-getting started with ai - cxl institute.pdf

03-APPLIED-AI-MARKETERS-CLASS3-CHAT.pdf

03-APPLIED-AI-MARKETERS-CLASS3-SLIDES.pdf

03-Using AI day to day.mp4

03-using ai day to day - cxl institute.pdf

04-APPLIED-AI-FOR-MARKETERS-CLASS4-CHAT.pdf

04-APPLIED-AI-FOR-MARKETERS-CLASS4-SLIDES-1.pdf

04-common plays - cxl institute.pdf

09-André Morys-Applied neuromarketing

Files

01-applied neuromarketing - cxl institute.pdf

02-Brain fundamentals.mp4

02-CXL-Course-Applied-Neuromarketing-Part-1-min-1.pdf

02-brain fundamentals - cxl institute.pdf

03-CXL-Course-Applied-Neuromarketing-Part-2-min.pdf

03-control the attention - cxl institute.pdf

04-CXL-Course-Applied-Neuromarketing-Part-3-min.pdf

04-emotional resonance - cxl institute.pdf

05-CXL-Course-Applied-Neuromarketing-Part-4-min.pdf

05-you have only 50 ms - cxl institute.pdf

06-CXL-Course-Applied-Neuromarketing-Part-5-min.pdf

06-implement core principles in your process - cxl institute.pdf

10-David Reeve-Authentic storytelling masterclass

Files

01-Authentic-storytelling-masterclass-1.pptx

01-Determine-the-tone-of-your-brand.pdf

01-Discover-your-brand-purpose.pdf

01-Sample-of-Purpose-Statements-for-Brands.pdf

01-Welcome.pdf

01-authentic storytelling and digital marketing masterclass - cxl institute.pdf

02-CXL-Slide-Deck-Template-David-Reeve-Class-Two-1.pptx

02-Designing the fabric of your brand character.mp4

02-Develop-your-brand-core-values.pdf

02-Sample-of-Core-Value-Examples-for-Brands.pdf

02-designing the fabric of your brand character - cxl institute.pdf

03-CXL-Slide-Deck-Template-David-Reeve-Class-Three.pptx

03-Identify-heroes.pdf

03-how to bring your brand story to life - cxl institute.pdf

11-Mike Murphy-Brand building for small businesses and consultants

Files

01-Branding Foundations.mp4

01-CL1-Brand-Emotions-Worksheet.pdf

01-CL1-Branding-Checklist.pdf

01-CL1-Vision-Mission-Worksheet.pdf

01-Class-1-Chat-Transcript.pdf

01-branding foundations - cxl institute.pdf

02-CL2-Logo-Directions-Book.pptx

02-CL2-Lookbook-Powerpoint.pptx

02-CL2-Photoshoot-Checklist.pdf

02-CL2-Photoshoot-Prep-Checklist.pdf

02-CL2-Website-Header-Cheatsheet.pdf

02-Class-2-Chat-Transcript.pdf

02-Header-Image-Designer-Directions.pdf

02-Outsource-Logo-Desginer-Directions.pdf

02-visual branding - cxl institute.pdf

03-CL3-Brand-Policies-Worksheet.pdf

03-CL3-Desires-Worksheet.pdf

03-PDF.pdf

03-Serving Your Clients.mp4

03-serving your clients - cxl institute.pdf

04-CL4-Action-Verbs-Cheatsheet.pdf

04-CL4-Teaching-Map-Basics-Worksheet.pdf

04-CL4-Teaching-Map-Worksheet.pdf

04-Organizing Your Brand.mp4

04-organizing your brand - cxl institute.pdf

12-Manuel da Costa-Building and scaling an optimization

Files

01-building and scaling an optimization program - cxl institute.pdf

02-CXL-buildingoptimizationprogramme-worksheet1.pdf

02-Chat-1-Transcript.pdf

02-cxl-institute-optimization-programs-class1.pdf

02-foundations _ building blocks - cxl institute.pdf

03-CXLinstitute-BASO-class2.pdf

03-Hiring-for-CRO.pdf

03-PDF-2.pdf

03-People.mp4

03-people - cxl institute.pdf

04-CROprojectmanagementwithexcel.xlsx

04-Class-3-chat.pdf

04-Processes.mp4

04-cxl-baso-3.pdf

04-people - cxl institute.pdf

05-Class-4-Chat.pdf

05-Hackathon-Checklist.pdf

05-Prioritizing.mp4

05-Slides-1.pdf

05-prioritizing - cxl institute.pdf

13-Stefania Mereu-Building data-driven personas

Files

01-building data-driven personas - cxl institute.pdf

02-CXL-Live-Course-Personas-Lesson-1.pdf

02-Class-1-chat-transcript.pdf

02-personas - cxl institute.pdf

03-CXL-Live-Course-Personas-Lesson-2.pdf

03-elements of good user personas - cxl institute.pdf

04-Personas-class3-slides.pdf

04-hypothesis-driven vs data-driven personas - cxl institute.pdf

05-CXL_Data_clust.csv

05-CXL_Survey_Persona.csv

05-Personas-class4-slides.pdf

05-Quantitative, data driven user segmentation.mp4

05-quantitative_ data driven user segmentation - cxl institute.pdf

06-Qualitative validation of user segments.mp4

06-Qualitative validation of user segments.pdf

06-qualitative validation of user segments - cxl institute.pdf

07-CXL-Live-Course-Personas-Lesson-6.pdf

07-Examples of personas for different industries.mp4

07-examples of personas for different industries - cxl institute.pdf

08-CXL-Live-Course-Personas-Lesson-7.pdf

08-put it together and sell it - cxl institute.pdf

09-CXL-Live-Course-Personas-Lesson-8.pdf

09-Practical examples and wrap-up.mp4

09-practical examples and wrap-up - cxl institute.pdf

14-Andy Crestodina-Content strategy and SEO for lead generation

Files

01-content strategy and seo for lead generation - cxl institute.pdf

02-CONTENT-STRATEGY-CLASS1-SLIDES.pdf

02-Content strategy for lead generation.mp4

02-content strategy for lead generation - cxl institute.pdf

03-CONTENT-STRATEGY-CLASS2-SLIDES.pdf

03-Search optimization authority and relevance.mp4

03-search optimization_ authority and relevance - cxl institute.pdf

04-Article Template - Shared.docx

04-Content strategy.pdf

04-digital content best practices - cxl institute.pdf

05-CONTENT-STRATEGY-CLASS4-SLIDES-1.pdf

05-collaboration_ networking and influencers - cxl institute.pdf

06-CONTENT-STRATEGY-CLASS5-SLIDES.pdf

06-process_ production_ efficiency - cxl institute.pdf

07-CONTENT-STRATEGY-CLASS6-SLIDES.pdf

07-process_ production_ efficiency - cxl institute.pdf

08-CONTENT-STRATEGY-OFFICEHOURS-1-CHAT.pdf

15-Craig Sullivan- CRO agency masterclass

Files

01-CRO-Agency-Masterclass-Module-1-May-2017-FINAL-DO-NOT-PUBLISH-v-1.2-1.pptx

01-Fundamentals of CRO.mp4

01-PDF-4.pdf

01-fundamentals of cro - cxl institute.pdf

02-CRO-Agency-Masterclass-Slides.pptx

02-Job-Role-Breakdowns.docx

02-PDF-5.pdf

02-building a team and pitching clients - cxl institute.pdf

03-CROAgencyClass03-Chat.pdf

03-Class-3-Slides.pptx

03-Operational Methodologies of CRO Agencies.mp4

03-operational methodologies of cro agencies - cxl institute.pdf

04-BBC Programme - The Art of the Meeting.mp3

04-CRO Agency Masterclass - Module 4 - May 2017 - FINAL - DO NOT PUBLISH - v 1.4.pptx

04-CRO Tools and the Psychology of Selling.mp4

04-PDF-6.pdf

04-cro tools and the psychology of selling - cxl institute.pdf

05-All About the Kickoff Meeting.mp4

05-Module 5 - May 19th 2017.zip

05-The-Kickoff-Meeting-Checklist-to-Rule-Them-All-v-1.6.xlsx

05-all about the kickoff meeting - cxl institute.pdf

06-Audits and Setting up the Pieces to Win.mp4

06-CRO-Agency-Masterclass-Module-6-May-2017-FINAL-DO-NOT-PUBLISH-v-1.7.pptx

06-PDF-7.pdf

06-audits and setting up the pieces to win - cxl institute.pdf

07-Module 7 - June 1st 2017.zip

07-PDF-8.pdf

07-Setting up the CRO Process.mp4

07-setting up the cro process - cxl institute.pdf

08-CRO-Agency-Masterclass-Module-8-May-2017-FINAL-DO-NOT-PUBLISH-v-1.7.pptx

08-CRO Agency Masterclass - Module 9 - June 2017 - FINAL - DO NOT PUBLISH - v 1.9.pptx

08-PDF-9.pdf

08-running tests and iterating - cxl institute.pdf

09-Bonus Class.mp4

09-CRO-Agency-Masterclass-Module-10-June-2017-FINAL-DO-NOT-PUBLISH-v-2.2.pptx

09-PDF-6.pdf

09-bonus class - cxl institute.pdf

10-Another Bonus Class.mp4

10-CRO-Agency-Masterclass-Module-11-June-2017-FINAL-DO-NOT-PUBLISH-v-1.5.pptx

10-PDF.pdf

10-another bonus class - cxl institute.pdf

16-Peep Laja-CRO Agency masterclass

Files

01-CRO Agency masterclass.mp4

02-CXL-Slide-deck-Selling-Agency-Services-1.pdf

02-who makes a good fit_ - cxl institute.pdf

03-CXL-Slide-deck-Selling-Agency-Services-2.pdf

04-CXL-Slide-deck-Selling-Agency-Services-3.pdf

05-CXL-Slide-deck-Selling-Agency-Services-4.pdf

06-CXL-Slide-deck-Selling-Agency-Services-5.pdf

07-CXL-Slide-deck-Selling-Agency-Services-6.pdf

07-Proposals and contracts.mp4

08-CXL-Slide-deck-Selling-Agency-Services-7.pdf

09-CXL-Slide-deck-Selling-Agency-Services-8.pdf

09-Client relationship lifecycle - Copy.mp4

09-Client relationship lifecycle.mp4

10-CXL-Slide-deck-Selling-Agency-Services-9.pdf

11-CXL-Slide-deck-Selling-Agency-Services-10.pdf

11-Working with low volume clients.mp4

12-CXL-Slide-deck-Selling-Agency-Services-11.pdf

13-CXL-Slide-deck-Selling-Agency-Services-12.pdf

13-Lessons learned running a CRO agency.mp4

17-Val Geisler - Customer retention for subscription products

Files

01-retention_ the most underrated growth channel - cxl institute.pdf

02-Compounding Cohorts.xlsx

02-L1_Retention-slides.pdf

02-revenue - cxl institute.pdf

03-JTBD Customer Interview & Survey Resources.docx

03-JTBD Questions and Notes Template.docx

03-Retention slide.pdf

03-The early bird gets the retention worm.mp4

03-the early bird gets the retention worm - cxl institute.pdf

04-For best results segment.mp4

04-L3_Retention-slides.pdf

04-Qualitative Data Tracker.docx

04-for best results_ segment - cxl institute.pdf

05-Beyond the first 90 days.mp4

05-L4_Retention-slides.pdf

05-beyond the first 90 days - cxl institute.pdf

06-L5_Retention-slides.pdf

06-Slowing the curve.mp4

06-slowing the curve - cxl institute.pdf

07-L6_Retention-slides.pdf

07-measuring and improving retention long term - cxl institute.pdf

18-Lea Pica, Judah Phillips, Ian Littlejohn - Data presentation and visualization

Folders

01-Data presentation & visualization

02-Google Data Studio

19- Ian Littlejohn - Data Studio masterclass

Files

01-Class-1-Data-Studio-Master-Class.pdf

01-Google stock function.xlsx

01-PDF-1.pdf

02-Class-2-Data-Studio-MasterClass.pdf

02-PDF-3.pdf

03-Chart options and principles of visualization.mp4

03-Class-3-Data-Studio-MasterClass.pdf

03-PDF-4.pdf

04-Class-4-Data-Studio-MasterClass.pdf

04-PDF-5.pdf

20-Siim Säinas - Data-driven influencer marketing

Files

01 - Data-driven influencer marketing .pdf

01-Data-Driven-Influencer-Marketing_Slides_lesson1-min.pdf

02-Chapter-2_Getting-Started_Campaign-Planning-Brief.pdf

02-Data-Driven-Influencer-Marketing_Slides_lesson2-min.pdf

02-Getting Started Campaign Planning.mp4

03-Data-Driven-Influencer-Marketing_Slides_lesson3-min.pdf

04-Data-Driven-Influencer-Marketing_Slides_lesson4-min.pdf

05-Chapter-5_Influencer-Shortlisting-Measurement.xlsx

05-Data-Driven-Influencer-Marketing_Slides_lesson5-min.pdf

05-Identifying Influencers.mp4

06-Data-Driven-Influencer-Marketing_Slides_lesson6-min.pdf

07-Data-Driven-Influencer-Marketing_Slides_lesson7-min.pdf

08-Chapter-8_Influencer-Contracts-_-Marketer-Tasklist-min.pdf

08-Compliance & Contracts.mp4

08-Data-Driven-Influencer-Marketing_Slides_lesson8-min.pdf

08-Lesson-8_Master-Service-Agreement.docx

08-Lesson-8_Scope-of-Work.docx

09-Chapter-10_Campaign-report-template.pptx

09-Data-Driven-Influencer-Marketing_Slides_lesson10-min.pdf

21-Karl Gilis - Data-driven UX

Files

01- Leave Your Ego at the Door and Find Out What Your Visitors Want .pdf

01-PDF.pdf

01-cxl-ux-usability-class1.pdf

02 - Google Analytics .pdf

02-PDF-1.pdf

02-cxl-ux-usability-class2.pdf

03- Mouse Heatmaps and User Recordings .pdf

03-PDF-2.pdf

03-cxl-ux-usability-class3.pdf

04 - Form Analysis & Getting Ready for Action .pdf

04-PDF-3.pdf

04-cxl-ux-usability-class4.pdf

05-PDF-4.pdf

05- UX Tips for Detail Pages & Landing Pages.pdf

05-cxl-ux-usability-class5.pdf

06-PDF-5.pdf

06-cxl-ux-usability-class6.pdf

07-PDF-6.pdf

07-cxl-ux-usability-class7.pdf

08-PDF-2.pdf

08-cxl-ux-usability-class9.pdf

22-Digital marketing minidegree program

Folders

01-Foundations

02-Data & analytics

03-Acquisition

04-Conversion

05-Management

23-Jessica Best - Email marketing - from basics to best-in-class

Files

01-CXL-Email-Marketing-Course-1-Basics-Jessica-Best-compressed.pdf

01-Chat-Transcript.pdf

01-email marketing basics_ the good_ the bad_ _ the wow - cxl institute.pdf

02-CXL-Email-Marketing-Course-2-List-Growth-Jessica-Best.pdf

02-Chat-transcript.pdf

03-CXL-Email-Marketing-Course-3-Optimizing-Content-Jessica-Best.pdf

03-Class-3-chat-transcript.pdf

03-optimizing email marketing content - cxl institute.pdf

04-CXL-Email-Marketing-Course-4-Optimizing-Emails-with-Data-Jessica-Best-compressed.pdf

04-Class-4-chat-transcript.pdf

04-optimizing email marketing with data - cxl institute.pdf

24-Fred Pike - Excel for marketers

Files

01-Chat-Transcript-1.pdf

01-Excel-for-Marketers-class-1-Handout-1.pdf

02-Documenting and troubleshooting your work.pdf

02-Excel-for-Marketers-class-2-Handout-compressed.pdf

02-GA-Merch-Store-7-1-16-to-6-30-17-for-E4M-students.xlsx

02-SC-data-for-E4M-students.xlsx

03-Excel-for-Marketers-class-3-Handout-1.pdf

03-NWS-SEO-Properties-for-E4M-distribution.xlsx

03-String manipulation and creating links between data sources.pdf

04-Excel-for-Marketers-class-4-Handout.pdf

04-Forecasting, third-party tools, and shortcuts.pdf

25- Curt Maly - Facebook ads

Files

01-Facebook-Ads-Rethinking-the-new-customer-journey.pdf

02-Facebook-Ads-Believe.pdf

03-Facebook-Ads-Engage.pdf

04-Facebook-Ads-Lead.pdf

05-Facebook-Ads-Transact.pdf

06-Facebook-Ads-Build-the-campaign.pdf

07-Ads-Content-Ad-content-min.pdf

08-Ads-Content-Facebook-Video-Strategy.pdf

09-Ads-Content-Facebook-LIVE.pdf

10-BELT-Method-GoldenAds-ConversionXL.pdf

11-BELT-Method-Tracking-ConversionXL.pdf

12-Audience-Targeting-1-Audience-Options.pdf

13-Audience-Targeting-2-Audience-Insights.pdf

14-Audience-Targeting-3-Your-4-core.pdf

15-BELT-Method-FBTargeting-.pdf

17-Audience-Targeting-4-Facebook-Targeting.pdf

18-How-Facebook-targets-you-.pdf

19-The-Strategies-HOT7.pdf

20-The-Strategies-1-dollar-a-day.pdf

21-The-Strategies-Power-5.pdf

26-Tom New - Form optimization

Files

01-Class-Notes.pdf

01-Form-Optimization-01-Chat-Transcript.pdf

02-Accessible_Forms_Whitepaper.pdf

02-Conversion-XL-Second-Webinar-User-Inputs.pdf

03-FO-Chat-Transcript-03-PDF.pdf

27-Ramli John -Foundations of demand generation

Files

01-Demand-Gen-Class01-Slides.pdf

01-Demand Gen Assessment.docx

01-Demand Generation Strategy Worksheet.xlsx

02-DEMAND-GENERATION-OFFICEHOURS1-SLIDES.pdf

02-Demand Gen Assessment.docx

03-Demand-Gen-Class02-Slides.pdf

03-Ideal Customer Checklist.docx

03-Sales and Marketing SLA Template.pptx

04-15_15 Customer Interviews(1).docx

04-15_15 Customer Interviews.docx

04-Demand-Gen-Class03-Slides.pdf

04-Empathy Map Template.pdf

04-Job Story Template.docx

04-Jobs To Be Done Interview(1).docx

04-Jobs To Be Done Interview.docx

04-entering the mind of the ideal buyer - cxl institute.pdf

05-Content Planning Worksheet.xlsx

05-Demand-Gen-Class04-Slides.pdf

06-Conversion Path Planning Worksheet.xlsx

06-Demand-Gen-Class05-Slides.pdf

07-Demand-Gen-Class06-Slides.pdf

07-Industry Influencer Worksheet.xlsx

08-Demand-Gen-Class07-Slides.pdf

09-Demand-Gen-Class08-Slides.pdf

28-Paul Boag - Fundamentals of persuasive websites

Files

01-Chat-transcript.pdf

01-Class-1-slides.pdf

01-How to approach persuasion the right way - CXL Institute.mp3

02-Chat-transcript-2.pdf

02-Class-2-slides.pdf

02-Mastering the psychology behind being more persuasive - CXL Institute.mp3

03-Class-3-chat-transcript.pdf

03-Class-3-slides.pdf

04-Class-4-chat-transcript.pdf

04-Class-4-slides-Fundamentals-of-persuasive-websites.pdf

04-Make your calls to action more clickable - CXL Institute.mp3

29-Growth marketing minidegree program

Folders

01-Growth marketing foundations

02 - Running growth experiments

03-Management

04- Copywriting & psychology

05-Channel-specific growth skills

06-Growth program management

30-Andre Morys -Heuristic Analysis frameworks for conversion optimization audits

Files

01-HeuristicAnalysis_Class-1-min.pdf

01-Introduction to heuristic evaluation - CXL Institute.mp4

02-HeuristicAnalysis_Class-2.pdf

02-Relevance.mp4

03-Heuristic-Analysis_Class3.pdf

03-Trust and orientation.mp4

04-Heuristic-Analysis-Class-4.pdf

04-Stimulating users to buy.mp4

05-Heuristic-Analysis-Class-5.pdf

05-Security and convenience.mp4

06-Confirmation.mp4

06-Heuristic-Analysis_Class-6.pdf

07-Heuristic-Analysis_Class-7.pdf

07-Systematic evaluation.mp4

07-Systematic evaluation.pdf

31-Chris Mercer - Intermediate Google Tag Manager

Files

01-Deck-Welcome-to-More-Google-Tag-Manager.pdf

01-Intermediate GTM Intro.mp4

01-Intermediate GTM Intro.pdf

02-Deck-Tracking-Engagement-Advanced-Video-Tracking.pdf

02-Tracking Engagement- Advanced Video Tracking.mp4

02-Tracking Engagement - Advanced Video Tracking.pdf

03-Deck-Tracking-Engagement-Page-Elements.pdf

03-Tracking Engagement- Page Elements.mp4

03-tracking engagement_ page elements - cxl institute.pdf

04-Deck-Tracking-Ecommerce-The-Next-Level.pdf

04-Tracking Ecommerce- The Next Leve.mp4

04-tracking ecommerce_ the next level - cxl institute.pdf

05-Deck-Deep-Dive-Custom-Dimensions-and-Metrics.pdf

05-Deep Dive- Custom Dimensions & Metrics.mp4

05-deep dive_ custom dimensions _ metrics - cxl institute.pdf

06-Deck-Deep-Dive-User-ID-Tracking.pdf

06-Deep Dive- User ID Tracking.mp4

06-deep dive_ user id tracking - cxl institute.pdf

07-Deck-Deep-Dive-Table-Variables.pdf

07-Deep Dive- Table Variables.mp4

07-deep dive_ table variables - cxl institute.pdf

08-Deck-Deep-Dive-Javascript-Variables.pdf

08-Deep Dive- JavaScript Variables.mp4

08-deep dive_ javascript variables - cxl institute.pdf

09-Deck-Deep-Dive-Event-Variables.pdf

09-Deep Dive- Event Variables.mp4

09-deep dive_ javascript variables - cxl institute.pdf

10-Deck-Deep-Dive-Using-Cookies.pdf

10-Deep Dive- JavaScript Variables.mp4

10-deep dive_ javascript variables - cxl institute.pdf

11-Deck-Deep-Dive-The-GTM-API.pdf

11-Deep Dive- GTM API.mp4

11-deep dive_ javascript variables - cxl institute.pdf

12-Deck-Deep-Dive-Wrap-Up-Resources.pdf

12-Wrap Up & Resources.mp4

12-wrap up _ resources - cxl institute.pdf

32-AJ Wilcox -LinkedIn advertising

Files

01-LINKEDIN-ADVERTISING-CLASS1-SLIDES.pdf

01-The basics of LinkedIn Ads - CXL Institute.mp4

01-the basics of linkedin ads - cxl institute.pdf

02-Advanced LinkedIn Ads - CXL Institute.mp4

02-LINKEDIN-ADVERTISING-CLASS2-SLIDES.pdf

03-Putting it into action - CXL Institute.mp4

04-Analysis, analytics, and closing the loop - CXL Institute.mp4

04-LINKEDIN-ADVERTISING-CLASS4-SLIDES.pdf

33-Kristen Craft - Marketing management

Files

01-How to know if management is right for you - CXL Institute.mp4

01-Lesson-1-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

02-Defining your marketing strategy - CXL Institute.mp4

02-Lesson-2-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

02-defining your marketing strategy - cxl institute.pdf

02-how to know if management is right for you - cxl institute.pdf

03-Lesson-3-CXL-Slide-Deck_Marketing-Management_Kristen-Craft-1.pdf

03-Team building - CXL Institute.mp4

04-Lesson-4-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

04-Team building - CXL Institute.mp4

04-team building - cxl institute.pdf

05-Lesson-5-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

05-Setting and reaching objectives - CXL Institute.mp4

05-setting and reaching objectives - cxl institute.pdf

06-Lesson-6-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

06-One-on-ones - CXL Institute.mp4

07-Lesson-7-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

07-Team motivation - CXL Institute.mp4

07-team motivation - cxl institute.pdf

08-Lesson-8-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

08-Managing conflict - CXL Institute.mp4

08-managing conflict - cxl institute.pdf

09-Lesson-9-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

09-Running and tracking marketing campaigns - CXL Institute.mp4

09-running and tracking marketing campaigns - cxl institute.pdf

10-Lesson-10-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

10-Running and tracking marketing campaigns - CXL Institute.mp4

10-running and tracking marketing campaigns - cxl institute.pdf

11-Lesson-11-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

11-Managing your long-term career - CXL Institute.mp4

11-managing your long-term career - cxl institute.pdf

12-Building your personal brand - CXL Institute.mp4

12-Lesson-12-CXL-Slide-Deck_Marketing-Management_Kristen-Craft.pdf

12-building your personal brand - cxl institute.pdf

34-Lindsey Christensen - Marketing strategy

Files

01-CXL-Slide-deck-Marketing-Strategy-1.pdf

01-Marketing’s role in business - CXL Institute.mp4

02-CXL-Slide-deck-Marketing-Strategy-2.pdf

02-Creating a research plan - CXL Institute.mp4

03-CXL-Slide-deck-Marketing-Strategy-3.pdf

03-Interviewing, analyzing, and augmenting - CXL Institute.mp4

04-CXL-Slide-deck-Marketing-Strategy-4.pdf

04-Using insights to drive strategy - CXL Institute.mp4

05-CXL-Slide-deck-Marketing-Strategy-5.pdf

05-Creating a cohesive strategy - CXL Institute.mp4

06-CXL-Slide-deck-Marketing-Strategy-6.pdf

06-Executing your plan - CXL Institute.mp4

35- Joe Martinez and Michelle Morgan -Maximizing audiences for your PPC campaigns

Files

01-Finding your target audiences in existing tools - CXL Institute.mp4

01-finding your target audiences in existing tools - cxl institute.pdf

02-Creating good retargeting audiences for targeting, exclusion and then lookalike modeling - CXL Institute.mp4

02-Lesson-2-Creating-Good-Retargeting-Audiences.pdf

02-creating good retargeting audiences for targeting_ exclusion and then lookalike modeling - cxl institute.pdf

03-Intent-based audiences for remarketing - CXL Institute.mp4

03-Lesson-3-Intent-Based-Audiences-for-Remarketing.pdf

03-intent-based audiences for remarketing - cxl institute.pdf

04-Lesson-4-Utilizing-Audiences-in-the-Search-Network.pdf

04-Utilizing Audiences in the Search Network - CXL Institute.mp4

04-utilizing audiences in the search network - cxl institute.pdf

05-Building a funnel with audiences - CXL Institute.mp4

05-Lesson-5-Building-a-Funnel-with-PPC-Audiences.pdf

05-building a funnel with audiences - cxl institute.pdf

06-Lesson-6-Leveraging-PPC-Audiences-Across-Channels.pdf

06-Leveraging your audience across channels - CXL Institute.mp4

06-leveraging your audience across channels - cxl institute.pdf

36-Dan McGaw - Optimizing your marketing tech stack

Files

01-What is a Martech Stack and how does it solve my marketing problems- - CXL Institute.mp4

01-slides-optimizing-marketing-tech-stack-class-1.pdf

01-what is a martech stack and how does it solve my marketing problems_ - cxl institute.pdf

02-Choose the right tools for your stack - CXL Institute.mp4

02-choose the right tools for your stack - cxl institute.pdf

02-slides-optimizing-marketing-tech-stack-class-2.pdf

03-Integrating the stack - CXL Institute.mp4

03-integrating the stack - cxl institute.pdf

03-slides-optimizing-marketing-tech-stack-class-3.pdf

04-Building your stack taxonomy - CXL Institute.mp4

04-building your stack taxonomy - cxl institute.pdf

04-slides-optimizing-marketing-tech-stack-class-4.pdf

05-Data driven analytics - CXL Institute.mp4

05-data driven analytics - cxl institute.pdf

05-slides-optimizing-marketing-tech-stack-class-5.pdf

06-Capture emails and generate more leads - CXL Institute.mp4

06-capture emails and generate more leads - cxl institute.pdf

06-slides-optimizing-marketing-tech-stack-class-6.pdf

07-Automating your marketing - CXL Institute.mp4

07-automating your marketing - cxl institute.pdf

07-slides-optimizing-marketing-tech-stack-class-7.pdf

08-Automating your marketing - CXL Institute.mp4

08-automating your marketing - cxl institute.pdf

08-slides-optimizing-marketing-tech-stack-class-8.pdf

37-Matthew Brandt - Product analytics

Files

01-Introduction to product analytics - CXL Institute.mp4

01-Slides_Product-Analytics_Lesson1.pptx

01-introduction to product analytics - cxl institute.pdf

02-Data collection done right - CXL Institute.mp4

02-Slides_Product-Analytics_Lesson2.pptx

02-data collection done right - cxl institute.pdf

03-Data collection done right - CXL Institute.mp4

03-Slides_Product-Analytics_Lesson3.pptx

03-data collection done right - cxl institute.pdf

04-Core metrics - CXL Institute.mp4

04-Slides_Product-Analytics_Lesson4.pptx

04-core metrics - cxl institute.pdf

05-Slides_Product-Analytics_Lesson5.pptx

05-User & cohort analysis - CXL Institute.mp4

05-user _ cohort analysis - cxl institute.pdf

06-Common questions & challenges - CXL Institute.mp4

06-Slides_Product-Analytics_Lesson6.pptx

06-common questions _ challenges - cxl institute.pdf

07-Reporting on and monitoring product metrics - CXL Institute.mp4

07-Slides_Product-Analytics_Lesson7.pptx

07-reporting on and monitoring product metrics - cxl institute.pdf

08-Slides_Product-Analytics_Lesson8.pptx

08-Tie it all together - CXL Institute.mp4

08-tie it all together - cxl institute.pdf

38-Lucas Weber - Product marketing for technology companies

Files

01-Product-Marketing-CXL-Institute-Foundation-1.pdf

01-The Hybrid Role - CXL Institute.mp4

01- The Hybrid Role .pdf

02-Marketing - CXL Institute.mp4

02- Marketing .pdf

02-Product-Marketing-CXL-Institute-Marketing.pdf

03 - Product Management and Development .pdf

03-Product-Marketing-CXL-Institute-PMandDevelopment.pdf

03-Product Management and Development - CXL Institute.mp4

04-Product-Marketing-CXL-Institute-Sales-Enablement.pdf

04- Sales Enablemen.pdf

04-Sales Enablement - CXL Institute.mp4

05-Product-Marketing-CXL-Institute-PositionMessaging.pdf

05-Sales Enablement - CXL Institute.mp4

05- Sales Enablement .pdf

39-Wes Bush - Product-led SaaS growth

Files

01-Product-Led-SaaS-Growth-Class1-Slides.pdf

01-Product-SaaS-growth-Class1-Chat.pdf

01-Show, don’t tell.pdf

02-PRODUCT-LED-SAAS-GROWTH-CLASS2-CHAT.pdf

02-PRODUCT-LED-SAAS-GROWTH-CLASS2-SLIDES.pdf

02-say goodbye to mqls - cxl institute.pdf

03-PRODUCT-LED-SAAS-GROWTH-CLASS3-CHAT.pdf

03-PRODUCT-LED-SAAS-GROWTH-CLASS3-SLIDES.pdf

03-Segment & conquer.pdf

04-Identify your product’s aha moment.pdf

04-Input Log.xlsx

04-PRODUCT-LED-SAAS-GROWTH-CLASS4-CHAT.pdf

04-PRODUCT-LED-SAAS-GROWTH-CLASS4-SLIDES.pdf

05-Optimize for value.pdf

05-PRODUCT-LED-SAAS-GROWTH-CLASS5-CHAT.pdf

05-PRODUCT-LED-SAAS-GROWTH-CLASS5-SLIDES.pdf

06-Create an onboarding track.pdf

06-PRODUCT-LED-SAAS-GROWTH-CLASS6-CHAT.pdf

06-PRODUCT-LED-SAAS-GROWTH-CLASS6-SLIDES.pdf

07-Class-7-Customer-Success-.jpg

07-Customer success.pdf

07-PRODUCT-LED-SAAS-GROWTH-CLASS7-CHAT.pdf

07-PRODUCT-LED-SAAS-GROWTH-CLASS7-SLIDES.pdf

08-Converting more free trial users to paid customers.pdf

08-PRODUCT-LED-SAAS-GROWTH-CLASS8-CHAT.pdf

08-PRODUCT-LED-SAAS-GROWTH-CLASS8-SLIDES.pdf

40-Alexa Hubley - Project management for marketers

Files

01-CXL-Slide-Deck-Template_Project-Management_lesson1_project_management.pdf

01-Project management - CXL Institute.mp4

02-Objective setting - CXL Institute.mp4

03-CXL-Slide-Deck-Template_Project-Management_lesson3_people.pdf

03-People - CXL Institute.mp4

04-CXL-Slide-Deck-Template_Project-Management_lesson4_priorities.pdf

04-Priorities - CXL Institute.mp4

05-CXL-Slide-Deck-Template_Project-Management_lesson5_processes.pdf

05-Processes - CXL Institute.mp4

06-CXL-Slide-Deck-Template_Project-Management_lesson6_sprint.pdf

06-Sprint- case study - CXL Institute.mp4

07-CXL-Slide-Deck-Template_Project-Management_lesson7_map.pdf

07-Sprint- map - CXL Institute.mp4

08-CXL-Slide-Deck-Template_Project-Management_lesson8_sketch.pdf

08-Sprint- sketch - CXL Institute.mp4

09-CXL-Slide-Deck-Template_Project-Management_lesson9_decide.pdf

09-Sprint- decide - CXL Institute.mp4

10-CXL-Slide-Deck-Template_Project-Management_lesson10_prototype.pdf

10-Sprint- prototype - CXL Institute.mp4

11-CXL-Slide-Deck-Template_Project-Management_lesson11_test.pdf

11-Sprint- test - CXL Institute.mp4

12-CXL-Slide-Deck-Template_Project-Management_lesson12_launch_results.pdf

12-Sprint- results - CXL Institute.mp4

13-CXL-Slide-Deck-Template_Project-Management_lesson13_recap.pdf

13-Project management recap - CXL Institute.mp4

41-Momoko Price - Sales copywriting & product messaging

Files

01 - How to Conduct a Copy “Teardown” .pdf

01-Class-1-Copy-Teardowns.pdf

01-How to Conduct a Copy “Teardown” - CXL Institute.mp4

02-Class-2-Introduction-to-Message-Mining.pdf

02-Introduction to Message-Mining - CXL Institute.mp4

02- Introduction to Message-Mining .pdf

03-Class-3-Mining-Messages-from-Your-Customers.pdf

03-Customer Interview - Template.docx

03-Customer Survey - Template.docx

03-Mining Messages From Your Customers - CXL Institute.mp4

03-User Testing Task Script - Template.docx

03-Visitor Survey - Template.docx

03-mining messages from your customers - cxl institute.pdf

04-Class-4-Crafting-Effective-Value-Propositions.pdf

04-Crafting Effective Unique Value Propositions - CXL Institute.mp4

04-TEMPLATE - Feature Positioning & UVP Headlines Worksheet.xlsx

05-Class-5-Message-Hierarchies.pdf

05-Message Hierarchies - CXL Institute.mp4

05-Sample Message-Mining Form & Pivot Table - Petdoors.com.xlsx

06-Class-6-Writing-the-First-Draft.pdf

06-Writing the First Draft - CXL Institute.mp4

06- Writing the First Draft .pdf

07-Class-7-Editing-Punching-Up-Your-Copy.pdf

07-Editing & Punching Up Your Copy - CXL Institute.mp4

08-Class-8-Conversion-Focused-Formatting-Layout.pdf

08-Completed First Draft - UVP-based Framework.docx

08-Conversion-Focused Formatting & Layout - CXL Institute.mp4

09-Epilogue-Petdoors.com-Home-Page-Performance.pdf

09-Petdoors.com Home Page Performance - CXL Institute.mp4

42-Dan Shure - SEO driven editorial calendar

Files

01-How to brainstorm topics- using art & science.mp4

01-How to brainstorm topics using art & science.pdf

02-02-80_20 Content prioritization- focusing your content plan.pdf

02-80_20 Content prioritization- focusing your content plan.mp4

03-Building out your content calendar- aligning keywords to pages.mp4

04-04-The real best practices of content-based SEO (executing your content plan).pdf

04-The real best practices of content-based SEO (executing your content plan).mp4

43- Irina Nica - SEO link building

Files

01-Introduction to link building - CXL Institute.mp4

01-SEO-Linkbuilding-Lesson-1.pdf

01-SEO link building - CXL Institute.mp4

02-How to set up a successful link building campaign- Goals - CXL Institute.mp4

02-SEO-Linkbuilding-Lesson-2.pdf

03-How to set up a successful link building campaign- Content creation - CXL Institute.mp4

03-SEO-Linkbuilding-Lesson-3.pdf

04-How to set up a successful link building campaign- Outreach - CXL Institute.mp4

04-SEO-Linkbuilding-Lesson-5.pdf

05-How to set up a successful link building campaign- Prospecting - CXL Institute.mp4

05-SEO-Linkbuilding-Lesson-4.pdf

06-How to set up a successful link building campaign- Tracking & measuring - CXL Institute.mp4

06-SEO-Linkbuilding-Lesson-6.pdf

07-SEO-Linkbuilding-Lesson-7.pdf

07-Unlinked brand mentions - CXL Institute.mp4

08-How to consistently build contextual links - CXL Institute.mp4

08-SEO-Linkbuilding-Lesson-8.pdf

09-How to consistently build contextual links - CXL Institute.mp4

09-SEO-Linkbuilding-Lesson-9.pdf

10-How to become a successful content contributor (part 2)- Guest blogging - CXL Institute.mp4

10-SEO-Linkbuilding-Lesson-10.pdf

11-How to earn quality backlinks by -upcycling- content - CXL Institute.mp4

11-SEO-Linkbuilding-Lesson-11.pdf

12-How to build free tools to earn quality backlinks - CXL Institute.mp4

12-SEO-Linkbuilding-Lesson-12.pdf

13-How to build quality backlinks using directories - CXL Institute.mp4

13-SEO-Linkbuilding-Lesson-13.pdf

14-How to build quality backlinks with listicles - CXL Institute.mp4

14-SEO-Linkbuilding-Lesson-14.pdf

44-Georgi Georgiev - Statistics for AB testing

Files

01-Basics of Causal Inference - CXL Institute.mp4

01-Lesson1_Basics-of-Causal-Inference.pdf

02-Lesson2_Statistical-Significance.pdf

02-Statistical Significance & Other Estimates - CXL Institute.mp4

03-Lesson3_Statistical-Power-Sample-Size.pdf

03-Statistical Power & Sample Size Calculations - CXL Institute.mp4

04-Lesson4_Multivariate-Tests.pdf

04-Multivariate Tests - CXL Institute.mp4

05-Lesson5_-Running-Concurrent-A_B-Tests.pdf

05-Running Concurrent A_B Tests - CXL Institute.mp4

06-Lesson6_Multiple-KPIs.pdf

06-Tests With Multiple Outcomes - CXL Institute.mp4

07-Lesson7_Non-Binomial-Data.pdf

07-Non-binomial data - CXL Institute.mp4

08-Lesson8_Percentage-Change.pdf

08-Statistics for Percentage Change - CXL Institute.mp4

09-Asking the Right Questions - CXL Institute.mp4

09-Lesson9_Asking-the-Right-Questions.pdf

10-Communicating Statistical Results - CXL Institute.mp4

10-Lesson10_Communicating-Statistical-Results.pdf

45-Martijn Scheijbeler - Technical SEO

Files

01-Technical-SEO_Slides_Lesson-1.pdf

01-Technical SEO, the basics - CXL Institute.mp4

02-Technical-SEO_Slides_Lesson2.pdf

02-URL Structures & Indexing - CXL Institute.mp4

03-Crawl Behaviour & Crawlability - CXL Institute.mp4

03-Technical-SEO-Class-Slides_Lesson3_final.pdf

04-Crawl Behaviour & Crawlability - CXL Institute.mp4

04-Technical-SEO_Slides_Lesson4.pdf

05-Structured Data Markup - CXL Institute.mp4

05-Technical-SEO_Slides_Lesson5.pdf

06-Improving site_page speed - CXL Institute.mp4

06-Technical-SEO_Slides_Lesson6.pdf

07-International SEO - CXL Institute.mp4

07-Technical-SEO_Slides_Lesson7.pdf

08-Technical-SEO_Slides_Lesson8.pdf

08-The future of Technical SEO - CXL Institute.mp4

46-Paul Boag - User-centric marketing

Files

01-Why we need a user-centric approach to marketing - CXL Institute.mp4

02-How do we start to adopt a user-centric approach - CXL Institute.mp4

03-How do we start to adopt a user-centric approach - CXL Institute.mp4

03-serpstat.PNG

04-Building a picture of your audience using surveys - CXL Institute.mp4

04-Screenshot of Paul’s survey.jpeg

05 - Discover the power of top task analysis.pdf

05-Discover the power of top task analysis - CXL Institute.mp4

06 - Why and how you should be meeting your audience in person .pdf

06-Why and how you should be meeting your audience in person - CXL Institute.mp4

07-Customer journey mapping- What is it and why it can help- - CXL Institute.mp4

07- Customer journey mapping_ What is it and why it can help.pdf

08-CJM-Poster.jpg

08-How to run a customer journey mapping workshop - CXL Institute.mp4

09-How to get the most from your user research - CXL Institute.mp4

10-Involve the user in your campaign design - CXL Institute.mp4

10-waiting-room.pdf

11 - How to test your campaign’s design with users.pdf

11-How to test your campaign’s design with users - CXL Institute.mp4

12 - Reflect your customer’s mindset with Card Sorting.pdf

12-Reflect your customer’s mindset with Card Sorting - CXL Institute.mp4

13 - Ensure website success with a prototype you can test .pdf

13-Ensure website success with a prototype you can test - CXL Institute.mp4

14-Testing your websites at scale with unfacilitated usability testing - CXL Institute.mp4

15 - How to refine your campaigns post launch .pdf

15-How to refine your campaigns post launch - CXL Institute.mp4

47-Anna Dahlström - UX for marketers

Files

01-Lesson-1_-UX-Basics-Best-Practices-Trends.pdf

01-UXMARKETER_CLASS1_CHAT-1.pdf

02-UX-Class-2-UserResearch.pdf

02-UXMARKETER_CLASS2_CHAT.pdf

03-Lesson3-CustomerExperienceMaps.pdf

03-UX-For-Marketers-Templates.pptx

03-UXMARKETER-CLASS3-CHAT.pdf

04-Lesson4-UserJourneys.pdf

04-uxmarketers-class-4-chat.pdf

05-Lesson5_IA_ContentStrategy.pdf

05-UXMARKETERS_CLASS5_CHAT.pdf

06-0UXMARKERS_CLASS6_CHAT.pdf

06-Lesson6_Wireframing.pdf

06-UX-Marketers-Templates.pptx

07-UX-marketers-Lesson7-UserTesting.pdf

07-UX_Marketers_Class7_Chat.pdf

08-UX-marketers-Class8_UXBuy-in-slides.pdf

08-UXMARKETERS-CLASS8-CHAT.pdf

48-Tom Breeze - YouTube ads

Files

01-Introduction - CXL Institute.mp4

01-YouTube ads - CXL Institute.mp4

01-YoutubeAds_Deck_Lesson1.pdf

02-Rapid research - CXL Institute.mp4

02-YoutubeAds_Deck_Lesson2.pdf

03-Rapid research - CXL Institute.mp4

03-YoutubeAds_Deck_Lesson3.pdf

04-Getting setup - CXL Institute.mp4

04-YoutubeAds_Deck_Lesson4.pdf

05-Campaign builds - CXL Institute.mp4

05-YoutubeAds_Deck_Lesson5-2.pdf

49-Digital psychology & persuasion minidegree

Folders

01-Psychology Foundations